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LET’S START A BUSNIESS! 1 LET’S START A BUSINESS!! Are you ready to design your own business? STUDENT’S NAME:

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LET’S  START  A  BUSNIESS!   1    

 

                                                                                 

 

LET’S  START  A  BUSINESS!!  Are  you  ready  to  design  your  own  business?  

 

 

STUDENT’S  NAME:    

 

 

 Units  6_  Let’s  start  a  business!  

     

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-­‐Do  you  know  what  a  business  is?  

-­‐What  kind  of  business  do  you  know  of?  

-­‐What  kind  of  business  would  you  like  to  make  real?    

Write  down  your  ideas  here.  

   _______________________________________________________________________________________    -­‐You  can  compare  your  ideas  with  your  partners.  Try  to  make  groups  according  to  your  preferences.  (if  possible  groups  of  4  or  5  members).        

The Council of your city has just announced that it offers a local space in the city centre to open a new business. Since this offer must be equitable for all the citizens, the council has proposed to do a competition between all the people interested in opening a new enterprise. The winner will also receive some fund (2,000€ approximately). The interested people have to send a business proposal to the Council before the end of April and an oral presentation is required for each business in front of the council’s committee. The requirements for designing this proposal and presenting it are:

• It can be a business of any kind (greengrocer’s, pub, gym, ecological shop, medical centre, language school, etc.). But, remember, be creative and look for the necessities that Lleida may have in any business sector.

• It should have 4 or 5 members in it. • It has to include different sections: presentation (general overview of the

business created), members and its description, the enterprise’s rules and a designed billboard. It should last 10-15 minutes more or less.

Good luck!!!

   

CLASSROOM  ACTIVITIES  

In  this  unit,  you  are  going  to  become  a  young  entrepreneur.  You  are  going  to  create  an  enterprise  with  a  group  of  classmates  and  you  are  going  to  present  the  business’  proposal  by  doing  an  oral  presentation  in  class.    

 

 

 Units  6_  Let’s  start  a  business!  

     

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A. LISTENING  ACTIVITY  –  What  is  an  enterprising  person?    1.  What  do  you  think  the  characteristics  of  an  entrepreneur  are?                        2.  Watch  and  listen  the  video.  Write  down  the  characteristics  of  an  entrepreneur.  (Extracted  from:  http://www.youtube.com/watch?v=Tod1moy8VZM)    Try  to  complete  the  information  of  the  sentences  in  each  characteristic.      CHARACTERISTICS  OF  AN  ENTREPRENEUR:  1-­‐________________________________  “If  you………………………………………………………………………………….…”  2-­‐________________________________  “Every  entrepreneur  ………………………………….........................................”  3-­‐_________________________________  “There  is  not  such  thing  as  failure...............................................................”  4-­‐_________________________________  “Committing  to  get  things  done…………………………………………………”  5-­‐_________________________________  ......................................................They  put  into  their  ideas.      6-­‐________________________________  They  need  3  critical  successful  factors:……………………………………..  7-­‐________________________________  Two  undeniable  qualities:……………………………………………………...…  8-­‐________________________________  “Take  the  time  to  understand…………………………………….……………”  9-­‐________________________________  “Action  is  like  a  powerful  drug,  they…………………………………………”  10-­‐______________________________  “Intuition  is  an  entrepreneur  own……………………………………………”    3.  Now,  add  the  following  adjectives  to  the  proper  characteristics  of  an  entrepreneur:  responsible,  decisive,  flexible,  communicative,  competitive,  innovative,  creative,  hard-­‐working,  reliable,  instinctive,  active,  dedicated,  courageous,  powerful,  energetic.          

 

 

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B.  READING  ACTIVITY-­‐  How  did  they  start?    1.  In  groups,  talk  about  the  following  questions?    -­‐Do  you  know  any  famous  entrepreneur?  -­‐Do  you  think  being  an  entrepreneur  is  something  easy?  -­‐Do  you  know  the  meaning  of  these  words?    Reject:   Pass  away:   Brand:  Sketch:   Manage:   Bankrupt:    2.  Read  the  following  texts  and  answer  the  questions.  (Extracted  from:  http://www.growthink.com/content/7-­‐entrepreneurs-­‐whose-­‐perseverance-­‐will-­‐inspire-­‐you)      J.K.  Rowling  J.K.  Rowling,  author  of  the  Harry  Potter  books,  is  currently  the   second-­‐richest   female   entertainer   on   the   planet,  behind   Oprah.   However,   when   Rowling   wrote   the   first  Harry   Potter   book   in   1995,   twelve   different   publishers  rejected   it.   At   the   time   when   Rowling   was   writing   the  original   Harry   Potter   book,   her   life   was   a   self-­‐described  mess.  She  was  going  through  a  divorce  and  living  in  a  tiny  flat   with   her   daughter.   Rowling   was   surviving   on  government  subsidies,  and  her  mother  had  just  passed  away  from  multiple  sclerosis.  J.K.  turned  these  negatives  into  a  positive  by  devoting  most  of  her  free   time   to   the  Harry  Potter  series.   She  also  drew   from  her  bad  personal  experiences   when   writing.   The   result   is   a   brand   name   currently   worth  nearly  $15  billion.    Walt  Disney  Walt  Disney  was  born  in  Chicago,  Illinois  on  December  5,  1901.  As  a  child,  Walt   enjoyed  drawing,   and  when  he  was   seven  years   old,   he  would  draw  and  sell  sketches  to  his  neighbors.  Moving  to  Kansas  City,  he  partnered  with  another  cartoonist  Ubbe  Iwerks  to   form  a  company  called,  “Iwerks-­‐Disney  Commercial  Artists”.  The  business  stagnated  and  the  two  went  to  work  for  the   Kansas   City   Film   Ad   Company.   While   there,   he   found   an   interest   in  animation,  and  partnered  with  another  employee,  Fred  Harman,  to  start  his  animation   company.   The   two   produced   short   cartoons,  which   they   called  Laugh-­‐o-­‐grams.   They   secured   a   deal   with   local   theatre   owner   Frank  Newman   to   air   their   cartoons,   which   soon   became   a   huge   success   in   the  Kansas   City   area.   Soon,   Walt   would   be   able   to   afford   a   studio   and   hire  

