LettersToTheCSuite Final

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    http://www.treypennington.com/http://www.treypennington.com/
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    http://www.exacttarget.com/http://www.exacttarget.com/
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    LETTERS TO THE C-SUITE: GETTING SERIOUS ABOUT SOCIAL MEDIA

    14

    Executive Alert!

    ABOUT EXACTTARGET:

    THE GLOBAL LEADER

    ExactTarget is the global leader in one-to-one marketing solutions. Our software-as-a-servicetechnology provides organizations a single platform to connect with customers via triggeredand transactional email, integrated text messaging, voice messaging, landing pages, andsocial media. Supported by teams of services professionals around the world, our technologyintegrates with more sales and marketing information systems than any other in the industry,including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends, among manyothers. For more information, visit www.ExactTarget.com .

    EXACTTARGET + COTWEET

    ExactTarget acquired enterprise Twitter platform CoTweet in March to create a solution formarketers to manage social media as part of broader marketing initiatives. CoTweets Web-based collaboration platform allows companies to engage with customers on Twitter via asingle dashboard. CoTweet now serves as ExactTargets Social Media lab and leads all socialmedia product development aimed at helping marketers tie together all forms of interactivemarketingacross email, mobile, social, and sites. Together, ExactTarget and CoTweet powerthe interactive marketing campaigns of thousands of brands worldwide. To learn more about thepower of ExactTarget and CoTweet, visit www.ExactTarget.com/connected .

    http://www.exacttarget.com/http://www.exacttarget.com/connectedhttp://www.exacttarget.com/connectedhttp://www.exacttarget.com/
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    LETTERS TO THE C-SUITE: GETTING SERIOUS ABOUT SOCIAL MEDIA

    Executive Ale

    www.ExactTarget.com

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    LETTERS TO THE C-SUITE: GETTING SERIOUS ABOUT SOCIAL MEDIA

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    Executive Alert!

    LETTERS TO THE C-SUITE: GETTING SERIOUS ABOUT SOCIAL MEDIA

    Executive Alert!

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