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Link Membership Benefits2016
For as long as there’s been an IT channel, there’s been a premium placed on professional services. The work of designing, configuring, implementing and supporting business technology hardware, software and cloud systems is the classic “V” in the value–add proposition that VARs have brought to the market for decades.
Few IT solution providers need to be sold on the merits of professional services. Most understand that the value they deliver to customers comes from their combined technical skills and business acumen. The challenge for our partners isn’t the why, but the how. Professional services are dependent on human resources. They require qualified, certified, experienced administrators, technicians, system analysts and engineers. These kinds of professionals can be difficult to recruit and expensive to retain.
Every Ingram Micro partner has access to one of the industry’s deepest professional services benches to help them plan, implement, deploy, manage and support your client’s IT projects. We give trusted expert help at every stage of an engagement.
Professional Services
Ingram Micro Professional Services can facilitate networking and solution execution via Ingram Micro Link. Through this unique solution provider-delivered services model and robust service delivery online platform, you have the most comprehensive IT quality and support available with the reputation for delivering world-class IT solutions every time.
All services providers are vetted according to strict criteria, and only authorized service providers that maintain criteria can offer services.
Benefits• Provides a managed platform with dispatch and branding capabilities• Confidential solution for protecting partnerships and safeguarding end-user relationships• Leverage the expertise of top-tier solution providers to expand technical competency,
extend geographic reach and increase profitability• The Link Dispatch Center tracks and follows up on cases, from origin to closure• Daily and/or monthly status reports available for each account and location• Quality assurance and managed SLAs• Billing management is managed by Ingram Micro• Conflict resolution through the Peer Review Council
Obtaining a Link membership allows you to assess demand, create a winning solution and build your expertise according to your road map and customer requirements. Choose the membership level that best meets your needs. For a complete list of benefits for each membership level, view our datasheet.
Express MembershipGain access to Link’s network of vetted service providers — risk free! There are no monthly commitments or dispatch fees. Just pay for the services as needed.
Select MembershipStandard service provider membership enabling other Link members to assign service requests to your organization. Increase your company profitability and gain access to additional services work. Monthly fee.
Preferred MembershipProvides unique opportunities for service providers to market themselves toother partners as well as support defined SOWs. Showcase yourself as a vendor expert with targeted offerings to support specific opportunities. Monthly fee.
Ingram Micro Link
Link Membership
Digital Playbooks
Our digital playbooks help build awareness amongst other partners as well as positions your business as experts in a given area. Unique flipbook capabilities allow link-backs to PDFs, landing pages, videos and more.
Link Preferred Members can participate in several ways: • Article Contributor• Banner Ads• Advertorials• Success Stories
Availability: Produced semi-annually. Participation is complimentary for Link Preferred members and Select members can participate for a fee. Custom designed options also available. Contact the Professional Services Marketing Department for rates and details.
View our Playbooks
Many reseller partners have had some amazing successes leveraging the expertise of their Linkmembership while others continue to ask how they can drive additional business their way. To answer these questions, this Link Membership Playbook was designed to assist your business in developing strategic relationships with other Link members to drive long-term growth and profitability for your company.
The objective of this playbook is to help your organization:
• Build high-value connections with other Link members. • Increase the velocity and volume of business. • Create new sales opportunities. • Implement creative marketing programs.
Successful partners seek points of leverage, build thought leadership through strategic use of Ingram Micro resources and expand their networks of relationships. Our goal is to provide you with opportunities to showcase yourexpertise on various technology solutions so that you develop these strategic partnerships with other Link members.
Collaborate to Add Value and Become a Better Business Resource
Online Marketing
Give potential new clients exposure to your service offerings on the Ingram Micro Link online service portal with these unique offerings. www.ingrammicrolink.com
u Featured Solutions Partners Link members want to work with strategic, trusted advisors that offer solutions to meet the most challenging needs of their clients. Our new Solutions pages on the Link website will feature the expertise of Link Preferred members offering solutions for security, mobility, collaboration, cloud, big data, app dev and more.
Availability: Complimentary to Link Preferred Members.
SUBMIT PROFILE
u Blog Contributor Help build your reputation as an expert on a certain technology niche. Share your expertise with other Link members.
Availability: Complimentary to Link Select and Preferred members.
SUBMIT BLOG POST
u Link Banner Ads252x150 banner ad will appear on Home, Member Benefits, Solutions Portfolio & more on www.ingrammicrolink.com website.
Options:• Banner ad with link to PDF• Banner ad with link to custom landing page with company logo
and description, specialties and certifications information.
