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LEVI STRAUSS & CO.
BY : MIN HTET AUNG, JUNKO KANEDA, AND ALEJANDRO
ABOUT LEVI’S
Established - 1853
Founder - Levi Strauss
Business - Apparel Company
Headquarter Location - San Francisco
Number of Location - 2,800 company-operated stores
Number of countries - 110 countries
HISTORY OF LEVI’S
For WhoLevi Strauss created the jean for the gold miners California.
Born in 1829The first blue jean was created by Levi Strauss and tailor Jacob Davis in 1873.Levi ‘s received a U.S. patent for their inveition.
HISTORY OF LEVI’S
Changed from “Work Pants” to “Fashion”Originally, Jeans was only for the labors. Between the 1930s and 1950s, Levi's jeans became popular among youth subcultures as “Fashion.”
Big Jeans BoomThe popularity of Levi's has been spread in all over the world after world war Ⅱ, and Levi's created a big jeans boom in the world.
WHY LEVI’S IS SUCCEFUL?
Quality and Variety of Styles
Advertising
Vintage
WHAT'S SPECIAL FOR THE QUILITY
very sturdy
shrink to fit the body shape
Levi's does not use many chemicals
VARIETY OF STYLES
Levi's has changed its designs and fabrics with time.
Levi's always provides jeans according to the latest fashion, price and trends.
Colors Designs
ADVERTISING
Media Strategy
Levi's jeans used popular music in TV commercials.
The consumers can see the famous musician and actors & actresses wear Levi's jeans.
Facebook, Instagram, and Twitter.
Official online shopping website
VINTAGE
Big 'E'
Manufactured before 1971
Noted by the capitalized E on the rear red tab
This vintage items are worth and expensive, because it is difficult to get.
Popular among the collectors and vintage fans. Levi's started to reproduce the copy of original “Big E” after 1995 as the marketing.
Major products
501The original and first ever blue jean,
in 1873
The button fly jeans
Popular for men of almost all body types and sizes because they are not too tight or not too loose
Major products
505505 jean is a good choice for
the people who wants a 501, but prefers a zip fly
550 - Relaxed and comfortable fit anytime and every time.
WHAT GOOD THINGS DOES LEVI’S COMPANY DO OUTSIDE?
Fight against HIV & AIDS
Levi's contributed more than $50 million in grants to HIV/AIDS service organizations in more than 40 countries.
Levi's has supported a campaign for HIV/AIDS, Red for Life, to take action to fight HIV/AIDS and promote testing among young people across the country.
Levi's employees are provided HIV/AIDS testing, treatment, and care service.
THAN YOU