LifeProof Introduces First Waterproof and Shockproof Smartphone Cases

Without a Screen Cover: LifeProof Nüüd

- New cases are totally sealed from water, dirt and dust, yet provide full touch-screen

experience with perfect clarity -

NEW YORK – CE Line Show Booth #51 – June 26, 2013 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced LifeProof nüüd for Apple iPhone 5 and Samsung Galaxy SIII, the first waterproof, all-protective smartphone cases without a screen cover. The LifeProof nüüd lets users touch the actual screen while their smartphones stay totally protected from water, drops, sweat, dirt and other hazards of daily living. By providing a completely uncovered screen, the LifeProof nüüd design gives users the ultimate touch-screen experience. The Apple iPhone 5 case, the first nüüd smartphone case offered, will be sold at Best Buy and on the LifeProof web site beginning on July 7, 2013 for $89.99. The nüüd case for the Samsung Galaxy SIII will soon follow. LifeProof’s patent-pending Screenless Technology uses a compression lock system that forms a waterproof seal between the case and the device touchscreen – delivering complete four-proof protection while maintaining perfect clarity and touch. The first of its kind, the LifeProof nüüd case is screen-free, yet is still waterproof, with an IP68 rating for submerging 6.6 ft./2m underwater for one hour. The new case is also built to survive a 6.6 ft./2m. drop and exceeds military specifications for shock, drop and vibration protection. “The LifeProof nüüd design is ground-breaking and offers an entirely new level in waterproof protection that has never been done before. Now smartphone users can get perfect visual clarity and touch experience on their phone, without worrying about dropping it or getting it wet,” said Gary Rayner, LifeProof founder. “The LifeProof nüüd case for iPad launched last year with a similar design has already proven that you do not need a cover on the screen to offer full protection.” The most recent in a line of industry-defining innovations, LifeProof nüüd technology gives users unprecedented freedom to take their phone everywhere without worry. Users can swim laps in the pool, bike through rugged terrain and use fitness apps on the run. Workers can stay connected at a construction site, a hospital or in school, with dust, shock, weather and sticky fingers to contend with, while having full access to all device functions. LifeProof nüüd for Samsung Galaxy SIII and iPhone 5 offers these benefits:

First screen-free all-protective case on the market

Thinnest and lightest all-protective case available

Fully submersible and completely waterproof

Totally sealed from dirt and dust

Complete access to all buttons, ports, functions and features

Maximum sound output and clarity

Anti-reflective optical glass camera lens

The LifeProof nüüd case for iPad, a CES Innovation award winner, is available now at Apple retail stores, the Apple Online Store (www.apple.com). All LifeProof products are sold at www.lifeproof.com. iPhone and iPad are registered trademarks of Apple, Inc. LifeProof Resources Facebook: www.facebook.com/LifeProofCases Twitter: www.twitter.com/lifeproof YouTube: www.youtube.com/user/LifeProofCases About LifeProof LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.

- # # # - Media Contact: Valerie Chereskin Chereskin Communications 760-942-3116 valerie@chereskincomm.com

LifeProof Announces Frē Case for iPad Mini

- Featuring sleek design with water, dirt, snow and shock protections -

LAS VEGAS – CTIA 2013, Booth #463 – May 21, 2013 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced that it will offer a water proof, dirt proof, snow proof and shock proof case for the Apple iPad Mini. The new LifeProof frē case for iPad Mini features an ultra-slim, sleek design with full screen protection and total access to all device functions. The LifeProof exhibit at CTIA is located in the Sands Expo and Convention Center, Booth #463. LifeProof will also participate in the Pepcom MobileFocus media event on Tuesday, May 21, at the Mirage Hotel. The iPad Mini’s 7.9 inch size is a perfect match for the sleek and slim LifeProof case. The sleek, lightweight case provides all the protection consumers have come to expect from LifeProof, including against water, dirt, snow and shock. “Our customers love the freedom that LifeProof gives them to take their device anywhere without concern. They have been asking us for a case for the iPad Mini, and we’re pleased to offer the slimmest fully protective tablet case on the market,” said Gary Rayner, CEO of LifeProof. “As with all of our products, we carefully designed, built and tested the case for the iPad Mini to LifeProof’s standards for high quality and exceptional reliability.” The LifeProof frē case for iPad Mini includes a tethered headphone jack cover and a removable shoulder strap for easy portability. Accessories to be available this summer include a floating LifeJacket for $59.99, a portfolio cover for $39.99, and a mounting cradle for $49.99. LifeProof frē for iPad Mini will be available in black or white in June at a price of $99.99. LifeProof products are sold at www.lifeproof.com. iPad is a registered trademarks of Apple, Inc. LifeProof Resources Facebook: www.facebook.com/LifeProofCases Twitter: www.twitter.com/lifeproof YouTube: www.youtube.com/user/LifeProofCases About LifeProof LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.

