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Leveraging other related data
Data Innovation – Being Smarter with Artificial Intelligence and Machine Learning
Measurements
Real-TimeLogs & Events
CustomerData and
Demographics
Social Media
Public Events
ServiceTopology
ProactiveActions and Campaigns
Visualisation
Connecting the dots brings “Real Value”
Collecting, correlating and combining diverse data
Leveraging APIs to share data
Partnership and Co-Branding
Linking data sources e.g. Wifi and Mobile
Data Innovation – Closing the Loop
PER CUSTOMER DATAData Innovation leads to a rich dataset per customer/application(Descriptive Analytics = WHAT)
EVALUATIONDeep analysis to determine potential actions based current situational analysis
PREDICTIVE ANALYTICSTrend Analysis, with Forecasting and Machine Learning = WHAT WILL HAPPEN
PRESCRIPTIVE ANALYTICSRecommend next best actionWHAT SHOULD I DO ABOUT IT.
CLOSING THE LOOPAutomatically validating the effectiveness of the Action
Future Developments
5G Ultra Low Latency = Improved Real-Time Marketing
Mobile Edge Computing = Closer to the customer
Geolocation and Beacon = Indoor location accuracy
Internet of Things = More data for decision making