Life Without Barriers Style Guide | Setting the standard ... · Page 2 | Life Without Barriers Style Guide | Setting the standard Life Without Barriers Style Guide | Setting the standard

Life Without Barriers Style Guide | Setting the standard | Page 1

STYLE GUIDE

SETTING THE STANDARD

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CONTENTSSETTING THE STANDARD

Created December 2016.Review July 2017.

Setting the Standard – 4 An Introduction

About LWB – Who We Are 5

Communication Materials 6 Approval Workflow

Visual Style 8The Logo – our calling card

Colour

Photography

Reconciliation

Fleet and facility signage

Presentation 22Typography

Messaging

People With Disability: Guide to Respectful Language

Standardisation

Correspondence and Presentations

Reputation 31Collateral

Advertising

Promotional items

Conferences and events

Digital 38Intranet

Images and Video

Website

Email Etiquette

Social Media

Checklist 56

Technical Specifications 58

Index 76

Since starting operations in 1995, Life Without Barriers has grown from a small team in Newcastle, NSW, supporting a handful of clients living with disability, to a national organisation working with and supporting more than 12,000 clients Australia wide thanks to the efforts of over 4,000 employees and 2,000 foster carers and volunteers.

Life Without Barriers’ name, reputation and profile – its ‘brand’ – has also grown to become widely known and reputable in the community services sector and among government departments.

The corporate style outlined in this guide helps us to maintain the Life Without Barriers brand and to promote it further in the Australian community.

Our brand reflects the values of our organisation and gives our communications a consistent and national style, one ‘voice’.

But most importantly, the corporate style represents our clients as empowered people working towards their goals and aspirations; our organisation as innovative; and our role in our clients’ lives as caring and supportive.

I thank you for your support in maintaining the Life Without Barriers brand and for helping to take our message ‘there’s a community for everyone’ to the furthest corners of Australia.

Claire Robbs Chief Executive Life Without Barriers

INTRODUCTIONby the Chief Executive


Our identity is largely derived from our values and what we do as an organisation. It affects how people think and feel about Life Without Barriers.

SETTING THE STANDARD:AN INTRODUCTION

ABOUT LWB WHO WE ARELife Without Barriers is a national not-for-profit organisation working in more than 300 for-purpose communities across Australia.

Our style guide Setting the Standard provides detailed information for everyone working with Life Without Barriers (LWB) or doing work on our behalf to express and support our identity and values as an organisation.

Our brand is our personality, our profile. In commercial terms, it is our ‘unique selling proposition’ our point of difference in an increasingly crowded industry. Our brand as Life Without Barriers is an organisation that lives its values, focuses on people, and is colourful, friendly and welcoming. Setting the Standard ensures we have organisation-wide consistency of our messaging, language, colours, logo, fonts, approach… everything that makes up our brand.

As an employee of Life Without Barriers you are expected to follow the guidelines included in Setting the Standard, which will be updated and expanded as our organisation continues to grow.

BRAND: how people perceive LWB

IDENTITY: the many visual elements that help people recognise us

LOGO: our unique mark that states who we are

The key design elements of the LWB brand cannot be altered, but we use them in a variety of ways and arrangements to attract and interest our many stakeholders and audiences.

If you have any questions or would like to see other elements added to Setting the Standard please contact Marketing and Communications at [email protected]

We deliver services in the areas of disability, out of home care, aged care, mental health and support for refugee and asylum seekers. We also provide services to homeless people and to youth involved with the justice system.

We were established through the shared determination of local community members in Newcastle who wanted to improve the lives of people with a disability. Motivated by their own experiences and in response to demand for local disability support services, they decided to act. A Board was formed and Life Without Barriers commenced operation in Newcastle, NSW.

WHAT WE STAND FOROUR MOTIVATIONChampioning opportunity for all.

OUR PURPOSETo partner with people and change lives for the better.

OUR VALUES

WE BUILD RELATIONSHIPSWe are people people. Relationships come first. Listening helps us understand.

WE ARE IMAGINATIVEWe are imaginative in our thinking and open to new ideas and ways of doing things.

WE ARE COURAGEOUSWe are courageous in our convictions. We stand up for what we believe in.

WE ARE RESPECTFULWe are respectful and caring in our dealings. We see the big picture but never lose sight of the detail. We welcome diversity.

WE ARE RESPONSIVEWe are responsive to needs and determined to get things done and do them well.

Life Without Barriers has grown from humble beginnings into one of the most significant not-for-profit organisations in Australia.

Through our growth, we have held to the fundamental ethos that people achieve better outcomes when their natural supports and relationships are strengthened within their community. Our purpose is to partner with people and change lives for the better. Our motivation is championing opportunity for all.

Our Life Without Barriers branding is simple, bold, modern and future-facing.

OUR VALUES SET OUR CULTURETHEY DIRECT WHY AND HOW WE DO OUR WORKTHEY SUPPORT OUR COMMITMENT TO DIVERSITYTHEY EXPLAIN OUR BELIEF IN EQUITY AND DESIRE FOR INCLUSIONTHEY UNDERPIN OUR STANCE AND DRIVE FOR RECONCILIATION


COMMUNICATION MATERIALS APPROVAL WORKFLOW – TEMPLATES

COMMUNICATION MATERIALS APPROVAL WORKFLOW – NEW DESIGNS

+ = >> >>

Communication materials are defined, in this instance, as documents, flyers, internal newsletters, PowerPoint presentations, information sheets, invitations, advertisements – print or digital, banners, merchandise – any material that is being used with our branding.

LWB template Approved text Publication ready to go

Publish and distribute

Develop content and design

Request new material

TEMPLATESThere are over 100 LWB templates in the marketing Tools and Templates section on the intranet. These templates ensure that your documents and presentations meet the LWB branding guidelines but are flexible enough to meet a range of requirements.

NEW DESIGN WORKThe design and content for all new materials is done in partnership with the MAC team. This includes brochures, publications, web pages, videos, advertisements (outdoor and commercial advertising; print, TV, radio and cinema advertisements), banners.

To produce a document using the templates:

1. Select an LWB template intranet/templates/marketing tools and templates

2. Prepare your content and ensure it is approved by your line manager (Note: the MAC team is available to provide a ‘fresh eyes’ review but this is not a mandatory step)

3. Insert your content and any images using the guidelines provided in this style guide

4. Publish and distribute

5. Share on the intranet within your content area.

To request a new item:

1. Complete the MAC request form on the intranet and clearly state the objective, audience, deadline for use, and line manager approval

2. MAC team will contact you to discuss any other elements and the budget

3. Design and content will be created in consultation in line with LWB Style Guide

4. Final artwork approved and placed (MAC can support you in booking your advertising space and will place your finished publication on the website and through social media).


VISUALSTYLE


OUR FAMILYOF LOGOSSTRATEGIC LOGOThis is our primary logo and should be used on all national publications both digital and print, digital platforms and multi media projects like videos.

It may also be used in advertising.

STATIC LOGOThe static logo is intended for use in promotional materials where space is limited – such as pens, badges and other merchandise. It may also be used in some print and digital applications.

WORDMARK: WE LIVE LIFE The wordmark has been created as a shorthand of the strategic logo and can be used on its own or with the strategic logo.

The wordmark acts as a symbol and with use, over time, will become synonymous with Life Without Barriers, in the same way the tick equates with Nike or the M equates with McDonalds.

LWB RECONCILIATION LOGO The LWB strategic and wordmark logo have been adapted for use on publications, promotional material, RAP, and Aboriginal and Torres Strait Islander focused materials.

OUR LOGO:OUR CALLING CARDThe logo represents our company and our brand as a whole. It is the visual prompt that reminds clients and partners of our identity and what we stand for. It’s our responsibility to protect it and ensure that it is used in compliance with guidelines.

LOGO USAGE AND FORMATSThere are three different versions of the logo:

• Strategic logo

• Static logo

• Wordmark

This suite was created to work across a range of communications; from full-colour brochures through to single-colour press ads, digital, web and screen applications.

We also have a version of the Strategic logo and the Wordmark logo incorporating our reconciliation stars (see next page).

WE NEVER MODIFY OUR LOGO. WE NEVER RECREATE IT.Consistency is essential to establishing and maintaining the trusted LWB Brand.

We ensure this consistency by:

• always using the approved, master logo and never recreating it in any way

• always applying the correct version of the logo for the project

• always following the size and spacing guidelines

Contact [email protected] to access the logo.

“ We want to be seen all the time ”


COLOURSERVICE SECTOR COLOURS AND MESSAGESSERVICE SECTOR BRANDINGLWB service sectors have approved colours associated with each service and our materials and primary key messages must reflect the correct colour.

COLOUR SERVICE SECTOR LOGOS

PINK Caring for Children, Young People and Families

BLUE Partnering with People with Disability

AQUA Supporting Older People

ORANGE Supporting Refugees and Asylum Seekers

IVORY &Supporting Aboriginal and Torres Strait Islander People

OCHRE

GREEN Mental Health and Housing Support

PURPLE Domestic Violence

“ Consistency grows brand awareness ”

COLOURDEFINES OUR BRANDTHE COLOUR PALETTEThe use of our vibrant colour palette creates a consistent and bold look across all collateral and communications.

There is one LWB colour pallette applied in three ways: 1. Flat colours2. Living colours3. Service sector branding

LWB CORPORATE COLOURA single colour has been picked from the spectrum of the green living colours to be used as our primary or corporate colour.

The corporate ‘lime green’ can be used for general corporate communications, such as annual reports, print ads and business cards.

