Leveraging New Trends in theGlobal Ecosystem

Introducing the Panel

Anurag MaunderFounderKazeon Systems

Matthew BradleyVice President ofCorporate EngineeringHyperion Solutions

Dan’l LewinCorporate Vice PresidentMicrosoft Corporation

Gordon BrooksPresident & CEOSymphony Services

Brian TurchinPresidentCape Horn Strategies

Moderator

Panelists

Do You Have to Expand YourEcosystem to Grow?

• Industry drivers– Stack consolidation– Market consolidation (is there anyone that Oracle or SAP

hasn’t bought yet?)– Disruptive business models– Competition from the East

• What are the ecosystem options– Bring others into yours– Draft off another’s– Collaborate with Peers to compete against Mega-Vendors

How does innovation impactmy R&D Organization?

Stages of Innovation: An Analogy

TransformationalIncrementalImprovement

ReplicateExisting

Stage Of Innovation

• Commuting fromthe Suburbs

• Cross-country travel

• Infrastructure Matures

• Smoother ride

• Ability to live fartherfrom city center

• Reduced travel time

Example >

Motivation >

Life Changes, business changesInnovators Embrace & Transform

Replicate Existing

Stage Of Innovation

An Ecosystem Innovation:Product Development Outsourcing

Motivation >

Provider >Relationships >

Focus >

Vendor

FunctionalExecution(e.g. QA)

Cost

Incremental Improvement

Stage Of Innovation

“Strategic Supplier”

Full PDLC;Service and

Support

Scale & Productivity

Transformational

Stage Of Innovation

ProductDevelopment

Partner

Complete ProductResponsibility

Strategic Shift to“The New Core”

Innovators

Adoption

Laggards Mainstreamers

An Ecosystem Innovation:Product Development Outsourcing

Replicate Existing

Motivation >

Provider > Relationships >

Focus >

Vendor

FunctionalExecution(e.g. QA)

Cost

Incremental Improvement

Stage Of Innovation

“StrategicSupplier”

Full PDLC;Service and

Support

Scale &Productivity

Transformational

Stage Of Innovation

ProductDevelopment

Partner

CompleteProduct

Responsibility

Strategic Shiftto

“The NewCore”

Innovators

Adoption

Laggards Mainstreamers

GameChanging

EcosystemDevelopment

Partner

Increase rate andbreadth of

adoption withinecosystem/draftoff stack leaders

Expertise,bandwidth andunlimited scale

And speed

HardwarePlatforms

SoftwarePlatforms

Progressively ComplexEcosystem Emerging

ISVISV ChannelPartners

TechnologyPartners

Solution Gap

Providers

R&D Outsourcing

Partners

Panel Discussion

Anurag MaunderFounderKazeon Systems

Matthew BradleyVice President ofCorporate EngineeringHyperion Solutions

Dan’l LewinCorporate Vice PresidentMicrosoft Corporation

Gordon BrooksPresident & CEOSymphony Services

Brian TurchinPresidentCape Horn Strategies

Moderator

Panelists