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Take Your iPhone 5 on the Road, Run, Trail, Job, Slope or in the Pool with New LifeProof Accessories

- Exciting new accessories and colors give iPhone 5 users more freedom -

SAN DIEGO — February 7, 2013 — LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the availability of new accessories for the LifeProof frē case for iPhone 5, giving users unprecedented freedom to take their phone everywhere without worry. Now iPhone 5 users can swim laps in the pool, bike through rugged terrain and use fitness apps on the run. Workers can stay connected at a construction site, a hospital or in school, with dust, shock, weather and sticky fingers to contend with, while having full access to all device functions. LifeProof frē Case for iPhone 5 - New Colors The LifeProof frē case for iPhone 5 is water proof, dirt proof, snow proof and shock proof, yet has a sleek design that provides full access to all the functions of the phone. LifeProof is introducing exciting new colors for its popular LifeProof frē for iPhone 5, including Cyan, Magenta and Flat Dark Earth. New Accessories for LifeProof frē Case for iPhone 5 With new accessories for the LifeProof frē case for iPhone 5, including the Belt Clip, Bike & Bar Mount, Armband/Swimband, floating LifeJacket and Car Mount, users can ride, drive, swim and paddle with their iPhone 5. Bike & Bar Mount Whether you pedal the pavement, burn up the backcountry or back flip off the tabletops, keep your iPhone mounted and secure in the LifeProof Bike and Bar Mount. GPS, performance apps, music and communications always ride along, and you can record the action on your iPhone-turned bike cam. It works great on strollers too. MSRP $39.99 Armband / Swimband Strap on your iPhone and hit the road, pool, gym, surf, slopes, courts, track or trail. The LifeProof Armband keeps your iPhone within arm’s reach – literally – giving you full access to GPS, camera, performance trackers, training apps, music and communications. MSRP $49.99 Belt Clip Stay quick on the draw with your iPhone. The LifeProof Belt Clip fastens your iPhone to your belt and positions it right where you want it. It clips to regular and utility belts, making it perfect for military, law enforcement, emergency services, construction, and even cowboys. MSRP $29.99 LifeProof LifeJacket When you’re rolling on the river, splish-splash taking a bath, or just sitting on the dock of the bay, the LifeProof LifeJacket keeps your iPhone buoyant and afloat. The LifeJacket surrounds the LifeProof iPhone case, floats in water and provides enhanced shock protection if dropped (up to 20 feet). It features a lanyard and wrist strap and quick-release attachment points to keep hands free. MSRP: $39.99

LifeProof Car Mount Keep your hands free, your iPhone mounted and your driving record ticket free with the LifeProof Car Mount. Navigating with GPS, listening to iTunes, hands-free calling and recording the road on your iPhone-turned dash cam makes it your perfect travel companion. Even if your journey takes you pounding through potholes or rattling over railroad tracks, the locking cradle keeps your iPhone locked in place. And, the industrial-strength suction cup won’t come off until you turn the release lever. MSRP $39.99 LifeProof cases and accessories are available for sale at www.lifeproof.com and at all Best Buy and Best Buy Mobile retail stores. LifeProof Resources Facebook: www.facebook.com/LifeProofCases Twitter: www.twitter.com/lifeproof YouTube: www.youtube.com/user/LifeProofCases About LifeProof Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything - without worry. For more information, visit www.lifeproof.com.

- # # # - Media Contacts: Valerie Chereskin Chereskin Communications 760-942-3116 valerie@chereskincomm.com

LifeProof to Offer Total Water Protection Program for Apple iPhones and

iPads

– Award-winning leader is the only case maker to provide a one-year water damage protection program for devices; Offered to purchasers of LifeProof cases –

