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Language for life

LinguaLeo General Presentation 2013

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Language for life

LinguaLeo

Who Is LinguaLeo?

LinguaLeo

We are striving to become a global language platform,

a language supermarket, helping people learn in

easy, fun way.

LinguaLeo

Our Mission

LinguaLeo

To expand opportunities

through foreign languages

LinguaLeo

The Market

LinguaLeo

The worldwide growth is

14.5% and revenues will

reach $2.58 billion or 7.3%

of the market by 2016*The global market for

digital English language

learning products and

services will reach

$1.72 billion in 2013*

*Ambient Insight Report «The Worldwide Market for Digital English Language

Learning Products and Services: 2011-2016 Forecast and Analysis»

$1.72billion

$2.58billion

LinguaLeoLinguaLeo

The Problem

LinguaLeo

Studying a foreign language for many people is as much fun as visiting a dentist.

It is hard, boring, and, on top of all, expensive.

*Ambient Insight Report «The Worldwide Market for Digital English Language

Learning Products and Services: 2011-2016 Forecast and Analysis»

LinguaLeo

Our Solution

LinguaLeo

Gamification

Earn meatballs and feed Leo daily

Increase XP and raise your English

level

We are making learning process fun - you have a likable cartoon character Leo

LinguaLeo

FunWe have over 250,000 pcs of licensed, custom,

and UGС content on our site

Videos Songs Books Courses Sets of words

People can use what they like as a tool for language study.And if we don't have it they can add their own favorite content.

LinguaLeo

Socialization

The social aspect of our products is very important.We allow users to build their own "prides", where they can

communicate, share and help each other.

LinguaLeo

Free or Inexpensive

$30per year

$5per month

Affordability is another key to our success.

A whole year of unlimited English lessons in our Premium model costs a whopping $30.

or

And if they can't afford that, a monthly $5 option is available.

LinguaLeo

Our History

LinguaLeo

LinguaLeo is a child of Aynur Abdulnasirov's vision. In 2009, he and his small team went to Thailand for six month and returned with the first version of the

product in early 2010.

LinguaLeo

The first million of users was hit in March, 2012.The fifth in September, 2013.

LinguaLeo

In 2012 $3M from RunaCapital was raised

LinguaLeo

In 2013 we entered Brazil, our first international marketand in 7 months have over 300K registered users.

LinguaLeo

Now we have the site and apps translated in Ukrainian andTurkish and we are eying other markets.

LinguaLeo

Our Metrics

LinguaLeo

High retention next day after registration – 30%. On average, our user spends 20 minutes per visit on our site.

0%

10%

20%

30%

40%

45%

jul sep nov jan mar may jul sep2012 2013

27,8

32,7 3233,3

28,136,6

31,4

39,8

41,239,6

LinguaLeo

16 173Large number of daily registrations and growing +2М users since June

0

50 000

100 000

150 000

200 000

250 000

jan mar may jul sep mar may jul sepnov jan2012 2013

235 388

182 852

210 543215 805

124 980

145 846

199 035

169 743

190 797

103 094

155 437

172 154

LinguaLeo

Our Strengths

LinguaLeo

Once the platform is built, making is available in a different language or as a target language is a matter of a short time.

LinguaLeo

Educational story attracts strong partners. We already work with HP, Nokia, Intel, Microsoft ...

LinguaLeo

Wide market. Languages are needed everywhere - from hospitality to schools, from

taxis to banks

And evenon the moon

LinguaLeo

Multiplatform

LinguaLeo Web Site

LinguaLeo Mobile

iPhone Android Windows Phone

and all tables

LinguaLeo

Our Team

LinguaLeo Professional Team, 60 People Strong

LinguaLeo

Aynur Abdulnasyrov, 28, LinguaLeo founder & CEO.Serial entrepreneur with focus on education & services

Experienced Management

Alex Odin, 31, CPOCo-founder of LinguaLeo. Built and launched over 500 websites and services. Chosen as of Top-100 Runet Stars by pruffi.ru

Natalia Schelkunova, 39, CFOOver 15 years of finacial experience including 7 years as CFO with different organizations.

Anton Reinhold, 27, PhD, CMOFormer head of Global Online Consumer Sales division at Acronis. Over 7 years of hands-on experience in online sales and operations.

Michael Savuskan, 43, COO, CBDOOver 20 years of executive experience in Russia and the USA, in IT, Telecom and Consumer Electronics industries

LinguaLeo

Our Future

LinguaLeo

Continuing Global Expansionand Adding New UI Languages

Latin America

Japan India Korea

China Ukraine Turkey

LinguaLeo

Spanish French Arabic German

Russian Chinese Japanese Portuguese

New Target Languages

LinguaLeo

Group version for schools, universities, teachers, corporate users, and families

Increasing Product Offering

LinguaLeo

Course do-it-yourself tool for authors and teachers

+

LinguaLeo

Online live education - allow individual teachers and schools to teach via Skype, phone, etc. using our platform as a tool.

LinguaLeo

is funis affordableis fast growing

LinguaLeo

Thank you