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Christos DitorasE-Commerce & Marketing Executive Hilton Athens
Let’s Dive into Hilton Athens Social Media Content Ecosystem!Christos Ditoras
E-Commerce & Marketing Executive Hilton Athens
▪ A Landmark hotel in the city of Athens
▪ 506 Rooms
▪ 23 Meeting Rooms
▪ 4 Restaurants and 2 Bars
▪ The largest outdoor pool in the center of Athens
▪ One of the largest health clubs in Athens
▪ Both business and leisure travelers
The average human attention span has fallen from 12 seconds in 2000 to 8 seconds today
The average person may see 5000 ads a day
We live in a multiscreen world
Social Media have become cluttered
Content is King
Goals of Social Media Content
• Nurture relationships
• Build brand recognition
• Gain followers
• Increase customer engagement
• Drive customer loyalty and advocacy
• Attract new customers
• Drive website traffic
• Increase sales
• Increase trust
• Improve reputation
Hilton Athens Social Media Accounts
Emotional Element of Content
AmusingInspiringBeautiful
Heart Warming
Types of Hotel Posts
Inspiring CSR Throwback Awards
View Room Service Celebrities visits Destination
Types of Hotel Posts
Exterior
Funny Photos
Festive DecorCorporate Events
Rooms
Architecture
User-Generated Content
Types of Bars and Restaurants Posts
View Dishes Chef Cocktails
Sunsets Parties Team Members Aesthetics-Area
Parties-Events Promo
Facebook events with a dedicated artwork which
are promoted via targeted ads to a specific audience!
▪Build a dedicated audience
▪Attract more people to the hotel’s social media
▪Communicate targeted posts
▪Cross sell
▪Achieve high engagement rates
▪Boost the reach of the posts
▪ Increase post engagements
▪Generate positive WOM
▪ Improve the effectiveness of the ads
Results
