Font is white and cracked like ice. This suggests that the film could be set in winter.

This image sticks to the convention of horror because we are unable to identify the mystery character because of darkness.

Ice-cold blue background has connotations to do with isolation and sadness. Vampires are unable to survive in cold weather, which gives us further clues as to what the film could be about

Shadow differs to the body in the door, which hints at the idea of the supernatural.

The juxtaposition of ‘A chilling fairytale’ goes against the typical conventions of a horror film and suggests an element of romance

. The fact that the film received 5 stars means that the film has had very positive feedback. Good publicity like this means that people would be interested in seeing the film.