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Page 1: Letters

Letters Prof: Iftikhar Ahmad 0300-4466062

Executives intellectual approach needs perfect resultoriented communication besides its arrangement andpresentation in various forms. Critically drafted manuscriptleads subordinates or general audience either towardsfrantic, out of control activity or pat their conflicts forconvenient cooperation and positive feedback and synergy.

So, organizations can secure commitment, consistency inattitude by conforming clear, expressive, practicalcommunication in presentations and daily lifecommunication. Letters, inter-office memo, reports andprofessional presentation are such areas, which built orruin a person’s or organization’s image.

Page 2: Letters

Letters Prof: Iftikhar Ahmad 0300-4466062

Letters are brief written messages sent to recipient outside the organization. In addition to conveying a specific business message, they aim at public relations in developing good working relationship with all stakeholders.

Some form or standard letters are sent to save time and money on routine communication. They are handy design for mass mailing as sales messages about products, information about organizational activities, and organizational goodwill messages like seasonal greetings.

Page 3: Letters

Standard Letters

Standard letters are formal undifferentiated and brief messages sent to a large number of audience with out specifications like; receivers name & address, account numbers, correspondence details, and date.

Page 4: Letters

Standard Letters

Dear customers,Thank you for your inquiry, enclosed find detailed information on our system or services.

Regards

Page 5: Letters

Standard Letters

Dear CustomerKindly expedite your payment till 20th of this month, if already you have made payment, ignore the message.

Page 6: Letters

Standard Letters

Dear CustomerThe best books of 2009 are on shelf for sale. Enclosed is a list of books, waiting for your visit.Sincerely

Page 7: Letters

Standard Letters

As Director Administration ICAP Karachi, write a circular to the principals of Tuition Providers asking them to follow proper procedures while applying for renewal of their registration with ICAP

Page 8: Letters

Circular Letters

Same as a specific letter except written for a large number of audience. May be sent to the known or un-known audience.They need:• explanation of purpose• clarity and persuasive style for large number of varying audience• must focus on type of receiver and alter salutation accordingly to personalize information

Page 9: Letters

Circular LettersLetterhead

Miss Bhatti27 The Mall,LahoreDear Miss Bhatti

We take care in changing your plants every month that keep your hose fresh and charming, we got wonderful new plants from England that match your unique taste,……

Page 10: Letters

Circular Letters

Write a circular to your potential and regular clients on offering them five, ten marlas and one canal houses at a newly established site near Defence. Consider

the necessary details.

Page 11: Letters

Circular LettersFor potential customers

Dear CustomerYour dream for a small and large luxurious independent house with all life facilities is closer to be realized at canal, 5 minutes drive from thokar, we offer

Type total cost booking payment inst

5 marals 6 million 100,000 10 equal10 marlas 9.5 millionI canal 15 millionYou can visit our site at -------on sunsays from to Booking starts from 23 april to 23 May, 2010

You can contact Mr. Marketing Director-------------

Page 12: Letters

Circular LettersFor Regular customers

Dear Mr. AliYour dream for a one canal luxurious independent house with all life facilities is closer to be realized at canal, 5 minutes drive from Thokar, terms and conditions will be:Type total cost booking payment inst

I canal 15 millionYou can visit our site at -------on sunsays from to Booking starts from 23 april to 23 May, 2010

You can contact Mr. Marketing Director-------------

Page 13: Letters

Collection Letters

Dear SirYou are always regular in paying your monthly installments but this month I am not happy to find you on our outstanding debt list. Kindly pay your installment of RS: 30,000 and if paid already please ignore this message.

We wish to have congenial business relations with you.

Regards

Page 14: Letters

Collection LettersDear SirWe never leave our customers in problem, I am sure our mutual trust can help to reach on agreeable solution on your outstanding payments. As per agreement clause II your principal amount has increased to 300,000 with an increase rate of 5000 in monthly installment.

You can visit our office to reschedule or find some good solution to you r dues. The company also offer 10% discount on paying before 20 of this month. Kindly expedite the payment.We wish to have congenial business relations with you.Regards

Page 15: Letters

Collection LettersDear SirOur repeated and honest concern to adjust your loan on discounted rates is not responded , Even you did not reply our letters. If the dues are not paid till -------the matter will be taken to court.

Regards

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