 

 

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animators   and   staff   to   produce   more   cartoons.   Unable   to   successfully  manage   his   new   company,   laugh-­‐o-­‐grams   became   bankrupt   and   Walt  decided  to  head  to  Hollywood,  California  to  establish  a  studio  there.  Over   the   next   five   years,  Walt  Disney   Studios   completed   other   full-­‐length  animated  classics  such  as  Pinocchio,  Fantasia,  Dumbo,  and  Bambi.  All  the  while,  Walt  had  an  idea  in  the  back  of  his  mind  to  someday  open  an  amusement  park  for  families.  In  1955,  this  dream  came  true,  as  Disneyland  Park  opened  in  1955  in  Anaheim  California.  Walt  also  became  a  television  pioneer  beginning  television  production  in  1954,  and  was  among  the  first  to  present  full-­‐color  programming  with  his  Wonderful  World  of  Color  in  1961.      J.K.Rowling:  

• Why  was  J.K.  Rowling  living  in  a  mess?    

• Was  she  a  strong  person  during  that  period?    

• What  did  she  do  in  her  free  time  and  to  get  over  the  problems?    Walt  Disney:  

• What  did  Walt  Disney  sell  his  neighbours?    

• Where  did  Walt  Disney  have  a  deal  with  Frank  Newman?    

• Was  Walt  Disney  offered  a  studio  in  Hollywood?      

• What  was  Walt’s  other  dream?        3.  Discuss.      -­‐What  do  you  think  of  them?  -­‐Would  all  people  have  done  the  same  under  their  circumstances?    C.  SPEAKING  ACTIVITY–  Your  new  business    AGREE   DISAGREE   ASK  FOR  OPINION  I  (totally)  agree  with  you    

I  (totally)  disagree  with  you  

Do  you  think  that….?  

I  think  that….   I  am  sorry,  I  don’t  agree…  

What  do  you  think?  

Yes,  I  think  so…   I  don’t  think  that…   Do  you  agree?  You  are  right  /  Exactly   You  are  wrong…   What  about  you?  

 

 

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I  couldn’t  agree  with  you  more  

I’m  not  sure  about  that   Can  I  add  something  here?  

That’s  so  true  /  That’s  so  sure  

No  way  /  Not  necessarily  

What’s  your  idea  about  this?  

   1.  Here  you  have  a  list  of  the  8  sections  that  your  enterprise  should  have.  Start  thinking  about  them  and,  talk  to  your  group  and  try  to  start  up  your  new  business.      SUCCESSFUL  BUSINESS  EXAMPLE   OUR  BUSINESS  

1.  Name:    Segre’s  Sport  Centre!!!    

2.  Product:  a  sport  centre  full  of  equipment  and  sports  activities  to  get  fit  any  time.  You  can  practice  the  sports  of:  squash,  swimming,  table  tennis,  aerobics,  karate,  taekwondo,  Boxing,  Ioga,  Modern  Dance,  Spinning,  Volleyball,  Basketball.    

 

3.  Business  description:    The  “Segre’s  Sport  Centre”  is  a  sport  centre  that  offers  the  proper  equipment  and  different  kind  of  sports  for  all  kind  of  customers.  Our  staff  is  qualified  in  all  sports  and  you  have  the  attention  you  deserve.    

 

4.  Members:  -­‐President:  Marc  Sala  -­‐Secretary:  Laia  Pont  -­‐Marketing:  Pere  Pla  -­‐Sales  advisor:  Maria  Mas  

 

5.  Kind  of  customers:  -­‐All  kind  of  customers;  from  babies  to  adults.    

 

6.  Money:  Our  monthly  fee  is  40€  Children  (-­‐6)monthly  fee  is  20€  Our  semester  fee  is  70€  Children  semester  fee  is  35€  Daily  fee  is  8€  

 

 

 

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7.  Advertising  strategies:  Radio  commercial  Website  Billboards  

 

8.  Market  analysis:  There  was  a  district  in  Lleida  that  had  not  had  any  gym.  We  started  a  new  business  there.    

 

*Our  magic  belief:  “You  can  only  become  truly  accomplished  at  something  you  love.  Don't  make  money  your  goal.  Instead,  pursue  the  things  you  love  doing,  and  then  do  them  so  well  that  people  can't  take  their  eyes  off  you.”    

