Virality in Facebook

Ram, HashCube

Sudoku Solver

CashCube

Most popular Sudoku Game on Facebook & myspace

Among the few Apps that reward users with real prizes

Newly released App

Among the few Apps that reward users with real prizes

Virality and it’s importance

0 to a few MM in a week

How does it work?

Engaging

Social

Real prizes from AppPrizes

Challenge with friends

Game Mechanics

Universal

Sudoku, celebrities

Badges

The Idea

Viral Avenues

• Requests/Invites• Counters• Dashboard news• Profile Tab (removed in Nov ‘10)• Like• Feeds

Leveraging them

Optimizing, Interesting, A/B Tests and Analytics

Where do users come from ?

Test & optimize

Metrics for virality

for every new user

how many users should they get more

> 1.4 users leads to exponentional growth

In depth

Track…

No. Invites sent

No. Notifications sent

% clicked

% shared

Questions?

Thank you!www.hashcube.com