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LIKE or Loathe?
Leveraging New Media
Commercial-In-Confidence: Sharon Ng (New Media)
o This dynamic life, moves, breathes and flows with pulsing excitement in Real-Time!
o The dynamic life of the "new media" content and its interactive relationship with the media consumer.
o New Media is the "democratization" of the creation, publishing, distribution and consumption of media content.
Commercial-In-Confidence: Sharon Ng (New Media)
MEDIA CONVERGENCE
Commercial-In-Confidence: Sharon Ng (New Media)
Content On-demand
Multi-platforms Digital devices
Interactive User-feedback
:: NET GENERATION::
RANT RAVE WOW BOO
?
Commercial-In-Confidence: Sharon Ng (New Media)
Commercial-In-Confidence: Sharon Ng (New Media)
Let’s publish, share and socialize!
Collaborate
What is social media?
ENGAGE
Social Networks Tagging
IM VoIP
Podcasts
P2P I-TV
Video share
Video Sharing
P2P
RSS
Blogs
Wikis Mashups
Share Interact
Social Network
Rate
Convergence Spaces Online
Communicate
Commercial-In-Confidence: Sharon Ng (New Media)
4,701,069 population (2010)
3,658,400 Internet users as of Jun/10, 77.8% penetration, per ITU.
2,352,400 Facebook users on August 31/10, 50.0% penetration rate.
http://www.internetworldstats.com/asia.htm#sg
Commercial-In-Confidence: Sharon Ng (New Media)
50% of ITU are on FACEBOOK
Commercial-In-Confidence: Sharon Ng (New Media)
550 million users worldwide
Users avg. 6hours/mth on site
Expected Ad Revenue USD$1.4 Billion
Source: Bloomberg Businessweek
Commercial-In-Confidence: Sharon Ng (New Media)
Allows users to target exact audience, rather than trying to come up with a proxy for it.
Brands, Biz & Organizations Causes & Campaigns Vs.
Commercial-In-Confidence: Sharon Ng (New Media)
Photo by Lea Suzuki/The Chronicle
“Reaching a BILLION members is almost a GUARANTEE.”
Source: Bloomberg Businessweek
“Knowing your friends really LOVE drinking COKE is the BEST ENDORSEMENT for COKE you can possibly get.” Mark Zuckerberg
(CEO & Co-Founder of Facebook) America's 35th wealthiest guy, youngest billionaire, net worth of $6.9 billion.
Commercial-In-Confidence: Sharon Ng (New Media)
Why? W
W
How
What?
When?
Where? Who? Diagram created by: Sharon Ng © 2009.
Commercial-In-Confidence: Sharon Ng (New Media)
Commercial-In-Confidence: Sharon Ng (New Media)
Tweet…
Tweet…
140 characters only?
With Tiny URL?
“What can I possibly say with 140 characters per Tweet?”
What’s the value of Twitter?
Commercial-In-Confidence: Sharon Ng (New Media)
o Generate exposure for websites and businesses o Build a Strong Network of Friends o Increased potential for secondary links or traffic o Synchronize Updates with your Website o Develop a Natural User Profile o One Account Vs. Multiple Accounts o Cross Post Your Updates o Network with Other Users o Ask Questions for Information
Commercial-In-Confidence: Sharon Ng (New Media)
Source: http://www.doshdosh.com/7-ways-to-use-microblogging-services-for-traffic-and-brand-exposure/
Commercial-In-Confidence: Sharon Ng (New Media)
Directs traffic to the main Technorati Site with direct links to topics/articles
Commercial-In-Confidence: Sharon Ng (New Media)
NO to outbound Marketing: no more PUSH interruptive, one-directional marketing
YES to Inbound Marketing: Search on Google, people like to search for info themselves (Google Keyword Search) SEO
People like to ask friends for opinions via: - Social Media Sites, Blogs, Wikis, Referral
Marketing, word-of-mouth … etc. Commercial-In-Confidence: Sharon Ng (New Media)
Commercial-In-Confidence: Sharon Ng (New Media)
SOCIAL MEDIA
framework
Content Hub
Community referrals Conversations
Social Media
Search Engine Optimization “be visible.”
Commercial-In-Confidence: Sharon Ng (New Media)
o Initiate Conversation with your customers
o Drive Engagements (Rally Fans/ Advocates to contribute to content)-Community
Based Biz Model.
o Free Organic Traffic from Search Engines o Main entrance of your marketing channel o Blog for Dynamic Content NOT Static
Commercial-In-Confidence: Sharon Ng (New Media)
o Create a site/Facebook Fan Page/ Blog
o Optimized with Keywords Search for the products / services your business provide
o Proximity – Geographic area you serve (e.g. Damn Good Food, Singapore)
Commercial-In-Confidence: Sharon Ng (New Media)
Commercial-In-Confidence: Sharon Ng (New Media)
Content Hub
Commercial-In-Confidence: Sharon Ng (New Media)
Conversation
Engagement
Commercial-In-Confidence: Sharon Ng (New Media)
Vote/Poll (Data-Research Metrics) Target
Audience
Content Hub
Commercial-In-Confidence: Sharon Ng (New Media)
ENGAGEMENT: POLL / VOTING -Data, Research
SYNDICATION NETWORK – RSS Brings news to your customers directly
Twitter: Social Media Engagement to drive traffic to content hub and main site
Commercial-In-Confidence: Sharon Ng (New Media)
Commercial-In-Confidence: Sharon Ng (New Media)
Unit Sales
Content Aggregation
Advertising Sponsorship
Cross-Subsidization
Subscriptions & Memberships
Pay-Per-Use/View
Low-Budget Innovation
Model
Community-Funded
Business Model
Commercial-In-Confidence: Sharon Ng (New Media)
Commercial-In-Confidence: Sharon Ng (New Media)
www.threadless.com
Commercial-In-Confidence: Sharon Ng (New Media)
DELL + Threadless
Commercial-In-Confidence: Sharon Ng (New Media)
Havaianas + Threadless
Commercial-In-Confidence: Sharon Ng (New Media)
“Open mindset” – the ability of leaders to let go of control at the right time, right place and in the right amount.
http://getsatisfaction.com/ccpact
Commercial-In-Confidence: Sharon Ng (New Media)
Thank U @ sharonite
Commercial-In-Confidence: Sharon Ng (New Media)
