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Likeable Partners Webinar 7/6

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Agenda• Kudos

• July’s Featured Partner

• August’s Featured Partner

• Deep Dive into Twitter

• Q&As + Grand Prize

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Kudos10+ Clients:

Mike Remer @ Locally LikedLocal Search Essentials

-40% commission/discount on ALL clients!

5+ Clients:Holly Lakatosh @ Court Clerk

-30% commission/discount on ALL clients!

3+ Clients: David Koder, Michael Longworth, Neil Surgenor, John

Vincent Kriney, Stuart Baddiley, Tracy Graziani

New Partners: Don Brown, Ryan Enright

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July’s Featured Partner

• Congrats to the Local Search Essentials team!

• Local Search sourced 13 clients in June• July’s perk- Inc.com article written by

Dave

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August’s Featured Partner

• It could be you!• The partner who sources the MOST

new clients or hosts an initiative that results in sales

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Perks of Being a Featured Partner

• Top Listing on Likeable Local’s Partner Page (likeablelocal.com/partners)

• Social Promotions from Dave & Likeable Local

• Credibility

• Guest Blog on Likeable Local’s Blog

• For August- Inc.com article

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Maximizing Twitter For Your Biz

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Strategize on Twitter

• LISTEN to conversations that matter

• RESPOND to everyone

• REPEAT great content

• HASHTAG wisely

• USE tools (like Likeable Hub)

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Start Listening

! Type in keywords

Establish keywords related to your

company/customers

1. Listen Strategically

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Why Listen?

Why Listen?o Make people feel heard

o Gain a better understanding of your customers

o Uncover new opportunities

o Contribute to future product planning & discover customers’ likes, dislikes, wants & needs

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Identify WHAT & WHO To Listen To

FIRST, ASK YOURSELF THESE QUESTIONS:

• “What’s important to your business?”

• “What’s important to your customers?”

• “Who is important to your customers?”

• “Who is important in your industry?”

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Choose The Right Keywordso Identify the right keywords

and phrases that’ll give you the most relevant Twitter conversations!

o Listen to industry influencers!They’re the people who your customers are also listening to!

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2. Respond to Everyone

80% of Customer Service inquiries go

unanswered on social media

By being in the top 20%, you can establish your company as

a leader

Source: Adweek

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The Power of Responding

71% of customer complaints on Twitter go unanswered

YET, 83% of people appreciate being answered

by a company when they receive a response.

So on Twitter, respond to EVERYONE with a timely &

pertinent response

Source: Maritz Research

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How To Respond

1) Respond quickly and publicly• Always apologize • Mention you’ll send a private message • This lets the commenter, and anyone else

listening know that you’re also listening2) Resolve privately• Avoid further public back and forth, and fix

the problem!

3. Repeat Great Content

– The average shelf life of a

tweet is 20 minutes

– How do you maximize your

Twitter exposure?

– REPEAT TWEETS!

– “Repeating a tweet gets you

86% as much performance as

the initial tweet!”

– Twitter Reverb helps with

repeating

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4. #Hashtag Wisely

Source: Bufferapp

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Why Hashtag?

o Hashtags = trackable Twitter keywords!

o Hashtags let your tweets become part of larger conversations to gain more visibility

Source: Go Brand Go

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Hashtag Tips1)Create a hashtag

before promoting an initiative

2)Make it simple

3)Make it easy to use

4)Make it FUN (and informative)!Source: Front Man Marketing

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5. Use Tools Succeeding on Twitter requires care and regular

attention, which takes time and resources!

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Likeable Hub

• Easily schedule Twitter content

• Automatic Tweets with Expert & Pro

• Tweets Reverbed! • Listening &

responding made easy

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Q&A + Grand Prize

Questions on…• Featured Partner?• How you are using Twitter for

your clients?• How can you go deeper?• Anything else?