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Ethnic Group Responses to Church Outreach Methods
Study conducted for:
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Methodology: Sampling
• The sample for the study is a national, random, stratified sample of Americans using a demographically balanced online panel.
• The survey was administered via an internet survey interface between December 12, 2008 and December 22, 2008.
• With a total of more than 15,000 responses, the sample provides 99% confidence that the total sampling error does not exceed +1%.
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Willingness to receive information from a local congregation or faith community through the following
methods
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Willingness to receive information through… personal conversation with a friend or neighbor
from the church
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 29% 24% 14% 30% 27%
Somewhat Unwilling 16% 19% 12% 19% 16%
Somewhat Willing 34% 34% 36% 32% 35%
Very Willing 20% 23% 37% 19% 21%
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Willingness to receive information through… visit to your door by a member of that church or
faith community
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 58% 53% 37% 54% 56%
Somewhat Unwilling 21% 22% 24% 24% 20%
Somewhat Willing 15% 18% 26% 16% 16%
Very Willing 6% 7% 13% 6% 8%
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Willingness to receive information through… personal conversation from a family member
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 25% 21% 12% 23% 24%
Somewhat Unwilling 14% 15% 9% 15% 15%
Somewhat Willing 37% 39% 38% 38% 35%
Very Willing 24% 25% 42% 24% 26%
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Willingness to receive information through… TV commercial
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 39% 36% 21% 39% 36%
Somewhat Unwilling 24% 21% 20% 24% 26%
Somewhat Willing 28% 32% 39% 29% 29%
Very Willing 10% 11% 21% 9% 9%
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Willingness to receive information through… Radio commercial
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 39% 35% 21% 42% 35%
Somewhat Unwilling 23% 20% 19% 21% 24%
Somewhat Willing 28% 34% 39% 28% 32%
Very Willing 10% 11% 21% 9% 9%
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Willingness to receive information through… newspaper or magazine ad
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 36% 32% 20% 33% 32%
Somewhat Unwilling 21% 22% 19% 24% 24%
Somewhat Willing 32% 33% 40% 33% 34%
Very Willing 12% 12% 21% 10% 10%
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Willingness to receive information through… informative ad in the newspaper
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 34% 31% 19% 36% 32%
Somewhat Unwilling 19% 22% 19% 20% 22%
Somewhat Willing 34% 34% 41% 34% 35%
Very Willing 13% 12% 22% 10% 10%
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Willingness to receive information through… email message
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 48% 40% 26% 45% 46%
Somewhat Unwilling 21% 23% 21% 23% 17%
Somewhat Willing 22% 26% 34% 21% 28%
Very Willing 9% 12% 19% 11% 9%
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Willingness to receive information through… website listing or ad
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 40% 36% 24% 39% 36%
Somewhat Unwilling 22% 23% 19% 22% 24%
Somewhat Willing 28% 30% 37% 27% 31%
Very Willing 10% 11% 20% 12% 9%
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Willingness to receive information through… outdoor sign or billboard
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 35% 32% 20% 35% 33%
Somewhat Unwilling 21% 20% 19% 23% 24%
Somewhat Willing 32% 35% 39% 29% 31%
Very Willing 12% 13% 22% 13% 12%
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Willingness to receive information through… door hanger left on your door by someone from
the church
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 47% 40% 24% 47% 46%
Somewhat Unwilling 22% 24% 21% 25% 18%
Somewhat Willing 24% 27% 38% 21% 29%
Very Willing 7% 10% 17% 7% 7%
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Willingness to receive information through… letter in your mailbox
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 38% 32% 20% 39% 37%
Somewhat Unwilling 19% 20% 18% 23% 18%
Somewhat Willing 31% 33% 39% 26% 32%
Very Willing 12% 15% 23% 12% 13%
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Willingness to receive information through… social networking website
If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Unwilling 44% 37% 27% 42% 37%
Somewhat Unwilling 24% 26% 23% 24% 27%
Somewhat Willing 25% 28% 35% 27% 29%
Very Willing 7% 10% 15% 7% 7%
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How effective Americans think each method would be in getting
them to visit a local congregation or faith community
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Effectiveness of an invitation via… personal invitation from a friend or neighbor
from the church
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 26% 20% 11% 25% 24%