CORPORATELIME

Corporate flat colour selection from living colours

PANTONE 369 U & CCMYK C70 M0 Y100 K10RGB R75 G173 B69


PHOTOGRAPHY PHOTOGRAPHY

APPROVED IMAGERYLife Without Barriers uses a number of images internally and externally. We ensure that all images are not subjected to copyright and we have the appropriate consent.

For images to be used on marketing materials e.g. brochures, lwb.org.au, and advertisements, we recommend using stock images to ensure the image has longevity to be re-produced.

When using images of clients and staff, consent forms MUST be signed by the people in the image.

This includes all images on Yammer, Facebook and Instagram. Please note, a child in care is not allowed to be identified on such media.

When choosing images for marketing purposes, ensure the: • person is looking directly at the camera • imagery is positive i.e. smiling,

laughing, active• imagery reflects the nature of your

campaign• imagery doesn’t contradict LWB values• image shows cultural diversity,

particularly when there are: – several people in the photo – several photos, each with a single

person in them, being used in the one campaign.

Although our images are bold, they are also real. They must never feel fake.

CLIENT CONSENT AND LIMITATIONS When Life Without Barriers staff, contractors or volunteers are taking photos, videos or any other medium using images/voices of clients, the following guidelines MUST be followed.

Clients:• Adult clients must give their consent

to filming formatting

If a client can’t give consent themselves (under 18 or unable to due to their disability), their representative must be contacted (e.g. in NSW, the Office of the Public Guardian or the Office of the Children’s Guardian)

• Consents must be specific to the task, i.e. the type of activity must be indicated on the consent form, and clients must understand the nature of the activity they are to be involved in (e.g. marketing video, brochure, newsletter etc)

“ Find the consent form on the intranet by simply searching ‘photo consent form’ ”

• Consent must clearly indicate: – Activity – Purpose of activity – Potential target audience.

Children and young people• For youth under the direction of

a government department/agency (e.g. Department of Community Services, Department of Immigration & Citizenship) the delegated case manager must be contracted and approval sought

• Protection of the client’s identity is of paramount importance. We have an ethical and professional responsibility to protect the client’s privacy, especially where the client may find it difficult to speak up for themselves. Failure to protect the identity of such clients has the potential to result in legal action.

• As a result, Life Without Barriers must not photograph, video or in any way reveal the identity of children and young people in our care without the explicit permission of the relevant state government department/agency

• Consent must also be sought for a specified period of time that the images/footage/recordings can be used to develop new marketing or related materials. A minimum duration of 12 months is recommended. If Life Without Barriers wishes to use photos or footage for which consent has expired, consent must again be sought from the client.

“ Twitter images taken at public events are classed as news items and don’t require consent. BUT we never photograph children in our care for public use ”


RECONCILIATIONARTWORK GUIDELINES

Return to Country: Land, Sea and Sky

Star motifs

This section outlines the agreed use of motifs and how to implement this artwork in our suite of materials.

RETURN TO COUNTRY – LAND, SEA AND SKYThe story of Return to Country represents LWB working with Aboriginal and Torres Strait Islander individuals and families across Australia.

This artwork must only ever be used in full, and can not be sliced or portioned off. However, there are approved elements that have been approved and can be used alone. These include the stars, animal totems and weavings (see next page).

STAR MOTIFSStars are a focal point in Aboriginal and Torres Strait Islander culture, specifically through navigation across land and sea. Stars are also important in song, ceremony, story, dance, and artwork helping to define and connect people to a place.

These motifs can be utilised together or as stand-alone elements with any relevant LWB RAP or Aboriginal and Torres Strait focused materials or activities within the organisation.

The Torres Strait Islander Star (Baidam) needs to be placed on top of the Aboriginal Star (Seven Sisters constellation) when placing this on artwork as seen in the logo examples.

They can only be used in black and white.

RECONCILIATION


KANGAROO AND TURTLE MOTIFSThese motifs are relevant to the LWB story and initiative of supporting young Aboriginal and Torres Strait Islander people to reconnect with family, country, and culture through the Return to Country program.

They emphasise the importance of identity and belonging for both Aboriginal (Kangaroo) and Torres Strait Islander (Sea Turtle) people. They must be used in equal representation.

LWB RECONCILIATION LOGO The LWB strategic and wordmark logo have been adapted for use on publications, promotional material, RAP, and Aboriginal and Torres Strait Islander focused materials.

Standard logo guidelines apply.

WEAVE MOTIFSWeaving is an integral part of both Aboriginal and Torres Strait Islander cultures. The weaving depicted speaks metaphorically to the viewer of connected cultures woven into the fabric of Australian society.

These motifs can be used together or as stand-alone elements with any relevant RAP or Aboriginal and Torres Strait focused materials or activities within the organisation.

They can be utitlised as the background of artwork, but must be used together with equal representation.

Kangaroo and Sea Turtle motifs

Weave motifs

Aboriginal Torres Strait Islander

RECONCILIATION FLAT COLOURS

CMYK C0 M50 Y91 K0

CMYK C0 M85 Y76 K0

CMYK C17 M98 Y81 K7

CMYK C84 M14 Y93 K1

CMYK C98 M85 Y3 K0

RGB R247 G148 B49

RGB R240 G78 B68

RGB R192 G38 B57

RGB R17 G155 B81

RGB R34 G71 B153




FLEETSIGNAGE

FACILITYSIGNAGE

FLEET SIGNAGESome of the vehicles in the LWB fleet have signage: vinyl car wraps and magnets.

Please be aware of sensitivities when using pool cars to visit clients associated with OOHC, Disability, and Domestic Violence services. In these cases select a pool car without signage.

VINYL CAR WRAPS• Durable• Semi-permanent design which cannot be removed, stolen, vandalised or lost • Great impact as they look like a spray on permanent fixture• Wraps take up the whole back half of the vehicle

MAGNETS:• Self-applied to the car • Flexible so can be removed and reused on any car / van• Susceptible to theft or loss• Do not provide visual appeal of vinyl wraps• With care, magnets provide re-use longevity • Magnet size is 300x600

FACILITY SIGNAGELWB buildings are branded consistently all across Australia. We brand our facilities to: • ensure we are easily located by clients• improve brand recognition• contribute to a positive workplace for all our staff

Key elements of all exterior signage:• LWB green awning. If no awning, then apply to vertical wall above external entryway• Logo in white with black outline in static format• One-way full-length image on windows depicting services available through this

location – where possible, a message should be included, such as Be a Foster Carer or Your Local Support

• Window colours in priority order: blue, pink, orange, green

Interior signs and artwork:• Word wall or multilingual ‘welcome’ wall• Reception desk sign• Head Office (National, State, Territory) is required to have the Australian flag,

Aboriginal flag and Torres Strait Islander flag in the foyer• All properties to have a framed copy of Return to Country: land, sea and sky

Office or meeting room doors: frosted glass with LWB motif.


PRESENTATION TYPOGRAPHYTHE BACKBONE OF DESIGNOur brand typeface is Menlo. It is used:

• across all our marketing and brand communications

• on all materials that are printed and/or distributed commercially

• with full caps. It is not used for sentence case.

Minion Regular is used for sentence case body or regular copy.

TEXT TYPEFACEThe standard typeface for emails, documents and letters is Arial 11pt.

SUBSTITUTE TYPFACESSubstitute typefaces (fonts) are used when the brand typeface, Menlo, isn’t available. Or when applications restrict us from using Menlo.

Substitute fonts are Arial Regular and Bold. Georgia Regular can be used as an alternative to Minion Regular for web use.

Leading is determined by adding +2pt to the font size e.g: Font size: 11pt = Leading: 13pt.

MINIMUM SIZE BODY COPYDisability Services and Aged Care communications: minimum body copy must be 12pt with 14.5pt leading.

Other communications such as brochures: body must be at least 10.5pt. There are exceptions e.g. business cards, footnotes, references.

ITALICSItalics should not be used in written communications except where referencing the title of a publication e.g. Life Without Barriers’ Annual Report 2015.

ABCDEFGHIJKLMNOPQRSTUVWXYZ



abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

Menlo Bold Minion Regular

Minion Semi Bold


MESSAGING MESSAGING

MESSAGING GUIDELINES

ACKNOWLEDGING ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLELife Without Barriers acknowledges Aboriginal and Torres Strait Islander people as the original custodians of this land, and believe they are entitled to a unique status as first Australians.

LWB does not use the terms:

• ‘Indigenous’ as an abbreviation for Aboriginal and Torres Strait Islander Australians

• ‘ATSI’ either in a verbal or written form

• More appropriate terms include Aboriginal people, Aboriginal person, Torres Strait Islander people, Torres Strait Islander person

MESSAGING EXAMPLESThe LWB website includes our current publications and resources. These provide up-to-date information about our services and staff are encouraged to read these at www.lwb.org.au/about-us/

In addition to our service-based publications, we also produce regular communications like the We Live Life newsletter that is distributed internally and externally, and is a resource for you to share with clients, customers, and community partners.

WELCOME TO COUNTRY AND ACKNOWLEDGEMENT OF TRADITIONAL OWNERS OR CUSTODIANSConnection with Country is crucial to the wellbeing of Aboriginal and Torres Strait Islander people. For millennia, when Aboriginal or Torres Strait Islander people visited the country of others, there would be rituals of Welcoming to Country.

A Welcome to Country ceremony can only be performed by Traditional Owners or Custodians of the Country where an event is being held. Please ensure the Welcome to Country ceremony occurs as the first item during the opening ceremony of an official event, major public forums and functions.

