LG Life Tastes GoodChampionship Competition 2009

Hilton Hotel, Jeddah

September 2, 2009

Successfully ‘09 Saudi Arabia Cooking Competition held under keen interest of Saudi ladies. Now it’s positioned as an icon of LG women activity.

Date : 2nd of Sept. 2009Date &Revenue

Attendants

ExpectedOutput & Evaluation

Remarks

Venue : Hilton Hotel (Jeddah)

285 Saudi Ladies Attended

Contents

LG Life Tastes Good Championship Competition 2009 background explanation & Cooking Academy introductionSolarDom Presentation & Demo by Cooking Academy Chef9 participants selected by lucky draws for contest (9 from LG Cooking Academy)

Direct effect on sales of SolarDomCreating WOM not only SolarDom but also LG all Premium products PR through media

Event for Women need to avoid during Ramadan period (Less than expected)

LG Life Tastes Good Championship Competition 2009

Total 26 : 23 Female Media + 2 TV Channels (Saudia TV, Rotana TV) + 1 Radio (Saudi Radio)

LG Cooking Academy Staffs & office members

SolarDom & Cooking Academy PRPurpose Saudi Region Qualifying competition

CSR Activity for Saudi Ladies

※ 10 participants for single and 5 teams for team competitions

Women customer data collectionPR for LG Cooking Academy

※ Too much traffic jam and other many events held at the same time.

KSA

Cooking Competition paused by Lack of power supply

LG Life Tastes Good advertised at the Lobby’s screen

LG Cooking Academy Leaflets at theRegistration Table

Roll-up Banners…

Display Products…

Stage is getting ready for the Cooking Competition…

Reception Welcome Speech

Welcome Speech (LG Cooking Academy Manager)

SolarDom Demo

Competition Cooking by SolarDom

Quiz Attendees

Winners Announcement

Presentation by participantsEvent Venue

Pictures with Winners

Awards to Winners

Al Madinah Newspaper Ads (30th of Aug.)Okaz Newspaper Ads (24th of Aug.)

Thank you…