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The presentation by Polestar Digital Media used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London
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Commercial in confidence | Polestar Digital Media Ltd. | 2009
Leveraging mobile to
drive m-commerce
for not for profits
Commercial in confidence | Polestar Digital Media Ltd. | 2012 2
Did you know
We are the 3rd most generous nation
UK charities raise £35bn every year
28.4m people donate £31 every month
£1bn of UK donations lost in fraud every year
Over £750m is lost in UK Gift Aid every year
Commercial in confidence | Polestar Digital Media Ltd. | 2012
What is giveonthemobile
3
Mobile App (the only one in the UK) Donate News Fundraise Rewards Real Time Transactions Reporting Compliance
Commercial in confidence | Polestar Digital Media Ltd. | 2012
Why did we build it?
4
Commercial in confidence | Polestar Digital Media Ltd. | 2012 5
Internet 1969
GSM 1990
www 1991
TXT 1993
Windows 1995
Twitter 2006
FB 2005
The Technology Curve thing
Retail/Banking
Charity
Same time zone – different advancement
Commercial in confidence | Polestar Digital Media Ltd. | 2012 6
Never mind 4G what about 3g
Consumption Networks Net result
Commercial in confidence | Polestar Digital Media Ltd. | 2012 7
Council bans Chuggers
Council bans chuggers from the High Street for
scaring away the shoppers...
and charities agree!
Don’t accost me in the street
Commercial in confidence | Polestar Digital Media Ltd. | 2012
One optimised view of the world
8
Make it easy please
Share
Donate
Fundraise
News
Commercial in confidence | Polestar Digital Media Ltd. | 2012 9
Native or HTML5 ? It’s irrelevant
Commercial in confidence | Polestar Digital Media Ltd. | 2012
What people are saying about us
10