An Acknowledgment of Traditional Owners or Custodians pays respect to the Traditional Owners or Custodians of the Country where the event is being held. It should be performed by the first speaker at the opening of internal Life Without Barriers meetings and small non-official events.

Anyone, including non-Aboriginal or non-Torres Strait Islander people, can perform an Acknowledgement of the Traditional Owners or Custodians.

ACKNOWLEDGEMENT OF TRADITIONAL OWNERS OR CUSTODIANS“I would like to begin by acknowledging the Traditional Owners or Custodians of the land that we’re meeting on today, and pay my respect to their Elders past and present.”

Visit the Reconciliation page on the intranet to download the Preferred Language Guidelines

CHILDREN AND FAMILY SERVICES: CHILD SAFETYAt LWB, we recognise that we have a great responsibility to keep the children we support safe. Part of ensuring children’s safety is making sure that the people who work with us – and anyone considering working with us – is clear about our shared responsibility for the safety and wellbeing of children, and what is and is not acceptable behaviour in relation to children.

To this end, LWB created the “We Put children First: Our Stance on Child Safety and Wellbeing” child safety document.

CARE, CAN, DOAt Life Without Barriers we describe what we do and who we are against three key words:

Care who we are and what we represent

Can how we do it and the skills and frameworks that support this work

Do what we do – the stories of the people we work with and support as well as the proof (stats and evidence) of how we do our work

Our Care, Can, Do approach was developed to ensure LWB speaks with ‘one voice’ to provide greater strength through consistency of delivery and form part of LWBs persona – our uniform brand.

Care, Can, Do helps us:• communicate consistently about the

organisation to give one strong message

• engage our stakeholders by telling the stories of LWB

• ensure the all-important first contact with LWB is positive, client-focussed and informative.


RESPECTFUL LANGUAGE

We care about the language that we use. The words we use can have strong impact on the way people with disability feel and can also send a public message about the attitudes held by you, or our organisation, with regard to people with a disability.

Words that label, demean or categorise, can make people feel hurt or excluded and can be a barrier to their participation in society. Together we should be understanding and thoughtful in all our communication, being careful to remove barriers in thinking or behaviours, and respect the rights of every person we address and/or with whom we interact.

As leaders, LWB can help to change society’s attitudes and reframe the language used in all conversations.

QUICK TIPS:• Use the person’s name – talking about

someone in the third person when they are present is highly unprofessional and very excluding

• Stay true to what is right and avoid using labels to talk about people through their disability – we can all be positive role models and avoid using those terms in conversation

• Think about the meaning you are conveying, for example use the term ‘accessible toilet’, not ‘disabled toilet’; and ‘guide dog’, not ‘blind dog’; and ‘wheelchair user’, as opposed to a ‘wheelchair bound’ person

• Respect the fact that people with disability may be quite used to their disability, so don’t over sensationalise it or make it the focus of everything about them and their achievements

• Asking intrusive questions about how a person’s disability came about is inappropriate unless it is relevant to the service or support you are providing

• Note that Carer is a term used to describe informal support and care provided by a friend or relative – but not everyone in these roles calls themselves a ‘carer’

• Focus on people with disability as individuals through their achievements and avoid superlatives like ‘she is so brave’ or ‘he is inspirational’, which may suggest that the focus is on the achievement in spite of disability

If you make a mistake, apologise and move on. We can remind each other to model the right language in all our communications and interactions to help spread the word.

STANDARDISATION

LANGUAGESpell check is to be set at English (Australian).

DATE FORMATThe format is DDMY (day date month year) with no commas, Monday 1 January 2010. Positional lettering such as st, nd, rd or th are not to be used as part of a date. These are only used when citing ranking in a list or reference to position. e.g. She was the 101st prime minister.

The year may not be required in body text if the time period referenced is obvious. e.g. Next Monday 1 January, we will be…..

USING NUMBERS IN DOCUMENTSThe recognised rule is as follows:

• 1 through to 9 written as a word in full;

• 10 and over as numbers e.g. The LWB Pitt Street office is one of over 100 offices across the country.

ADJOINING NUMBERSUse a word for the quantity and a numeral for the location, age or date, where possible.

e.g. At the workshop we had fifteen 60-year-olds reporting on their retirement plans.

ACRONYMS AND INITIALISMSInitialisms are shorter forms of words or phrases that can come in handy when you need to repeat the same word or phrase a number of times throughout the same piece of writing. They are pronounced as a series of letters. For example: Life Without Barriers is L W B.

An acronym is a word formed from the initial letters of a name or phrase. It is pronounced as if it were a word. For Example Family and Community Service or FaCS pronounced fax.

Plurals: Acronyms and Initialisms as plurals do not have an apostrophe before the ‘s’ (and watch

LWBs values underpin all its work

LWB’s values …

A name that you intend to convert to initialisms or use as an acronym should be written in full followed by the abbreviations in brackets the first time it is used. e.g. Life Without Barriers (LWB) is an …

If the acronym is better known than the full name, use it first and put the full name in brackets , e.g., ASIO (Australian Security Intelligence Organisation); if the acronym is now the name, there is no need to spell it out, e.g., QANTAS.

START OF A SENTENCEAlways put numbers in words, unless the figure is more effective as a numeral then find another word to start the sentence. e.g. Fifteen people will be helping set up the conference, or Over 1,300,000 people work in the combined industries of community services and health.

BULLET POINTS• Bullet points don’t require commas,

semi colons or the word ‘and’ at the end of any line (except when a bullet point contains multiple sentences. In this case refer to the next point and reconsider whether a bullet is more useful).

• They are short

• They only need a fullstop at the end of the last bullet point.

NUMBERED BULLET POINTSNumbered points are a useful format when the items relate to a quanity or need to be referenced further in the document. For example:

There are three items we need to consider:

1. ...

2. ...

3. ...

Of the above, item 1 was the most relevant.

LANGUAGINGat LWB we say:

older people not older Australians

people with disability not disabled people

Aboriginal and Torres Strait Islander people not ATSI or Indigenous peoples

be a foster carer rather than become a foster carer as we like to use the active voice

work with and support people rather than provide care to people

birth parents not original or real parents when talking about our Out-of-Home Care work


TEMPLATES TEMPLATES

LETTERHEADLetterhead can be ordered through Whirlwind in packs of 250 sheets.

WITH COMPLIMENTSWith Compliments slips template can be downloaded from the intranet by looking for Stationery in the Templates section.

ENVELOPESEnvelopes can be ordered through Whirlwind and can be ordered in a range of sizes and types in packs of 1,000:

Size C4

Size C5

Size DL – Plain

Size DL – Window

Letterhead With compliments Envelopes

ORDER YOUR CUSTOMISED STATIONERY THROUGH WHIRLWINDhttps://e4print.whirlwindprint.com/LWB/login.aspx

POWERPOINTSThere are six coloured branded Powerpoint templates available for use. There are also several formats you can choose from including a version for using as handouts.

Templates can downloaded for use from the Intranet > Templates.


REPUTATIONBUSINESS CARDSTwo types of Business Cards can be ordered through Whirlwind: personal business cards; and cards that provide the office address and main phone number only.

Championing opportunity for all

Championing opportunity for all

SIGNATURE BLOCKAll LWB employees have a personal signature block that is the sign-off and LWB promotion for all outward going emails.

Personal signature blocks are auto generated through an exe file wizard. Visit the Marketing and Communications page on the Intranet to download the instructions and access the wizard.

Note – signature blocks must be generated in this way. Do not recreate it manually.

CORRESPONDENCE AND PRESENTATION MATERIAL


COLLATERAL ADVERTISINGGUIDELINES

BROCHURE GUIDELINESNew service brochure for your region/stateWhen requesting a new brochure for your region/service you must fill in a MAC Brief (available by request or on the intranet page) with your cost code included.

The team will send content to a graphic designer which will incur a fee (please ask for a quote).

Your brief to the MAC team must include: • the key messages for your service• the content you’d like included – either

written by you or points you’d like the MAC team to have written for you

Note that we have pre-existing key headings and text that you can use within the body of your brochure..

Please note for services that involve children, including Out of Home Care, domestic violence and disability the child safe messaging must be included.

The brief needs to also include: approved images, the correct service colour as well as and a print date.

EDIT OR RE-PRINT EXISITING BROCHURESTo edit or re-print, please send through your electronic PDF of the existing brochure or scan the front and back image of your brochure.

Email the completed MAC Brief to the team with a request for changes. For example, ‘On the back panel, please change the address to:’ or ‘on the middle panel, second paragraph please change sentence to...’

Content will be checked for currency and relevance and sent to the designer with your amends.

For a first edit, allow up to four working days for a new brochure. However there can be delays due to a high volume of work.

Note that the MAC team may edit your content to ensure that it is appropriate to the audience and is on brand with LWB.

REACH OUT ASK FOR HELPIf you’d like to talk, or make an appointment, call our Burdekin Domestic and Family Violence Support Service between 9am and 5pm, Monday to Friday.

1800 015 664 (free call)

We can arrange to call you back or meet at a nearby location.

All calls are confidential. We won’t call you back unless you say it’s ok to do so.

Or you can visit us at 130 Queen Street, Burdekin.

Email: [email protected]

If it’s an emergency or someone is in immediate danger call the police on 000 (triple zero)

WE’RE ALL ABOUT YOU Life Without Barriers is a not-for-profit organisation working in more than 260 communities across Australia.

