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Leaf Medium builds tool to empower people to build spectacular websites and generate money. We make it easy to open an online store. Our clients have one of the best-looking and most optimal websites. Our Root Platform makes it possible to expand more functionalities to our clients. Our long term vision is to become the authority of web by categorizing the websites around the world and adding social to it.

LF VC

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Page 1: LF VC

Leaf Medium builds tool to empower people to build spectacular websites and generate money.

We make it easy to open an online store.

Our clients have one of the best-looking and most optimal websites.

Our Root Platform makes it possible to expand more functionalities to our clients.

Our long term vision is to become the authority of web by categorizing the websites around the world

and adding social to it.

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The Problem - It's Hard to Build a Website

It's hard to get started. In fact, it's so hard that our competitors even get it wrong.

You need a lot of knowledge to build a successful website.

You can hire a developer, designer, and social media manager but it's expensive.

There are so many obsolete and not complete tools that doesn't fulfill clients' needs.

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Our CompetitorsWeb publishingSquarespace Series A $38.5MGood product but hard to use. Customers have to memorize 4 different modes to edit.

Wix Series D $58.5MFlash product.

JimdoHas become the spam of websites. Horrible signup process and can't login.

Webs Sold to Vistaprint $118.5MBad interface. Not easy. No more new development.

EcommerceVolusionLots of cool things. Complex. Too much overload. Server slow.

Shopify Series B $22MGreat product but is outdated. Lack things to put on page.

IntuitNo longer updated. Broken. Doesn't work.

Yahoo StoresOut of it time. A piece that should belong in a museum.

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I'm sorry. It's not the 1990s anymore. Why don't they fix it?

Some of our competitors are so bad that you have to hire a developer in order to get anything started.

On top of that you end up paying $50/month. Some of our competitors don't state that you have to go get your

own merchant account which can cost you another $30/month.

Our Competitors are Obsolete and Broken

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The Fix - Keep It Simple StupidWe made it easy that even a 6 year-old can build a store and

sell things.

Our interface is straightforward, sexy, and clean. We try to not put too many buttons in front of you.

Even our metrics look pretty.

Through our platform, it is easy to update content and manage.

Our ecommerce is the easiest to use.

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Don't let our simplicity fool you. We pack a powerful punch.

Underneath this simplicity are useful blocks that make you feel

like James Bond.

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Our Secret SauceIt's not a secret really. We have a great product. People

like it. They pay us.

But if you insist, our technology is second to none. We utilize Node.js, built servers that auto-replicate to

demand, cache, and tweak some database shardings meaning our stuff scales!

Our sales and support team are really, really good at what they do.

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The RosterWill TranInventor. Worked at Twilio and Rootmusic. Stunt at IBM, IKEA, and Microsoft during college. CTO at Yootee and Qikcom. Sold weCluck.

Ben LewSocial Community Outreach

Aaron WhiteBiz DevVP at Jobspring Partners

Vivian ChienFinancial DirectorPreviously at KPMP

Christy LeungSupport DirectorSenior at Bloomingdale, Macy, and West America

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Marketing Game PlanSocial media integration in product making it easier to share page changes to friends.

Have delegates go to every major conferences of any industries starting with web, restaurants, and hotels.

Tour group that travels to all the small towns and educate people how to build with our product.

Month design contests.

Web series called Website Nightmares.

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FundraisingCurrent bootstrapping and have some revenue coming in

Seeking $300K - $1M Seed Funding

Use of Proceeds$200K-$500K - Hire 2 engineer. Need equipment. Support staff and office.$100K-$500K - Marketing campaigns. Conferences. Hackathons.

GoalsEnter globally by end of 201225K clients by end of 2012