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MEDIA PACK & SAMPLE ISSUE 2009

Lifestyles & Business - Marina Alta

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MEDIA PACK &SAMPLE ISSUE

2009

LIFESTYLES & BUSINESSis a web based publication thatblends display advertising, whichhas been so successful over thepast 60 years, with online mediaat fabulously low rates. No miniadverts, no little squares of printyou can't even read. In our magazine you can now afford adouble-page glossy type spreadfor less money than a tiny cornerwould cost in a 'traditional publication!

LIFESTYLES & BUSINESShas two facets: our livelyLifestyles Magazine that bringsyou interesting articles and information from around the Marina Alta. The second part isour Directory of Businesses thatwill serve as a complete compendium to all the best businesses that are here.

No internet business that makesa living out of consumers willever get anywhere without theaid of advertising or PR fromprint, tv or radio - not even thegreat oracle itself ‘GOOGLE’ - andneither would we.

We realise that ‘traditional’methods still have their place, so every month we ensure thatpeople know us and where tofind us, and we do this in severalways:

Leaflet DistributionEvery month we produce anddistribute 10,000 leaflets that arestrategically placed all over theMarina Alta letting people knowwhat is in this months’ issue andwho is participating.

Associations / AffiliationWithin any expat community it isalways essential to have contactwith the local associations, soci-eties and clubs, therefore everymonth we list in detail what’snew in these groups, again help-ing to bring in more targetedreaders.

Viral NetworkingNo, it’s not a virus! We ask all ourparticipating businesses andlocal associations to put a link toour site on their e-mails andwebsites. Similarly we ask all ourreaders to refer and recommendus to everyone in their email address book to help increaseour traffic and ultimately business for you.

Targeted DemographicsOur main focus is really on the35+ age group. This group tendsto be those who live and work inthe Marina Alta and routinely usethe internet as a form of communication, be it for business, leisure or staying incontact with their families. Thisgroup also includes the more affluent members of the community.

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PROMOTINGLIFESTYLES &

BUSINESSto the people of Marina Alta

LAUNCHING

November 2009

MARINA ALTA’s OWN INTERNET MAGAZINE

...The only way forward is the integration of traditional magazines

with digital magazines to reduce costs,which in turn will reduce

advertising rates...

PROMOTINGLIFESTYLES &

BUSINESSto the people of Marina Alta

���� ��������

Our missionis very simple, to bring to-gether in these very difficult times theexpats and businesses that have made this,their home. Things are difficult at the moment,but for all of us that have lived through thistype of recession before, we know that

the only way to survive is to come togetherand promote not only ourselves but thosearound us and at a very cost effective way.

So here at Lifestyles & Business we havemade a conscious effort to make time for moreenjoyable pursuits and in turn ensure thatthose businesses that have and are our backbone survive with us.

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Full Page - 95€ per mth

Dps - 150€ per mth

That’s it - We only have

display advertisments in

the lifestyle section.

Monthly Special offers

section is 30€ per mth

Only open to Business.

Full Page Business Profile

120€ per YEAR 

Changes can be made at

any time for a nominal

25€

LIFESTYLES SECTION

RatesBUSINESS 

COMPENDIUM

Rates

Towns and Villages we serveJavea, Calpe, Peñon, Adsubia, Alcalalí,

Beniarbeig, Benidoleig, Benigembla, Benimeli,Benissa, Benitachell, Dénia, Gata de Gorgos,

Jalón, Murla, Moraira, Ondara, Parcent, Pedreguer, Pego, Els Poblets, Sagra,

Senija, Teulada, Tormos, La Valle d'Alcalà, Vall d’Ebo, Valle de Gallinera, Vergel.

Sample edition

Surfing Costa Blanca

Elaine and Dave

Welcome you to

Cafe Cortado Here

you will find a very

relaxing atmosphere that

is enjoyed by expats and

Spanish alike.

You will also find a great selection of David’s homemade meals that our Ed highly recommends.

Situated on C/ Joan

Fuster just behind the

sports centre in Javea

port with easy parking.

Spanish language Clubs

run mornings and

evenings for just 5e per

hour lesson. Ask Elaine

for details.

Surfing Costa Blanca

Contents

06

06

14

06

34

We take a day out walking theSierra de Bernia which is justoff the A7 at Bennisa

Sierra de Bernia

Short not from the Ed and howto use our online magazine

Welcome

We take a look at surfing see-ing its that time of year whenthe surf is up

On, in and under

A collection of 16 stupid questions asked by tourists to people in the industry

16 stupid questions

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

Contents

A day outSurfs up

12

19

22

29

34

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

A day out

12

19

08

29

34

We take a day out walking theSierra de Bernia which is justoff the A7 at Bennisa

Sierra de Bernia

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

We take a dau out walking theSierra de Bernia which is justoff the A7 at Bennisa

A DAY OUT

Welcome to the very first edition ofLifestyles and Business - Marina

Alta.

This is the first online publication thatis dedicated to the people and busi-nesses that reside here in this beauti-ful part of the Costa Blanca.

Our mission is very simple, to bring to-gether in these very difficult times theexpats and businesses that havemade this, their home. Things are diff-ficult at the moment but for all of usthat have lived through this type of re-cession before, we know that the onlyway to servive is to come together andpromote not only ourselves but thosearound us and at a very cost effectibveway.

So here at Lifestyles & Business wehave made a conciouse effort to maketime for more enjoyable pursuiets andin turn ensure that those businessesthat have been our backbone survivewith us.

Lifestyles & Business is a two partpublication in our lifestyles sectionthat you will always find at the begin-ning of or online publication is allabout you enjoying what is here andclose by. We will have featured arti-cles on many subjects and that we hope you will find it entertaining aninspirational.

ln our business section which we havecalled the Marina Alta - Business

Compendium you will find not just thestandered information that you geteverywhere else but a full double pagespread on ech company that decidesto promote themeselves through us toour readers.

This inovative approach has been de-signed for two reasons first you ourreaders will be able to find out farmore than just the standered nameaddress and contact details you willbe able to read bio’s about the com-pany and the work they do and for thecompanies having a double page

spread means thay can get more infor-mation including photos to help catchyour eye than just having thestandered listing details.

We are able to do this because we arenot a print publication so we do nothave the restrictions that printed matterobviously brings nor do we have distri-bution problems and hundreds ofcopies wasted by just having them sitthere or read once and discarded.

We hope you will enjoy and keep com-ing back month after month

spread means thay can get more in-formation including photos to helpcatch your eye thanjust having thestandered listing details.

We are able to do this because weare not a print publication so we donot have the restrictions that printedmatter obviously brings nor do wehave distribution problems and hun-dreds of copies wasted by just havingthem sit there or read once and dis-carded.

We hope you will enjoy and keepcoming back month after month

Instructions

Towns and Villages we serve

Javea, Calpe, Peñon, Adsubia, Alcalalí, Beniarbeig, Benidoleig, Benigembla, Benimeli, Benissa,

Benitachell, Dénia, Gata de Gorgos, Jalón, Murla, Moraira, Ondara, Parcent, Pedreguer,

Pego, Els Poblets, Sagra,Senija, Teulada, Tormos, La

Valle d'Alcalà, Vall d’Ebo, Vall de Gallinera, Vergel.