SAN DIEGO – April 3, 2013 – LifeProof announced today that it is offering a Total Water Protection Program for the Apple iPhone and iPad to anyone who purchases a LifeProof case on its website. The first of its kind available in the case market, this optional program takes the protection of these devices to an entirely new level by offering a one-time repair or replacement of the device for up to one full year if it sustains accidental water damage in a LifeProof case. LifeProof cases are water proof down to 6.6 feet, as well as dirt proof, snow proof and shock proof. The LifeProof Total Water Protection Program will offer consumers even greater peace of mind. Available as of April 2, 2013, the program offers protection against water damage for one full year after purchase and registration on the LifeProof web site. In keeping with its commitment to innovation, LifeProof is the only case maker to offer a water proof case with an optional device water damage protection program. The company developed the Total Water Protection Program after extensive consumer research indicated that consumers wanted an added level of assurance when using their devices around water. “LifeProof created an entirely new category of protective cases that are slim and sleek enough to use every day. We are always looking for ways to offer people more freedom to use their devices, so it makes sense for LifeProof to pioneer the Total Water Protection Program,” said Gary Rayner, CEO of LifeProof. “LifeProof cases already provide consumers the freedom to use their mobile device in water. Through this program, we are able to offer even greater peace of mind to use their device everywhere and with everything they do, without worry.” The Total Water Protection program is available as on option when purchasing a case on the LifeProof website at www.lifeproof.com. The program in limited to one-time use and includes a nominal upfront fee and a service fee. It also requires the case be used in accordance with all of the provided instructions. For full terms and conditions, visit www.lifeproof.com/twpp. iPhone and iPad are registered trademarks of Apple, Inc. LifeProof Resources Facebook: www.facebook.com/LifeProofCases Twitter: www.twitter.com/lifeproof YouTube: www.youtube.com/user/LifeProofCases About LifeProof Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, and for everything. For more information, visit www.lifeproof.com.

- # # # -

Company Backgrounder

Company Overview

LifeProof is a vibrant company based in San Diego that designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. LifeProof’s all-protective, everyday cases for smartphones and tablets enable full functionality and interactivity under any condition encountered in daily life. LifeProof products combine a slim and sleek design with robust protections, including water proof, dirt proof, snow proof and shock proof.

The registered brand name ‘LifeProof’ is inspired by the protection and fully functional, convenient operation of mobile electronics in rain, in water, while swimming or surfing, in mud, sand, dust, snow or ice. The company mantra is ‘Freedom’ – freedom to be connected anywhere with your mobile device. Texting in the shower, videos in the pool, talking on the surfboard, LifeProof makes it all possible. For more information, visit www.lifeproof.com.

Company History

LifeProof debuted at the LAUNCH Conference in February 2011, where it won the award for best product and presentation. To an audience of hundreds of potential investors and media, founder Gary Rayner introduced the LifeProof case for Apple’s iPhone 4 by dropping it, dousing it in ketchup, mustard and dirt, than dunking it in a fish tank. Through it all, the iPhone functioned perfectly.

LifeProof spent 18 months and more than $1.5M to meet stringent environmental objectives while maintaining a sleek design. It was an extraordinarily difficult project that many industrial design firms initially contacted said could not be done. The company went back to the drawing board five times to get it right, but it achieved its strict environmental and elegant design goals.

LifeProof Products

LifeProof Case for the iPhone 4/4S and LifeProof Frē Cases for iPhone 5 and iPad Mini: LifeProof offers the first and only water proof, dirt proof, snow proof and shock proof case for Apple’s iPhone and iPad Mini in a sleek design that provides full access to all device functions. Form fitting yet designed to meet military specifications (MIL-SPEC), LifeProof gives individuals complete freedom to use their device in any wet, dirty, or rough situation.

LifeProof nüüd Case for iPad: The LifeProof nüüd case for iPad offers an unprecedented user experience that combines the ultimate touch of the iPad’s naked screen while offering protection from water, dirt, snow and drops. Unleashing new freedom for mobile computing, the LifeProof nüüd case for iPad protects both iPad 2 and iPad Gen 3/4 devices. Accessories include a cover+stand, hand/shoulder straps, LifeJacket and iPad mounting cradle.

LifeProof in Motion Accessories for the iPhone Case:

LifeProof Bike/Bar Mount converts the iPhone into GPS or HD video camera on a bike, motorcycle, boat or baby stroller.

LifeProof Armband/Swimband is perfect to use fitness apps and listen to tunes on the run, swimming laps in the pool or even training for the Ironman competition.

LifeProof Belt Clips fit securely onto a belt and feature an integrated lock switch to prevent unwanted removal of the iPhone.

LifeProof LifeJacket surrounds the LifeProof iPhone case, acting as a float if dropped into water and also providing enhanced shock and scratch protection if dropped.

LifeProof Dock Adapter allows the use of any cable, and most docks, with LifeProof protected devices.

LifeProof Suction Cup Car Mount sticks to the windshield or any flat surface, keeping hands free while driving. The adjustable arm and gimbal-ball mount deliver the perfect viewing angle.

