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LibQUAL+ Results 2006 WorkshopThe Saint Mary’s University Experience
Madeleine Lefebvre
New Orleans, June 26 2006
Focus of this presentation:
How we promoted the process
A few facts about Saint Mary’s:
Halifax, Nova Scotiawww.smu.ca
“The world in one city block”Approx. 9000 students
15% internationalUndergraduate, Master’s and PhD
programs
Approx. $4 million budget10 FTE prof; 41 FTE support600,000 user visits per year
385,000 volumesCRKN and Novanet member
Background to LibQUAL+ Decision:
-Academic Plan-growth of research agenda
Concerns about the process
-amount of local resources needed (i.e., time, IT help)
-quality of email addresses
Consulted other local campuses
-University of New Brunswick-Dalhousie University
Established LibQUAL+ Committee:
3 librarians plus the University Librarian as Chair
First steps:-Chair attended ARL workshop
-Committee analyzed procedures, divided responsibilities and
established a timeframe
Emphasized promotion from Day One:
-within the library-outside of the library
-enlisted support of Academic VP and Public Affairs staff
Within the library
-kept all staff informed about the purpose and the process
-encouraged staff to fill out the survey-assured staff it wasn’t a punitive process
Outside of the library-discussed at Deans’ meetings
-Senate Library Committee-Student Reps Council of SMUSA-Senior Administrators’ meetings
The food factor
Discussed enthusiastically in coffee shop line, at faculty lounge, etc
Chose survey dates carefully
-at start of winter semester, letterfrom Academic VP went to entire
university community
End of week before survey went live- global voicemail from
Academic VP went to entire university community
Week survey went live-email to entire university
community-dedicated webpage with FAQs
www.smu.ca/library/survey
-news release on university homepage
-tent cards on carrels-button on library homepage
-bookmarks
-Emphasized the planning process and the need for input:
“Be part of the solution”-Emphasized everything from the
user point of view, not the library’s
Our Philosophy:-make it clear and concise
-user friendly-visually appealing promotional
material
-emphasized prizes!-placed ads in student newspaper
-large banner by coffee shop-Students’ Centre marquee
During the survey period:-monitored survey progress
-follow up global emails-follow up targeted phone calls-final global voicemail from VP
After the survey period:
-wide publicity of winners-thanks everywhere
-Publicized our success rate:
1537 participants717 substantive comments
Statistically relevant coverage
Next Steps:
-begin planning process from results
-attend follow up workshop at ALA
Recommendations for smaller campuses:
-have involvement at senior levels-don’t sample
-monitor the survey progress closely-use all the excellent resources from ARL
-make it exciting!-make it fun!
-make your users feel you care about them!
Most Important:
Plan what you are going to do with the results, and tell your users!