Our services include:• supporting people who have experienced

domestic and family violence• supporting people with disability• caring for children, young people and families• supporting older people• providing services to maintain the independence of

older people• working with Aboriginal and Torres Strait

Islander communities• supporting people with housing support and

mental health• supporting refugees and asylum seekers.

For more information about our services visit lwb.org.au

Burdekin Community Association 130 Queen Street, Burdekin.Counselling and Court Support T. 1800 015 664 M. 0475 947 908 LWB Client Information and Feedback Service: T. 1800 721 226.

REACH OUT,ASK FOR HELPBurdekin Domestic and Family Violence Support Service

10/0

6/20

15Funded by

BE AFOSTERCARER

Life Without Barriers is currently seeking compassionate people willing to share their homes with children and young people who require their support and care.

WE’D LIKE TO HEAR FROM YOU Contact us for more information about becoming a Foster Carer.

T: 07 3442 6600 E: [email protected] W: www.lwb.org.au

CHANGE A CHILD’S LIFE

LWB9

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BE AFOSTER CARERChange a child’s life

Life Without Barriers is currently seeking compassionate individuals, couples and families in the Hobart region to become Foster Carers.

We require a range of different care for children and young people who are unable to live with their families. This care includes long and short term, therapeutic or weekend respite foster care.

Please contact us for further information.T 0428 592 078 E [email protected]

lwb.org.au

For people experiencing abuse or violence in their relationship, it can be difficult and very frightening to reach out and let someone know what is happening.

Our counsellors at Life Without Barriers have worked with many people experiencing domestic violence and understand how hard it can be to take that first step and how impossible change can seem.

We are here to listen, help and support you in your choices.

We can:• provide counselling and relationship advice

and work through your options with you• help you make a safety plan for you and other

members of your household• help you find immediate and safe accommodation • arrange transport• arrange financial assistance• help make arrangements to keep your pets safe.

Our service is completely free and confidential.

WE’RE HERE FOR YOU

COURT SUPPORTFor some people who have experienced abuse, making arrangements to stay safe includes seeking protection through the legal system.

We can come with you to appointments, interviews and can be there to support you through court processes.

DO YOU KNOW SOMEONE WHO NEEDS HELP?If you’re worried about a friend or family member that you think may be experiencing abuse and you’re not sure what to do, you can call our service for confidential advice. We can talk to you about ways to support the person you’re concerned about and help them stay safe.

For more information about the signs of domestic violence, supporting others and raising awareness in our communities visit www.qld.gov.au/trustyourinstinct

DOMESTIC AND FAMILY VIOLENCE CAN AFFECT ANYONEDomestic and family violence is when one person in a relationship uses violence or abuse to maintain power and control over the other person. It causes the person being abused to live in fear.

Domestic violence can include physical, verbal, sexual, emotional or psychological abuse. It can include behaviours like stalking, isolation or controlling what a person does, who they see or even what they wear.

Living with domestic violence can have a profound effect on children and young people. There is often more than one victim of the abuse.

Domestic violence, in all its forms in unacceptable and a violation of human rights.

This service supports people experiencing domestic and family violence by helping them keep safe and get their lives back on track.

A4 to DL Brochure example (outside) Foster Care press ad examples

A4 to DL Brochure example (inside)

PRINT ADVERTISINGTo place an advertisement in your local/regional/state or territory newspaper, please contact [email protected]

A MAC Brief needs to be completed before design begins to ensure:

• all key messages are expressed

• all artwork dimensions are received

• any contact details have been forwarded.

You need to always include the website and a point of contact.

Note that the MAC team may edit your content to ensure it adheres to approved LWB messaging and brand guidelines.

FOSTER CARE ADVERTISEMENTS Approved titles:• Be a Foster Carer

• Foster Care – Life Changing (It’s Life Changing)

• I/We support Foster Carers

Please note, if advertising for therapeautic foster carers, please highlight this in your brief.

We do not include the cost of any reimbursement in our advertisements – approved messaging as follows:

• Financial reimbursements are available

• Tax-free reimbursement

• LWB will meet the cost of providing care

Images of children in care cannot be used in advertising. Relevant and on brand stock images will be sourced for Foster Care ads. Ensure that you include in your MAC Brief the ages of children you are recruiting carers for e.g. 12 – 16 year olds.

Once completed you will receive an invoice for payment processing.


ADVERTISINGGUIDELINES

ADVERTISINGGUIDELINES

BILLBOARDS AND SHOPPING CENTRE ADVERTISEMENTS Ensure the LWB website is included: www.lwb.org.au

Remember to include a clear call-to-action. Your audience spends three seconds looking at your poster so the messaging must be straightforward and memorable.

TV,CINEMA AND RADIO Public facing advertising is a critical component of our brand integrity. As such, it is vital that any material used for televison, radio, cinema or public websites such as You Tube, be produced in accordance with our corporate position in all service areas and geographic locations. MAC team MUST must be consulted for all advertising production which will be arranged for you in light of any existing campaigns or new messaging.

It might be that there are existing creative available from campaigns in other states, so please contact MAC for the most updated content available for use and the guildelines.

PRINT ADVERTISEMENTS MAC will provide the most up to date and consistent approved titles for you to use in your print advertisement.Once completed you will receive an invoice for payment processing.

RECRUITMENT ADVERTISEMENTSMAC create the Recruitment Advertisements using a specific template and logo.If there is no specific service sector for the advert, corporate green will be applied to the logo. Please inform MAC of the job role you will be advertising for as specific wording is required for Recruitment Advertisements. The content under the ‘ABOUT LIFE WITHOUT BARRIERS’ remains constant.Recruitment Advertisements always have the name of the advertised role on the top left hand side and the EVP logo ‘Imagine Better, Achieve Together’ on the top right-hand side. The LWB logo is placed on the bottom left-hand side, and website on the bottom right-hand side.

See Current HR press advert example to the right.

WE’RE ALLABOUT YOU

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SUPPORTING PEOPLE WITH DISABILITY Life Without Barriers provides a range of flexible support options for people living with disability.

We understand that no two people are the same and we will partner with you to deliver the best services for you.

WE’D LIKE TO HEAR FROM YOUT: 02 6792 9100 W: www.lwb.org.au

WWW.LWB.ORG.AU

WE’RE LOOKING FOR ROSTERED SUPPORT WORKERS

We are seeking to engage with individuals who are interested in a career in the out of home care and child protection sectors. We are inviting expressions of interest from people to attend an information session in Hobart about working with the #myLaunchPad program as a Rostered Support Worker and to learn more about our service participants.

As a Rostered Support Worker, you will provide day to day care, supervision, and transport to children and young people within a therapeutic framework, while undertaking activities in accordance with the care plan.

ABOUT LIFE WITHOUT BARRIERSOur purpose is to create opportunities for our clients, communities, and for our team members. And maybe, in this case, for you.

Yes, we have high expectations. But in return, we’ll give you opportunities to be part of a growing and vital organisation. We’ll treat you with respect and value your opinion. And we’ll give you the chance to do work that makes a genuine di�erence in your community.

To apply, visit www.lwb.org.au and go to the ‘careers’ tab.

APPLICATIONS CLOSE SUNDAY 1 MAY 2016

SUPPORT WORKERINFORMATION SESSION

JOIN US

Respite Centre Open Day9am – 1pm, Saturday 19th September • 4b Canberra Street, North MackayCome and talk to the Life Without Barriers staff about our local community supports including disability, aged care and out-of-home care.

Take a tour of our centre and get involved in our activities, lucky door prizes and a BBQ.

www.lwb.org.au

LWB1

0498We all share the responsibility for child safety

WE’D LOVE TO HEAR FROM YOUFor more information about our Open Day and Life Without Barriers, contact Pamela on 07 4965 4800 or email [email protected]

Press ad examples Current HR Press ad example Billboard advertising

Shopping centre advertising

COME JOIN US!Life Without Barriers Capalaba Seniors Activity Centre o�ers a friendly and caring home-like environment, where seniors can relax, enjoy the company of others and take part in activities.

We are open Monday to Friday 9.00am - 4.00pm and provide free transport to and from the centre for eligible applicants.

WE’D LOVE TO HEAR FROM YOUIf you would like further information or would like to join our supported seniorsactivity group, contact Sandy on 07 3245 7924 or [email protected]

www.lwb.org.au

LIFE WITHOUT BARRIERSNEW AND IMPROVED CENTRE

Our new centre has officially opened! We now offer increased services and better access to resources and facilities.

We are here to support the Riverland community with:• Mental Health support,• Psychosocial Rehabilitation through

a Recovery Based approach,• Homelessness support, and• Therapeutic Out of Home Care.

To find out more about our services visit us between 9am-5pm.

12 Crawford Terrace, BerriT. 8580 5500

When preparing videos with a purpose to share on social media, once again please contact MAC with a script outline and a brief description of the purpose of the video, how it is being produced, and to whom it will be pitched.

Remember, MAC is here to help your video or ad be great – we will assist with advice, scripting assistance, and production.


PROMOTIONALITEMS

CONFERENCESAND FESTIVALS

ORDER YOUR ITEMS THROUGH WHIRLWINDhttps://e4print.whirlwindprint.com/LWB/login.aspx

COLLATERALLWB has a wide selection of banners, pens, cups, posters and children’s items. We also have approved LWB polo shirts, fleece jackets, caps and other apparel available to purchase through Whirlwind.

Visit the MAC page on the Intranet to download the Merchandise Catalogue.

If you have ideas for new materials, contact [email protected]

STALLS AND STANDSBanners are available for teams to purchase through Whirlwind.

