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Let’s Take a Practice Quizon the 5 Types of Lettering from
Yesterday…Get Ready --- after attendance
Anyone see the subliminal message?
Your quiz is on Thursday over:
• 5 Types of Lettering
• Lettering Styles
• Parts of Type
• Measuring Type
• Typography Terms
Typography
Adobe Illustrator & In Design
What is Typography?
• Typography is the art and technique of arranging type, typed design and modified typed glyphs.
• Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters.
KNOW THE PARTS OF TYPECopy this down into your sketchbook.
Cap lineSerifX height lineBase lineDescending lineLeading space
X heightStroke/stemPair kerningDescendersBowlCountersPoint size
Typographic Oxymoron
Illustrator Project 1
Typographic Oxymorons
• For the first part of this unit, you will be working with various font styles which communicate different ideas or concepts along with using an oxymoron.
• This artwork must fit an 8.5 x11 inches or larger piece of paper.
• Choose an oxymoron from the list on the handout or create your own. Remember, an oxymoron is a contradictory figure of speech. Create a typographic composition that conveys the basic meaning of the phrase. Base your solution on the use of contrasting typestyles (ex. Heavy san serif font combined with a light serif font).
Examples of Typographic Oxymorons
Examples of Typographic Oxymorons
Examples of Typographic Oxymorons
Typography Project 2
Typography Portraits/Animals
What is a Typography Portrait?
• A portrait of a person that is only composed of various font types.
• The manipulation of font sizes, styles, spacing, and orientation.
Your Typography Project
• You are to choose an influential person (for example, a musician, an artist, public speaker, politician, etc.), animal or insect.
• Find a JPEG image of the subject your wish to use and save onto your flash drive or computer.
More Examples from the Internet
http://abduzeedo.com/45-amazing-type-faces-typographic-portraits
https://www.youtube.com/watch?v=i5vL8lgNEBA
http://www.designdim.com/2011/01/50-amazing-animals-typography/
http://www.youtube.com/watch?v=JvgnUsRTQZg
Typography Project 3
Informative/Persuasive Art
Typography Used As Persuasive/Informative Art
• You are to use your typography project to create a persuasive and informative art piece.
• You are to create an invitation or announcement using your typography portrait or animal.
• Your artwork must provide dates & times of an event, the purpose for the event, RSVP info, etc.
• You will be using a combination of Photoshop and Illustrator programs to create a realistic artwork.
Examples
Example-Could be a Birth Announcement/Shower
Invitation
Event Advertisement
Event Advertisement
Typography Project ReflectionIn this reflection, I would like you to reflect on this assignment by
discussing the following in 1-2 pages:You may type your reflection if you prefer, just double space it.
• Definition of Typography• Why is it important for a graphic designer to understand typography?• Purpose of your typography portrait/animal project
(narrative/expressive/informative) and explain why it is considered to illustrate that purpose of art
• Process for creating the typography portrait/animal• Describe your informative/persuasive typography project. What did you
design for your project? Why?