Embed Size (px)
Citation preview
Marketing information
Product type
Visualization
Basic information
Competitors (names, websites)
Vision, company mission
Additionalinformation
Language
Shape of the elements
RussianEnglish Other
Other (specify)
Other (specify)
Additional Information
Print or e-version
book flyer
magazine poster
the other sheet product
catalog
booklet
H W×Format output:
Output page count (with covers) or flod count. Leave empty for one page product
Layout style (for multi-sheet products)
Just text
Catalog type
Difficult text (eg. scientific)
Text and a lot of images
Text and a few images
Just images
T T T
T
Additional description
Attention! If you need help filling out the brief contact our manager by [email protected] or skype: tagart_studio
Attention! To fill the brief we recommend to use Acrobat Reader
B R I E F(technical and creative task)
for the design of printed products
Company name:
Trademark:
Web site:
Brief filling date:
Responsible person:
Tel./Fax:
E-mail:
Important! Avoid formulaic and therefore useless descriptions! Describe your consumer as a living man to by your story could visualize a specific person and his actions.
Target audience
What else in your opinion is important for us to know about the product/brand that our work was more effective?
Age Income
Marital status
OccupationEducation
Lifestyle
Gender
Type of consumer The ratio of motivations
What visual images reflect the essence of your product?
What images and solutions, in your opinion, is unacceptable for use and why?
Small
Light
Gentle
Stable
Warm
Rounded
Simple
Big
Dark
Rude
Moving
Cold
Sharp
Complex
acute . . . . . . soft
Сolor scheme
Unwanted colors
Main color
Color tone
Vivid
Pastel
Purple
Yellow
Pink
Blue
Orange
Brown
Green
Red
Black
luxury and сaprice
funand friendliness
the sweetnessand sexuality
calm and logic
playfulnessand comfort
heatand reliability
usefulness andenvironmental friendliness
powerand passion
exclusiveand glamour
Additional information
Font
serif
Times New Roman Helvetica (Arial) ALgeriAn
Light Medium Bold
sans-serif random
What criteria will be evaluated the efficiency of development?
Additional information
Your signature
Compliance with this brief
The originality of the design
Beauty, harmony, style, professional presentation
Associativity, memorability, ease of perception
A final, but important question!
Thank you! And now please send this file to us [email protected] will contact you shortly!
For a signature, use the commenting pencil tool in Adobe Reader
details on www.tagart-studio.com