Booths at conferences and festivals provide a great opportunity to showcase a strong LWB visual presence, and help you stand out as a contact for people wanting to know more about our services and programs.


DIGITALHOME PAGEThe LWB intranet home page uses a simple, clean design to help you find information quickly and easily. It includes:• news• promotions• social media.

The home page:

• enables fast and intuitive direction to resources, information, forms

• is visually appealing to promote engagement

• supports a consistent and cohesive LWB online experience.

LWBINTRANET

Logo: Page template element which means it appears on every page.

Main Navigation: Page template element and the primary way to navigate through the site.

Home Button Navigation: Links back to home page from all areas within the intranet.

Search: Can be used as a broad intranet search, people search, LWB Website search and Policy centre.

News and Events: Web part that draws information directly from the source.

Social Channels: Iframe web parts that show a window into other applications.

Footer: Page template element that is static across the whole site.


LWBINTRANET

(1)

(4)

(2) (3)

SERVICES, REGIONS AND SUPPORT PAGES Services, Regions and Support pages are accessed by hovering over the main navigation, which reveals the mega drop-down menu.

These sections have a standardised structure and are accessed by hovering over the main navigation, which reveals the mega drop-down menu. In this example Regions has been used.

Landing page (1)

• Buttons navigating through to secondary pages

• Contact list

• Snapshot of all services and employees

• Key Links – documents and sites

Secondary pages types include:

• Content page (2)

• Listing page (3)

• Events or calendar page (4)

LWBINTRANET

(1)

(2)

(1A)

(3)

<div class=”iconButtonContainer”><div class=”iconButtonRow”><div class=”iconButton smallIcon iconButton-blue”><a

href=”hyperlink”>buttonname</a></div><div class=”iconButton smallIcon iconButton-pink”><a href=” hyperlink”>but-

tonname</a></div><div class=”iconButton smallIcon iconButton-purple”><a href=” hyperlink”>buttonname</a></div></

div></div><div class=”iconButtonContainer”><div class=”iconButtonRow”><div class=”iconButton smallIcon iconBut-

ton-turquoise”><a href=” hyperlink”>buttonname</a></div><div class=”iconButton smallIcon iconButton-green”><a href=”

hyperlink”>buttonname</a></div><div class=”iconButton smallIcon iconButton-orange”><a href=” hyperlink”>buttonname</

a></div></div><br/></div></div>

BUTTONSThe home page navigation shows all six of our button colours. These colours are part of our corporate brand and built for online accessibility.

Buttons appear on all site landing pages e.g. Services (1) Regions (2) and Support (3). And where necessary, secondary pages can also use buttons like NISS Victoria (1a).

Use of the buttons ensures content can be clearly categorised which speeds up visitors’ ability to locate the information they’re looking for.

Buttons are added as HTML – below is the HTML code that can be embedded into a content page.

You are free to choose the colours of your page’s buttons (in the HTML coding) however the Safety button should always be orange.

Contact [email protected] for support embedding buttons in your page, if required.

FORMS NEWSLETTERSUPDATESQUICK LINKSPOLICYTEMPLATES


IMAGESAND VIDEOThe use of images on intranet pages is managed by MAC. The team is responsible for ensuring that images meet LWB brand and style guides, have appropriate copyright and permissions in place, and have been approved for corporate use.

To have a new image created for a specific page use, or to use an existing image on a new page – please contact National Marketing and Communications on 02 4033 4500 or via [email protected]

Images in intranet news, announcements and other locally controlled content (such as documents) need to be approved through your team approval processes.

ACCESSIBILITY OF IMAGE AND ALT TEXTWhere an image is used on an intranet page, news, announcement, or in a document, the image should also contain alternative text (alt text) details.

Alt text is a word or series of words associated with an image.

In situations where the image is not available to the reader (perhaps because they have turned off images in their web browser, or are using a screen reader due to a visual impairment) the alternative text ensures no information is lost.

Absent or unhelpful alternative text is a source of frustration for sight impaired users.

• All images that hyperlink to information MUST have an alt text attribute that explains the purpose/destination of the link

• A graphic image that is purely decorative (provides no information and serves only an aesthetic purpose) requires no Alt text.

• Alt text should be short, e.g. “A basketball player” or “Tony Blair shakes hands with George W. Bush”.

• If it needs to be longer, the important details should appear in the first few words, which help a person using a screen reader skip past the key points.

• Very long descriptions can be left for the body of the article. All readers will be aware this element is an image, so adding ‘photograph of ’ isn’t necessary.

Add Alt Text when in edit page mode.

INTRANETFORMATTINGFONT GUIDELINES It is important that style requirements for presentation of this information are adhered to.

Doing so will create a consistent organisation-wide feel for the site, and plays a significant role in ensuring the information meets accessibility requirements.

STANDARD COPY: Arial 15pt is the standard font and size for all intranet content.

HEADINGS: Headings are selected from Styles. Note that there are a number of heading options to choose from.

BEST ACCESSIBILITY: • use only one heading style on a page • avoid yellow and orange headings


IMAGESAND VIDEOIMAGE SIZE AND QUALITYIntranet performance (speed of page/document load) will be adversely affected by large image files. The aim is to keep images as small as possible, whilst maintaining image quality.

Images must be re-sized before uploading to the intranet

Aim for image sizes of less than 30KB.

A high quality photo should not be larger than 200KB

Tips for managing image size and quality:

1. Crop the image where appropriate to draw focus in the image – for example large expanses of unnecessary background can be cropped.

2. Reduce the physical dimensions of images to the following guide:

• Landscape – 300 pixels (width) x 200 pixels (height)

• Portrait – 200 pixels (width) x 300 pixels (height)

• Compress images – compression guide for images on web pages is 150ppi (pixels per inch). Compressing the image will assist in reducing the file size

6. Save images in the PNG or JPEG format.

PNG Illustrations, diagrams, logos and icons

JPEG Photographic and greyscale images. Don’t use for pictures with a large area of single colour.

Lossless compression 16.8 million colours

Small file size High image quality

Background transparency Huge compression ratios for faster download

WHEN TO USE PNG VS JPEG

IMAGESAND VIDEOIMAGE EDITING – USING MS PAINTMS Paint is widely available software that can be used to assist in managing image size and compression.

1. First use the Resize option (which opens a dialog that allows for the image to be reduced by either percentage or pixel) to get your file close to the dimensions needed

2. Next use the crop feature to trim your image to exactly the dimensions

3. Save As your image and choose either jpeg or png depending on your requirements.

VIDEOSVideos must be approved by MAC before being uploaded to the intranet.

Once approved the video needs to be compressed by ICT to less than 20 megabytes in size. Please refer to the Intranet User Guide on how to upload images and videos to your site and pages.

Download the Intranet User Guide:

• O:\Common – LWB\Marketing\Intranet Refresh 2015

• http://intranet.lwb.local/su/mc/Pages/Intranet-Training-and-Assistance.aspx

Contact [email protected] for video approval.

And visit LWBs YouTube site to see what videos we already have, and how your project might complement these https://www.youtube.com/user/lwbaustralia


IMAGESAND VIDEOACCESSIBILITY OF VIDEOSLWB has a dedicated YouTube channel (https://www.youtube.com/user/lwbaustralia)

Videos uploaded to the LWB YouTube channel should be recorded with good sound quality and contain closed captions for people with a visual impairment.

You can add closed captions to an uploaded video by using the edit button in the channel’s video manager, which contains a subtitles and closed captions (cc) tab in the top navigation bar.

YouTube provides the option of creating automatic captions for videos, however this service is not available for all videos and the caption quality is dependent on audio quality.

WEBSITE

Visiting our website will often be the first time a person comes into contact with LWB. It works to provide a first impression that reflects our brand identity, values, and character.

The website content is controlled by the MAC team. If, however, you have something you would like to see included – a new program, a new service – please contact the MAC team to discuss the best way of uploading this content.

DESIGN• Easy to navigate, clean and visually

appealing website

• Accessibility for all – including people with disability and older people.

CONTENT• Easy to understand, client-centric

content

• Multi-media content for accessibility

• Cross-platform promotion of social media content

• Centralised contact information, to promote national reach.


EMAIL ETIQUETTE

EMAIL OUT OF OFFICE MESSAGE

#1 Write well-structured emails: Emails should be short and to the point. If identifying several elements – use dot points or numbering to bring out the key information. Avoid using capitals in the conversation as it’s associated with yelling – only use them for acronyms.

#2 Use short, descriptive subjects: Always put the topic in the subject line. It ensures your reader can identify importance and the conversation. If the conversation changes – change the subject heading.

#3 Read before you send: By re-reading your email before sending you can avoid confusing typing and spelling errors, and ensure the clarity of your message.

#4 Don’t send large attachments: When emailing a colleague place large attachments (over 10 MB) in the O: drive and include a link in your email.

#5 Professional versus personal: Always remember who you are emailing – keep professional emails businesslike, and save the use of emoticons and abbreviations for personal interactions.

#6 consider using the BCC field for group emails: BCC stands for Blind Carbon Copy – you know who you sent the email to but no recipient addresses are shared. using BCC reduces the length of an email header when sending to a large group; and keeps all recipients private.

#7 Send a complete response: If you are replying to an email, make sure you re-read the original email before sending your reply to make sure you’ve answered/or asked all questions.

#8 Only use the automated signature: Our email signature contains the ‘must have’ content. Only use it and do not add your own personalised messages, colours or fonts. This is your company signature block.

