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Welcome to The Fitzrovia Collection,launching with our first two residences.
Brought to you by Marcus Cooper Groupand Oakmayne, two companies with extensive experience in providing highquality apartments within this fast growing and diverse district of London’s West End.
Within this exciting collection Cleveland Residence, on Cleveland Street and Highwood House, on New Cavendish Street, are being refurbished to provide high quality one, two and three bedroom apartments.
Cleveland Street
C
Cl
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Cl
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Cle
Cleveland Str
vel tree tr
eet
WarrenStreet
GreatPortland
Street
R
EustonSquare
London Collegeof Fashion
University ofWestminster
University CollegeLondonSlade School
of Fine Art
Royal Academy of Art
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Ogle StreetOgle Street
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London College egeLon of Fashiono
Un sity Colleg eive Unive vers ge ge Universit egUnive n ver g ge ndonLoonndonSlade School de ho d e S e S Sc c ho d e S
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Royal Academ ca al Ac y my y of Art
Un n
OxfordCircus
TottenhamCourt Road
GoodgeStreet
A DEVELOPMENT BY IN CONJUNCTION WITH
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FITZROVIATHE
COLLECTION
L O N D O N W 1
IN THE HEART OF LONDON'S WEST END
LIES FITZROVIA,A THRIVING RESIDENTIAL COMMUNITY
WITH A FASCINATING HISTORY AND RICH CULTURAL HERITAGE.
THE FITZROVIA COLLECTION 01
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TOTTENHAMCOURT ROAD
WARRENSTREET
SOHOSQUARE
REGENT’SPARK
BRITISH BROADCASTING
HOUSE
OXFORDCIRCUS
MADAME TUSSAUDS
GREATPORTLAND
STREET
BONDSTREET
LOCATION... FITZROVIA
BRITISHTELECOMTOWER
GOODGESTREET
Due for completion 2018
HIGHWOOD HOUSE
CLEVELAND RESIDENCES
THE FITZROVIA COLLECTION 02/03
LONDON >
A TRULY
GLOBAL CITY
London has long been established asone of the world’s most influential and dynamic cities. It has an enviable reputation as a leading internationalcentre of both commerce and culturethat makes it one of the finest places to live and work.
With a population in excess of 12 millionand more than 250 languages spoken, it can consider itself a truly global city.London is a destination for the world’smajor corporate and non-corporate organisations as well as being home to some of the worlds finest cultural,recreational and retail attractions.
THE FITZROVIA COLLECTION 04/05
F I T ZROV IA
In the heart of London's West End liesFitzrovia, a thriving district with a fascinatinghistory and rich cultural heritage. Iconic contemporary architecture stands alongside expansive Georgian and Edwardian mansion blocks, which giveway to some of the oldest surviving residential walkways in London. With its blend of residential properties, some of thefinest dining in London, luxury and boutique hotels, shopping destinations, and array of galleries and museums, Fitzroviais truly special. Dynamic commerce adds yet another angle to the vibrancy of this district, especially popular with companies within the media, design and architecture sectors, including the BBC, Saatchi & Saatchi and RIBA.
Situated in between several leading academic institutions, The Fitzrovia Collection including Cleveland Residence andHighwood House, are ideally located to give you the best access to London's education and resources such as theBritish Museum and the British Library. In addition, the location is exceptionally well connected, for travel within London,across the UK, and overseas.
THE FITZROVIA COLLECTION 06/07
F I T ZROV IA - FAMEDFOR ARCHITECTURE& CULTUREVisible remnants of Fitzrovia’s bohemian past intertwine with fascinating stories of iconic residents, giving this district a rich history and a bright future.
THE FITZROVIA COLLECTION 08/09
Cleveland Street
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Cleveland Str
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reetOgle StreetOgle Street
WarrenStreet
GoodgeStreet
RussellSquare
TottenhamCourt Road
CoventGarden
Holborn
OxfordCircus
GreenPark
PiccadillyCircus
CharingCross
BondStreet
MarbleArch
GreatPortland
Street
Regent’sPark
Regent’sCollege
BakerStreet
E
Marylebone
Euston
EustonSquare
London Collegeof Fashion
University ofWestminster
University CollegeLondonSlade School
of Fine Art
Royal Academy of Art
University ofLondon
School of Oriental and African Studies
Birkbeck
The BritishMuseum
Great Ormond Stree Hospital
The LondonFilm School
Royal Academyof Music
Central Saint Martins College
COMMUNICATIONS
From Oxford Circus - Train
+ Victoria 4 mins
+ Kings Cross 6 mins
+ Paddington 8 mins
+ London Bridge 14 mins
+ City Airport 35 mins
The connectivity of the area will be further enhanced by Crossrail, due for completion in 2018. The closest stations willbe Tottenham Court Road and Bond Street.
