Likert Scale Rupesh Kumar

8/6/2019 Likert Scale Rupesh Kumar

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CERTIFICATE

This is to certify that TEAM A students of Maharshi

Dayanand University, Rohtak, has prepared academic report

entitled LIFE SCALE MEASUREMENT. Under my

guidance. He has fulfilled all requirement leading to award of the

degree of MBA(industry integrated) this report is the record of

bonafide research undertaken by him and no part of it has been

submitted to any other University or education institution for

award of any other degree.

I wish her all success in life.

Faculty Guide

PROF.AJAY PATOLE


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DECLARATION

We TEAM A hereby declare that, with exception of the

suggestion and guidance from guide, Prof. Ajay Patole this

project work titled LIFE SATISFACTION This my own

work.

This dissertation as one, which is substantially the same as

this has not been by me for any other examination of this

university or any other University.

Place:-Nagpur

Date: - __________

MR. RUPESH KUMAR

MR. KAILASH SOMNATHE

MR. GANESH SAH

MR. MS JAVED


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ACKNOWLEGEMENT

Completing a task is never a one-man effort. It is often the

result of valuable contribution of individuals in direct andindirect manner that helps in achieving an objective.

It is the indeed a great pleasure and movement of immense

satisfaction for me to express my profound gratitude towards my

guide Prof. AJAY PATOLE of GURUGRAM BUSINESS

SCHOOL, PARDI NAKA, NAGPUR, I take pride to thank him

for his able guidance and time to time attention that was

bestowed on me right for the inception to the successful

completion of the project

Also, my heartful thanks to all respondents and friend who

directly and indirectly helped me completing this project report.

I am also thankful to all such people, the name of whom

haven't appeared hear but without their help this project wouldn't

have been completed

MR. RUPESH KUMAR

MR. KAILASH SOMNATHE

MR. GANESH SAH

MR. MS JAVED


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INDEX

CHPTER NO. CONTENTS PAGE NO

1INTRODUCTION

5

2 OBJECTIVES

6

4 RESEARCH METHODOLOGY

7

5DATA ANALYSIS, GRAPH AND

INTERPRETATION8-9

6 FINDINGS AND CONCLUSION

10

ANNEXTURE

11

BIBLIOGRAHY

12


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CHAPTER NO 1

INTRODUCTION

WHAT IS LIFE SATISFACTION

It represents how satisfied people feel with their life generally, as contrasted with

positive affect (sometimes called just 'happiness'), which represents how they feel at

a single point in time. That is, life satisfaction involves people thinking about their

life as a whole, including factors such as whether they are achieving their goals, are

doing as well as other people around them, and are happy generally rather than just

right now. Life satisfaction is thus a longer-term measure than affect.

The Satisfaction With Life Scale (SWLS) is a measure of life satisfaction developed

by Ed Diener and colleagues (Diener, Emmons). Life satisfaction is one factor in themore general construct of subjective well being. Theory and research from fields

outside of rehabilitation have suggested that subjective well being has at least three

components, positive affective appraisal, negative affective appraisal, and life

satisfaction. Life satisfaction is distinguished from affective appraisal in that it is

more cognitively than emotionally driven. Life satisfaction can be assessed specific

to a particular domain of life (e.g., work, family) or globally. The SWLS is a global

measure of life satisfaction.

WHAT IS LIKERT SCALE?

A Likert scale or more accurately a Likert -type scale, is a psychometric scale

commonly used in questionnaires, and is the most widely used scale in survey

research, such that the term is often used interchangeably with rating scale eventhough the two are not synonymous. When responding to a Likert questionnaire

item, respondents specify their level of agreement or disagreement on a symmetricagree-disagree scale for a series of statements. Thus the scale captures the intensity

of their feelings.An important distinction must be made between a Likert scale and a Likert item.