LifeProof Management Team

Gary Rayner – Founder Gary Rayner is a serial entrepreneur and visionary inventor. Over the past 17 years, Rayner has successfully started and grown four different USA-based high-tech ventures whose products have grossed over $800 million in revenues. These include DriveCam Video Systems, recently ranked #30 ‘Top Ranked Venture Backed Company’ by the Wall Street Journal. Rayner has plied his natural leadership skills in roles as Founder, Chairman of the Board, CEO and Director. He has been awarded five international patents and has several others pending. He received his Masters of Business Administration (Concentration Marketing) and his Masters of Engineering Science from one of Australia’s top universities - Queensland University of Technology. Ed Andrew – Chief Operating Officer Ed Andrew is an accomplished executive with expertise in team building and strategic planning, along with a proven record of profitably managing change and growth. He has a strong global manufacturing and product development background with many well known and market proven consumer goods products. Prior to joining LifeProof, Andrew held top executive positions with a number of companies and is an alumnus of Ernst & Young. Tim Van Linge – Chief Financial Officer Tim Van Linge came to LifeProof with extensive strategic and international financial planning experience at high-growth companies. His broad base of experience includes international planning, budgeting and reporting for multiple entities. His experience includes financial and accounting positions at Greatcall, Cricket Wireless and Omni Life Science. Van Linge also financially led Websense and NuVasive, to successful IPOs. Alan Cohen – Chief Marketing Officer Alan Cohen comes to LifeProof with more than 15 years of CMO experience in both traditional and digital marketing channels. Prior to his arrival at LifeProof, Cohen served as CMO at Global REIT Westfield, Gemstar-TV Guide and Napster. Cohen has been recognized by Advertising Age as one of the Top 100 Marketers in the US. He received a BS from Northern Illinois University and his MBA from Indiana University.

Akbar Paydar – Senior Vice President of Engineering Akbar Paydar is a successful technical and business executive. With more than 20 years experience in product development and R&D, Paydar has developed automated solutions for the consumer, enterprise business and medical equipment industries. His broad multi-industry technical expertise includes embedded electronics, integration of complex electro-opto mechanical systems and business specifics of implementation. Prior to LifeProof, Paydar was the Senior Director of Engineering at Omincell Corporation. He has held senior management positions at Verari Systems, Sun Microsystems, Proxima Corp and Apple computer. Paydar holds a Masters of Science in Mechanical Engineering from the City University of New York and holds several patents. Randal Waynick – Vice President of Business Development and Sales, Domestic Randy Waynick is a sales and marketing specialist, having held senior executive roles at Sony, VIZIO, and Aura Sound. Waynick is a well-known and respected industry leader with experience in sales, marketing, aligning strategy, resources and development of new products and services across all product categories/devices. Waynick has received multiple degrees, including a Ph.D. in organization and management, and he has been an active professor at multiple universities.

Kurt Kemppainen – Vice President of Business Development and Sales, International, APAC Kurt Kemppainen brings over 20 years of cross-cultural sales and marketing experience to LifeProof. Over the span of his career, Kemppainen has filled a variety of roles in sales, marketing, product development and operations. His experience includes brand development and product launches for USA, Europe and Australia. Kemppainen has spent long stretches of time in greater China working with and for companies based in Taiwan, Hong Kong and the mainland. As Vice President of Marketing and Product Development at Bell Sports, he played a role in significantly increasing business unit revenue and led the start up of Bell’s Hong Kong office.

Peter Armstrong, BS, MBA, EPSE – Vice President of Engineering Peter Armstrong is accomplished in all phases of product development, from concept to launch. His background includes 20 years of experience in R&D, skilled leadership of multi-disciplinary teams, and innovative technical contributions for medical device, commercial, and defense products. Prior to LifeProof, Armstrong was the Engineering Project Manager at SeQual Technologies and held engineering positions with Overland Storage and Medtronic, among others. Armstrong has a B.S. in Mechanical Engineering from UC San Diego, an M.B.A. from San Diego State University and an Executive Perspective for Scientists and Engineers (EPSE) diploma from UC San Diego. He has been granted several patents and is a registered professional engineer.