Somewhat Ineffective 13% 16% 9% 14% 14%
Somewhat Effective 37% 35% 38% 35% 38%
Very Effective 24% 29% 41% 26% 24%
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Effectiveness of an invitation via… visit to your door by a member of that church or
faith community
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 51% 44% 29% 46% 49%
Somewhat Ineffective 21% 22% 20% 25% 20%
Somewhat Effective 21% 23% 34% 21% 21%
Very Effective 8% 11% 17% 9% 10%
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Effectiveness of an invitation via… personal invitation from a family member
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 23% 19% 10% 22% 21%
Somewhat Ineffective 12% 12% 7% 12% 13%
Somewhat Effective 37% 37% 36% 39% 37%
Very Effective 28% 32% 46% 28% 29%
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Effectiveness of an invitation via… TV commercial
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 42% 37% 21% 40% 43%
Somewhat Ineffective 27% 25% 23% 28% 26%
Somewhat Effective 26% 31% 42% 24% 28%
Very Effective 4% 7% 14% 8% 4%
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Effectiveness of an invitation via… Radio commercial
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 43% 37% 22% 41% 43%
Somewhat Ineffective 28% 26% 22% 28% 24%
Somewhat Effective 26% 30% 42% 25% 29%
Very Effective 4% 7% 14% 6% 4%
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Effectiveness of an invitation via… newspaper or magazine ad
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 41% 37% 21% 37% 42%
Somewhat Ineffective 27% 25% 26% 26% 24%
Somewhat Effective 28% 31% 39% 29% 30%
Very Effective 5% 8% 13% 8% 4%
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Effectiveness of an invitation via… worship ad in the weekly religion section of the
newspaper
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 39% 34% 22% 36% 43%
Somewhat Ineffective 24% 23% 21% 27% 21%
Somewhat Effective 31% 31% 39% 27% 31%
Very Effective 6% 11% 18% 10% 6%
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Effectiveness of an invitation via… email message
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 49% 43% 27% 41% 47%
Somewhat Ineffective 24% 23% 22% 27% 25%
Somewhat Effective 22% 25% 35% 21% 23%
Very Effective 5% 9% 16% 10% 6%
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Effectiveness of an invitation via… website listing or ad
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 45% 40% 25% 37% 43%
Somewhat Ineffective 26% 25% 27% 29% 26%
Somewhat Effective 24% 28% 34% 26% 25%
Very Effective 5% 7% 14% 8% 6%
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Effectiveness of an invitation via… outdoor sign or billboard
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 40% 35% 21% 37% 40%
Somewhat Ineffective 25% 23% 22% 27% 24%
Somewhat Effective 30% 35% 40% 27% 30%
Very Effective 5% 7% 16% 9% 6%
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Effectiveness of an invitation via… door hanger left on your door by someone from
the church
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 48% 39% 24% 46% 47%
Somewhat Ineffective 23% 23% 21% 26% 20%
Somewhat Effective 25% 30% 40% 21% 27%
Very Effective 5% 9% 15% 7% 6%
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Effectiveness of an invitation via… letter in your mailbox
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 41% 33% 22% 36% 40%
Somewhat Ineffective 21% 23% 19% 25% 22%
Somewhat Effective 30% 33% 42% 26% 31%
Very Effective 8% 12% 17% 13% 8%
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Effectiveness of an invitation via… social networking website
If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Very Ineffective 46% 39% 25% 38% 44%
Somewhat Ineffective 26% 24% 27% 26% 25%
Somewhat Effective 24% 30% 34% 26% 24%
Very Effective 4% 7% 14% 11% 7%
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Effectiveness if you knew the invitation was from the following type of church
Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches:
More/Less White African- Mixed/Effective Non-Hispanic Hispanic American Asian Other
Less 45% 31% 48% 36% 42%Roman Catholic Same 42% 37% 45% 49% 44%
More 14% 32% 7% 15% 14%
Less 44% 51% 19% 41% 40%Southern BaptistSame 46% 42% 54% 51% 51%
More 10% 7% 28% 8% 9%
Less 40% 54% 44% 41% 44%Lutheran Same 52% 43% 53% 54% 50%
More 8% 3% 4% 6% 6%
Less 36% 53% 31% 38% 42%Methodist Same 56% 42% 59% 56% 52%
More 9% 4% 10% 6% 6%
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Effectiveness if you knew the invitation was from the following type of church continued
Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches:
More/Less White African- Mixed/Effective Non-Hispanic Hispanic American Asian Other
Less 68% 70% 61% 57% 62%Mormon Same 30% 28% 37% 38% 35%
More 2% 3% 2% 5% 3%
Less 52% 54% 35% 47% 47%Pentecostal Same 43% 40% 54% 49% 47%
More 5% 7% 11% 4% 7%
Non- Less 30% 44% 21% 36% 32% denominational Same 50% 41% 53% 50% 46%
More 19% 15% 26% 14% 23%
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Times you have been more open to considering matters of faith
Have you been more open to considering matters of faith during any of the following times in your life?