Anyone who has visited the islands ofhawaii as no doubt seen the famoushand gesture coupled with the greet-ing “shaka, brah!” A shaka sign – theunmistakable pinky and thumb salute– is the ultimate symbol of aloha andlocal culture in Hawaii. Interpreted tomean “hang loose” or “right on,” theshaka is a constant reminder that inHawaii, it is not the norm to worry orrush. The shaka sign represents theembodiment of “island style.” It sig-nals that everything is alright.

From surfers and keiki (kids) to banktellers, news anchors and even thePresident of the United States, theshaka sign is universal in the islands.Use the shaka sign wherever andwhenever you want to spread a littlealoha, say thanks for letting you cutin on the road, or along with aloha ashello or goodbye. The shaka sign ismore than just nonverbal communi-cation. When you use it, you ac-knowledge the true concept of alohaand participate in the synergisticheartbeat of Hawaii.

How to Make

a Shaka

Make a fist with either hand. Extend the thumb and pinky while

keeping the middle fingers

curled under.

Face your thumb and pinky awayfrom your body and draw an invisible

“j” in the air. Give your shaka a shake and you’re communicating

Hawaiian-style!

There is some debate about the ori-gin of the shaka, although mostagree that its roots lie with surf andbeach culture. One version claimsthat the shaka sign was first used inthe 1940s as a symbol of blessing bya local Hawaiian folk hero namedHamana Kalili from Laie who hap-pened to be missing the three middlefingers on his right hand due to asugar mill incident.

Others debate the symbol was bornwhen Kalili waved his malformedhand to shoo away children fromjumping trains. A third version claimsthat the symbol was born when oneof the first surfers in Hawaii raised ashaking pinky and thumb out of thewater after having his middle fingersbitten off by a hungry shark. Yet an-other version says that the origin lieswith Spanish immigrants, who foldedthe middle fingers and brought thethumb to the lips as a friendly gestureto symbolize sharing a drink with thenatives they encountered in Hawaii.

Whatever the genesis of this powerfuland enjoyable symbol, it remains astrong reminder of the spirit of alohathat makes Hawaii so special. Theshaka has transcended many gener-ations and continues to unite islandlovers with a unique tradition notfound in any dictionary.

The naming of the symbol as “shaka”

came later in the 1960s when usedas a signoff by local Honolulu TVmovie host Lippy Espinda, althoughsome believe the word “shaka” wasderived from an ancient Buddhanamed Shakyamuni, who prayed withhis hands in the shape of two shakaspressed together. Another story tellsthat the word “shaka” was derivedfrom the term “shark eye,” a tradi-tional compliment given to respectedfriends and family members. In 1976,campaigning mayoral candidateFrank Fasi quickly popularized thesymbol throughout the islands afterdesigning a campaign around theshaka.

The shaka is a simple yet powerfulway to remind locals and visitors ofthe way people look out for eachother on the islands and strive tospread aloha day in and day out, inkeeping with the Hawaiian principleof malama i kekahi i kekahi, - takecare of one, take care of all. If you’renew to the islands, don’t be shyabout throwing up shakas, just makesure you’ve got the hand gesturedown first! Aloha in the Hawaiian lan-guage can mean love, hello, good-bye, affection, regards, fondness andcompassion. The amazing “shaka”communicates all this and more withjust a simple wave of the hand.

Local News

International News

Pamella DeVos, President and De-signer of PAMELLA ROLAND, chan-nels her artistic appreciation andcreativity into all of her collections,finding inspiration throughout her lifeand the world at large. Pamella de-signs for a confident woman with ex-ceptional taste - one who demands aversatile wardrobe in which she feelspolished and impeccable without for-saking her sensuality and femininity.Pamella strives to create clothes thatallow women to comfortably exudetheir strength and beauty, while pro-jecting innate elegance.

The PAMELLA ROLAND collectionalways incorporates exquisite colorpalettes, luxurious embellishment,and lush fabrics, as well as preciseand flattering cut. Fresh ideas contin-ually invigorate the collection's clas-sic sensibility, resulting in clothes thatreflect a certain timeless modernity.

Pamella's love for fashion began inher teens and early twenties whenshe worked for a women's retailerwhile attending school. Though sheyearned to study fashion design, herfather encouraged her to pursue abusiness degree instead. Neverthe-less, she continued to study art his-tory through college and thereafter tonurture her creativity and refine heraesthetic.

Pamella's gift for design evolved asshe applied her passion for art to herinitial professional endeavors. Armedwith an innate drive and a degree inbusiness from Michigan State Univer-sity, Pamella built an extensive back-ground in marketing, working nearly10 years in both corporate andagency environments.

While living in Japan promoting fam-ily business interests, she quickly puther expertise to work in support ofthe arts as a director of public rela-tions efforts for the prestigious Na-tional Art Show of the CollegeWomen's Association of Japan.

Her husband Dan DeVos continuedto build and manage their invest-ments, exploring new opportunities inboth business and philanthropy,melding the two whenever possible.

Pamella entered into the latest chap-ter of her life with the 2002 launch ofthe PAMELLA ROLAND collection.She immediately approached thisnew venture with the same energyand entrepreneurial savvy for whichshe is known; establishing the overallbusiness structure while taking thelead as the creative force behind thelabel.

PAMELLA ROLAND debuted its Fall2002 collection to a warm receptionfrom critics and buyers alike. Thatpositive response has grown signifi-cantly to the present, makingPAMELLA ROLAND a label of choiceamong retailers and A-list celebrities.

The collection also received the pres-tigious 2003 Gold Coast Award in justits second year of operation. Theawards continue for Pamella, as sherecently received the "Top Woman-Owned Business" award in Michiganover a distinguished pool of womenexecutives, a source of great pridefor her and her company.

She was also named one of the"most influential women in WestMichigan" in 2008. Honors such asthese only inspire and intensifyPamella's efforts to make PAMELLAROLAND an even greater success.

Pamella plays a major role in everyfacet of the business, from the cre-ation of each piece, with final say onevery shape, fabric, and color, to di-recting sales, hiring staff, and manag-ing all public relations and marketingefforts. "I make it a point to travel toas many points of distribution as pos-sible to meet my customers...

I wear these clothes and can relate towhat my customers want from theirwardrobes...This is valuable informa-tion that I truly channel into the de-sign process." The broad demographicappeal of the collection is by nomeans accidental, as Pamella meetsand caters to like-minded women out-side of the fashion centers of NewYork and Los Angeles who crave thesame level of sophistication, comfort,and glamour.

Women spend a great deal of timedeciding what to wear on a day-to-day basis, taking into account whatsuits them and what is “so last year”. Most men, on the other hand, tendthrow any old thing on. You don’thave to be a metrosexual to lookgood, but it helps…

Men love science, right? So, knowthat there is scientific evidence tosupport the idea that what you wearreally does make a difference in yourworld.

Behavioural scientists warn that afirst impression is a strong one.Someone’s evaluation of you takes30 seconds or less, and can be sostrong that it could take as long asfive years to erase.

