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FILTERINGTHEFLOOD.

InAprilof2011,Magnify.netsurveyed200contentconsumersandwebsurfers.The

DigitalLifestylesurveyfoundthatconsumersarefacingatorrentofdatagrowing

fasterthaneverbefore.Thestudy,“TheLifestyleInformaConSurvey2011,”was

basedonanonlinesurveyof200individualsconductedinApril.

OurDigitalLifestylehasusdrowningindata.

Impactiswidespread

Afull78%of

Respondents

described

themselvesas

technologists,

 journalists,

entrepreneurs,

execuCves,orprofessionals

AStunning48.5%saidthat

theywereconnectedtothe

internet:

“fromthemomenttheywokeupun0lthemoment

theywenttobed”

48.5%

Most

ofthe

Work

Day

From

9am

Cll

9pm

JustafewJustafewRarely

HowManyHoursADayAre

YouonnectedToTheWeb?Surveyfrom:@Magnify

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FILTERINGTHEFLOOD.

Themajorityof

respondents

(65%)saidthatthe

informaCon

comingatthemtodayhad

grownbyatleast50%

fromthepreviousyear.

Astaggering72.7%described

theirdatastreamas:

It'sthesame 11.5%

Ithasincreased20% 23.4%

Ithasincreased50% 28.6

Ithasincreased75% 10.4%

Ithasmorethandoubled 26.0%

Injustoneyear,a50%increase.

Aroaringriver,aflood,oramassiveCdalwave…

TheimpactontheWorkplaceisclear:

‐Myjobrequiresmetobeavailableonline

‐Myclientsexpecttobeabletocontactme

atallCmes

‐Iexpectmyteammemberstorespond

tomeatallCmes

‐WhenI'moffline,IamanxiousthatI'vemissedsomething

41.2%

31.6%

50.3%

76.8%

Surveyfrom:@Magnify

Surveyfrom:@Magnify

8/3/2019 Lifestyle Information Survey 2011

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FILTERINGTHEFLOOD.

ThePersonalImpactoftheDataFloodisclear:

“Ireademailsandrespondon

eveningsandweekends”

35.2%

43.2%

57.4%

33%

“Ioenanswerworkemailswhile

withmychildren”

“Iwillanswertextsoremailswhile

onadate/socialoccasion.”

“Ineverturnoffmyphone”

“Icheckemailsinthemiddleofthenight”

76.7%

Personal0meandwork0mehaveblurred,somuchso

thateventhemiddleofthenightisnotlongerofflimits.

Conclusion:

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FILTERINGTHEFLOOD.

ImpactofDataOverload:

“IwishIcouldfilteroutthefloodofdata"

46.9%

16.9%

39.9%

41.4%

“Iamunabletoanswerallmyemail"

“Imissappointments.”

“IfeelIignorefamilyorfriends”

“IfeelImissimportantnews"

62.5%

Peoplearemissingimportantnews,informa0on,and

appointments,friendshipsandfamilysuffer.Theyhope

 foranewfiltertomanagetheflood.

Conclusion:

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WhatDoYouDoToCope?

76.6%

79.5%

46.6%

33.8%

Icheckmy

emailall

oftheCme

Iwork

weekends

evenings

Iadmit

Ican’t

keepup.

Itryand

sleep

less.

Ishutoff

myphone

/internet

30.6%

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FILTERINGTHEFLOOD.

IConsiderMyselfACuratorofContent:

“Itakepicturesandpostthematmany

eventsIaend"

61.3%

58.4%

47.4%

40.9%

“IconsiderthecontentIsharepartof

whoIam"

“MyfriendsonFacebookcounton

metoshareinteresCngthings”

“MyfollowersonTwierreadmytweetsand

re‐tweetsforinfo”

“Myco‐workersfollowme,andreadmypostsandtweets"

38.7%

PeopleareengagedinSocialCura0onandseecontent

 publishing,linking,andre‐twee0ngasakeypartoftheir

emergingDigitalIden0ty.

Conclusion:

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FILTERINGTHEFLOOD.

FILTERINGTHEFLOOD.

Conclusions:

Thevolumeofrawdatacomingatushasincreased

morethan50%inthepast12months.Asmore

digitaldevicesandsowareservicesproliferate,thevolumeofdataandspeedofincreasewillgrow

exponenCally.

Peoplehavereachedtheircapacitytomanagedata,

impacCngfamily,friends,producCvity,andeven

sleep.AlgorithmicsoluCons(beerspamfilters,

smartersearch,moreconnecteddevices)willinfactexpandtheproblem,creaCngmoreundifferenCated

data.

Humandatamanagement,sharedandcommunity

filtering,andpersonalrecommendaConswillfulfill

individualsDigitalIdenCtyascontentcurators–

whileallowingcontentconsumersto‘surf’less,andconsumecuratedcontentdeliveredtothemby

trustedsources.

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AbouttheAuthor:

RosenbaumcreatedMTV'sgroundbreakinguser‐generatedseriesMTV

UNfiltered,apre‐webtelevisionprojectthathandedcamerastoyoung

storytellers.SincethatCmehehasbuiltacareerfinding,organizing,

andcontextualizingstories.

Rosenbaum'sworkinmediaincludesfilmmakingworkasanEmmy

Awardwinningdocumentaryfilmmaker.Hisfilm“7DaysInSeptember”

gatheredmorethan500hoursofvideoaround9/11–creaCnga

curatedjourneythroughtheeyesof28filmmakersandciCzen

storytellers.

Rosenbaum'svisionofcuraConisthesubjectofhisbookCura0on

Na0on(McGrawHill/Spring2011)engageswithmorethan60thought

leadersandcompaniestohelpexploreanddefinethepowerof

uraConforBrands,Media,andonsumers.

Today,RosenbaumcallsuraConthe“NewMagic”oftheconnected

world–fixingthesignaltonoiseproblem,andmakingtheworld

contextualandcoherentagain.

StevenRosenbaum‐Author:uraConNaCon.Steven

inanentrepreneur,filmmaker,andcurator.Asthe

EOoftheweb'slargestVideouraCon

Plaorm,Magnify.net‐gain.heprovidesarealCme

curaConsoluConthatpowersmorethan86,000sites,

includingNYMagazine,NewYorkMagazine,

Mediaite,andTheWeek.com.Increasingly,crated.

contentispoweringecommerce,brands,andorganizaConslikePatagonia,

NaConalWildlifeFederaConandRocaWear

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FormoreinformaConcontact:

MerylMoss:

DinaWhite:

MerylL.MossMediaRelaCons

203‐226‐0199

meryl@mediamuscle.com

DinaWhite

INTEGRATEDPR

NewYorkOffice

516‐234‐0840

917‐226‐8366

dina@integrated‐pr.com