 

   D.  VOCABULARY  ACTIVITY-­‐  I  am  in  charge  of  1.  Here  you  have  an  organization  chart  of  a  business.    Try  to  describe  what  each  member  does  in  a  business  in  general  terms    

                               

 The  President  is  the  person  who…    The  Accounting  manager  is  the  person  who…  

 

The  Marketing  manager  is  the  person  who…  

 

 

 

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The  Operations  manager  is  the  person  who…  

 

The  H.R.  Manager  is  the  person  who…  

 

The  Advertising  is  the  person  who…    The  Sales  supervisor  is  the  person  who…  

 

The  Advertising  is  the  person  who…    The  Sales  staff  is  the  person  who…          2.  Now,  you  know  the  different  roles  of  a  business.  In  groups,  decide  which  one  you  want  to  be  in  charge  of.    *If  you  want  to  create  an  organizational  chart  for  your  business  and  then  include  it  in  your  business  proposal  presentation,  you  can  use  this  website:  http://www.exploratree.org.uk/.  It  is  very  helpful  to  create  organizational  charts!!!    E.  WRITING  ACTIVITY  –  Description  of  the  members    1.  The  local  newspaper  of  your  city  has  a  section  for  young  entrepreneurs  and  each  month  one  description  of  an  entrepreneur  is  published  in  order  to  promote  their  task  and  make  it  public  to  all  city.  The  boss  of  the  “Segre’s  Sport  centre”  appeared  last  month.  Read  it  carefully  and  answer  the  questions.    2.  What  information  does  the  president  include  in  each  paragraph?      Paragraph  1:    Paragraph  2:    Paragraph  3:    

 

 

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 3.Match  adjectives  with  their  antonyms:  Good-­‐looking   Unhelpful  Tall   Fair-­‐skinned  Dark-­‐skinned   Nervous  Well-­‐built   Lazy  Well-­‐musculated   Unfit  Hard-­‐working   Weak  Calm   Short  Helpful   Ugly    3.  Did  you  know  that  one  member  of  the  Segre  Sport’s  Centre  is  Rafa  Nadal.  Here  you  have  information  about  him.  Read  it  carefully  because  we  have  a  task  for  you.      

The  president:  Marc  Sala     Marc  Sala  was  born   in  Lleida   in  1975  and  he  studied  Law  in  the  University  of  Lleida.  He  started  working  in  a  Law  office  and  he  worked  there   for   5   years.   He   got   married   and   now   he   has   one   son   and   one  daughter.  Their  names  are  Pau  and  Jana.  Last  year,  he  decided  to  start  a  new  business,   a   Sports  Centre.  He   realised   that   there  was  a  need  of   a  Sports   Centre   in   the   region  where   he   is   living.   Therefore,   he   grouped  with  3  more  friends,  and  here  you  have,  the  Segre’s  Sports  Centre.     Marc  has  a  good-­‐looking  appearance.  He  is  1.80  metres  tall  and  he  is  dark-­‐skinned  and  well-­‐built.  He  has  short  black  hair  and  brown  eyes.  He   is   also   incredibly   fit   and  well-­‐musculated,   so   he   trains   in   the   gym  every  day.  His  favourite  sport  is  squash  and  he  is  good  at  it.  Normally,  he   tends   to   wear   suits   to   attend   to   the   meetings,   but   he   also   wears  tracksuits.       He   is   a   hard-­‐working   person   and   he   is   fiercely   competitive.   He  always   tries   to   get   what   he   wants.   Although   this   responsible   and  energetic   characteristic,   he   is   a   calm,   helpful   and   a   modest   person.  Moreover,  he  loves  spending  time  with  his  family  in  the  gym  and  one  of  his  favourite  hobbies  is  climbing  in  the  mountains.        *using  compound-­‐adjectives  in  the  description    

 

 

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4.  The  Segre’s  Sport  Centre’s  president  has  proposed  to  make  a  description  of   the  only  one   famous  person  they  have   in   it.  They  want   to  post   it   in   the  hall   of   the   Centre   so   everybody   can   read   it.   The   President   offers   the  possibility  of  writing   it   to  all   the  members.  Your   task   is   to  write  a  80-­‐100  word   description   of   Rafa   Nadal.   Remember   to   follow   the   structure   of   a  description.  The  best  description  will  win  a  free  monthly  fee.  GOOD  LUCK!!    

       

Born:    Manacor,  Majorca,  1986  Heigh  /weight:    1,85  metres  tall;  approx.  85  kg.    Hair  /  eyes:    Brown  eyes  and  curly,  shoulder-­‐length  hair  Other:    Right-­‐handed  but  plays  tennis  with  his  left  hand.  Wears  a  headband,  brightly  coloured  T-­‐shirts  and  knee-­‐length  shorts.  Background:    Became  professional  in  2001;  trains  approximately  ten  hours  a  day.  His  uncle  Toni  is  his  trainer;  he  never  travels  without  his  trainer.  Still  carries  his  own  equipment;  he  is  respectful  towards  his  opponents  and  fans.  Achievements:    The  youngest  tennis  player  with  the  highest  number  of  consecutive  wins  in  the  history  of  tennis.  Personal  details:    Lives  in  Manacor  with  his  family  when  he  is  not  competing.  Happiness,  health,  family  and  friends  are  the  things  that  are  most  important  to  him.  He  likes  football,  fishing  and  eating  crisps.    

(Extracted  from:  Definitions  Student’s  Book.  Page  63)  

 

 

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 F.  READING  AND  GRAMMAR  ACTIVITY–  Our  business’  norms    1.  In  groups,  read  the  questions  and  try  to  answer  them.       Which  rules  can  you  find  in  any  Sports  Centre?         Write  down  4  main  rules  of  a  Sports  Centre.       Example:  You  have  to  pay  a  fee.      

             

 

 

 

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2.  Here  you  have  a  leaflet  of  the  Segre’s  Sports  Centre.  In  one  of  the  sides  you  can  see  the  rules  that  this  enterprise  has  created  for  their  customers.  Read  them  and  say  which  ones  are  true  and  which  ones  are  false.      