The Likert scale is the sum of responses on several Likert items. Because Likertitems are often accompanied by a visual analog scale (e.g., a horizontal line, onwhich a subject indicates his or her response by circling or checking tick -marks), the

items are sometimes called scales themselves. This is the source of much confusi on;it is better, therefore, to reserve the term Likert scale to apply to the summated scale,

and Likert item to refer to an individual item.


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CHAPTER 2

OBJECTIVES

The main objective of this study is to know about Life satisfaction of the

respondents. This study has been conducted with very small sample base of around

20 respondents in order to assess the level of life satisfaction.

This study shall enable us to determine how and which things make them life

satisfaction. All people who a studied shall be given feedback so that they may

make certain changes in their perception.


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CHAPTER 3

RESEARCH METHODOLOGY

The methodology used for this research will be primary research methodologies. In

order to establish the methodology of this research it is first necessary to clarify the

term 'Life satisfaction'.To collect this data we had to survey about 20 people that

we collected through random sampling. Our sample consisted of all cate gory of

people viz .students, job employee, housewives etc .We took help of a questionnaire

to get proper data from these respondents. (Questionnaire has been attached at the

back of the study).


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CHAPTER 5

DATA ANALYSIS AND INTERPRETATION

TABLE 1

Response Stronglydisagree

Disagree Undecided Agree Stronglyagree

Weight 1 2 3 4 5

These weights are assigned according to respective importance of every question to

Life Satisfaction. People falling in the class of 40-50 marks shall rank high on theirLife Satisfaction.

40-50:- Highly Life Satisfaction30-40:- Moderately Life Satisfaction

20-30:- No Response10-20:- Low Life satisfaction

0-10:-Strongly Low Life Satisfaction

TABLE 2

Q No. 1 2 3 4 5 Responseaverage

Q 1 0 % (0) 10% (2) 5% (1) 70% (14) 15% (3) 1.43

Q 2 15% (3) 15% (3) 10% (2) 40% (8) 20% (4) 2.50

Q 3 10% (2) 5% (1) 0% (0) 80% (16) 5% (1) 1.25

Q 4 0% (0) 10% (2) 0% (0) 55% (11) 35% (7) 1.18

Q 5 5% (1) 35% (7) 10% (2) 40% (8) 10% (2) 2.50

Total Respondents 20


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T BLE 3

Response St l di

Di decided Agree Strongl agree

Total 6 15 5 57 17

Graph in Response for Life Satisfaction

(Fi ure in Number)

Total

Strongly disagreeDisagree

Undecided

Agree

Strongly agree


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CHAPTER NO 6

FINDINGS AND CONCLUSION

After analyzing this responses a collected through interview method we came

across several interesting findings .We discovered that about 15 people out of 20

people were agree with the Life Satisfaction.

As all 1st

rank table we find 6% people strongly disagree, 2nd

rank table 15%

disagree, 3rd

rank table 5% undecided, 4th

rank table 57%agree and 5th

rank table

17% strongly agree with Life Satisfaction.


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ANNEXTURE

QUESTIONAIRE

NAME GENDER (M/F).................

MOBILE NO....OCCUPATION.........................

Q 1) In most ways my life is close to my ideal

A) Strongly disagree B) Disagree C) Undecided D) Agree E) Strongly agree

Q 2) The conditions of my life are excellent


Q 3) I am satisfied with my life


Q 4) So far I have gotten the important things I want in life


Q 5) If I could live my life over, I would change almost nothing



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BIBLIOGRAPHY

We feel proud to make this report with the help of all primary and secondarydata. As we already mentioned that we made use of

QUESTIONNAIRES GOOGLE OTHER WEBSITE


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ASSIGNMENT

LIFE SCALE MEASUREMENT (LIKERT SCALE)

SUBMITTED BY:-

RUPESH KUMAR

KAILASH SOMNATHEGANESH SAH

MS JAVED

COURSE NAME: - MBA 2ndsemester

SUBMISSION DATE: - 21.06.11SESSION-2010-12GGBS (MDU.ROHTAK)

SUBMITTED TO

MR.AJAY PATOLESUB-MARKETING

Documents

Likert Scale Rupesh Kumar