Insight and Influence.Anywhere. Anytime.

We are

global visionaries,

bridging the culture gap

and creating unique

solutions for our clients

around the world.

Who we are

Lincoln Group is a strategic communications and publicrelations firm that provides our clients with access tocultures which have historically been difficult to reachthrough traditional Western communications. LincolnGroup is a pioneer in developing complexcommunication strategies that break through geographic,language, and cultural barriers. In addition, we areexperts at conveying messages effectively in emerging,conflict or transitional regions.

What we do

Our expertise lies in providing insight to our clients in themarkets they wish to reach and the ability to influencetheir target audiences.

u Insight: Lincoln carefully collects and analyzesinformation; we conduct intensive research, polls andstudies to develop actionable information which provideshigh levels of situational understanding.

u Influence: Lincoln affects outcomes by using a mix ofadvertising, public relations, marketing, training andspecialty communications to influence the attitudes,perceptions and behaviors of key audiences in target countries.

u Anytime, Anywhere: Lincoln delivers rapid,sophisticated, and effective insight and influence servicesanywhere in the world, but specializes in hostile andchallenging areas Ñ where we naturally thrive. Our employees and consultants work around the world in places such as Iraq, Lebanon, United Arab Emirates,Afghanistan, Colombia, and Indonesia.

Our people

At Lincoln we understand the power of people.That includes who we work with, partner with andemploy. The Lincoln team boasts a wide array ofprofessional specialists that range from culturalanthropologists to videographers. This gives us a unique competitive edge by providing in-depth culturalunderstanding and maximization of local knowledge.Lincoln Group employees are tenacious, loyal andpassionate about our work. Our diverse and well-balanced team has unrivaled capabilities.

Our approach

A fresh and unconventional approach distinguishes ourcorporate style. Seven components set Lincoln apartfrom our competitors:

u Community focused —We are willing to be in the heatof the action, facing the tough problems. Our teams liveand work in areas of concentrated activity, and aredeeply committed to the long term.

u Culturally sensitive — Essential for developingsuccessful relationships and changing attitudes; we develop an intimate understanding of every foreignculture we encounter.

u Creative and entrepreneurial —We harness thetalents and ingenuity of international and local personnelto provide our clients creative and timely solutions.

u Confidential — Our professional staff is highly sensitiveto our clientsÕ needs for confidentiality.

u Organizationally flexible — Our corporate culture isconducive to creativity. Innovative and energetic, wecombine youthful, fresh ideas with seasoned wisdom. We constantly use new ways of thinking and technology to solve your problems.

u Effects based work —We create,plan and execute innovativesolutions which provide measurableresults for our clients.

Lincoln Group employeesare passionate,tenacious, and loyal.

u Shaping Opinions. Influencing Outcomes.It’s what we do.

What we can do for you

u Information Collection and Analysis: Recruit, train andmanage teams to collect, report and analyze social, cultural,political, security, economic and other related information.

u Polling, Surveys and Focus Groups: Conduct surveys andfocus groups to measure perceptions, awareness, educationand other aspects of targeted demographics.

u Training: Provide training in public relations, advertising, andmedia to clients who wish to extend organic capabilities. Lincolnhas the capacity to create curricula, deploy instructors andsupport in any environment.

u Strategic Communications: Develop a StrategicCommunications Plan addressing all outreach needs.

u Public Relations: Develop a positive and lasting client image;maintain and reinforce this image with advertising and othercommunications strategies.

u Advertising: Develop and produce influence concepts; mediaplacement, monitoring and effectiveness assessment.

u Media Development: Produce video, print, audio, internet,multimedia and branded products to support our clientsÕstrategic communications plans.

u Multimedia: Develop video and computer games, blogs, flashmedia and SMS/MMS in support of your message.

u Media Distribution / Placement: Strategically plan placementand execute distribution of products effectively to ensuremaximum exposure.

u Marketing: Design, produce and manage the distribution of marketing materials for clients including, but not limited to,branding and identification of potential key stakeholders and supporters.

u Event Planning: Plan and execute special events of all sizesacross the globe from conferences, seminars, and benefitconcerts to sport matches, upscale galas, and receptions.

u Government Affairs: Organize and implement governmentrelations campaigns in Washington, D.C. in order to furtherpromote our clientsÕ interests.

u Providing insight and influence in even the most challenging and hostile environments.

By working with

government, commercial

and not for profit clients,

Lincoln's expertise

encompasses a wide

range of industries.