                       

 3.  What  have  you  noticed  about  the  expression  of  the  norms?  Which  verb  does  the  sports  centre  use  to  write  them  down?  Do  you  know  this  verb?  What  does  this  verb  express?  Obligation?  Necessity?    Write  down  the  modal  verbs  used  in  the  Segre’s  Sports  Centre  leaflet.    -­‐         -­‐         -­‐  -­‐         -­‐         -­‐  -­‐           -­‐         -­‐    Discuss  about:  Do  you  know  their  meaning?  Translate  them.    Do  you  know  the  characteristics  they  have?  Take  a  look  at  their  form  and  try  to  find  out  which  the  traits  of  the  modals  verbs  are.         1.______________________________________________________________________________       2.______________________________________________________________________________       3.______________________________________________________________________________       4.______________________________________________________________________________      

CENTRE’S  NORMS:  Ø You  have  to  pay  a  fee  if  you  want  to  be  a  member  Ø You  might  hire  a  locker  Ø You  don’t  have  to  wear  trainers  in  the  gym  Ø You  shouldn’t  bring  your  home  water  Ø You  must  have  a  shower  before  going  to  the  pool  Ø You  need  to  buy  our  sports  centre  pack  material  Ø You  can’t  stay  in  it  more  than  1  hour  Ø You  should  bring  your  towel  Ø You  mustn’t  take  care  of  the  centre  material    

 

 

 

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4.  Now,  complete  the  modals’  charts  with  the  information  you  have.  You  will  have  to  add  more  modals.  Think  which  one  is  left  and  if  you  need  more  information,  you  can  ask  your  group’s  members  for  any  help.      Modal   Example   Use  ___________  /  __________  ____has  to______    

You  have  to  pay  a  fee  if  you  want  to  be  a  member  She  has  to  get  up  early  tomorrow      

To  express  obligation  

___________  /  ____________  ____________    

  To  express  no  obligation  

____________  /  ___________  __Should_____  ________________    

You  should  bring  your  towel        

To  express  advice  and  recommendation  

_______________  _______________    

  To  express  prohibition  

_______________   You  can  stay  as  long  as  you  want      

To  express  ability  in  the  present  

___Could______      

   

To  express  ability  in  the  past  

__________  __________  __________    

  To  ask  permission  and  make  polite  requests  

___________  ___________    

  To  express  permission  in  the  present  

 

 

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_____________  _____________    

  To  express  permission  in  the  past  

____might____  _____________  ____________  /  ___________    

I  might  go  shopping  later          

To  express  speculation  

 _____________  

   

To  express  negative  deduction  

 ______________  

They  must  be  the  players    

To  express  affirmative  deduction  

 5.  Now,  all  the  new  entrepreneurs  are  going  to  work  together.  Think  about  the  other  new  business  in  the  class  and  help  them  to  create  two  norms.  Each  member  of  the  group  is  going  to  make  recommendations,  prohibitions,  advices,  etc.  about  other’s  business.  Once  you  have  helped  in  one  business,  go  to  help  another  one.  But  remember,  they  also  have  to  help  you  to  create  your  enterprise  leaflet’s  norms.    Write  the  norms  down  in  this  chart.    

1.    2.    3.    4.    5.    6.    7.    8.      9.    

 

 

 

 

 

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 6.  Now,  with  your  business  group,  share  and  talk  about  the  norms  you  have  collected  from  the  other  entrepreneurs  and  make  the  final  list  for  your  enterprise’s  norms.  You  can  add  more  rules  if  you  need  to.        G.  LISTENING  AND  GRAMMAR  ACTIVITY  –  The  advertising      1.  In  groups,  ask  and  answer  these  questions:      -­‐What  kinds  of  advertising  do  you  know  of?  -­‐Do  you  know  what  a  commercial  is?    -­‐Which  is  your  favourite  TV  commercial?  Explain  it  to  your  group  mates.  -­‐Which  characteristics  do  you  think  that  any  commercial  should  have?  List  4  ideas:     -­‐             -­‐       -­‐             -­‐  2.  Watch  and  listen  to  the  following  video  called  Advertising  techniques  that  provide  good  results.   Try   to   answer   the   questions   below.   (Extracted   from:  http://www.youtube.com/watch?v=Dt8tFq1QbD4)    

1. What  is  the  goal  of  advertising  according  to  the  speaker?    

2. What  is  the  whole  purpose  of  advertising?      

3. What  is  the  first  example  of  advertising  they  give?  Is  it  effective  or  not?    

 4. Is  Mobile  advertising  new?   Is   it  used  by  enterprises?  What   is   the  exact  name  of  this  form  of  advertising?  

 5. How   many   users   are   taking   advantage   of   Internet   advertising?  According   to   the   speaker,   is   it   easy   to   create   an   Internet  advertising  or  do  you  need  to  learn  it?  