LONDON UNDERGROUND & OVERLAND TRA IN CONNECT IONS
Route Map
Surface line
Tunnel
Portal (tunnel entrance and exit)
Paddington
ShenfieldRomford
Brentwood
HaroldWood
GideaPark
CustomHouse
ChadwellHeath
Goodmayes
SevenKings
ManorPark
IlfordForestGateStratford
WhitechapelFarringdonIverSloughTaplowBondStreet
ActonMain Line
WestEaling
TottenhamCourt Road
CanaryWharf
Liverpool Street
Langley WestDrayton
HeathrowAirport
EalingBroadwayHanwell
Southall
Hayes &Harlington
AbbeyWood
Maryland
Woolwich
BurnhamMaidenhead
FITZROVIA
+ Heathrow Airport 31 mins
+ Gatwick Airport 46 mins
+ Luton Airport 55 mins
+ Stansted Airport 60 mins
+ Oxford Circus 0.4 miles
+ Tottenham Court Road 0.4 miles
+ Regent’s Park 0.7 miles
+ Bond Street 0.8 miles
+ Covent Garden 0.9 miles
Approximate times based on optimum connections. Source TfL Source: google.co.uk
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Earl’sCourt
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Swiss Cottage
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Regent’s Park
KilburnHigh Road
EdgwareRoad
SouthHampstead
Bayswater
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Euston
Farringdon
BarbicanRussellSquare
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MorningtonCrescent
High StreetKensington
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St. John’s Wood
Green Park
BakerStreet
NottingHill Gate
Victoria
Blackfriars
Mansion House
Cannon Street
BondStreet
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Westminster
PiccadillyCircus
CharingCross
Holborn
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M
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Leicester Square
L B
St. Paul’s
Hyde Park Corner
Knightsbridge
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HollandPark
Marylebone
Angel
Queensway MarbleArch
SouthKensington
SloaneSquare
Covent Garden
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Bank
E ChanceryLane
LancasterGate
Paddington
GloucesterRoad St. James’s
Park Temple
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ke Grove
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King’s CrossSt. Pancras
EustonSquareEdgware
Road
Embankment
Waterloo
TottenhamCourt Road
OxfordCircus
GoodgeStreet
WarrenStreet
GreatPortlandStreet
Key to lines
Metropolitan
Victoria
Circle
Central
Bakerloo
DLR
London Overground
Piccadilly
Waterloo & City
Jubilee
Hammersmith & City
Northern
DistrictDistrict open weekends, public holidays and some Olympia events
Emirates Air Line
F I T ZROV IA
The Fitzrovia Collection of properties are all exceptionally well placed for travel connections,with 5 underground stations within a few minutes walk
Walking From Cleveland Residences
CLEVELAND RESIDENCES
HIGHWOOD HOUSE
THE FITZROVIA COLLECTION 10/11
LOCAL AMEN I T I E SAROUND F I T ZROV IA
Restaurants.1. Archipelago2. Bam-Bou3. Barrica4. Black & Blue5. Breakfast Club6. Crazy Bear7. Dabbous8. Fino Restaurant 9. Latium10. Meat Liquor11. Mennula12. Pescatori13. Pied a Terre14. The Riding House Café 15. The Salt Yard16. Roka17. Soho Japan18. Villandry
Hotels.1. Charlotte Street Hotel2. Grange Fitzrovia Hotel3. Grange Langham Court Hotel4. Sanderson Hotel5. The Langham6. The Rathbone Hotel
Bars & Clubs.1. 100 Club2. Adam & Eve3. Bourne & Hollingsworth4. Chinawhite5. The Fitzrovia6. Grafton Arms7. Gaucho8. Movida9. Nordic Bar10. Potion11. Punk12. The Roxy13. The Social 14. Vanilla
Culture.1. British Museum2. Dominion Theatre3. Grant Museum of Zoology4. Phoenix Theatre5. Pollock’s Toy Museum6. Renoir Cinema7. Soho Theatre8. The London Palladium9. The Photographer’s Gallery10. Wellcome Collection
Cleveland Street
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WarrenStreet
GoodgeStreet
TottenhamCourt Road
OxfordCircus
GreatPortland
Street
Regent’sPark
EustonSquare
London Collegeof Fashion
University ofWestminster
University CollegeLondonSlade School
of Fine Art
Royal Academy of Art
University ofLondon
The Mu
Ogle StreetOgle Street
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CLEVELAND RESIDENCES14
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THE FITZROVIA COLLECTION 12/13
“London is a great city andthere is nowhere better tocome and study. You will bestudying at universities rankedamongst the best in the worldwith first-class teaching and research being undertaken by academics from all overthe globe.”
