Lights! Camera! Action!Incorporating Digital Video

into Online Business Courses

Ronald R. BruceGwynedd Mercy University

Tinyurl.com/bruceiacbe

What we are going to do today

• Why create video presentations?• The tools to create them.• How can students access them?• How can we design effective ones?

Why Create Video Presentations?

• Online Courses– Provides a connection with the instructor, (Hughes,

2009)

• Video introduction to the course

– Lectures aimed directly at course objectives.– May increase motivation of online students (Choi and

Johnson, 2005)

– Students like the fact that they can stop, rewind and re-watch difficult parts of the lecture. (Oberstone, 2008; Hughes, 2009)

– Can watch at convenient times. (Ronchetti,2010)

Why create video presentations?

• Traditional courses– Provide instructions to do technical things• Microsoft Excel

– Provide an Alternative Instructional Equivalent for missed classes.

– Flipped Classroom

The Tools to Create Them

• Basic tools for the PC or Mac– Jing (free)– Snagit ($50)– Screencast-o-matic (free and pro versions)

• Advanced tools for the PC or Mac– Adobe Captivate ($300), Presenter (HTML5

support)– Camtasia Studio ($300)

Tools for the ipad

• Explain Everything– Big files

How can students access it?

• Hosted site– Youtube– Screencast.com– Vimeo– School-hosted site– Dropbox, google drive

The production process

• Simple– Create a presentation– Narrate and capture with Jing, Snagit– Share with youtube or screencast

• Complex– Create a presentation– Narrate presentation in an MP3 file– Submit to multimedia expert

Example

• Snagit by Techsmith• Captures areas of screen• Uploads to Screencast.com or Youtube• Copies a URL to the clipboard• URL can be pasted into a LMS.

Designing Good Learning Experiences

Bruce (2013)“Video lectures need to be more planned,

organized, and structured than a typical classroom lecture.”

“Need to recognize the the student’s attention span and the limitations of the media.”

Gagne’s Events of Instruction (1965)

1. Gain the user’s attention2. Inform the learner of objectives3. Stimulate recall of prerequisite

information4. Present information5. Provide guidance for learning6. Elicit performance7. Provide feedback8. Assess performance9. Enhance retention and transfer

1. Gain Attention

Focus the user’s attention on the material.- Tell a story- Present a problem

2. Inform learner - objectives

Not a bland restatement of the behavioral learning objectives

3. Stimulate Recall

Bring foundation-level knowledge into main memory.

4. Present Information

The learning stuff5. Provide Guidance

- Guided Examples- Metacognitive tips- Demonstrate the

thought processes of an expert

6. Elicit Performance

Ask the student to demonstrate performance“ Pause the video and complete this problem, when you are finished, resume the video to see the solution.”

7. Provide Feedback

Provide feedback for the learner based on their performance.

Encourage self-reflection

8. Assess Performance

Summative assessment

9. Enhance Retention and Transfer

Make it memorableAssist in applying the newly learned material to new situations.

• Please rate the effectiveness of the following tools used in this online course.

Weekly Practice Problems

Examinations

Recorded Video Lectures

Web Conferences

Discussion Questions

Group Projects

0% 20% 40% 60% 80% 100% 120%

Very Eff.Somewhat Eff.

More complex creation process

• http://synergiseducation.com/blog/applying-gagnes-events-of-instruction-to-recorded-lectures/

ReferencesBruce, R.R., (2013), Applying Gagne’s Events of Instruction to Recorded Lectures, Retrieved October 27,2013 from http://synergiseducation.com/blog/applying-gagnes-events-of-instruction-to-recorded-lectures/

Choi, H. J., & Johnson, S. D. (2005). The Effect of Context-Based Video Instruction on Learning and Motivation in Online Courses. The American Journal of Distance Education, 19(4), 215-227.

Gagne, R. M., (1985). The Conditions of Learning and Theory of Instruction. New York: CBS College Publishing Hughes, G.D. (2009). Using Videos to Bring Lecture to the Online Classroom. College Quarterly, 12(1),. Retrieved October 27, 2013 from http://www.editlib.org/p/103547. Oberstone, J. (2008). Teaching Inventory Management Simulation Using E-Learning Software: Blackboard, Elluminate Live!, and Jing. International Journal of Advanced Corporate Learning (iJAC), 1(2), 24-30. Ronchetti, M. (2010). Assessing a new methodology for using video-lectures. In Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2010 (pp. 2127-2135). Chesapeake, VA: AACE.