 6. How  is  the  advertisement  on  the  TV  called?  Is  it  the  cheapest  one  or  the  most  expensive  one?  

 

 

 

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 3.  In  groups,  talk  about  the  different  kinds  of  advertising  methods  we  have  seen  and  decide  which  is  the  most  effective  one  and  which  other  methods  does  the  speaker  not  mention?  Write  them  down.    -­‐Newspapers               -­‐Brochures    -­‐  Billboard               -­‐Radio    4.    BILLBOARDS.      -­‐What  are  billboards?  Let’s  see  some  examples.  (Extracted  from:  http://www.youtube.com/watch?v=DVe1sv1qcaY)  -­‐Do  you  think  they  are  useful  to  advertise  a  product?  Why?    Now,  here  you  have  a  list  of  different  advertising  techniques.  Underline  the  4  that  are  inappropriate  when  designing  a  billboard.  Write  the  right  technique.      Use  of  humour   Colourful    Clarity   Attractive  Slogan  /Logo  A  lot  of  words   Creative  Without  images     Focused  Audience-­‐addressed   Not  using  Celebrities  Eye-­‐catching   Unique  Complexity     Timeless      5.  Now,  try  to  analyse  the  billboard  about  Segre’s  sport’s  centre.  What  is  wrong  here?  List  the  things  you  would  change  according  to  the  advertising  techniques  previously  seen.                            

   

 THE  BEST  CHOICE  FOR  YOUR  BODY!!!!  

   

10  Avenue  Plana    (Pardinyes).  Lleida.    

 

 

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6.  This  billboard  should  change.  Give  advice  to  the  Segre’s  Sports  Centre  business’s  staff  about  what  they  should  have  done  when  designing  the  advert.    -­‐Do  you  know  how  to  do  this?  Which  verbs  would  you  use?  

                     

 MODAL  PERFECTS  

         -­‐Look  at   how  it  is  formed  and   try  to  complete  the  table  with   an  example  for  each  modal  perfect.        

MODAL   EXAMPLE   USE  May/  might  have  +  Past  participle  

  To  express  possibility  in  the  past  

Should  /  shouldn’t  have  +  past  participle  

  To  express  criticism  or  give  advice  in  the  past  

Must  have  +  past  participle  

  To  express  certainty  or  a  logical  conclusion  in  the  past    

WE  USE  SOME  MODAL  VERBS  WITH  

HAVE  +  PAST  PARTICIPLE  TO  TALK  

ABOUT  PAST  EVENTS!!!!!!  

MODAL  +  HAVE+  PAST  PARTICIPLE  (VERB)    Example:  You  should  have  used  more  text  in  the  advert.  You  mustn’t  have  used  images  in  the  advert.      

EXAMPLE:    Non-­‐creative  

1.           2.  

3.           4.  

5.           6.  

7.           8.  

9.           10.  

 

 

 

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Can’t  have  +  past  participle  

  To  express  impossibility  in  the  past  

Could  have  +  past  participle  

  To  say  you  were  permitted  /  able  to  do  a  past  activity,  but  you  didn’t  do  it.    

 6.  Let’s  help  the  Segre’s  Sports  Centre  by  giving  advice  about  what  they  should  have  done.    

 7.  Now  it  is  your  turn  to  design  your  billboard  according  to  your  new  enterprise.  Think  about  the  tips  you  have  learned  in  the  previous  exercises.  You  can  create  your  billboard  using  different  resources,  such  as:  glogster,  paint,  word,  power  point,  etc.      *Remember,  your  billboard  will  be  seen  in  different  parts  of  Lleida.  It  will  be  posted  in  the  streets,  lampposts,  shops,  billboards,  etc.    

EXAMPLE:  You  should  have  used  a  famous  person  

1.  

2.  

3.  

4.  

5.  

6.  

7.  

8.  

9.  

10.  

 

I  recommend  you  to  use  GLOGSTER.  It  is  fantastic!!!!  TRY  IT  

 

 

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I.  READING  ACTIVITY  –  Oral  presentation      1.  Read  the  questions  and  answer.  -­‐Have  you  ever  done  an  oral  presentation?  Is  it  difficult  or  easy?  -­‐Do  you  think  that  oral  presentations  are  useful?  Why?  -­‐How  do  you  normally  do  your  oral  presentations?  Do  you  use  powerpoint?      2.  Read  the  following  text  and  answer  the  questions.    

HOW  TO  MAKE  ORAL  PRESENTATIONS  Pericles,   the   Athenian   of   ancient   Greece   was   the   pre-­‐eminent   orator,   for   his  extraordinarily  powerful  rhetoric.  Others,  including  Churchill,  Hitler  and  Mussolini,  whatever  other  reputations  they  may  have  had,  were  also  articulate  and  influential  speakers  who  moved  their  listeners  and  bent  them  to  their  will.  This  article,  written  in   response   to   requests   from   a   number   of   commercial   clients,   is   about   the   oral  delivery  of  reports  and  papers.  

You  have  written,  edited  and  produced  your  report  or  paper.  Now  you  have  to  deliver  it  to  someone,  to  a  committee,  to  your  peers,  in  a  sales  presentation.  All  the  research  you  have  done,  all   the  care  and  time  spent  on  the  report   is  diminished  if  you  are  unable  to  present  your  report  articulately  and  with  self-­‐confidence.  

We  are  agreed  that  we  write  in  the  business  world  for  three  reasons:  to  inform,  persuade  and  direct.  Yet,  reduced  to  a  single  reason,  it  is  to  persuade  the  recipient  or   recipients   to  a  particular  point  of  view.  You  write   to  win,   for   jobs,   careers  and  business   depend   on   how   well   you   convey   your   ideas   and   opinions.   Business   is  winning.   There   is   a   close   relationship   between   good   writing   and   skilled  presentation.  

Some   people   who   are   good   at   presenting   information   are   not   so   impressive  when   they  write.   Similarly,   people  who  write  well   are   often   less   than   competent  when  making   oral   presentations,  which   should   lead  us   to   question   the  difference  between  writing  and  speaking.  What  is  the  difference?  