Boris JohnsonMayor of London*
*Foreward from Study in London 2011.
THE FITZROVIA COLLECTION 14/15
THR IV INGUN IVERS I T I E SWith more than 30,000 courses available across a huge variety of universities, it's no surprise that 100,000 international students (more than any other city in the world) from over 200 countries choose to study in London. Just a few of the world-renowned institutions on offer are included below:
London School of Economics Houghton Street, WC2A 2AE
LSE has an excellent reputation in the social,political and economic sciences and lists noless than sixteen Nobel Prize winners amongstits former students.
University College London Wilkins Building, WC1E 6BT
UCL is London’s oldest university and ranks inthe top ten of universities worldwide. It has anactive international student community, withover 30% of undergraduates coming from outside the UK.
Imperial College London South Ken Campus, SW7 2AZ
This college is recognised globally for outstandingeducation in the sciences, engineering andmedicine. Several Nobel Prize winners studiedhere and the college now has an active studentblogging community
King’s College London Surrey Street, WC2R 2LS
King’s is one of the world's leading researchand teaching universities based in the heart of London. The University has an outstanding reputation for providing world-class teachingand cutting-edge research.
University of Westminster 309 Regent Street, W1B 2UW
The University of Westminster, founded in 1838,combines both metropolitan and cosmopolitandimensions, and is closely involved in business,professional and academic life within London,as well as overseas.
London Metropolitan University 84 Moorgate, EC2M 6SQ
London Metropolitan offers courses from designto life sciences; from business to computing;and law to anthropology. In 2011, the universityreceived the highest accolade in the QualityAssurance Agency (QAA) review.
UAL Central Saint Martins 1 Granary Square, N1C 4AA�With its outstanding international reputation,Central Saint Martins is considered one of theworld's leading arts and design institutions andboasts an impressive list of notable alumni.
UAL London College of Fashion 20 John Prince's Street, W1G 0BJ
London College of Fashion's specialisms infashion education, research and consultancy,along with its rich heritage, mark the collegeout as a leading global institution, unique in itsfield.
Regent’s College LondonRegent's Park, Inner Circle, NW1 4NS
With a small-scale but highly international studentbase, internationalism and overseas study area key aspect of EBS London. Set within Regent'sCollege, it's the leading business school in London and the largest in the UK.
City University London Northampton Square, EC1V 0HB
Founded in 1894 and ranked within the top 5%of universities in the world, City University Londonhas a superb reputation for consistently highgraduate employability levels and graduatesalaries.
Royal College of ArtKensington Gore, SW7 2EU
With origins dating back to 1837, the Royal College of Art is the world's only wholly postgraduate university of art and design, with a history of producing famous and internationally-acclaimed alumni.
THE FITZROVIA COLLECTION 16/17
SAMPLE THEWORLD W I TH INF I T ZROV IA
THE FITZROVIA COLLECTION 18/19
Fitzrovia is blessed with an enviable selection ofrestaurants & wine bars from Michelin starred eateries through to award-winning coffee shops.The superbly central location makes Fitzrovia theperfect place to meet friends; the only difficulty willbe deciding where to visit from the extensive andeclectic choice of dining options.
EXCEL LENT SHOPP ING CAN BE FOUNDIN & AROUNDF I T ZROV IAThe Fitzrovia Collection’s situation means that many of London’s most famous streets are located on your doorstep, including Oxford Street, Regent Street, Bond Street, and MaryleboneHigh Street.
Some of the world's foremost luxury department stores, such as Liberty and Selfridges, are situatedtemptingly close by, as too are the beautifully designed furnishings on offer at Heal's, and the ultimate high street experience of Topshop Oxford Circus. Fitzrovia itself is alive with independentspecialist shops, gorgeous boutiques, and delicatessens full of delicious edibles.
THE FITZROVIA COLLECTION 20/21
A PERFECTCOMB INAT ION
Oakmayne is a well respected London developer, established in 1993, creatinghigh quality residential developments in prime West End locations.
Oakmayne, by way of strategic joint ventures, has completed over 40 development projects creating over 1,000residential units, 150 room hotel as well as 100,000 sq ft of commercial space.
