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Commercial in confidence | Polestar Digital Media Ltd. | 2009 Leveraging mobile to drive m-commerce for not for profits

Leveraging mobile to drive m-commerce for not for profits

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The presentation by Polestar Digital Media used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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Page 1: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2009

Leveraging mobile to

drive m-commerce

for not for profits

Page 2: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012 2

Did you know

We are the 3rd most generous nation

UK charities raise £35bn every year

28.4m people donate £31 every month

£1bn of UK donations lost in fraud every year

Over £750m is lost in UK Gift Aid every year

Page 3: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012

What is giveonthemobile

3

Mobile App (the only one in the UK) Donate News Fundraise Rewards Real Time Transactions Reporting Compliance

Page 4: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012

Why did we build it?

4

Page 5: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012 5

Internet 1969

GSM 1990

www 1991

TXT 1993

Windows 1995

Twitter 2006

FB 2005

The Technology Curve thing

Retail/Banking

Charity

Same time zone – different advancement

Page 6: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012 6

Never mind 4G what about 3g

Consumption Networks Net result

Page 7: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012 7

Council bans Chuggers

Council bans chuggers from the High Street for

scaring away the shoppers...

and charities agree!

Don’t accost me in the street

Page 8: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012

One optimised view of the world

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Make it easy please

Share

Donate

Fundraise

News

Page 9: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012 9

Native or HTML5 ? It’s irrelevant

Page 10: Leveraging mobile to drive m-commerce for not for profits

Commercial in confidence | Polestar Digital Media Ltd. | 2012

What people are saying about us

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