Media Contacts:

North America: Valerie Chereskin, APR Chereskin Communications Tel: 760-942-3116 Cell: 760-420-4126 pr@lifeproof.com

International: Wibke Sonderkamp / Karina Oppitz GlobalCom PR-Network GmbH +49-89-360363-53 lifeproof@gcpr.net

OtterBox Acquires LifeProof

FORT COLLINS, Colo. — May 22, 2013 at 3 p.m. PST — OtterBox®, the global leader in

protection for handheld technology, today announced the acquisition of TreeFrog Developments

Inc., DBA LifeProof®. Founded in 2009 and headquartered in San Diego, LifeProof is an award-

winning maker of protective cases and complementary accessories for smartphones and tablets.

Much like OtterBox, LifeProof is a rapidly growing, multi-million dollar business with a strong

global brand, comprehensive product offering, impressive intellectual property and thriving

company culture. Over the next 30 days, OtterBox will begin incorporating the LifeProof brand

into the OtterBox family. More information about product availability and alignment will be

determined at the completion of the integration.

“The joining of OtterBox and LifeProof is a way to combine two great brands and provide

customers with even more great products, services and choices for smartphone accessories,”

OtterBox CEO Brian Thomas said. “Both companies are successful because we foster an

environment where everyone takes pride in being part of a culture that knows how to identify

opportunities and grow them quickly. Our goal in this acquisition is to create more value for our

customers than we ever could have generated while operating individually.”

A key driver for the acquisition is about creating customers who are passionate about the

OtterBox brand. “Our strategy is to utilize our combined brand momentum, and world-class talent

to create a great customer experience that generates OtterBox brand ambassadors for life,”

Thomas said. “Our customers and our employees are the ones who have the passion for the

brand that allows us to succeed. This passionate spirit motivates us to build better teams, better

companies and ultimately, better communities. At the end of the day, that is our goal.”

OtterBox employs approximately 650 people worldwide. LifeProof employed approximately 250

people, who are now members of the OtterBox family and will remain in their San Diego location

for the foreseeable future.

OtterBox has been a family-owned business since 1998. The financial details and terms of the

agreement are confidential.

About LifeProof:

Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and

tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving

everyone the complete freedom and confidence to use their mobile devices in any environment.

Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets

consumers use their mobile device every day, everywhere, and for everything, without worry. For

more information, visit lifeproof.com.

About OtterBox:

Founded in 1998, OtterBox creates premium technology accessories for smartphones, tablets

and mobile devices. The top mobile device manufacturers, big box retailers and wireless services

providers in the world value their partnership with OtterBox to increase device sales and to

strengthen their own brand equity. OtterBox works endlessly to create a strong connection with

consumers through first-class customer service, commitment to premium product quality and

constant voice-of-the-consumer efforts. OtterBox has been a five-time honoree on the Inc. 500

list of fastest growing private companies in the US, recognized in the Top 10 by the Forbes

Magazine America’s Most Promising Companies list and is a repeat honoree in the Great Place

to Work annual survey published by FORTUNE Magazine. The multi-million dollar company has

global headquarters in Fort Collins, Colo. and offices in Boston, San Diego, Cork, Ireland and

Hong Kong. OtterBox is the No. 1-selling case for smartphones* and offers an extensive lineup of

screen protectors, cases and other accessories that enhance various consumer lifestyles. For

more information, visit otterbox.com. We’ve Got Technology Covered.

Note:

*Source: The NPD Group/Retail Tracking Service/November 2010-December 2012

©2013 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols

are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their

respective owners.

-30-

Contact:

Kelly Richardson (970) 372-1875 kelly.richardson@otterbox.com

LifeProof Resources

WEBSITE: www.LifeProof.com

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BEFORE USING LIFEPROOF: http://www.lifeproof.com/support/products/iphone/videoinstructions/ http://www.lifeproof.com/support/products/iphone/user-guide/

PRODUCT FEATURES:

http://www.lifeproof.com/iphone/

http://www.lifeproof.com/shop/cases/iphone-4-4s/

http://www.lifeproof.com/ipad

http://www.lifeproof.com/shop/cases/ipad-2/

PRODUCT PHOTOS: https://www.dropbox.com/sh/fe27h89khfmvqj0/_qeKOJRhMQ/All_Products-WebReady

LifeProof Images: Visit http://www.lifeproof.com/pr/images (Click on arrows left of photos to download zip file on web page)

LifeProof Bike and Bar Mount LifeProof Belt Clip LifeProof LifeJacket

LifeProof iPhone 5 nüüd

LifeProof Car Mount

Samsung Galaxy S3 nüüd

LifeProof frē Case for iPad Mini Images

LifeProof frē Case for iPad Mini - Black LifeProof frē Case for iPad Mini - White

LifeProof frē Case for iPad Mini – Back with Strap