Clothing plays a huge role in the firstimpression, especially at job inter-views or meeting the in-laws or meet-ing a potential mate. Think of clotheslike your peacock feathers. Learninghow to appropriately display yourfeathers could make sure that yourfirst impression lasts, in a positiveway. You will never get a secondchance.

Patterns, like stripes, create optical il-lusions. While vertical stripes drawthe eyes up and down helping to es-tablish a thinner body, wide horizontalstripes make the eye move left toright, creating a broadening effect.That’s a nice way of saying you couldlook as wide as a bus.

Heavier fabrics give the impression ofa heavier body. Culprits includetweed, wool suits and bulky jumpers.Light to medium weight fabrics, suchas cotton, twill and linen, visually re-move pounds.

Green, blue, and violet are associ-ated with water, sky and foliage. Theyare calming, unassuming colours andthey appear to recede. This is handyknowledge if you want to appear lessheavy, dominant or aggressive.

Red, orange, and yellow are associ-ated with fire and the sun. They psy-chologically suggest emotion, energyand warmth while optically appearinglarger. That’s something to rememberif you want to slim down rather thanbeef up.

Colours may also influence the be-haviour and moods of those you aretrying to impress, both positively andnegatively. Colours create feelingsand emotions, which is why youwould never wear a sunny yellowshirt to a funeral, opting instead forsolemn tones. The simple act ofchoosing the colour of a tie couldspeak volumes about you.

RED: Not for the shy and retiring type.

Dominance, power, attention, sexual 

energy, determination, passion, 

persistence, excitement and strength.

PINK: Yes, men can wear pink too! 

Upbeat, good health, calming, friendly,

compassionate and faithful.

ORANGE: Very “now”. Happy, 

courageous, successful, enthusiastic,

bold, adventuresome, friendly, warm,

informal and welcoming.  

BROWN: Salt of the earth type. 

Informal, reliable, approachable, 

relaxed, stable, and earthy. 

YELLOW: A positive colour. Alert, 

optimistic, stimulating, enthusiastic,

playful, cheerful, communicative, 

expressive and intelligent.

GREEN: Lucky for some. Relaxing, 

compassionate, prosperous, 

prestigious, growth, vitality, harmony

and efficiency.

TURQUOISE: Like a dip in the ocean. 

Refreshing, cool, imaginative, 

innovative and youthful. 

BLUE: For the blue-bloodied type.

Knowledgeable, trustworthy, serious,

responsible, social stature, caring, good

health, tranquil, intuitive, calm, honest,

loyal and showing integrity. 

LIGHT BLUE: Perfect for romance.

Peaceful, sincere and affectionate. 

PURPLE: The prince of colours. 

Spiritual, passionate, visionary, regal, 

respected, dignified and luxurious.  

LAVENDER: For sexy nights in. 

Romantic, imaginative and 

associated with fantasy. 

BLACK: Not just for funerals. Elegance,

authority, dignity, sophistication, 

seductiveness and mystery. 

GREY: Perfect for job interviews. Brainy,

classy, efficient, sophisticated and 

confident. 

WHITE: The colour of angels. Virtue,

cleanliness and status.

Some of the moods andemotions associatedwith colours:

Some of the moods andemotions associatedwith colours:

Jeans apparels are always in fashionbut their style and trend always keepschanging with the passing time. Forinstance, in the yester years wearingthe boot-cut jeans or the other bellbottom jeans was considered to be infashion. The boot cut jeans weremainly designed for the cowboys toaccommodate their huge boots. Laterwith the passing time, body fitting lowwaist jeans came into fashion whichis even today considered to be an intrend. These skinny jeans look betterwhen worn with high and smart look-ing boots.

Apart from these stylish and trendydesigner jeans, you can also avail alist of various women jeans apparelsthat help them look simply stylish andsexy in them. For instance, you canavail the sweet and stylish lookingshort denim skirts and wear them foryour parties and small casual gather-ings.

These jeans skirts give you a stylishand also sensuous look which can beworn with nearly various types of topsto suit your style and look. You canalso have a look at the various otherstyles of union jean and apparel suchas the jeans jackets, and the smartjeans long skirts.

With the inset of winter, people startwearing their warm and smart lookingshort jean jackets that literally blendwell with all types of clothes. Jacketsare a smart piece of apparels whichgive a rough and stylish look toeverything that you wear apart fromkeeping you warm and cozy even inthe chilliest days. Wearing jeans hasalways been a fashion that nearlyeveryone loves and has been follow-ing over a long period of time.

Well, simply check out the casualparties and gatherings, and you willsee nearly every person wearing ei-ther a pair of jeans or even a stylishlooking jeans jacket. Women espe-cially adore wearing the sleek andsexy looking jeans skirts along with asmart jean crop jacket that not just

gives you a smart look but also

helps in keeping you warm.

There are several types of jeans

jackets designed by the various

brands that are available in the

market easily. Each of these

brands offers you a completely

new style and pattern that is

unique and has its own fashion in

this highly fashion oriented world.

Some use different jeans fabrics

such as the soft cotton jeans which

are highly comfortable and cozy,

but are not as warm as the other

jackets. Similarly, you can also find

smart looking denim jackets that

are smooth and yet quite warm

enough to protect you from the

chilly bites in the winters.

Women, usually love wearing the

jeans jackets for nearly any occa-

sion. After all, jeans are versatile

clothing styles that are worn for

various occasions and times. Al-

though in order to look perfect, you

somehow need to select the best

type of jeans jacket for yourself

that suits your style.

You can select the smart looking

short jean jackets or even the jean

crop jacket that you can wear on

any time of dress or apparel and

give yourself a completely different

and smart look.

For instance, you can select the

smart looking short jean jack-

etsshort jean jackets and wear

them on your short skirts or even

the skinny jeans and top. However,

it gets important that you select the

best jean jackets that not just

match your style and clothes but

also protects you in the winters.

So, look out for the best for your

wardrobe.

Anyone who has visited the islands ofhawaii as no doubt seen the famoushand gesture coupled with the greet-ing “shaka, brah!” A shaka sign – theunmistakable pinky and thumb salute– is the ultimate symbol of aloha andlocal culture in Hawaii. Interpreted tomean “hang loose” or “right on,” theshaka is a constant reminder that inHawaii, it is not the norm to worry orrush. The shaka sign represents theembodiment of “island style.” It sig-nals that everything is alright.

From surfers and keiki (kids) to banktellers, news anchors and even thePresident of the United States, theshaka sign is universal in the islands.Use the shaka sign wherever andwhenever you want to spread a littlealoha, say thanks for letting you cutin on the road, or along with aloha ashello or goodbye. The shaka sign ismore than just nonverbal communi-cation. When you use it, you ac-knowledge the true concept of alohaand participate in the synergisticheartbeat of Hawaii.

How to Make

a Shaka

Make a fist with either hand. Extend the thumb and pinky while

keeping the middle fingers curled under.

Face your thumb and pinky awayfrom your body and draw an invisible

“j” in the air. Give your shaka a shake and you’re communicating

Hawaiian-style!