#9 Things to remember: Only mark emails that are extremely urgent as Important, recalling an email doesn’t remove it; emails remain as permanent records so do not use them for confidential conversations; sending or forwarding defamatory, obscene or racist remarks is illegal and will incur penalties.

#10 Things to avoid: Don’t CC in people unless it is clear why they are being copied in; and don’t activate the delivery or receipt option. You can always phone people if you wish to follow up with them.

#11 Never reply to an email if angry: Relationships and Respect are two Values to remember when emailing. Never send an email without considering both.

When you are going to be out of the office for more than a few hours, it is important that you include an out of office message on your emails. If you are away from your office but still working and you have an LWB-issue mobile phone, please also redirect your calls.

Your message should provide details of:

• your return

• a colleague who can be contacted if the enquiry requires an action to be taken

• your mobile if you are working and the enquiry is urgent.


SOCIAL MEDIA

SOCIAL MEDIA

TWITTER – A HOW TO GUIDE

GETTING STARTEDWhen you first register at www.twitter.com, you will choose a username (also known as your “Twitter handle”). An example of an LWB employee handle is @NameLWB

THE TWEETThe “tweet,” or message used in Twitter, is limited to 140 characters. This creates a practice of being concise with the message you would like to convey. You can also use images to increase engagement with followers.

Examples of appropriate tweets:

1) NSW #carerawards2014 finalists being announced this morning @JohnAjaka hosts us at Parliament House – (include a photo of the person and situation referenced)

2) Good morning everyone at #qcossconf2014 come and say hi to us at the @LWBAustralia stand – (include a photo of the situation referenced, ideally with a visitor to the booth).

INTERACTINGIf you want to reference or “tweet at” another user, you simply use the @ symbol followed by the Twitter handle of the user. For example, Overwhelmed with @LWBAustralia community support for festival@lwbaustralia.

WHO TO FOLLOW?Twitter is not only a useful tool to connect with your friends and keep informed of their daily activities. The true power of Twitter is in the viral dissemination of information. You can follow news organisations, political figures, celebrities, people with similar conversational interests and other relevant organisations. Make sure you follow @LWBAustralia and track our most recent posts and retweet relevant material.

ORGANISING YOUR FEEDWhen you start to follow users who update a lot throughout the day, you might be overwhelmed with the sheer number of posts. You can organise the people you follow into lists and focus just on one group of users at a time.

HASHTAGSWhen there is a topic that you are tweeting about, you can track all relevant posts on this topic by creating a hashtag (the # sign). For example, #fostercarers would be an appropriate hashtag for all tweets about Foster Care Week. Note: don’t put a space between words when using hash tags.

This encourages other users to tweet using your hashtag and also makes it easy to track the conversation.

FREQUENCY OF TWEETSIt may take some practice to find the “sweet spot” of how often to tweet so you are sharing pertinent information with those who follow you without overwhelming them. A good practice is to start small say, 2-3 posts a day and slowly increase to what feels natural, experimenting with the kinds of content you are sharing.

LIVE TWEETINGWhen at a conference, lecture, or event, it is easy to capture interesting insights by rapidly tweeting about them. Not only does this keep a record of your thoughts during the event, but also allows your followers to experience the event as well. Events often have their own hashtag eg #qcosscon2016 etc. Make sure you check conference details to join the right conversation.

QUICK TIP:@ identifies a person or organisation

# references a subject or conversation, a topic a person Tweets by using Twitter


SOCIAL MEDIA

YAMMERYammer is a little like Facebook.

You can use it to:

• find a direct answer to a question

• collect ideas and suggestions

• create communities of practice or commonalities and this is done by forming groups and creating discussions.

Yammer has the capacity to store conversations, link to videos, PDFs, URLs – in fact most online information and soft version documents. However, we need to be realistic. The software alone will not ensure strong and vigorous collaboration, Yammer will only support collaboration if you use it in this way.

Use Yammer:

• If your post is of relevance to most people

• To inform people what you’re working on and seek their input

• To maintain a group discussion on a specific project

• To ask a group question that anyone can answer. If you are seeking input from a select group, email that group instead

• Let people know about LWB events.

Don’t use Yammer for:

• One-on-one conversation

• Times when you need some urgent action with an issue, instead email or phone

• Arguments, streams of consciousness, personal discussions, political messages, spreading bigotry, hatred, racism, sexism

• Storing processes and policies. As soon as postings on Yammer become something that needs to be formally recorded

• Views expressed by our community don’t necessarily reflect the views of Life Without Barriers. While this is a closed network, please also understand that in using this platform you need to abide by LWB ICT Appropriate Use policy and LWB Code of Conduct.

SOCIAL MEDIA

TIPS:• Don’t follow blindly.

Make sure you follow people who are worth following. Just because someone has a lot of followers or is high profile doesn’t automatically mean you’ll gain much from following them. As other people start following you, they’ll look at the list of those you follow. If they see a bunch of spammers, it will reflect poorly on your credibility.

• Do follow people you value. Following people you enjoy connecting with or who help you grow as a person is wise. Your overall Twitter persona is enhanced when you follow based on quality.

• Don’t obsess over your follower count. Just because you follow someone doesn’t mean they’ll automatically follow you back. That’s okay. Your follower count is a lot like your weight. It’s going to fluctuate daily. Some days you’ll like what you see and other days you won’t. Keep an eye out over time. See if your numbers improve over the long-haul. If they don’t, play around with your strategy until you find something that works.

• Do tweet often. This is subjective, but in general you probably want to tweet a few times per day. This shows you are dedicated to sharing with others and are a relevant source. What you don’t want to do is tweet once a week and think your account will grow by the millions. It won’t. You need to have a consistent presence to show your account isn’t manned by bots or forgotten altogether. Those are sure-fire ways to get unfollowed.

• Do connect with others. Retweet good tweets, communicate back and forth with others, and give praise for Twitter users when it’s due. This will help you build connections, friendships, and increase your follower numbers. It’s not cool to be an island on Twitter, and the approach doesn’t work well.

• Do be willing to learn. Twitter isn’t about sharing what you had for breakfast. But it can be an awesome tool for meeting new clients, sharing your message, and learning from people who have been in business longer than you have known how to drive. There is a wealth of knowledge on Twitter that you’d be hard-pressed to find anywhere else.


SOCIAL MEDIATAILORING SOCIAL MEDIA CONTENTDifferent sites require a different approach. The general subject might be the same, but the audience and purpose are often different. and therefore so is the message or the action taken. The examples below show LWBs social media channels and how the topic of disability might be covered in each platform.

FACEBOOK TWITTER LINKEDIN YOUTUBE INSTAGRAM YAMMERPURPOSE AND FORMATRecruitment and careers information

ACTIONLatest LWB DSW jobs, job seeking advice for people interested in working with people

PURPOSE AND FORMATImmediate, newsy, opinions, facts

ACTION1 in 5 people live with disability & are waiting for #NDIS rollout – find out more [link]

PURPOSE AND FORMATProfessional, career focussed, academic. Business, professional profile

ACTIONFeature article on LWB position on reform, service or case study on DSW careers linking to website

PURPOSE AND FORMATEntertaining, informative

ACTIONA personal story showing how LWB works with people to live their lives, reach their goals. Showing partnership. End slide web URL

PURPOSE AND FORMATImage based – visual, topic-based not conversation based

ACTIONWorker and client – hashtags #ourlwb and trending hashtags ref to profile URL

PURPOSE AND FORMATShowcase, highlight, connections, unilateral

ACTIONSharing activities, linking to documents, seeking input, join disability group


CHECKLISTHAVE YOU GOT THE RIGHT ELEMENTS?

LOGOYou are using one of the approved logos included in this style guide in the correct way. If you are using any other logos, they would belong to a partner organisation. In this case, you would have obtained written permission to use their logo, and you would have contacted MAC to ensure you have their logo correctly placed.

IMAGESYou have a positive, affirmative image of people looking at the camera, with a colourwash that matches the service sector you wish to promote.

TYPOGRAPHYYour font is Menlo (headings) and Minion (text) for a print publication and Arial for an electronic document.

TAGLINEYou have used an approved, inclusive, tagline that lets people know LWB is here for them.

LANGUAGEYou know your audience and how to speak to them. Make your message clear and provide information on what they can do next and how they can contact you.

VALUESYour material supports our values through its language and respect for our clients and the people we support.

DIVERSITYYour images reflect Australia’s rich diversity. The range of images you use will represent Aboriginal and Torres Strait Islander people. Where appropriate, they reflect all ages, people from diverse cultures now resident in Australia, genders, LGBTI people and depict differing locations.

RECONCILIATIONYou have included our message of acknowledgment, respect and recognition of Aboriginal and Torres Strait Islander people.


TECHNICALSPECIFICATIONS

OUR LOGO:COLOUR VARIATIONSOur main corporate colour is the LWB lime green.

The colour variations have two purposes:

1. Alignment with services

2. Variety

Background colour variation provides flexibility in design and use.

Contact the MAC team at [email protected] for:

• guidance on colour, version and location

• providing the logo in monotone variants (mono: black on white, mono reversed: white on black, and monotone: black, white and grey

NEVER USE A DIY SOLUTION. THE LOGO MUST ALWAYS BE PRODUCED FROM APPROVED MASTER ARTWORK AND MUST NEVER BE RECREATED IN ANY WAY.


OUR LOGO:CLEAR SPACE

OUR LOGO:SIZING

CLEAR SPACEClear space is the exclusion zone around the logo that must always be kept free of any type or graphic elements.

