1. Lewis Johnston 68 Greenbank Road, Darlington, Co. Durham,
DL3 6EL E: [email protected]. M: 07969605292. Linkedin
As a confident, ambitious and highly motivated person I enter new
challenges enthusiastically and work to a high standard. With a
track record as a highly efficient marketing executive I am fully
committed to utilise my skills, education and experiences to
develop a successful career within the sport marketing and
communications sector. Marketing and Communications Executive
Northern Echo Arena, Darlington Dec '13-Present Marketing and
Events: Tasked with the daily responsibility to grow the public
awareness of the Arena and Mowden Park Rugby Club through social
media and traditional marketing channels. Manage and implement
marketing campaigns for the rugby club, the Arena hospitality and
events including International sporting events. Ensuring
maintenance of brand identity. Campaign tracking, measurement,
evaluation and reporting on all activity. Create and manage
e-marketing campaigns. Work with affiliate partners and produce
online content and messaging to drive acquisition though our
partnership network. Communicating and working alongside key
sponsors, partners and charities such as RFU, Mizuno and Help for
Heroes. Planning & implementing marketing activities across all
online & offline channels. Management of the creation and
distribution of match day and event marketing material. Social
Media and Press: Leading with campaign building, press releasing
& promotional copy production. Establish a social media
platform and design, implement and manage social media strategies
across all channels . Work alongside and establish local and
national press relations including Sky & BT Sport Working with
event and charitable partners to orchestrate successful events and
press releases. Management and administration: Using project
management techniques to problem solve. Manage and delegate tasks
to specific staff and interns. High level of organisation was
required to simultaneously manage multiple projects and to ensure
deadlines we met. Organise and chair meetings. Administrative
Assistant St Andrews University : June '13-Dec '13 Office
Administration and data inputting related to Marketing. Preparation
of promotional packs for large induction events. Creating social
media pages promoting the University hospitality facilities.
Profile/Career Goal Career History
2. Reporting to numerous office managers; requiring a high
level of organisation to meet strict deadlines. Retail and
Marketing Canterbury Newcastle : June '12-June' 13 Customer and
supplier interaction; face to face, online, by phone. Strong IT
skills: Data inputting, Microsoft and bespoke systems. Promote the
brand and shop through social media channels and at event
appearances. Correlating presenting weekly stock and financial
reports directly to shop owner. Responsible for monitoring stock
control in both the Warehouse and shop. Taking and monitoring
progress of individual and team personalised clothing. Assistant
Event Organiser Nova International April '11-July '11 Working at
both Head office and on site at events. Distributing and gathering
contracts, H&S forms and site requirements from contractors;
face- to-face, email and phone communication. Corresponding with
departments and contractors to aid in the writing, production and
distribution of the event safety plan (ESP) and arrange event drop
offs. Leadership of crews, volunteers and contractors before,
during and after the event. Pro-active attitude and high levels of
initiative were required under pressure to ensure events ran
smoothly. High level of face-to-face customer service and a
professional online and phone demeanour. IT Proficient,
particularly when using Microsoft Office, Outlook and bespoke
systems. Ability to work under pressure whilst maintaining a high
standard of work and attention to detail. Experience in being
involved in multiple marketing campaigns in parallel. Ability to
troubleshoot independently. BSc (hons) Sport Management (2:2)
Northumbria University (2012) Merchistion Castle School, Edinburgh
(2003-2009) o A Levels x3 (English, Biology, Design Technology) o
As x1 (Physical Education) o GCSE x8 (4xAs 4xBs- Including English)
o Standard Grade Maths. Full Bar/Waiting and customer service
training. Passion for sport and an active participation in Rugby
Union. Since an early age I have aimed to participate at the
highest level: o U18 Bell Lawrie White Scottish schools cup winners
2008. o Rugby Scholarships for both school and Universities, and
selection for county teams. o Currently playing semi-professionally
for Mowden Park, and participate in the Elite 7s circuit.
Additional Information Skills & Achievements Training &
Education
3. Fascination with travel; As well as visiting a number of
countries I have undertaken sole school exchanges to Philadelphia
USA and Durban South Africa and spent time in and around South
America in particular Argentina and Chile. References Upon
Request