Linked-In 101Finding your way into the right connection.

What is LinkedIn?A network for professional contactsA Facebook for workUsed by individuals and groups/organizationsAll Fortune 500 companies are registered85 of Fortune 100 companies use LinkedIn recruiting toolConnect with others in your career fieldContact InformationOver 187 million members; 87 million joined in 2012! 2 members join each secondTurn connections into contacts; turn contacts into

relationships

Getting StartedSetting up your profileGetting ConnectionsGroupsRecommendationsContact Information

Setting Up Your ProfileBasic Information

Name & PhotoYour Title, how you describe your positionSummary, a brief description about what you

have done and want to doSpecialties, keywords that describe what you

do, i.e.. Project Manger, Oracle, College Student etc.

Work History, where you worked and for how long (Length is not limited like on a resume!)

Set your profile preferences to determine how much non-contacts see

Getting ConnectionsYour co-workers and former co-workersCurrent & former vendors & suppliersCurrent and former customersFormer classmates and professorsPeople you know in target companiesPeople in your industryPeople in your Linked-In groupsFriends & FamilyYour connections + 2 degrees + 3 degrees

GroupsJoin groups to get connections and keep

current with information on in your industrySearch groups by industry (Banking)Search groups by specialty (Finance)Search groups by schoolSearch groups by company nameSearch groups by associations (CPA, ASPCA)Search groups by hobbies

Once you join a group you can access member profiles

Contact InformationPhoneAddress (caution)IMWebsiteTwitterE-mail A recruiter will need to contact you but

remember, it is public information.

Using Linked-In for NetworkingFinding the right connectionAsking for IntroductionsLooking for JobsTips for getting to the hiring manager

Looking for JobsClick on the “Jobs” tab at the top of the

screen and search as you would any job board.

Check your groups, some have job boards with listings for jobs posted from the group.

Check the Companies job tab.

How Recruiters Use Linked-InSome recruiters use the Job Board to post

jobs.Some recruiters use the Groups

memberships to find applicantsMost recruiters search profiles of potential

applicantsAlmost all recruiters will view YOUR Profile

if you are to be interviewed50% of LinkedIn revenue is from job search

and hiring services

What Recruiters Look for in YOUR ProfileCompletion percent of ProfileNumber of ConnectionsRecommendationsOther information that may not be on your

resume or application

RecommendationsComplete your profile with a strong

Summary Statement and Keywords in the Specialty sections.

Be active in the discussions in your groups.

Change something in your profile frequently.

Connect with as many people as possible.Follow companies that interest you.After you connect on Linked-In set up a

face to face networking meeting with your new contact.

TipsSee how often your profile is being looked atSee who is looking at your profileSave a contact into your outlook contact fileCustomize your profile nameBuild your brand with skills and key wordsLinkedIn is most likely the first hit when you google

your nameInvitations – 3,000 freeLinkIn with a business contact within 24 hoursIn-mails limited to 5 freeTrouble with 5 “I don’t know you”New: Endorsements

New and emerging featuresProfile re-design http://www.linkedin.com/profile/sampleFollow thought leadersTalent Pipeline: Tool for recruiters to target

specific talentNews updates – LinkedIn TodaySignal: Quick activity update on your groups

and connectionsPolls

ConclusionNetwork, Network, Network!!!Connections are the key to finding your next

job.Stay active and connected after you land, you

may need your connections again.Pay it forward. Remember those who helped

get you where you are today.