A  writer  relies  only  on  the  written  word  to  convey  thoughts,  nothing  more.  What  you  read  is  what  you  get.  If  what  you  have  written  is  badly  organized,  convoluted,  awkwardly  phrased,  inarticulate,  that's  what  the  reader  learns.  Speaking  is  another  matter,   for  we   expand   our   ability   to   communicate   by   other   senses.  What   are   the  elements  of  oral  presentation?  

• The  way  we  speak;  the  words  we  choose.    • Eye  contact  • Voice  • Mannerisms:  gestures,  movements  • Visual  aids  

(Extracted  from:  http://www.achart.ca/articles/publications/words12.htm)  

 

 

 

 

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-­‐  Find  the  words  in  the  text  that  mean:     -­‐Colleagues  (paragraph  2):  (n)__________________________     -­‐Present  a  formal  and  official  communication  or  information     (paragraph  2):  (n)____________________________          -­‐To  communicate  or  transfer  some  ideas  (paragraph  3):     (v)_______________     -­‐Splendid  (paragraph  4)  (adj.):_________________________     -­‐Difficult  (paragraph  5)  (adj.):  ________________________      -­‐  Answer  the  questions:     -­‐What  personal  characteristics  do  you  need  to  present  your  paper  successfully?           -­‐What  is  the  most  important  step  in  a  business  world?  Why?             -­‐  Is  the  use  of  power  points  or  Internet  resources  a  good  option  when  doing  an  oral  presentation?          3.  When   the   boss   of   the   Segre’s   Sports   Centre   has   to   present   a   business  proposal   in   front  other   colleagues  or   important  business  people,  he  has   a  table  with  the  elements  he   is   taking   into  account   in  order  to  succeed  with  the  oral  presentation.  Now,  here  we  have  some  important  elements  that  we  have   to   take   into   account  when   doing   an   oral   presentation.   However,  we  should  add  some  more.  Let’s  include  more  information  when  doing  an  oral  presentation.      

POINTS   CHECKLIST      

     

         

 

 

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VISUAL  AIDS   Use  of  support  material          

DELIVERY   Eye-­‐contact  Gestures,  movements  Voice    

TOTAL  MARK      FINAL  TASK:    OUR  ORAL  PRESETATION  –  HOW  SHOULD  WE  DO  IT?      -­‐Do  you  know  what  PREZI  is?  If  not,  click  on  this  link  and  discover  it.  There  is  an  excellent  video  tutorial.      http://prezi.com/  If   you  want   to   use   it,   you  have   to   sign   in   and  then  start  exploring…..it  is  funny  and  easy!!!!    -­‐There   are   a   lot   of   different   ways   of   doing  oral  presentations.  However,   I   recommend  you   to   use   PREZI.   It  is  a  presentation  tool  that  can  help  you  organize  your  ideas.  Therefore,  you    can  use  it  to  present  your  fantastic  and  new  business  presentation.      OUR  ORAL  PRESENTATION  -­‐  WHAT  SHOULD  WE  INCLUDE  IN  IT?    -­‐In   order   to   present   your   innovative   business   in   front   of   the   committee,  Lleida’s  Council  created  the  following  document  to  have  the  same  model  for  all   the   enterprises   presented.   The   Council’s   committee   decided   that   each  business  proposal  presentation  must  have  some  compulsory  parts  and  that  they  would  assess  all   the   fantastic  proposals  according   to   that.  This   is   the  table  they  created.    

 *  If  you  have  worked  during  this  entire  unit,  don’t  worry;  you  have  your  

business  created.  Then,  revise  your  business  parts  and  prepare  a  fantastic  presentation!!!  

 POINTS  

  YES   NO  Introduction        

It  is  a  fantastic  tool!!!!!!!  TRY  IT  

 

 

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 Description   of   the  business  

   

 

Description   of   each  member    

   

 

Rules  of  the  business      

 

Billboard      

 

Conclusion      

 

 OUR  ORAL  PRESENTATION  –  HOW  LONG  SHOULD  IT  LAST?    -­‐  The  oral  presentation  should  last  10-­‐15  minutes  more  or  less.  Moreover,  all  members  of  the  groups  should  talk,  so  you  have  to  organize  and  choose  which  section  each  of  you  will  explain.      GOOD  LUCK!!!!!                                                

 

 

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 SESSION  1  _  READING  AND  LISTENING  ACTIVITIES    READING:    1.  Read  the  title  and  the  first  paragraph.  Choose  the  main  topic  A,  B  or  C     A.  It  is  too  difficult  for  teenagers  to  leave  school  and  start  a    business.     B.  Some  teenagers  are  successfully  starting  their  own  business.     C.   Going   to   school   is   bad   for   you   if   you   want   to   start   your   own     business.    

FROM  CLASSROOM  TO  OFFICE    

Getting  an  education  and  going  into  business  are  both  hard  work.  But  some  teenagers   manage   to   start   their   own   companies   while   they   are   still   at  school!   So,   how  did   they  do   it?  Has   their   age  been   a  problem?   I   talked   to  some  young  entrepreneurs  to  find  out.      Andrew   Butt   is   the   twenty-­‐year-­‐old   manager   of   a   computer   software  business.   When   he   was   twelve,   he   offered   to   do   small   jobs   at   a   local  helicopter-­‐training   centre.   At   first,   he   made   people   cups   of   tea,   then   he  began  programming   the   centre’s   computer   system.  During  his   time  at   the  centre,   Andrew   realized   that   he  might   have   the   ability   and   experience   to  work  for  himself.  Unfertunately,  his  teacher  disagreed  with  him!  At  fifteen,  Andrew   left   school.   He   hired   a   tutor,   and   by   the   age   of   sixteen   he   was  running  his  own  company,  which  was  called  Enable  Software.    Harlem  Lyrics  Cards  was  launched  by  Chauncey  Holloman  in  Arkansas,  USA,  when  Chauncey  was  only  sixteen.  Her  greetings  card  are  brightly-­‐coloured,  and  they  often  feature  hip-­‐hop  characters  and  informal,  colloquial  language.  Chauncey  explained   that   she  started  designing  cards  because  she  couldn’t  find  anything  suitable  for  her  friend’s  birthdays.    In   California,   sixteen-­‐year-­‐old   student   Ryan   Glasgow   has   started   his  seventh  company!  His  latest  business  is  Pure  Five  Audio,  which  is  an  online  

LABORATORY  ACTIVITIES    S  

 

 

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shop  that  sells  more  than  700  products.  Ryan  started  his  business  career  at  the  age  of  seven  by  selling  locally-­‐picked  fruit  to  friends.    All   these   young   people   became   very   successful   entrepreneurs   at   an   early  age.  But  has  their  commitment  to  business  had  any  negative  impact  on  their  lives?   Andre   wonders   whether   some   of   his   friendships   might   have   been  damaged   by   his   decision   to   leave   school   early.   If   he   hadn’t   left   school,   it  would  have  been  easier  to  stay  in  touch.  In  general,  however,  he  feels  very  glad  that  he  took  the  risk!  Chauncey  has  been  able  to  rely  on  her  family  to  help  with  her  company.  She  has  missed  a  few  days  of  school,  but  she  hopes  to   finish  her  education  and  go  to  Business  College.  Ryan  thinks  that   it   is  a  challenge  to  keep  school,  business,  and  a  social  life  in  balance,  but  he  feels  that  it  is  a  challenge  that  he  can  meet.    In  conclusion,  it  seems  that  age  is  no  barrier  to  business  success.  All  you  need  is  a  good  idea,  confidence,  and  a  lot  of  hard  work!    

(Extracted  from:  English  in  Context.  Batxillerat.  Page  84)  

 2.  Read  the  questions.      

1. How  did  Andrew  Butt  first  get  experience  of  working  in  a  business?  

 2. Why  did  Andrew  leave  school?  

 3. Why  did  Chauncey  Holloman  start  her  own  company?  

 4. How  did  Ryan  Glasgow  start  his  career  in  business?  

 5. What  would  Chauncey  like  to  do  in  the  future?  

 6. What  does  Ryan  think  is  the  main  challenge  of  running  your  own  business?  

 3.  Find  the  words  in  the  text  that  mean:     -­‐people  who  start  their  won  business  (paragraph  1)     -­‐leading;  being  in  charge  of  (paragraph  2)     -­‐started  (paragraph  3)  

 

 

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  -­‐include,  show  (paragraph  3)     -­‐dedication  (paragraph  4)     -­‐obstacle  (paragraph  5)    LISTENING:    1.  Here  you  have  a  list  of  words.  Try  to  look  for  their  meaning.  You  will  need  them  for  your  listening:       -­‐  Launch:           -­‐Allocate:     -­‐Loan:           -­‐Mentor:     -­‐Challenge           -­‐Import:      -­‐Did  you  know  that  the  government  give  money  to  young  entrepreneurs?  Do  you  think  it  is  a  good  idea?  Why?      -­‐How  this  can  help  the  new  business?    2.  Watch  and  listen  the  video  called,  Giving  cash  to  young  people  to  start  a  business.  Then,  answer  the  questions  (Extracted  from:  http://www.youtube.com/watch?v=pfxIEUqBpNM)      

1) How  much  money  does  the  government  have  for  entrepreneurs?  How  much  businesses  are  supposed  to  start?  

 2) How  old  was  Steward  when  he  started  his  business?  

 3) They  talked  about  the  loans  each  entrepreneur  would  receive.  How  much  money  is  that  per  each  of  them?    

 4) How  much  money  did  Steward  need  when  he  started?  

 5) Where  did  James  start?  Did  he  receive  money?  

 6) James’  daughter  wants  to  start  a  business  too.  What  kind  of  business?  

 7) Steward  says  that  the  good  mentoring……………………………………  

 8) Does  James  say  that  teenagers  have  to  leave  education?  Why?    

You  can  use  WORDREFERENCE  to  look  for  the  unknown  words  

 

 

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 9) Is  this  a  good  initiative  for  Britain?  Why?  

     SESSION  2_  WRITING  AND  SPEAKING  ACTIVITIES    WRITING:  Now,  since  you  know  the  member  of  the  business  you  are  going  to  be,  write  an  essay  where  you  make  a  description  of  the  person  you  are  going  to  be.  Remember  to  divide  the  text  in  paragraphs  and  explain  your  presentation,  physical  appearance  and  your  physiological  traits.    GOOD  LUCK!!!!      

           

 

 

 

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SPEAKING:        1.   You  work   in   groups   of   4,   A-­‐D.   Imagine   that   you  work   in   an   office.   The  company  wants  to  organize  a  party  for  the  office  staff.      Read  the  information  on  your  role  card  and  think  about  your  answers  to  the  questions  below.    

o What  kind  of  party  would  you  like:  a  meal   in  a  restaurant,  a  disco,  a  drinks  party?  Where  would  you  like  the  party  to  be?  

o What   day   of   the   week   would   you   prefer   for   the   party?   What   time  should  it  start  and  finish?  

o Who   should   be   invited   to   the   party:   only   company   staff,   a   staff   and  their  partners,  a  staff  and  as  many  friends  as  they  like?  

o Who   should   pay   for   the   party:   the   company,   the   staff,   both   the  company  and  the  staff?  

 2.  Now  work  with  your  group.  The  boss  has  called  a  meeting  to  discuss  the  party.  Share  your  opinions  and  decide  what  sort  of  party  you  are  going  to  have.    You  can  complete  the  chart.      What  kind  of  party    

 

Which  day      

 

What  time    

 

Who  the  guests  are    

 

Who  pays    

 

What  you  need    

 (Extracted  form:  Straightforward.  Intermediate.  Page  51)  

     

 

 

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SESSION  3_  GRAMMAR  AND  SPEAKING  ACTIVITIES    GRAMMAR:    1.  It’s  time  to  practice  modal  verbs.  Do  you  know  how  to  use  them  accurately?  You  can  use  these  websites  to  practice  them  online.      http://www.englishpage.com/modals/modalintro.html    http://www.englishexercises.org/makeagame/viewgame.asp?id=2215    2.  Now,  you  have  revised  the  modal  verbs  and  you  are  ready  to  use  them  in  the  following  exercise.    -­‐You  have  to  choose  a  sport  or  activity  in  Segre’s  Sport  Centre.  Then,  you  have  to  design  the  rules  for  this  sport/activity  while  you  complete  the  chart.  For  example,  if  you  choose  AEROBICS,  one  rule  would  be:  members  can’t  wear  boots  in  class.  They  have  to  wear  trainers.      SPORT  OR  ACTIVITY:_______________________________________    THINGS  YOU  DO:   THINGS  YOU  DON’T  DO:                                          SPEAKING:      1.  You  are  going  to  work  in  groups.    -­‐Do  you  know  what  signs  are?  Where  can  you  find  them?  -­‐Does  the  school  have  signs?  What  kind?  Give  two  examples.      2.You  have  the  following  signs  and  you  have  to  explain  what  they  mean.    

 

 

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You  can  write  a  sentence  below  each  image  describing  what  they  mean.  You  have  to  agree  with  your  group  and  write  the  same  meaning.      EXAMPLE:  All  visitors  must  go  first  to  the  main  office.        

             

   

               

   

             

     3.  Would  you  use  any  of  these  signs  in  your  new  business?  Which  ones?  Why?            

 

 

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SESSION  4_  LISTENING  AND  SPEAKING  ACTIVITIES    LISTENING:      1.   We   have   been   talking   about   BILLBOARDS   in   class.   Have   you   decided  what  you  are  going  to  do  for  your  business?    2.   Here   you   have   a   video   that   shows   5   secrets   for   creating   a   fantastic  billboard.  I  think  they  are  really  interesting  and  they  can  be  useful  for  you.  Listen   to   it   and   answer   the   questions.  http://www.youtube.com/watch?v=EXx3wjjpZGo    1) Complete  these  expressions:  

  “  a  picture  can  speak……………………………………………………………..…..”     What  does  that  mean?     “the  fewer  words  you  use………………………………………………………….”  2) What  is  the  second  secret?  

 3) According  to  the  speaker  and  for  the  3rd  secret,  what  kind  of  forms  do  you  need  to  create  a  billboard?  

 4) Humour   and   Intrigue   are   another   relevant   aspect   to   consider.   How  can  you  create  humour?  

 5) Who  do  you  need  to  talk  to  in  order  to  accomplish  secret  number  5?  

       SPEAKING:  1.  You  are  going  to  work  in  groups.  You  can  group  with  the  classmates  you  want  but  you  need  to  form  a  group  of  4  members  at  least.    Here   you   have   a   number   of   pictures.   Concretely   they   are   billboards   that  have  been  used  in  the  street  and  cities  in  real  life.  However,  they  have  had  a  bad  result.    -­‐What  are  these  adverts  selling?  -­‐Are   they   effective?   Why?   Why   not?   Could   you   say   why   they   have   been  negative?  -­‐What  do  the  designer  should  have  done  or  can’t  have  done?  Write  your  answers  below  each  picture.    

 

 

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     2.  Now,  you  have  to  work  in  groups  A  and  B.    You  are  going  to  work  out  the  answer  to  a  mystery.    GROUP  A:  Read  the  information  below.  Find  out  more  information  by  asking  the  students  in  Group  B  questions.  They  can  only  answer  YES,  SORT  OF,  NO  OR  NOT  EXACTLY.      

 After  every  eight  questions,  discuss  what  you  have  learnt  with  the  other  members  of  your  group.      

A  woman  went  to  the  shops  and  bought  a  new  pair  of  shoes.  Later  that  day,  she  went  to  work  and  died.  How  did  she  die?  

 

 

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GROUP  B:  you  have  a  piece  of  paper.  Read  the  explanation  of  the  situation  and  answer  the  questions  the  students  in  group  A  ask  you.  You  can  only  answer  YES,  SORT  OF,  NO  OR  NOT  EXACTLY.      3.  Now,  exchange  roles.      GROUP  B:  try  to  work  out  the  answer  to  the  mystery.  

 GROUP  A:  you  have  a  piece  of  paper.  Answer  the  questions  the  students  in  Group  B  ask  you.                                        

A  man  was  staying  in  a  motel.  He  went  outside  to  his  car  and  hooted  on  the  horn.  He  then  returned  to  his  room.  Why  did  he  hoot  on  the  car  horn?