Examples of our work

The following items show our depth and breadth ofprofessional experience. Our unique process allowsfor highly varied, customized solutions.

u Advertising: National Awareness Print Campaign

Working with local audiences, we developedhundreds-of-thousands of posters and pamphlets inorder to educate a national audience on thedeveloping issues of voting, democracy,constitutions, pluralism and other messages. Theseproducts were produced for four distinct audiences ineight different languages and required a significantdegree of cultural understanding and creativecoordination in order to ensure timely production androllout of a national campaign.

u Strategic Communications: Message in a Bottle

Our client requested an advertising campaign thatwould reach thousands of religious pilgrims. Workingwith the client and target audience, we developed thegraphics and messages needed to communicate witha foreign audience. Working with local bottling plants,we developed tens-of-thousands of water bottleswith custom labels. We then distributed theseproducts across several cities and communities.

u Information Collection & Analysis:Community Research

Our client was faced with the daunting task ofrebuilding a devastated economic and governancestructure encompassing a population of over two-

million people, two metropolitanareas and hundreds of rural andfarming communities. Our clientengaged us to develop a frameworkto analyze and measure localpopulation perceptions and attitudes

regarding the client’s work. Working with the clientand their constituents, we developed a strategy to re-train local scientists and students and engage themin a twelve month study that continues to provideinsight into local perceptions.

u Public Relations: Scholar Fundraising Support

A philanthropic group required the development ofspecialty marketing products which would be usedto promote scholarships among a national group of high-school children. Working with the client we developed branding and promotional items to support several "game days" and fundraisingevents, including a marathon.

u Public Relations & Media Development: Video

Our client faced tremendous identity and publicconfidence issues as they built up their internalcapacity to defend and protect their citizens. Lincolnworked alongside the clientto develop the narrative,graphics and finaldocumentary film requiredto develop a truthful andcompelling visual storyabout the emerging security forces.

Moving andtopical, thisseries ofvideoshelpedcreatesupport forlocal efforts.

Carefulanalysis andaction plansgo into everyproject wework on.

Lincolncreated avideodocumentaryof themedicalrelief effortsin Pakistan.

u Media Development: Cartoons Against Crime

Unlike your typical Saturday morning cartoon,this animated series was developed tohighlight the personal suffering caused bycriminals and terrorists in our client’s nation.This series uses dramatic recreations ofterrorist attacks and a simple, personalnarrative to bring home the threat to society.This series was placed in local and regionalmedia, reaching millions of viewers.

u Video: Fundraising Awareness

Because Lincoln teamswere already on the groundin Pakistan, we produced adocumentary portraying the

utter devastation and current relief effortsfollowing the massive earthquake. This videoserved as a reminder to the internationalcommunity to continue their aid and to fulfilltheir promises of support.

u Marketing: Corporate Branding

Al Wathba is an import/export firmspecializing in petroleum chemicals andindustrial products. Working with theprincipals and employees, we developed thecorporate branding needed for Al Wathbato target European and other Western companies.

u New Media: Competitive Internet Strategy

Our client faced a growing number ofcompetitors who used web sites, blogs andother online tools to develop false andinflated stories which harmed the client’sreputation. Our analysts and media expertsdeveloped recommendations to counter theonline threat and continued to monitor theinternet for new messages. Our developmentteam produced a professional online resourcewhich effectively conveyed our client’smessage and countered false rumors andstories posted by the competition.

u Media Planning & Strategic Communications: Foreign Media

Faced with a dizzying array of hundreds ofprint, broadcast and online news sources,our client needed assistance both withmessage development and placement. Wewere engaged to develop a media planningapproach and an 18-month strategy to telltheir story across a diverse group consistingof dozens of different nationalities, ethnicitiesand religious affiliations.

u The breadth and depth of our experience is matched only by our familiarity with local cultures.

Lincoln Groupproduced

a videoportraying

how Pakistanstill suffers

from massiveearthquake

damage

Lincoln Group.

Insight and Influence.

Anywhere. Anytime.

Madison Avenue Meets

Pennsylvania Avenue

Partners

Close-up Productions

Davinci Select Work

DJA & Associates

Global Risk

InFocusAsia

Mission Media

Oryx Communications

WVC3

Tim Kenney Marketing

801 Pennsylvania Avenue, NWSuite 325Washington, DC 20004 USA

+1.202.595.1330

www.lincolngroup.com