Lifestyle AdvertsBy Paul McMahon

Aims

To explore the making of “Lifestyle” format adverts

Objectives

Be the end of this week we should be able to: Understand what a “lifestyle” format

advert is

Plan one

Produce one

Evaluate how it all went

Recap

Product-Information Advert

Product-Image Advert

Personalised Format Advert

Lifestyle adverts

Combine the ideas of a product-image advert with a personalised advert

This means: The product is being used by people and is

the centre of attention

Ideas are associated to the product by the way the product is used

Lifestyle adverts

In “Lifestyle” format adverts people using the product are made to look Relaxed

Sophisticated

Handsome/beautiful

Rich

Cool

Strong

Young

The product makes you look good socially

Lifestyle adverts

This means showing lots of people using the product in many circumstances over the 30 second of advert

The weight of numbers suggest “everyone is using this product and it is great”

Repetition of use gets the audience trained in how to use the product And also how to behave when doing so!

Examples

http://www.youtube.com/watch?v=3zFPcWsmH1g

http://www.youtube.com/watch?v=fqXNrFeIMvI

http://www.youtube.com/watch?v=ThDBf14qPsc

http://www.youtube.com/watch?v=lrB7mJjonW0

http://www.youtube.com/watch?v=po0jY4WvCIc

Make one

Everyone needs An ideas list

A storyboard

A production made in a group

Your own edit

An evaluation of how it all went