Programs and research

Library services in the flow: the network reconfigures everything

Lorcan DempseyWyoming Library Association

Cheyenne, September 13

Network user environment

institutional operating environment

Part 1: Network use environment

Part 2: Operational environment

Part 3: Discovery and disclosure. The example of the catalog

Part 1:The network use environment

Getting thingsdone

Workflow

Brand is the new real estate

The rich get richer

Discovery happens

elsewhere

Some findings

What We Do Online

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

93%e-mail Search

Browse/ purchase itemsBrowsed / purchase books

IM

Browsing85%

77%56%

51%

Online banking Read a blog

Online question service Used chat rooms

Search/borrow from library siteRead e-books

Dating site

Interacting58%

45%40%

21%20%

15%10%

Total General Public

Social networkingSocial media

Created Web page/siteContributed other's site

Blogged or online diary/journalBusiness-related social networking

Creating28%28%

20%20%

17%6%

Social Networking

Social Media

The Wave – Social Spaces

~18 months oldNo FaceBook, MySpaceLibrary?

Libraries will need to plan for and buildservices that fit new researcher workhabits, with an emphasis on theflexibility and remixing of their contentand services. ….

… The findings are that researchers are adopting socialnetwork technologies very fast and so far they have done so on their own: thelibrary has effectively been bypassed.

Researchers use of academic libraries and their services. Swan A and Brown S

University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

Starting an information search

Only 2% of college students start their search at a library Web site.

Respondents were asked to indicate, from a list of 16 electronic resources, which they typically use to begin an information search.

Among total respondents, 84% of information searches begin with a search engine and 1% begin at a library Web site.

College Students

Trustworthiness of library sources vs. search engines

Over half (53%) of college students indicate a similar trust of search engines as with library resources.

Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

Now: Federated access to multi-institutional holdings with support for personal collection-building and sharing

Some implications

Then: the user built their workflow around the library

Now: the library must build its service around the user workflow

Get in the flow

Then: resources were scarce and attention was abundant

Now: attention is scarce and resourcesare abundant

Compete for attention

Then: people consumed information resources

Now: people construct digital identities online:

gather, create, share

Website > workflow

Fragmentation = low gravitational pull

Reduce unnecessary fragmentation and redundancies

Create systemwide efficiencies

Increase the impact of libraries

Make the network work for libraries

Put librariesat the point of need

Build the librarybrand on the network

Webscale …A library experience which matches the experience of the web?

RecombinantAdaptive

Navigation

Short path from discovery to fulfilment

Traverse from personal to global

Comprehensive

Machine interface:scale with use

Part 2:The library operational environment

libraryConsumer environmentsManagement environment

LicensedBought

Faculty&studentsDigitized Aggregations

Resource sharing

…

Institutional WorkflowPortals, CMS, IR, …

PersonalWorkflowRSS, toolbars, ..

Network level workflowGoogle, …

Integratedlocal user environment?Library web presenceResource sharing, …

But …

Print Licensed Digital Research&

learningoutputs

…

Catalog MetasearchResolver

Repositories …

Repositories …ILS ERMKnowledgebase

…

Management environment

User environment

Switch: delivery, routing, resolution

mmmm….

Unified workflows across materials?

Move to the network/group level? Then

Cataloging/resource sharing Electronic journals

Now ?? Repository ?? Offsite storage ?? ERM ?? ??

Part 3:From discovery to disclosure

Local Discovery Environments

Shared Discovery Environments Syndicated Discovery Environments Leveraged Discovery Environments

Remember: focus on catalog

Requiredisclosure

Local Discovery environment Some (not necessarily aligned) motivations

Make data work harder Integrate access to locally managed resources Escape from ILS limitations

NCSU Rochester SOLR Worldcat 2.0 Primo Encore …

Making data work harder: simple search followed by rich navigation and participation

Glancability

Some remarks

How does MARC data play with other data Subjects, authors, .. Historic investment in structure?

Duplicate cost? Relationship to Metasearch?

Shared discovery environment

Increase impact Create gravitational pull Aggregate demand and supply

Reduce costs

Some comments

Integration of discovery to delivery becoming essential

A move to shared environments seems more likely with increased ability to ‘view’ different levels

Increased gravitational pull: greater use of collections Growing evidence

Integration of materials?

Syndicated discovery experience

Syndicate data or service or links

Syndicating services RSS Portlets APIs, Protocol-based

Projects Sakailibrary …

Not as rapid as one might expect?

Susan Hollar - Inside the Course at Michigan Diane Dallis - Inside the Course at Indiana

Sakaibrary:Michigan

Indiana

Some remarks

Syndication of data now common among data providers

Routing issue for non-unique materials Resolution Worldcat

Libraries exposing licensed content holdings interesting Google Scholar

Service disclosure less common APIs Web services Portlets HTML fragments – ‘search boxes’ Toolbars Widgets, extensions, …

The Leveraged discovery experience

In some ways the most interesting Use another discovery service to connect back to

your resources Compare to the situation with article databases

and resolvers

Some remarks

Some of these are toy-like now, but indicate a direction

Increased capacity to ‘sense’ structure (microformats) will improve ability.

So ….

The library website is not the front door We need to connect multiple discovery environments

to library fulfilment options We need to put library resources in users’ workflow We need to place library resources in places which

aggregate demand

So …

How to get to webscale User environment Management environment

A new balance between Institutional development Shared activities

How to most release value in research and learning lives of users