The minimum clear space for all logos is relative to its size; it’s equal to the height of the ‘W’ in the logo. This distance should be maintained around the logo at all times.

Reconciliation Logo

Strategic Logo

Static Logo

We Live Life Logo (wordmark) MINIMUM SIZEDIGITAL The minimum size for the digital logo is 200 pixels wide for both the strategic logo and static logo, and 46 pixels wide for the We Live Life wordmark.

200px 200px 46px

10mm45mm 45mm 50mm

220px

PRINTThe minimum size for the digital logo is 200 pixels wide for both the strategic logo and static logo, and 46 pixels wide for the We Live Life wordmark.


OUR LOGO:PREFERRED APPLICATION SIZES

OUR LOGO:POSITIONING

When applying the logo into your document, please follow the specific logo size guidelines.

The logo may be used as a sign-off or as a lead, depending on the template or document, see examples on the right.

For brochures, the logo is centre-aligned, for press ads the logo is right-aligned within a black graphic.

Visit the Intranet > Templates for information sheets, PowerPoints, eNewsletters and more.

PRINT PREFERRED SIZESApplication Strategic Static WordmarkA5 60mm 60mm 18mmA4 85mm 85mm 35mmA3 120mm 120mm 85mmMINIUMUM SIZEApplication Strategic Static WordmarkPrint 45mm 45mm 10mmDigital 200px 200px 46px

60mm

85mm

120mm

Preferred A5 size Preferred A5 size

Permissable Placement – Option 1 Permissable Placement – Option 2

30%

Preferred A4 size

Preferred A4 size

Preferred A3 size

18mm

35mm

Supporting Older Australians

LIVE YOUR LIFE YOUR WAYNew South Wales Aged Care Services

Life Without Barriers acknowledges Aboriginal and Torres Strait Islander people as the Traditional Owners of this country throughout Australia, and their connection to land, water and community. We pay our respect to them and their cultures, and to Elders both past and present.

Life Without Barriers National Office 352 King Street Newcastle NSW 2300

PO Box 2226 Dangar NSW 2314

ABN 15 101 252 171

T: 02 0000 0000 F: 02 0000 0000

E: [email protected] W: www.lwb.org.au


OUR LOGO:WE LIVE LIFE POSITIONING

OUR LOGO:WHAT NOT TO DO!

The wordmark can be used in parallel with the strategic logo. Please see examples.

Knowing what not to do is as important as knowing what to do with the logo.

THIS IS WHAT WE DON’T DO:• Attempt to reproduce the logo

manually• Have multiple colours in the logo• Move type elements of the logo • Change the typeface of the wordmark• Add more elements to the logo• Add additional visual effects to the logo

(such as shading)• Stretch or distort the logo• Use colours not within the approved

colour palette• Place the logo on a background with

similar colours• Separate ‘We live’ from the rest of the

wordmark in the strategic logo.

WE’RE FOR INCLUSION BUILDING BRIGHTER FUTURES

#6

03NEW LOOK FOR AGED CARE

www.lwb.org.au

13LWB SYDNEY PILOTS YAP

062015 CARER AWARDS OPEN

20JOHN GREEN – REMASTERING ‘CHOICE’

Issue #6 August 2015

The Yarabah Performers and Jermaine Morrison with Sean Singh at the 2015 Laura Festival. Read about the 2015 Laura festival on page 10.

Attempt to reproduce the logo manually

Change typeface of the Wordmark

Have multiple colours in the logo

Add elements to the logo

Move elements of the logo

Add effects to the logo (e.g. drop shadow)

Stretch or distort logo Use colours not within e approved colour palette Place logo on a background of similar colour

WeLife Without BarriersVe

“ ”WELIFE WITHOUT BARRIERSVE


COLOURLIVING COLOURS

COLOURFLAT COLOURSFLAT COLOURSFlat colours are designed to compliment living colours and as such are to be used sparingly. They can be used at full opacity or in a range of tints applied against headings, sub-headings, intro copy, pull quotes, and for colour coding graphs and charts.


PANTONE 265

CMYK C41 M56 Y0 K0

RGB R157 G122 B210

PANTONE 7466

CMYK C80 M0 Y30 K0

RGB R0 G180 B188

PANTONE 7620

CMYK C20 M100 Y100 K20

RGB R143 G30 B28

PANTONE 460

CMYK C5 M10 Y55 K0

RGB R241 G222 B142

PANTONE 7549

CMYK C0 M32 Y86 K0

RGB R255 G184 B56

PANTONE Rhod. Red

CMYK C0 M82 Y0 K0

RGB R228 G76 B154

PANTONE 382

CMYK C45 M5 Y100 K0

RGB R153 G194 B33

PANTONE 2925

CMYK C72 M30 Y0 K0

RGB R64 G151 B219

75% tint

75% tint

75% tint 75% tint

75% tint

75% tint

75% tint

75% tint

50% tint

50% tint

50% tint 50% tint

50% tint

50% tint

50% tint

50% tint

25% tint

25% tint

25% tint 25% tint

25% tint

25% tint

25% tint

25% tint

CMYK C0 M50 Y91 K0

CMYK C0 M85 Y76 K0

CMYK C17 M98 Y81 K7

CMYK C84 M14 Y93 K1

CMYK C98 M85 Y3 K0

RGB R247 G148 B49

RGB R240 G78 B68

RGB R192 G38 B57

RGB R17 G155 B81

RGB R34 G71 B153

LIVING COLOURSLiving colours (gradient) play an important role in our brand and identity. They can be used to bring life to photography or as a background block that is clearly recognisable as the LWB brand.

PURPLE GRADIENT

AQUA GRADIENT

OCHRE GRADIENT

ORANGE GRADIENT

PINK GRADIENT

GREEN GRADIENT

BLUE GRADIENT

C59 M73 Y0 K0R175 G39 B253

C59 M73 Y0 K0R175 G39 B253

C20 M100 Y100 K20R140 G6 B3

C0 M93 Y95 K0R230 G33 B19

C0 M93 Y95 K0R245 G0 B34

C82 M15 Y100 K0R15 G130 B5

C73 M38 Y0 K0R15 G130 B5

C7 M89 Y0 K0R243 G33 B172

C7 M89 Y0 K0R243 G33 B172

C5 M10 Y55 K0R242 G223 B122

C0 M30 Y99 K0R253 G185 B19

C0 M30 Y99 K0R252 G73 B175

C15 M0 Y100 K0R235 G250 B2

C57 M0 Y15 K0R235 G250 B2


WEB COLOURPALETTE

WEB COLOURFLAT COLOURSFLAT COLOURSWhen using flat colours for text, internal buttons and icons, all of our seven flat colours will pass WCAG when placed on a black background or when black text is placed on them. When white is the background or white text is used on the colours, some will not pass standards. In this case, we recommend you stick to using the colours that will pass standards. Text for this must be a minimum of 14pt.


RGB R247 G148 B49HEX # 000000

RGB R157 G122 B210

HEX # 9d7ad2

RGB R157 G122 B210

HEX # 9d7ad2

RGB R153 G194 B33

HEX # 99c221

RGB R0 G180 B188

HEX # 00b4bc

RGB R64 G151 B219

HEX # 4097db

RGB R64 G151 B219

HEX # 4097db

RGB R255 G184 B56

HEX # ffb838

RGB R143 G30 B28

HEX # 8f1e1c

RGB R228 G76 B154

HEX # e44c9a

RGB R228 G76 B154

HEX # e44c9a

RGB R241 G222 B142

HEX # f1de8e

RGB R135 G135 B135

HEX # 878787

RGB R240 G78 B68HEX # 000000

RGB R192 G38 B57HEX # 000000

RGB R17 G155 B81HEX # 000000

RGB R34 G71 B153HEX # 000000

WEB ACCESSIBILITYDue to the nature of our organisation, it’s important our audience is able to read and understand our messages. With this in mind, we have tested our RGB colour palette and given guidance to make sure that when you include text with colour they meet AA Web Content Accessibility Guidelines (WCAG). The colours we have selected enable a high level of contrast for ease of reading, while still maintaining our bright and vibrant look.

PURPLE GRADIENT

R175 G39 B253HEX # af27fd

R243 G33 B172HEX # f321ac

OCHRE GRADIENT

R140 G6 B3HEX # 8c0603

R242 G223 B122HEX # f2df7a

ORANGE GRADIENT

R230 G33 B19HEX # e62113

R253 G185 B19HEX # fdb913

PINK GRADIENT

R245 G0 B34HEX # f50022

R252 G73 B175HEX # fc49af

GREEN GRADIENT

R15 G130 B5HEX # 0f8205

R235 G250 B2HEX # ebfa02

Recommended living colours (gradients)LIVING COLOURS (GRADIENTS)Our brand identity has seven living colours in total. We have tested these and identified the four that allow white text to be placed over them and meet AA Web Content Accessibiity Guidelines (WCAG). Please see page 68 which provides guidance as to where you should position text on these images.

Recommended flat colours for black background

Recommended flat colours for white background (Large text only)


LIVING COLOURCOLOUR WASH

APPLYING LIVING COLOURTO IMAGES

These examples show how you can create the living colours. It is recommended that to best create this effect, the gradient of each living colour begins with the lightest tone at the bottom of the image and spans diagonally across with the darker colour in the top opposite.

In some instances, you can use the reverse effect and use the lighter tone of the living colour in the top and the darker colour in the bottom opposite.

It is important that the living colour gradient is always applied in a diagonal direction. In no instance should the gradient be applied horizontally or vertically across the image.

Light to dark diagonal gradients

InDesign “Gradient” dialogue box Incorrect use

Opacity: 100%Location: 0%

Opacity: 100%Location: 0%

Linear Gradient

These examples show each of the living colours and how they look when applied over a black and white image.

Recreate this effect in Photoshop to get the brightest possible colour for print:

1. Start with an RGB image and ensure the size of the image will match the image space in the application it will be linked to (e.g. set size to A4 with bleed if using for an A4 brochure cover).

2. Create a Black and White adjustment layer and adjust the values so that the image has contrast, but does not lose too much detail. If needed, you can also create a Curves adjustment layer for further effect.

3. Create and fill another layer using the RGB values of one of the seven living colour gradients (using the correct diagonal directions)

4. Set the layer to Multiply 100%

5. In Edit, convert to Profile, select the Coated FOGRA39 option in the Destination Space profile dropdown to change it to CMYK.

Photoshop “Colour Settings” dialogue box


COLOURAPPLICATIONLIVING COLOUR APPLICATION IN BLOCKAs well as bringing imagery to life, the living colours can also be used as a block colour for backgrounds. Generally it is used as a back cover for brochures and in sections of inside spreads to help bring focus to important copy and to separate sections. It is also used as a background for screensavers.

FLAT COLOUR APPLICATION Although used sparingly, flat colours help to accentuate copy. They can be used in headings, sub-headings intro copy or pull out quotes in text, bullet points and either at full opacity or as a tint for colour coding graphs and charts. They can be used on black or white backgrounds, as well as images treated with a living colour effect.

Brochure front and back cover

Brochure inside spread

Flat colour used in headlines

Flat colour used to accentuate pull out copy

Living colour used as background block for text

Living colour block used as background screen

Living colour as an effect over imagery

Since our beginnings in Newcastle, New South Wales in the early 1990s, we have put people first, supporting people with disability to live the best life possible. We are proud to champion opportunity for all.

Every person is unique and we are interested in who you are and what you want. At Life Without Barriers, we offer individualised services that are all about your choice, flexibility and control.

OUR PERSON-CENTRED APPROACHWe believe that you should play the biggest role in designing your supports. We put you at the centre of decision-making to achieve the life you dream of.

WE’RE ONYOUR SIDE

Page 1

“ At Life Without Barriers, our supports and services are all about you, offering you choice, flexibility and control ”

HEADINGTO GO HERE

AS A LIFE WITHOUT BARRIERS’ FOSTER CARER YOU WILL BE PROVIDED WITH:• 24/7 support • Ongoing training, and • Financial reimbursement to meet the cost of providing care.

Carers can range in age and cultural background and can be single, same sex couples, defacto or married couples, and have their own children. You will have a caring and stable home environment and be able to support the child or young person.

Caring for Children, Young People and Families

Please contact us for further information.T 0428 592 078 E [email protected]

lwb.org.au

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Screensaver

ACCESSIBILITY

TEXT• Arial font is recommended• The minimum font size should be

12 point• It is best to set the font colour to

‘Automatic’ and leave the background white

• For printed material it is best to use black text on white paper

• Generally, all text should be set horizontally

• Don’t use all capitals• Avoid using italics and underlining. To

emphasise a word or passage, use bold. If you want to make headings stand out use a Heading style.

EMAIL• Always add a subject• Do not place the message in the subject

field• Always begin an email message naming

the person(s) who will read the email• Don’t reply by typing answers within

the original email• Include a standard, organisational

signature in new emails• Do not include your signature if you are

replying to a message• Where including your contact details,

they should be written with Ph, Fax and Mob

• When you are forwarding messages, type a short message at the top to indicate why you are forwarding the message, and what the recipient should do with the information.

FORMATTING AND LAYOUTS• Layouts should be simple, clear and kept consistent throughout the document.

Stick with the same system for headings, sub-headings and numbering• For larger font sizes, more spacing is required between lines• Adding vertical space between paragraphs helps to divide up the text. This should

be done by adjusting paragraph settings rather than adding blank lines.• Use default margins (2.5cm)• Aligning the text to the left is recommended• Columns should be avoided• Structure your document clearly by using Heading styles in Word• Keep lists simple and use a numbering system such as 1, 2, 3 or a, b, c. Avoid using a

second or third layer of number or bullets.• Do not use text boxes• Track Changes should be avoided. An alternative way to mark changes is to use two

asterisks at the point where you make a change• Avoid using different coloured text or a text highlight colour.

ACKNOWLEDGEMENTSThis content has been provided by Vision Australia.


ACCESSIBILITY

CREATING ACCESSIBLE ELECTRONIC DOCUMENTS• Format your headings and paragraphs using the Styles commands• To format headings in Word do the following: Highlight the heading,

Select Home on the ribbon then select the heading from the Styles section• For medium or longer documents use a table of contents• Use Page Breaks instead of hitting enter a number of times• Use the Tab key instead of a series of spaces• To put space between paragraphs use the Styles settings• Use the automatic bullet or number commands in the ribbon• Use numbers or letters for bulleted lists• Add page numbers to your document by using the automatic page number function

in Word. Page numbers should be at the top of the page• Use footnotes rather than end-notes as it is easier to navigate to and from these.

TABLES• For larger tables, the row and column headings should be made bold and should be

centred. Shading should be set to Solid (100%) to make the background appear black• Your table should not exceed four columns• You can provide screen readers with automatic reading of column and row

headings by doing the following:– Place the cursor in the first cell in the row or column– Select the Insert ribbon then Bookmark– Then type the word ColumnTitles or RowTitles in the Bookmark Name field, and

click the Add button• Headings and general cell content can be centred or left aligned• Where a table breaks over a page and the heading on the first page is still correct

for the rest of the table you should use the Repeat as Header row at the top of Each Page option.

POWERPOINT• Avoid using PowerPoint. If you must

use it convert the content to Word and forward this to participants before the presentation.

EXCEL• Place each table on a separate

worksheet• Include all the headings in one row • Align information to the top left of the

worksheet (cell A1)• If the spreadsheet is complex, provide

text that describes the layout of the worksheet in cell A1

• You can also provide screen readers with automatic reading of row and column headings in Excel by using the Define Name function. This is done by:– Moving to the first column or

row cell– Right click or press the Context key

and choose the Define Name option– Type the word ColumnTitles or

RowTitles in the Name dialogue box and activate the OK button.

GENERAL READABILITY• Write the content in simple English• Keep sentences short• Provide a contents list or similar if the

document is long• Be consistent throughout the document• Use a simple and clean layout.

ACCESSIBILITY


INDEX AAboriginal and 10, 12-13, 16-19, 21 Torres Strait Islander 24, 26, 57, 67, 69 - Reconciliation 10, 13, 16-19, 21, 57, 67, 69Accessibility 42, 43, 46, 68, 74-75Advertising 6-7, 12-15, 23, 33-35Acknowledgement 24, 57 of Traditional OwnersArtwork 7, 17-19, 21, 33, 59

BBanners 6, 36-37Billboards 7, 35Brand 4-6, 9, 18-21, 24-29, 31, 44, 45, 53, 54, 59Brochures 7, 32, 36, 72Business Cards 30

CChild Safe 13, 15, 20, 25, 33Children and families 15, 25Collateral 32, 36Colour 12, 19, 59, 66-72 - Corporate colours 11, 59 - Flat colours 19, 67, 69, 72 - Living colours and 66, 68, 70-72

colour wash - Palette 19, 66-69 - Reconciliation 19 - Service sector branding 12-13Conferences 36-37Consent 15Correspondence 28, 48-49

DDesign requests 7, 32-33Digital 6-7, 39-55Disability 12-13, 20, 26, 43, 73-75Domestic Violence 20

EEnvelopes 28Excel 6-7, 75Events 36-37

FFleet 20 Facilities 21Font 23, 42, 57, 73Foster Care 3, 12-13, 20-21, 26, 33

IImages – digital/publishing 45-15, 43-46, 57, 71Indigenous 24, 26Intranet 6-7, 15, 24, 28, 29, 30, 32, 36, 39-45

LLanguage 26Letterhead 28Life Without Barriers 5Logo – 9-10, 19, 57, 59-65 Strategic, Static, Wordmark, Reconciliation - Clear space 60 - Colour variations 59 - Incorrect logo use 65 - Positioning 63 - Prefererred size 62

MMerchandise 6, 10, 36-37Messaging 24-25, 33, 35Motifs 17-18, 21

OOut of home care 313, 26, 32-33

PPhotography 14-15, 44Print 6-7, 10-11, 23, 28, 32, 33, 34, 36, 57, 61-62, 71, 73PowerPoint 6, 29, 63Promotional items 10, 19, 36-37Publications 6, 7, 10, 19, 23, 25, 57

RRAP 17-19Reconciliation 10, 13, 16-19, 24, 57, 60, 67, 69Return to Country 17, 18, 21

SLWB Service sector branding 20-21Signage 30, 31, 47, 49Signature block 30, 48, 73Social media 7, 35, 39, 47, 50-55Standardisation 27

TTemplates 6, 28-29Twitter 51, 52, 54Typography 23, 57

VLWB Values 4-5, 57Video 43-46Vision Australia 73Visual Style 8-23

WLWB website 25, 33, 35, 47We Live Life 25Welcome to Country 24Whirlwind 28, 30, 36, 37Wordmark 9, 10, 19, 60-65Workflows – approval 6, 7

YYoung People 12, 15, 18


STANDARDSETTING THE

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SETTING THE STANDARD

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