White African-Mixed/
Non-Hispanic Hispanic American AsianOther
During the Christmas holiday season 47% 49% 50% 43%37%
During the Easterholiday season 39% 38% 44% 27%30%
After a major national crisis such as 9/11 37% 41% 46% 35%35%
After a natural disaster 31% 38% 45% 39%32%
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Times you have been more open to considering matters of faith continued
Have you been more open to considering matters of faith during any of the following times in your life?
White African-Mixed/
Non-Hispanic Hispanic American AsianOther
After the birth of a baby 26% 34% 31% 24%29%
At the start of a war or int’l tension 24% 26% 32% 23%24%
During an economic downturn 20% 28% 39% 25%21%
During the Fall/ back-to-school season 10% 12% 21% 11%11%
During the Summer holiday season 10% 12% 21% 11%11%
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Americans’ responses to specific approaches
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“If a local church gave me a video to watch on my own that showed what their church services were
like and what they believed, I would watch it.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 37% 31% 17% 33% 34%
Somewhat Disagree 20% 21% 18% 24% 21%
Somewhat Agree 34% 36% 45% 36% 34%
Strongly Agree 9% 12% 21% 7% 12%
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“I would click on a local church’s website if it appeared among links in a Google search I
conducted online.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 42% 38% 23% 41% 39%
Somewhat Disagree 23% 25% 27% 25% 24%
Somewhat Agree 29% 30% 38% 29% 30%
Strongly Agree 7% 7% 13% 5% 7%
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“I would click on a religious advertisement if it appeared among links in a Google search I
conducted.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 48% 44% 27% 47% 46%
Somewhat Disagree 28% 28% 30% 30% 29%
Somewhat Agree 20% 24% 33% 19% 20%
Strongly Agree 4% 5% 10% 4% 5%
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“I would view a religious video if it appeared among links in a Google or YouTube search I conducted
online.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 48% 40% 26% 45% 41%
Somewhat Disagree 28% 27% 28% 24% 29%
Somewhat Agree 21% 26% 34% 25% 24%
Strongly Agree 4% 7% 12% 7% 6%
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“If I received a postcard from a church advertising upcoming talks on topics that mattered to me, I
might visit.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 32% 29% 16% 34% 32%
Somewhat Disagree 18% 19% 16% 20% 21%
Somewhat Agree 41% 42% 51% 38% 38%
Strongly Agree 9% 11% 18% 8% 9%
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“If I saw an ad with interesting information about matters of faith that also listed a website, I would
visit the website.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 36% 31% 17% 35% 35%
Somewhat Disagree 22% 22% 19% 23% 20%
Somewhat Agree 34% 35% 46% 35% 36%
Strongly Agree 8% 12% 18% 8% 9%
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“If I saw an ad with interesting information about matters of faith that listed an 800 number to request
information by mail, I would call the 800 number.”
For each statement below, please indicate your level of agreement.
White African- Mixed/Non-Hispanic Hispanic American Asian Other
Strongly Disagree 57% 49% 34% 52% 55%
Somewhat Disagree 29% 31% 32% 24% 26%
Somewhat Agree 13% 18% 26% 19% 15%
Strongly Agree 2% 3% 9% 4% 4%
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First response, if you wanted to find out more about God:
If you wanted to find out more about God, what would be your first response? (Select One)
White African-Mixed/
Non-Hispanic Hispanic American AsianOther
Read a Bible 31% 36% 50% 24%33%
Attend a church service 19% 25% 19% 14%14%
None of the above 16% 10% 5% 18%14%
Talk to a Christian friend 10% 7% 5% 16%10%
Talk to a Christianfamily member 9% 8% 10% 8%10%
Do a key word searchon the Internet for info 5% 5% 2% 8% 8%
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First response, if you wanted to find out more about God: continued
If you wanted to find out more about God, what would be your first response? (Select One)
White African-Mixed/
Non-Hispanic Hispanic American AsianOther
Read a book that tellsme about the Bible 4% 4% 4% 5% 4%
I wouldn’t know where to start 3% 3% 2% 4% 5%
Watch a preacher or worship service on TV 1% 2% 2% 2% 1%
Explore the websiteof a local church 1% 2% 0% 1% 1%
Ask questions in an anonymous chat room/ online community 0% 0% 1% 1% 0%
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Ethnic Group Responses to Church Outreach Methods
Study conducted for:
