Let’s Get LinkedInDanielle Quiñones-Ortega, M.A.Student Programs CoordinatorOffice of Student Life, UCSBwww.linkedin.com/daniellequinonesortega

Goals

Provide tips on how to use LinkedIn as your professional portfolio.

Describe how LinkedIn can benefit you as you build your personal

brand and digital reputation.

Provide concrete examples of methods to productively use

LinkedIn to positively market your personal brand.

About LinkedIn

LinkedIn’s mission is to connect the world’s professionals to make

them more productive and successful.

When you join LinkedIn, you get access to people, jobs, news,

updates, and insights that help you be great at what you do.

In 2008, LinkedIn had approximately 32 million members. Last

year in 2013, that number has grown to over 277 million. Are you

one of them?

https://www.linkedin.com/about-us

Identity. Network.

Knowledge. Creating your personal brand (identity) and digital reputation.

Connecting with professionals in your area and across the world.

Learning from your network and developing a professional publishing

platform.

Identity

Creating your personal brand (identity) and digital reputation.

Photo | Add a professional headshot (not cropped).

Headline | Stand out with a keyword-rich headline that describes how you want to be known on LinkedIn.

Summary | Write a brief summary describing your professional background and aspirations.

Experience | List all the jobs you’ve held along with brief descriptions of each role.

Education | Add all the institutions you’ve attended. Highlight honors, awards, and involvement.

Skills & Expertise | Add at least 5 key skills to your profile, these will also serve as keywords.

Recommendations & Endorsements | Ask for recommendations and endorsements from former colleagues, managers, and classmates.

Vanity URL | Customize your profile URL and put your website, resume, email signature, and business cards to drive traffic to your LinkedIn profile.

Identity

Max out your profile.

Who are you and what are you all about?

This is the place for you to showcase your education, experience,

and accomplishments.

Network

Connecting with professionals in your area and across the world.

Knowledge

Learning from your network and developing a professional publishing platform.

Companies

Groups

Competencies

Professional Competency Areas for Student Affairs Practitioners,

2009 created by NASPA & ACPA.

Leadership

Personal Foundations

Student Learning and Development

Goals

Provide tips on how to use LinkedIn as your professional portfolio.

Describe how LinkedIn can benefit you as you build your personal

brand and digital reputation.

Provide concrete examples of methods to productively use

LinkedIn to positively market your personal brand.

Questions?

Danielle Quiñones-Ortega, M.A.Student Programs CoordinatorOffice of Student Life, UCSBwww.linkedin.com/daniellequinonesortega

Credits

https://www.linkedin.com/about-us

http://www.slideshare.net/linkedin

http://www.naspa.org/images/uploads/main/Professional_Competencies.pdf

http://responsys.hs.llnwd.net/i5/responsysimages/content/linkedin/LIJobSearchTipsChecklist4-3-13.pdf