Line * Visual Load * Tension

LINE

How many lines do things have…

Representing ‘Line’

Thick and Thin Lines

Contour Lines

Perpendiculars are important because of

GRAVITYIn geometry, two lines or planes (or a line and a plane) are considered

perpendicular (or orthogonal) to each other if they form congruent adjacent angles (a T-shape).

Perpendicular Equals…

Structure

&

Order

With Regard To Form

INFORMATION AND VISUAL “LOAD”

Shaker FurnitureLow visual load

Low visual load

Low visual load

Low visual load

High visual load

High visual load

TENSION

Tension – Fit for Purpose

No Tension - Unhealthy

Dead Starfish – No Tension

In products, tension commonly relates to speed and strength

No Tension

Lots of Tension

Tension Order

Little Tension

Ron Arad

Dieter Rams

Line * Visual Load * Tension

Ron Arad

Ron Arad

Ron Arad Combining playful forms and experiments with advanced technologies, RON ARAD (1951-) has emerged as one of the most influential designers of our time. Born in Tel Aviv, he moved to London in 1973 to study architecture and made his name in the early 1980s - He now works across both design and architecture.

Consistently inventive and challenging, Ron Arad has studiously avoided categorisation by curators and critics throughout his career. Architect, product and furniture designer – his reputation in each of these fields is formidable; as the outsider continually questioning established practices and institutions.

Since 1997, Ron Arad has led the Design Products masters’ degree course at the Royal College of Art in London.

Ron Arad

http://youtu.be/XhgQbuxqSyg retrospective

http://youtu.be/GqgeWK9atLY barbican

http://youtu.be/Q_KeJBX_K24 rotator

Dieter Rams

Dieter Rams

Dieter RamsAs head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.

Rams’ objective was to design useful products which would be easy to operate. Yet he achieved much more by dint of the formal elegance and technical virtuosity of his work.

Rams’ designs always looked effortless with an exquisite simplicity borne from rigorous tests and experiments with new materials and an obsessive attention to detail to ensure that each piece appeared flawlessly coherent. Dieter Rams remains an enduring inspiration for younger designers, notably Jonathan Ive and Jasper Morrison, who have acknowledged his influence in their work at Apple and Rowenta respectively.

Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible.Dieter Rams

http://youtu.be/ncw3f4jgNP4 Dieter Rams

http://youtu.be/-g6-TozOg7A Less But Better

http://youtu.be/ZLMbDJ_nNfU Culture Show

Ron Arad

Dieter Rams

Line * Visual Load * Tension

In groups of 5 or lessChoose 2 designs from each designer and

discuss in terms of Line, Visual Load and Tension