Embassy Court, St John's Wood London NW825 Crafted & Elegant ApartmentsEmbassy Court comprises 25 luxury apartments, ranging from one bedroom to four bedrooms and penthouses.Built to the highest specification, this development set new levels for design, layout and finishes.This was a joint venture with London & Newcastle Holdings plc.
The Collection, St John's Wood London NW815 exceptional town houses on the site of the former Saatchi Gallery. The accommodation has be built to a veryhigh specification including comfort cooling, state of the art security features and underground parking. Thesehighly contemporary homes are accessed through a landscaped garden area.
VergeVerge Mayfair, W1, is a scheme of ten exclusive new luxury apartments and two outstanding penthouses, bothwith outside terrace space. Verge Mayfair overlooks Oxford Street and Dering Street in Mayfair, London W1.
The apartments are located in London's Mayfair district which, for some 300 years, has been the capitals mostprestigious and sought-after area. Mayfair is still defined by its handsome architecture, historic buildings, elegantsquares, beautiful parks and gardens. In addition, Mayfair offers some of the capitals best shopping and restaurants - making it a stunning and exceptional place in which to live.
Marcus Cooper Group + OakmayneMarcus Cooper Group and Oakmayne, have a vast experience in providing highquality residential homes and apartments in London. The collaboration has along and successful relationship working together on some of London’s most prestigious and influential developments.of London’s WestEnd.Marcus Cooper Group is an investment, development and property tradinggroup, with over 20 years experience.
Marcus Cooper Group are one of the UK’s most successful private property companies, with a diverse portfolio including some of the most prestigious buildings in London.
Our main activity is acquiring properties for development, trading or investment purposes. We also work in jointventures with banks, insurance companies or high net worth individuals.
THE FITZROVIA COLLECTION 22/23
CENTRAL LONDON PRIMERESIDENTIAL MARKETLondon’s housing market has continued to follow a very differentpath to that seen in the wider UK market.
The current London market
Residential property prices in Prime Central London are steadily recovering from the recent downturn. Despite monthly volatility in prices, the general trend is upwards. Prices have recoveredby nearly 20% in Westminster and 24% in Kensington and Chelsea since the trough. Current pricesin Westminster and Kensington stand at 12% and 15% respectively above the 2007 peak of themarket.
A big boost for sales volumes
Activity has seen a big boost over the past 12 months. There were 1,528 transactions in the lastthree months, 5.4% up on the previous quarter. Transaction levels are now just below the 2007peak. There are reports from the RICS that international demand is being buoyed by the continuedcrisis in the Eurozone and the continued flight towards quality assets.
Foreign buyers continue to underpin the market
Much of the demand for central London property continues to originate from overseas. Over thelast few years of global economic downturn, the internationally famous ‘monopoly board’ areasof central London have been particularly buoyant. This reflects a flight to safety for financial assets.The low exchange rate environment of the last 18 months has meant London has looked extremelygood value to foreign buyers. International demand is likely to be further buoyed by recent turbulence in the Middle East and by rising inflation in Asia. These uncertain times make Londonproperty more attractive, even before considering the favourable exchange rates and the underlying investment credentials. Despite this, there remains a fundamental shortage of supply.As a result newly built housing is being absorbed quickly into the market and premiums are beingachieved above local embedded value.
While largely supported by foreign demand, domestic demand is beginning to play a more significantrole. However, the on-going strength of the market largely depends on London remaining a globallyattractive place to do business. Despite its bad press, new taxes on wealth in the UK are unlikely tohave a significant negative impact. The fundamental attractions such as political stability,work/leisure mix and education remain strong.
Marylebone/Fitzrovia(Recognised as a residential property hot-spot)
Current value: £1,500 sq ft
2016 forecast: £2,500 sq ft
66% rise
Source: Knight Frank Residential Research
100
105
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115
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145
150
Prime Central London UK
Mar
09
Jun
09Se
p 09
Dec
09M
ar 1
0Ju
n 10
Sep
10De
c 10
Mar
11
Jun
11Se
p 11
Dec
11M
ar 1
2Ju
n 12
Inde
xed
(Mar
200
9=10
0)
High-quality properties and former office premises arebeing redeveloped for residential use in this area, which is tantalisingly close to Mayfair. The lure of better valueprices has already attracted some wealthy buyers to thearea. Buyers will benefit from being within walking distance of both Bond Street and Tottenham Court RoadCrossrail stations when the service opens.
Residential price change, indexedfrom March 2009
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