Availability: Open to Select and Preferred members. Contact the Professional Services Marketing Department for rates and availability.
Email / Newsletters
Print Marketing & Direct Mail
u Monthly Link Newsletter Stay in touch with other Link members through article contributions, member spotlights and banner ads in the Link newsletter sent each month. Build awareness for your service offerings and thought leadership on technology “hot topics”.
Availability: Link newsletter is published monthly. Complimentary for Preferred members. Contact the Professional Services Marketing Department for availability.
SUBMIT CONTENTS FOR NEWSLETTER
u Custom EmailsCreate a custom email campaign to deliver your message to a targeted database of Ingram Micro Link partners.
Availability: Open to Select and Preferred members. Contact the Professional Services Marketing Department for availability for rates and avail-ability.
u Print MarketingShowcase your expertise on a given topic while promoting your service capabilities. Great leave-behinds for your clients. Contact Agency Ingram Micro for rates and availability.
• Line Cards• Datasheets• Brochures
u Direct MailCommunicate pricing promotions, service awareness and expertise on “hot topics” when searching for new customers. Custom de-signed postcards can be mailed to a targeted list of Ingram Micro partners. Contact Agency Ingram Micro for rates and availability.
Sales Enablement
Webinar Events
u Preferred Provider Line CardThis compact list of all our Preferred Providers and their service capabilities helps Ingram Micro Associates identify and promote your service offerings when discussing solutions with other Ingram Micro resellers.
Availability: Complimentary listing for Link Preferred members.
u White Label Data SheetsA variety of white label collateral is available to get a head-start in your marketing efforts. Link members get access to customizable sell sheets that have all promotional references, logos and product references removed.
Availability: At this time, Expert Services documents available to all Link members. Additional materials from Link Preferred Members will be added as they become available. Documents provided are Adobe InDesign files and editable PDF files only. If you require design assistance, contact Agency Ingram Micro for rates and availability.
REQUEST WHITE LABEL DATA SHEETS
Recruit targeted Professional Services partners to an Ingram Micro hosted event. Ingram Micro Professional Services Marketing will work with you to develop messaging, recruitment and post-webinar follow-up emails.
Availability: Open to Select and Preferred members. Contact the Professional Services Marketing Department for rates and availability.
Ingram Micro has already created many resources and programs to help you develop strategic partnerships with other Link members. These offerings can lower your cost of entry and increase your success rate. As a bonus, many of these programs are complimentary based on your Link membership level.
Using a targeted action plan will help you generate more business opportunities where you can leverage your expertise and drive more sales.
It is important to understand that these marketing opportunities are not a one-time event. Your long-term commitment is critical. Successful Link members actively participate in several ways and see the rewards of their marketing and branding efforts with collaborative and successful Link engagements and partnerships spanning many years.
As you build your plan, you’ll want to consider these points:
1. Complete/update your Ingram Micro Link profile.Which products and services are you an expert? What are the benefits you can bring to the Link community members? Your Link profile is how other members identify your business’ skill set and determine how you can help them meet their professional services needs. Be sure your profile is up-to-date with the latest information and your point of contact is current.
2. Create your action plan. Develop a plan to help your business meet its objectives. Review the marketing opportunities that are available to you and work out the details of how you will partic-ipate throughout the year. It is important that you approach your plan keeping in mind how you can “add value” and “collaborate with other members.
r Consider how your services can benefit other Link members and define how you can help them build their business. r Write a regular technology article for a playbook, newsletter or blog post to build thought leadership as experts in that area. r Have a conversation with Professional Services Marketing about what activities have worked for other members. Propose and discuss new ideas that you feel would be a benefit to other members.
Becoming a strategic technology partner is one of your primary objectives as a member of the Link community. You’ll earn that distinction based on the quality of your interactions with other members and the value that members receive from your efforts. Providing professional services to Link members will be the result of your efforts.
Create Your Action Plan
Contacts
Link Operations
John Redman - Sr Mgr, Sales [email protected] • 800-456-8000 Ext 67014
Keith Krohn - IM Link [email protected], • 800-456-8000 Ext. 67044
James Genco - IM Link [email protected] • 800-456-8000 Ext. 67050
Professional & Training Service Sales
[email protected] • [email protected] Ext. 76094
Professional & Training Services Marketing
Teresa Brunner - Marketing Manager - Professional [email protected] • 714-382-2429
Shirley Arteaga - Marketing Manager - [email protected] • 714-382-1027
Professional & Training Services Sales & Support Assistance
800-456-8000 ext. 76094 • [email protected] • [email protected]
Ingram Micro Link Dispatch800-235-4128 • [email protected]
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