LIJJAT PAPADS[1]

7/31/2019 LIJJAT PAPADS[1]

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It all began on 15th march, 1959 A majority of the women

inhabitants of an old residential building in Girgaum (a thickly

populated area of South Bombay), were busy attending their usual

domestic chores.

A few of them, seven to be exact, gathered on the terrace of the

building and started a small inconspicuous function. The function

ended shortly, the result - production of 4 packets of Papads and afirm resolves to continue production.

This pioneer batch of 7 ladies had set the ball rolling. As the days went

by, the additions to this initial group of 7 was ever-increasing. The

institution began to grow.The early days were not easy. The institution had its trials and

tribulation. The faith and patience of the members were put to test on

several occasions - they had no money and started on a borrowed sum

of Rs. 80/-.

THE INCREDIBLE STORY OF LIJJAT


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INTRODUCTIONLijjat Papad began as a cottage industry in1959, when a group of seven women began

rolling papads at the terrace of a building in

Girgaum, a densely opulated area in South

Bombay.

Its membership increased from 7 to 300

during the first three years.


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Only women can become

members of

Lijjat, and all of its members,addressed as sisters, own

the organization

A unique organisation. Of

the woman. A unique

organisation By the woman.A unique organisation For

the woman ...


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Sources Of Capital

Shri Mahila Griha Udyog LijjatPapad secures its funding onlythrough Banks. Their main bankis Bank Of India, followed byBank of Baroda and Dena


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The brand has grown to become Rs 300 crore

From that Rs 80 and more importantly many

households was saved from the clutches of

poverty.

With a modest beginning made in the year of

1974, with 25 women members and a turn overof Rs.12.6 lakhs, it has reached a staggering

growth of Rs.3.83 crores in 2008 with 308 women

members.

GROWTH OF THE COMPANY


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SALES PROMOTION

In the earlier stage it does not has the

marketing strategies like advertising . It

packs its papada in plain covers .

To select a distributor, they first give an

advertisement in newspapers for the

areas they have marked.

A distributor pays us Rs150000 as

deposit

They have about 32 distributors inMumbai. Each distributor picks up an

average of 100 boxes per day from the

depot.


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Starting as a small group of seven women in

1959, today Lijjat has more than 40,000

members in 62 branches across 17 Indian

states.

BRANCHES OF LIJJAT


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Besides papad, lijjat has

also introduced other

products, such as sasa

detergent and soap.

It also introduced oilpackets and other

products

VARIOUS BRANDS

FROM LIJJAT


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Lijjat also provides scholarships and awards to

support and encourage the education of sisters

children, especially the daughters.

Lijjat does not accept donations, but gives

donations, which enhances members self-esteem

and pride in their own organization.

SOCIAL RESPONSIBILITY


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The member sisters are rewarded

for extra effort they put into theirwork. For instance, the sisters at

Rajkot branch (in Gujarat state)

received Rs 4,000 each as an

incentive forrolling more papads for

the year 2002.

Member sisters at Mumbai and

Thane branches each received a 5-

gram gold coin as their incentive for

the same year

AWARDS AND REWARDS


12/13President Jyoti J. Naik

She is Smt. Jyothi j.Naik,

president of lijjat papads.

She is playing key role in

the entire lijjat company


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Naga Mani Merugu

Documents

LIJJAT PAPADS[1]