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Blueocean Market Intelligence helped the client build consumer segmentation models and understand market penetration
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PMS 143 PMS 284
ClientLeading consumer goods company
IndustryConsumer Goods and Services
Business Impact• Consumer insights• Product intelligence
www.blueoceanmi.com
Leveraged data from social channels to build consumer segmentation models and understand market penetration
Business Challenge
• Understand the purchasing behavior, interests and of the core consumer segments for one of its dairy products
Solution
• Social intelligence architecture measured and monitored the influence and outreach of the brand and across customer segments, loyalist , switchers, prospects etc.
• Monitored, measured, enhanced and protected brand equity by understanding customer opinions and about key brand compared to the and trends over (one year of historical data)
• Assessed social conversations of the brand as well as its competitors
Case Study
Blueocean Market Intelligence helped one of the largest consumer goods companies to understand the purchasing behavior, interests and attitudes of core consumer segments for one of their dairy products.
hub suite
and fact- meaningful
experience in
major industry
the Cross-Tab Services,
Access professionals
mobile learn more,
Outcome
• Five scale Harvey Balls model represented the preferences of four prominent consumer segments
-
the degree to which a consumer
group a key topic of discussion• Analysis indicated that the client needed a
engagement strategy to involve users and
contribute to brand’s efforts for higher visibility in
social media space• Helped client devise a new social media strategy
based on the insights• Advised to run “micro campaigns” and interact with
customers in as number of prospects seems
to be high due to recently launched flavors by the
brand
blueoceanmi.com | 2
Top Blogs/Forums
case in point
Consumer Clout
Loyalists
12%
4%2%
70%
Existing Users
Brand B
Switchers
Prospects
Loyalists
7%
4%
4%62%
Existing Users
Brand A
Switchers
Prospects
Preferences of the four Consumer segments
Brand A
Flavor/Taste Health Benefits Recipe others*
Moms
Wellness Enthusiast
Teens
Coffee Addicts
Brand B
Flavor/Taste Health Benefits Recipe others*
disboards.com weightwatches.commyfitnesspal.comfatsecret.comyoutube.com
blueoceanmi.com | 2
Top Blogs/Forums
case in point
Consumer Clout
Loyalists
12%
4%2%
70%
Existing Users
Brand B
Switchers
Prospects
Loyalists
7%
4%
4%62%
Existing Users
Brand A
Switchers
Prospects
Preferences of the four Consumer segments
Brand A
Flavor/Taste Health Benefits Recipe others*
Moms
Wellness Enthusiast
Teens
Coffee Addicts
Brand B
Flavor/Taste Health Benefits Recipe others*
disboards.com weightwatches.commyfitnesspal.comfatsecret.comyoutube.com
hub
and
in
on
About Blueocean Market Intelligence
a 360-degree view of their customers through data
enables sound, data-driven business decisions.
business decisions come from a synthesis of data streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong
© 2014 Blueocean Market Intelligence. All Rights Reserved.
For more information or to request a consultation,please email [email protected] or visit us online at www.blueoceanmi.com.
