Copyright © 2017 Market Force Information LLC. All other trademarks are the property of their respective holders. 1

SOLUTION POINT OF VIEW

Limited Time OffersHow effective are your LTOs?

LIMITED TIME OFFERS ARE A COMMON tactic; but are they actually effective at driving new customer trial and repeat business? The

answer to this question is incredibly mixed.

Market Force can implement quick hit mystery shopping projects that enable you to measure LTO execution in each and every location. The project can be configured to focus on how effectively restaurant staff are selling the promotion. It can tell you whether they mention it or not. The project can also inform the business as to whether costly promotional materials have been installed and properly placed. The last component of the shop will assess the actual quality of the menu item itself, order accuracy and food quality.

In addition, short-term surveys can be developed that ask specific questions about how well an LTO met customers’ expectations and how the experience impacted their likelihood to return to the business more frequently. These surveys can be standalone surveys during the promotional window of the LTO or they can simply be additional questions that are queued up when a promotional item is charged.

Market Force has a number of customer experience solutions that help its restaurant clients up their LTO game. Our goal is to help them protect their brands, delight their customers and make more money.

Some LTOs will build your brand, while others can damage your reputation.  

Copyright © 2017 Market Force Information LLC. All other trademarks are the property of their respective holders. 2

SOLUTION POINT OF VIEW

Our Solutions

Protect your brand’s reputation. Delight customers. Make more money.

877.329.9621more-info@marketforce.com

www.marketforce.com

Technology

Analytics & Insights

Strategic Advisory Services

Measurement Channels

Market Research

This original work is protected by U.S. Copyright law, and is proprietary, owned by, and protected by, Market Force Information LLC. Such copyrighted work is provided to You by a non-exclusive, nontransferable, perpetual license. It is not sold to You and remains the property of Market Force Information LLC. You may not photocopy, duplicate or make derivative works of this copyrighted work. All revisions, supplements and replacements of Market Force Information LLC’s copyrighted work shall be subject to these same restrictions, whether so noted on those additional materials or not.

IMPROPER USE OF MARKET FORCE INFORMATION LLC’S COPYRIGHTED MATERIALS SHALL RESULT IN YOUR LOSS OF RIGHTS TO POSSESS SUCH MATERIALS AND/OR REVIEW OR ACCESS SUCH MATERIALS, AND SHALL SUBJECT YOU TO ALL LEGAL AND EQUITABLE CLAIMS AVAILABLE TO MARKET FORCE INFORMATION LLC TO ENFORCE ITS RIGHTS.

Limited Time Offers: How effective are your LTOs?

At Market Force we help brands measure the impact of LTOs from two distinct perspectives.

1. How well do you execute the mechanics of your LTO including signage, suggestive selling, and product execution?

2. How do your customers feel about the LTO items purchased? Are they satisfied with their purchase, and most importantly, did the items make them more or less likely to visit again?

With each LTO we build an analytical framework to help you to measure efficacy so that you can plan your marketing calendar with confidence; repeating your successes and learning from mistakes. If you would like better insight into LTO execution, let’s find some time to discuss further.

Our expert product strategists would be delighted to share with you how a small investment in LTO measurement can yield dramatic results. We look forward to speaking with you soon.

For more information on Market Force, its services and how it serves it clients, please contact us at 877-329-9621.