Guerilla marketing

Liina Pulges Science Centre AHHAA

communication manager ESTONIA

Definition

•  Guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea. • Campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

www.creativeguerrillamarketing.com

AHHAA Space exhibition

•  New exhibition from Australia •  + prototype of first Estonian space satellite EST-Cube 1 and real Sputnik from space

• Rock group Kosmikud (Spacemen)

• YouTube clip http://www.youtube.com/watch?v=giMIqT-rWyE

Shoplifters in AHHAA

•  Shoplifters from AHHAA Science Shop

•  3179 shares •  113 likes •  157 comments •  500 new friends in

Facebook

April Fool’s Day

Press release on the last minute: • AHHAA and Aura waterpark will team up to build a megacentre „Ahhaa Aura!“ • Underground tunnel

Thanks for listening!

liina.pulges@ahhaa.ee www.ahhaa.ee

See you in AHHAA!