There is some debate about the ori-gin of the shaka, although mostagree that its roots lie with surf andbeach culture. One version claimsthat the shaka sign was first used inthe 1940s as a symbol of blessing bya local Hawaiian folk hero namedHamana Kalili from Laie who hap-pened to be missing the three middlefingers on his right hand due to asugar mill incident.

Others debate the symbol was bornwhen Kalili waved his malformedhand to shoo away children fromjumping trains. A third version claimsthat the symbol was born when oneof the first surfers in Hawaii raised ashaking pinky and thumb out of thewater after having his middle fingersbitten off by a hungry shark. Yet an-other version says that the origin lieswith Spanish immigrants, who foldedthe middle fingers and brought thethumb to the lips as a friendly gestureto symbolize sharing a drink with thenatives they encountered in Hawaii.

Whatever the genesis of this powerfuland enjoyable symbol, it remains astrong reminder of the spirit of alohathat makes Hawaii so special. Theshaka has transcended many gener-ations and continues to unite islandlovers with a unique tradition notfound in any dictionary.

The naming of the symbol as “shaka”came later in the 1960s when usedas a signoff by local Honolulu TVmovie host Lippy Espinda, althoughsome believe the word “shaka” wasderived from an ancient Buddhanamed Shakyamuni, who prayed withhis hands in the shape of two shakaspressed together. Another story tellsthat the word “shaka” was derivedfrom the term “shark eye,” a tradi-tional compliment given to respectedfriends and family members. In 1976,campaigning mayoral candidateFrank Fasi quickly popularized thesymbol throughout the islands afterdesigning a campaign around theshaka.

The shaka is a simple yet powerfulway to remind locals and visitors ofthe way people look out for eachother on the islands and strive tospread aloha day in and day out, inkeeping with the Hawaiian principleof malama i kekahi i kekahi, - takecare of one, take care of all. If you’renew to the islands, don’t be shyabout throwing up shakas, just makesure you’ve got the hand gesturedown first! Aloha in the Hawaiian lan-guage can mean love, hello, good-bye, affection, regards, fondness andcompassion. The amazing “shaka”communicates all this and more withjust a simple wave of the hand.

The Origins of Shaka

So, you want to enter the world ofsurfing, but you’re not sure where tostart? First of all, it’s important tonote that surfers are the members ofa global “club” that has its own rules,rituals, music, clothing, and even vo-cabulary. For an outsider, all of thiscan appear quite mysterious, butonce you join the club and love it,you’ll catch on quickly. But, if youdon’t want to feel or look like a “kook”(an inexperienced and goofy newsurfer), get your hands (and yourfeet) on this basic surfing gear.

BoardWhen it comes to surfboards, sizematters. The most important aspectof any surfboard you will own will beits ability to keep you afloat. A biggerperson needs a bigger board. Youshould not be taller than your boardstood on end. Surfboard companiesnow make what they call a “funshape” board, which is a more stableboard for beginners and infrequentsurfers. This is a medium lengthboard (somewhere in between ashorter, high performance board anda bulkier long board) with a roundednose. Expect to pay $300- $400 for anew board, and less for a usedboard. If you have never surfed, tryto find a used board to get started.As you learn, you’ll be better able tochoose a new board that will be rightfor your body and your surfing style.

Taking care of your board will help itlast to see many years in the water.Purchase a ding repair kit at yourlocal surf shop. Dings are nasty littlecracks and holes in the fiberglass ofyour board that let destructive mois-ture into the board’s foam interior.The foam will suck up the moistureand damage the interior foam. In ad-dition to repairing dings as soon asthey occur, be sure to rinse yourboard with fresh water after eachuse, and store the board away fromsunlight to avoid discoloration.

LeashTo remain attached to your board (sothat you don’t have to chase it to thebeach after your first “wipe out” andso it doesn’t interfere with othersurfers) attach a leash from the backof the board to your ankle. The leashshould be as long as your surfboardand will be attached to the foot youhave in the back when standing onyour board. Normal footing is leftfoot forward, and “goofy footed” is astance with the right foot forward.Both stances are acceptable, andyou should use whichever is mostcomfortable for you.

WaxYou will need to apply surfboard waxto your board anywhere where yourfeet are going to touch. The waxgives you traction as water glidesacross your board and around yourbare feet. When you are starting,apply wax to the entire top of theboard. As you improve, you mayonly need to wax the sections of theboard where your feet normally are.Choose a wax suited for the temper-ature of water in which you will besurfing. Colder water requires softerwax that will not get too slippery as ithardens. Warmer water calls forharder wax that won’t melt in theheat. Your surf shop will be able tosell you the wax appropriate for yourarea.

ClothingIn warmer water, all you will need to wear is apair of surf shorts or a bathing suit. Surf shortsare known for their flashy prints, but you mightwant to stick to something a little more conser-vative at first. If you are surfing in colder water,you may need a wetsuit. Wetsuits come in avariety of styles and weights. Again, a visit toyour local surf shop should be all you need tofind a wetsuit that works for you. If you buy awetsuit, you will want a rash guard, which is athin shirt used to protect your skin. Even inwarmer waters, a rash guard worn alone canbe a welcome addition to your surfingwardrobe as it acts as a sunscreen to yourtorso.

SunscreenSpeaking of sunscreen,wear it! Surfing is no timeto try to get a tan. The sunfrom above and the glareoff the water give you adouble-dose of damagingrays. Apply a heavy-duty,waterproof sunscreen be-fore entering the water,and remember to reapplythroughout the day.

Surf ReportBe informed before hittingthe beach. Most surfingareas have a local surf re-port, which you can findon the web or through asurf shop. Lifeguards arealso good resources forsurfing information. Theyare often surfers too, andthey can tell you where to,and more importantly,where not to hit the water.Pay attention to surf warn-ings and remember that in

surfing, as in any sport, if you put safety first,

you’ll avoid many unforeseen problems. Don’t

ever go out in the water if you feel uncomfort-

able about the situation. It is not worth it. You

can surf another day. There will always be

waves.

Surf’s Up, Dude!Most seasoned surfers are welcoming to new-comers because they remember what it waslike when they caught their first ride. They lovethe sport, and they will be happy to share theirsurfing tips with you. Drop by your local surfshop and talk to some people. If a surfer takesyou under his or her wing, pay attention, andbe grateful that you’re gaining membershipinto one of the most exciting clubs in the world.

The Gullwing

Mutat consul praesent

sed an, posse noluisse

officiis ad pri. Oportere

maiestatis disputationi

nam cu, sea hinc tota

vidisse at, rebum perti-

nax efficiendi sea ex.

Nec ex

sale nostrud omittan-

tur, stet dolor graecis

per at. Ad cum

nusquam scriptorem

disputationi, meis so-

luta veritus ius ne, falli

no

trud propriae et mei. Id

cum sale paulo

ocurreret, ei nullam al-

terum partiendo mea,

bonorum iracundia

gloriatur cu

Sea probo posse librisno, mel mucius putantscripserit ut. Id his orna-tus docendi euripidis,noster iisque neglegenturnam eu. Voluptua qual-isque mel ea. Ne eamlorem dicunt definiebas.An labore quodsi ape-riam his, amet verisenserit ne ius.

Mutat consul praesentsed an, posse noluisseofficiis ad pri. Oporteremaiestatis disputationinam cu, sea hinc totavidisse at, rebum perti-nax efficiendi sea ex. Necex sale nostrud omittan-tur, stet dolor graecis perat. Ad cum nusquamscriptorem disputationi,

meis soluta veritus iusne, alli nostrud propriaeet mei. Id cum sale pauloocurreret, ei nullam al-terum partiendo mea,bonorum iracundia glo-riatur cu vim. Ex auguevivendum persequerisvel, numquam apeirianvolutpat ad pri.

Sanctus splendide ei ius,harum persius ut nam,justo aeterno accumsanne cum, no eos homerosuavitate. Id eam timeamocurreret argumentum,sea an debet quandohendrerit. Quot harummel id. Te nam elitr al-terum propriae, cum tedico delicata periculis.Reque nominavi placerat

sophisticated, efficient four cylinder engines make for less environmental pollution

How to get there: Drive on the CV-750to Jalon (Xalo). On the southern sideof Jalon, you find the Cepsa gasolinstation. Take the narrow asphalt road,Camino Cementerio, that runs uphillfrom the corner of the gasolin station.Drive one kilometer to a T-junction,and turn left on the CV-749. Drive 11.5km on the CV-749, past the restaurantBon Vent and Bar Restaurant SerraBernia on your left, until you see alarge information board on the routeon your right, some 200 meters afterthe Bar Restaurant Serra Bernia.(Roadmap of Marina Alta)

Distance: 3h10min/8km

By the information board (610m), takethe track that turns southwest to thefortress of Bernia (Fort de Bérnia). Inearly spring the blossoming almondtrees give a pink hue to the land-scape. If you want to spot marine fos-siles, take a path to the right, whenthe track curves left uphill by a pineforest. You can see the quarry on theother side of the vineyard. Besidesfossiles, you find also geologically in-teresting mineral aggregates androcks. It takes a couple of minutes towalk to the quarry.

The track to the fortress opens up anice view to the mountain of Ferrerbefore turning into a path (30min)

(740m), which ascends gently to asaddle (45min) (820m), where youcan climb up a big rock for betterviews, if you have a head for hights.The highest peak of Bernia with its1126 meters is clearly visible from thesaddle.

From the saddle the path slopes to re-mains of the fortress (47min), com-posed of a number of archs and somebuildings. The history and structure ofthe fortress are well presented in anumber of boards you can find in dif-ferent parts of the field. The peaks ofPonoch and Puig Campana rise in theSouth.

By the fortress, you have signposts toCasa Mengual and Fonts de Algar.Take the path for Fonts de Algar -PRV 7. On your left rises the crest ofBernia. From now on, it is important topay attention to the white-yellow way-marks. First you descend to an alti-tude of 760 meters (1h), but then youstart climbing upwards. Do not go allthe way down to the houses you seebelow. When you see waymarks toboth uphill and downhill, go uphill.

Walking the Sierra Burnia

Also further up, it is easy to stray fromthe right path to one of the narrowpaths market with red arrows. If youlose the well beaten path, look downfor the white and yellow waymarks anda tall tree. Throughout the walk alongthe stony path on the southern side ofBernia you have fine views down overthe valley and the east coast. Themountains of Ponoch and Puig Cam-pana line the valley in the South.

When you reach a cave (2h) (850m),go in, and crawl through a short tunnel(some 20 meters) to the northern sideof Bernia. Vast areas of Marina Altaopen up before you. You will enjoyviews over the towns of Denia,

Moraira, Teulada and Benissa, and tothe mountains of Montgo and Ferrer.Down in the valley you see the groupof houses called Cases de Bernia.Vegetation on the northern side ismore lush. Moist walls are coveredwith various climbing plants.

The path dips down to fountain ofBernia (3h) (600m). At the fountain, anarrow unpaved road curves left. Youhave a nice view to the mountain ofOlta on your way back to the parkingplace (3h10min).

anaisay.wordpress.com

Soak up the most incredible views

"Are there any lakes in the Lake District?"

"What is the entry fee for Brighton?"

"Why on earth did they build WindsorCastle on the flight path of Heathrow?"

"Is Wales closed during the winter?"

"Can you tell me who performs at thecircus in Piccadilly?"

"Why did they build so many ruinedcastles and abbeys in England?"

"What time do you switch the mist off?"Asked a visitor to Dover Castle

"Which bus do I get from the Orkney Islands to the Shetland Islands?"

"What time of night does the Loch Nessmonster surface and who feeds it?"

"Is Edinburgh in Glasgow?"

"I want to walk from Perth to Sydney - can Ifollow the railroad tracks?"

"Which direction is North in Australia?"

"Was this man-made?"Asked a tourist at the Grand Canyon

"How much of the caves is underground?"Asked a tourist at the Carlsbad Caverns

"Do you know of any undiscovered ruins?"Asked a tourist at the Mesa Verde Park

"In what month was the May Day demonstrations?

We have seen a trend developingover the last 6 months for people increasingly looking for more futuristicproperties and ultra modern designsincorporating an environmentallysound living space. We have 3 timesmore inquiries for these types ofproperty week upon week than anyothers.

These projects have shapes and materials for the building of minimalistand modern design villas. By usingnew materials and changing struc-tural elements, we can make largerooms and terraces without supportpillars. Enjoy a feeling of space, anda different style.

These types and designs of buildingsare fashionable and offer a modernfinish with minimalistic lines.

High efficiency eco villas respect theenvironment and keep the designand comfort of traditional housing.Bioclimatic houses incorporate themost modern energetic saving andwater recycling systems, obtaining as result in a decrease in expenditurefor water and electricity bills. Enjoythe low maintenance cost of the garden and swimming-pool.

By; Modern Construction

Designers of Villas in Spain

Real estate trends

A building constructed today willuse a lot on energy over its aver-age life of 30 to 50 years, and thatuse has many implications.

Ecologically friendly buildingscould include the following instal-lations:

WATER RECYCLINGGrey water treatment by AQUA-TRON. From bathroom and kitchensinks, and washing-machine anddishwasher waste pipes- All thiswater recycling can be used forgarden watering and re-used inWC´s.

KITCHEN RECYCLINGFood-waste disposer. Installedunder the kitchen sink, grinds foodwaste within seconds.

WALL COATINGSWall rendering with aerial limepaste, totally waterproof. Lime is anatural product.

INSULATIONThermal & Acoustic insulation with40 mm sheep wool, completelyecological and recyclable.

SUN FACINGHave the best sun facing situationpossible, as a means of taking ad-vantage of the natural sunlight, aswell as helping with building´s cli-mate control.

ENERGY-EFFICIENT LIGHTINGBig windows in all possible placesto allow for maximum daylightentry, as an aim for electrical saving, windows will also be double-glazed.

PHOTOVOLTAIC NETPhotovoltaic solar station (op-tional) based on high-performancecrystalline silicon photovoltaicmodules for the conversion ofsunlight into electricity, capable ofproducing 2.500w.

SOLAR POOL HEATINGSolar kit pool heating (optional).Can extend the swimming season,as it uses the sun´s heat, but doesnot imply a hot water pool duringthe winter months.

SOLAR HEATED WATERSolar kit for water heating, withminimum 2000 litre deposit.

DAYLIGHTING DEVICENatural daylight device by SOLAR-TUBE, for use in darker houseareas enhancing the use of naturallight and saving on electricitycosts.

These and many, many other fea-

tures can now be incorporated into

building works in order to achieve

the following:

Lower monthly costs

Improved resale

Greater comfort

Quieter

Improved Indoor Air Quality

Greater safety

Greater durability

Less maintenance

It is important to note, however,

that beyond comfort and the im-

pact on our bank balances, the en-

ergy consumption of a building

over its useful life is its single

most significant environmental im-

pact.

A building constructed today will

use a lot on energy over its aver-

age life of 30 to 50 years, and that

use has many implications.

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De Vere Properties

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De Vere PropertiesAvda de la Canterno26

Local 7, Javea, 03730 Alicante.

tel. 96 253 1254

fax. 96 235 3256

e.mail [email protected]

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Anyone who has visited the islands ofhawaii as no doubt seen the famoushand gesture coupled with the greet-ing “shaka, brah!” A shaka sign – theunmistakable pinky and thumb salute– is the ultimate symbol of aloha andlocal culture in Hawaii. Interpreted tomean “hang loose” or “right on,” theshaka is a constant reminder that inHawaii, it is not the norm to worry orrush. The shaka sign represents theembodiment of “island style.” It sig-nals that everything is alright.

From surfers and keiki (kids) to banktellers, news anchors and even thePresident of the United States, theshaka sign is universal in the islands.Use the shaka sign wherever andwhenever you want to spread a littlealoha, say thanks for letting you cutin on the road, or along with aloha ashello or goodbye. The shaka sign ismore than just nonverbal communi-cation. When you use it, you ac-knowledge the true concept of alohaand participate in the synergisticheartbeat of Hawaii.

How to Make

a Shaka

Make a fist with either hand. Extend the thumb and pinky while

keeping the middle fingers curled under.

Face your thumb and pinky awayfrom your body and draw an invisible

“j” in the air. Give your shaka a shake and you’re communicating

Hawaiian-style!

There is some debate about the ori-gin of the shaka, although mostagree that its roots lie with surf andbeach culture. One version claimsthat the shaka sign was first used inthe 1940s as a symbol of blessing bya local Hawaiian folk hero namedHamana Kalili from Laie who hap-pened to be missing the three middlefingers on his right hand due to asugar mill incident.

Others debate the symbol was bornwhen Kalili waved his malformedhand to shoo away children fromjumping trains. A third version claimsthat the symbol was born when oneof the first surfers in Hawaii raised ashaking pinky and thumb out of thewater after having his middle fingersbitten off by a hungry shark. Yet an-other version says that the origin lieswith Spanish immigrants, who foldedthe middle fingers and brought thethumb to the lips as a friendly gestureto symbolize sharing a drink with thenatives they encountered in Hawaii.

Whatever the genesis of this powerfuland enjoyable symbol, it remains astrong reminder of the spirit of alohathat makes Hawaii so special. Theshaka has transcended many gener-ations and continues to unite islandlovers with a unique tradition notfound in any dictionary.

The naming of the symbol as “shaka”came later in the 1960s when usedas a signoff by local Honolulu TVmovie host Lippy Espinda, althoughsome believe the word “shaka” wasderived from an ancient Buddhanamed Shakyamuni, who prayed withhis hands in the shape of two shakaspressed together. Another story tellsthat the word “shaka” was derivedfrom the term “shark eye,” a tradi-tional compliment given to respectedfriends and family members. In 1976,campaigning mayoral candidateFrank Fasi quickly popularized thesymbol throughout the islands afterdesigning a campaign around theshaka.

The shaka is a simple yet powerfulway to remind locals and visitors ofthe way people look out for eachother on the islands and strive tospread aloha day in and day out, inkeeping with the Hawaiian principleof malama i kekahi i kekahi, - takecare of one, take care of all. If you’renew to the islands, don’t be shyabout throwing up shakas, just makesure you’ve got the hand gesturedown first! Aloha in the Hawaiian lan-guage can mean love, hello, good-bye, affection, regards, fondness andcompassion. The amazing “shaka”communicates all this and more withjust a simple wave of the hand.

Fernando

benitatxell Arts Centre is looking forpeople to audition for their next showGrease. for details see poster on nextpage. The arts center is run by

Sociaties Clubs & Associations

There is some debate about the ori-gin of the shaka, although mostagree that its roots lie with surf andbeach culture. One version claimsthat the shaka sign was first used inthe 1940s as a symbol of blessing bya local Hawaiian folk hero namedHamana Kalili from Laie who hap-pened to be missing the three middlefingers on his right hand due to asugar mill incident.

Others debate the symbol was bornwhen Kalili waved his malformedhand to shoo away children fromjumping trains. A third version claimsthat the symbol was born when oneof the first surfers in Hawaii raised ashaking pinky and thumb out of thewater after having his middle fingersbitten off by a hungry shark. Yet an-other version says that the origin lieswith Spanish immigrants, who foldedthe middle fingers and brought thethumb to the lips as a friendly gestureto symbolize sharing a drink with thenatives they encountered in Hawaii.

Whatever the genesis of this powerfuland enjoyable symbol, it remains astrong reminder of the spirit of alohathat makes Hawaii so special. Theshaka has transcended many gener-ations and continues to unite islandlovers with a unique tradition notfound in any dictionary.

The naming of the symbol as “shaka”came later in the 1960s when usedas a signoff by local Honolulu TVmovie host Lippy Espinda, althoughsome believe the word “shaka” wasderived from an ancient Buddhanamed Shakyamuni, who prayed withhis hands in the shape of two shakaspressed together. Another story tellsthat the word “shaka” was derivedfrom the term “shark eye,” a tradi-tional compliment given to respectedfriends and family members. In 1976,campaigning mayoral candidateFrank Fasi quickly popularized thesymbol throughout the islands afterdesigning a campaign around theshaka.

The shaka is a simple yet powerfulway to remind locals and visitors ofthe way people look out for eachother on the islands and strive tospread aloha day in and day out, inkeeping with the Hawaiian principleof malama i kekahi i kekahi, - takecare of one, take care of all. If you’renew to the islands, don’t be shyabout throwing up shakas, just makesure you’ve got the hand gesturedown first! Aloha in the Hawaiian lan-guage can mean love, hello, good-bye, affection, regards, fondness andcompassion. The amazing “shaka”communicates all this and more withjust a simple wave of the hand.

Sociaties Clubs & Associations

SATURDAY 24TH OCTOBER

Calle Jose Antonio 18 (orange building between library & town hall)

IF YOU CANNOT MAKE THIS DATE PLEASE CALL

OR [email protected]

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SATURDAYSATURDAYSATURDAYSATURDAYSATURDAYSATURDAYSATURDAYSATURDAYSATURDAY 24 24TH OCTOBERTH OCTOBERTH OCTOBERTH OCTOBER

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Calle JCalle JCalle JCalle JCalle JCalle Jose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 ose Antonio 18 (or(orange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betwange building betw(or(orange building betwange building between libreen libreen libreen libreen libreen libreen librararary & toy & toy & toy & toy & toareen libreen librange building betwange building betw wn hall)wn hall)wn hall)wn hall)wn hall)wn hall)wn hall)wn hall)

When married couple Emma (MonicaPotter) and John Collingwood (TonyGoldwyn), and their daughter Mari (SaraPaxton), travel to their lake house for arelaxing getaway, they get more thanthey bargained for in this nerve-shred-ding update of Wes Craven’s disturbing1972 horror.

Having settled into the lake house, Mariborrows her parents’ car and drives intotown to meet up with her friend Paige(Martha MacIsaac). While watchingPaige cash up at the local store, Mari

and Paige meet Justin (Spencer TreatClark), a teenage traveller who invitesthe girls back to his hotel room to smokesome weed.

But while the three teens are hanging outat the hotel, Justin's family members re-turn – Krug (Garret Dillahunt) and hisgirlfriend Sadie (Riki Lindhorne), andJustin’s father Francis (Aaron Paul).Krug brandishes a newspaper that has areport on how Sadie and Francis brokeJustin free from police custody, killing thetwo officers who were transporting him.

The last house on the left

Nervous that Mari and Paige will re-veal their whereabouts to the police,Krug kidnaps the girls and stealstheir car. As he drives out onto thehighway, Mari manages to convinceKrug to take a road that will leadthem all to her parents’ lake house.But when she attempts to escape,Krug crashes into a tree.

Furious, Sadie and Francis beatMari, while Krug gets a little too closefor comfort. When Paige protests,Krug kills her and sets about abusingMari. Traumatised, Mari manages tocrawl free and escapes into the lake– but Krug shoots her in the back,leaving her to die in the water.

When a sudden storm sweepsacross the landscape, Krug and thegang are forced to seek refuge in thenearby lakehouse – not realising thatits owners are Mari’s parents. Soon,John and Emma learn the fate oftheir daughter, and come to the

conclusion that the people staying intheir home are responsible for herapparent death. Filled with anger, thecouple plot their revenge.

A vaguely histrionic remake, whatLast House on the Left lacks of theoriginal’s intelligence and cuttingcommentary it makes up for in vis-ceral scares. Grimy to the extreme,its provocative themes retain an elemental power as director Dennis Iliadis slowly cranks up the tensionfrom the outset.

The cast are particularly praiseworthy,with Monica Potter and Tony Goldwyndelivering affecting performances thatground the horror in much-neededreality. So even if Last House on theLeft is at times slightly too over-the-top and gory for its own good, its stellar cast deliver chills in just theright places to keep you on the edgeof your seat.

Based on the novel ‘PontypoolChanges Everything’ by TonyBurgess, who also wrote the screen-play for this adaptation, Pontypool isa zombie horror flick that guaranteesthrills and spills galore as it plays withundead clichés to generate some-thing truly disquieting.

Radio host Grant ‘Shock Jock’ Mazzy(Stephen McHattie) has (not for thefirst time) been kicked-off the air-waves and now works at the only jobhe could get - hosting the early morn-ing show at CLSY Radio in PontypoolOntario, which broadcasts from thebasement of the small town's onlychurch.

Bored of the humdrum reports he isforced to read over the air, Mazzytrades barbs with straight-laced pro-ducer Sydney Briar (Lisa Houle), em-barks on half-hearted attempts atflirting with gorgeous Afghan-war vet-eran Laurel Ann Burrows (GeorginaReilly), the station's back-up engi-neer, and spends much of his timemaking light of the decidedly un-sala-cious news stories that get broadcastacross Ontario.

What starts out like any another bor-ing day of cancelled school bus an-nouncements and snow stormweather reports quickly turns moresinister as reports of people havingbizarre seizures, developing strangespeech patterns and evoking horren-dous acts of violence start tumbling in.

Before long, Grant and the CLSYstaff find themselves trapped in theradio station as they discover thatthis insane behaviour in the town isactually a deadly virus being prolifer-ated through verbalisations of theEnglish language itself. But do theystay on the air in the hopes of beingrescued, or are they in fact providingthe virus with its ultimate leap overthe airwaves and into the world?

A brilliantly cerebral chiller, Pontypoolis the very definition of a classic.Busting free of genre restrictions, it issimultaneously a nerve-blasting zom-bie siege flick - quite enough to in-duce the odd nightmare by itself -and a clever little exploration into thenature of language.

Gorehounds be warned, though, thisisn’t as horrifically graphic as otherentries into the zombie genre (headon over to Dawn of the Dead forthat). Claustrophobic and dark, andhappy to evoke an effectively spookyatmosphere instead, Pontypool milksits church basement setting for allthat it’s worth as the slaughter ragesbeyond its walls.

A wildly entertaining combination ofhorror and satire, Pontypool shrugsoff its minimal budget in order to de-liver something truly rare in this dayand age – an adult horror film withtrue bite.

Pontypool

XABIA CINEMA

Viernes 25

20.30h:3 días con la familia

Sábado 26

20.30h: 3 días con la familia22.30h: 3 días con la familia

Domingo 27 y Lunes 28

20.30h:3 días con la familia

De Martes 29 a Jueves 1

20.00h: Radio encubierta V.O.SUBTITULADA

Viernes 2

20.30h: Mapa de los sonidos de Tokio

Sábado 3

20.15h: Mapa de los sonidos de Tokio22.30h: Mapa de los sonidos de Tokio

Domingo 4

20.00h: Mapa de los sonidos de TokioLunes 5

20.30h: Mapa de los sonidos de Tokio

De Martes 6 a Jueves 8

20.00h: "Harry Potter y el misterio delPrincipe" V.O.SUBTITULADA

Xabia & Ondara

Viernes 25

20.30h:3 días con la familia

Sábado 26

20.30h: 3 días con la familia22.30h: 3 días con la familia

Domingo 27 y Lunes 28

20.30h:3 días con la familia

De Martes 29 a Jueves 1

20.00h: Radio encubierta V.O.SUBTITULADA

Viernes 2

20.30h: Mapa de los sonidos de Tokio

Sábado 3

20.15h: Mapa de los sonidos de Tokio22.30h: Mapa de los sonidos de Tokio

Domingo 4

20.00h: Mapa de los sonidos de TokioLunes 5

20.30h: Mapa de los sonidos de Tokio

De Martes 6 a Jueves 8

20.00h: "Harry Potter y el misterio delPrincipe" V.O.SUBTITULADA

Anyone who has visited the islands ofhawaii as no doubt seen the famoushand gesture coupled with the greet-ing “shaka, brah!” A shaka sign – theunmistakable pinky and thumb salute– is the ultimate symbol of aloha andlocal culture in Hawaii. Interpreted tomean “hang loose” or “right on,” theshaka is a constant reminder that inHawaii, it is not the norm to worry orrush. The shaka sign represents theembodiment of “island style.” It sig-nals that everything is alright.

From surfers and keiki (kids) to banktellers, news anchors and even thePresident of the United States, theshaka sign is universal in the islands.Use the shaka sign wherever andwhenever you want to spread a littlealoha, say thanks for letting you cutin on the road, or along with aloha ashello or goodbye. The shaka sign ismore than just nonverbal communi-cation. When you use it, you ac-knowledge the true concept of alohaand participate in the synergisticheartbeat of Hawaii.

How to Make

a Shaka

Make a fist with either hand. Extend the thumb and pinky while

keeping the middle fingers curled under.

Face your thumb and pinky awayfrom your body and draw an invisible

“j” in the air. Give your shaka a shake and you’re communicating

Hawaiian-style!

There is some debate about the ori-gin of the shaka, although mostagree that its roots lie with surf andbeach culture. One version claimsthat the shaka sign was first used inthe 1940s as a symbol of blessing bya local Hawaiian folk hero namedHamana Kalili from Laie who hap-pened to be missing the three middlefingers on his right hand due to asugar mill incident.

Others debate the symbol was bornwhen Kalili waved his malformedhand to shoo away children fromjumping trains. A third version claimsthat the symbol was born when oneof the first surfers in Hawaii raised ashaking pinky and thumb out of thewater after having his middle fingersbitten off by a hungry shark. Yet an-other version says that the origin lieswith Spanish immigrants, who foldedthe middle fingers and brought thethumb to the lips as a friendly gestureto symbolize sharing a drink with thenatives they encountered in Hawaii.

Whatever the genesis of this powerfuland enjoyable symbol, it remains astrong reminder of the spirit of alohathat makes Hawaii so special. Theshaka has transcended many gener-ations and continues to unite islandlovers with a unique tradition notfound in any dictionary.

The naming of the symbol as “shaka”came later in the 1960s when usedas a signoff by local Honolulu TVmovie host Lippy Espinda, althoughsome believe the word “shaka” wasderived from an ancient Buddhanamed Shakyamuni, who prayed withhis hands in the shape of two shakaspressed together. Another story tellsthat the word “shaka” was derivedfrom the term “shark eye,” a tradi-tional compliment given to respectedfriends and family members. In 1976,campaigning mayoral candidateFrank Fasi quickly popularized thesymbol throughout the islands afterdesigning a campaign around theshaka.

The shaka is a simple yet powerfulway to remind locals and visitors ofthe way people look out for eachother on the islands and strive tospread aloha day in and day out, inkeeping with the Hawaiian principleof malama i kekahi i kekahi, - takecare of one, take care of all. If you’renew to the islands, don’t be shyabout throwing up shakas, just makesure you’ve got the hand gesturedown first! Aloha in the Hawaiian lan-guage can mean love, hello, good-bye, affection, regards, fondness andcompassion. The amazing “shaka”communicates all this and more withjust a simple wave of the hand.

Sierra Burnia

Anyone who has visited the islands ofhawaii as no doubt seen the famoushand gesture coupled with the greet-ing “shaka, brah!” A shaka sign – theunmistakable pinky and thumb salute– is the ultimate symbol of aloha andlocal culture in Hawaii. Interpreted tomean “hang loose” or “right on,” theshaka is a constant reminder that inHawaii, it is not the norm to worry orrush. The shaka sign represents theembodiment of “island style.” It sig-nals that everything is alright.

From surfers and keiki (kids) to banktellers, news anchors and even thePresident of the United States, theshaka sign is universal in the islands.Use the shaka sign wherever andwhenever you want to spread a littlealoha, say thanks for letting you cutin on the road, or along with aloha ashello or goodbye. The shaka sign ismore than just nonverbal communi-cation. When you use it, you ac-knowledge the true concept of alohaand participate in the synergisticheartbeat of Hawaii.

How to Make

a Shaka

Make a fist with either hand. Extend the thumb and pinky while

keeping the middle fingers curled under.

Face your thumb and pinky awayfrom your body and draw an invisible

“j” in the air. Give your shaka a shake and you’re communicating

Hawaiian-style!

There is some debate about the ori-gin of the shaka, although mostagree that its roots lie with surf andbeach culture. One version claimsthat the shaka sign was first used inthe 1940s as a symbol of blessing bya local Hawaiian folk hero namedHamana Kalili from Laie who hap-pened to be missing the three middlefingers on his right hand due to asugar mill incident.

Others debate the symbol was bornwhen Kalili waved his malformedhand to shoo away children fromjumping trains. A third version claimsthat the symbol was born when oneof the first surfers in Hawaii raised ashaking pinky and thumb out of thewater after having his middle fingersbitten off by a hungry shark. Yet an-other version says that the origin lieswith Spanish immigrants, who foldedthe middle fingers and brought thethumb to the lips as a friendly gestureto symbolize sharing a drink with thenatives they encountered in Hawaii.

Whatever the genesis of this powerfuland enjoyable symbol, it remains astrong reminder of the spirit of alohathat makes Hawaii so special. Theshaka has transcended many gener-ations and continues to unite islandlovers with a unique tradition notfound in any dictionary.

The naming of the symbol as “shaka”came later in the 1960s when usedas a signoff by local Honolulu TVmovie host Lippy Espinda, althoughsome believe the word “shaka” wasderived from an ancient Buddhanamed Shakyamuni, who prayed withhis hands in the shape of two shakaspressed together. Another story tellsthat the word “shaka” was derivedfrom the term “shark eye,” a tradi-tional compliment given to respectedfriends and family members. In 1976,campaigning mayoral candidateFrank Fasi quickly popularized thesymbol throughout the islands afterdesigning a campaign around theshaka.

The shaka is a simple yet powerfulway to remind locals and visitors ofthe way people look out for eachother on the islands and strive tospread aloha day in and day out, inkeeping with the Hawaiian principleof malama i kekahi i kekahi, - takecare of one, take care of all. If you’renew to the islands, don’t be shyabout throwing up shakas, just makesure you’ve got the hand gesturedown first! Aloha in the Hawaiian lan-guage can mean love, hello, good-bye, affection, regards, fondness andcompassion. The amazing “shaka”communicates all this and more withjust a simple wave of the hand.

Sierra Burnia

Anyone who has visited the islands ofhawaii as no doubt seen the famoushand gesture coupled with the greet-ing “shaka, brah!” A shaka sign – theunmistakable pinky and thumb salute– is the ultimate symbol of aloha andlocal culture in Hawaii. Interpreted tomean “hang loose” or “right on,” theshaka is a constant reminder that inHawaii, it is not the norm to worry orrush. The shaka sign represents theembodiment of “island style.” It sig-nals that everything is alright.

From surfers and keiki (kids) to banktellers, news anchors and even thePresident of the United States, theshaka sign is universal in the islands.Use the shaka sign wherever andwhenever you want to spread a littlealoha, say thanks for letting you cutin on the road, or along with aloha ashello or goodbye. The shaka sign ismore than just nonverbal communi-cation. When you use it, you ac-knowledge the true concept of alohaand participate in the synergisticheartbeat of Hawaii.

How to Make

a Shaka

Make a fist with either hand. Extend the thumb and pinky while

keeping the middle fingers curled under.

Face your thumb and pinky awayfrom your body and draw an invisible

“j” in the air. Give your shaka a shake and you’re communicating

Hawaiian-style!

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