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ANTHONY JULIANO
CANCER SERVICES OF
NORTHEAST INDIANA
JUNE 14, 2011
IN DEPTH
WHY
?
MEMBERS (IN MILLIONS)
0
100
200
300
400
500
600
Facebook LinkedIn
Members
“PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.”
- DIPCHAND
“DEEP” NISHAR,
MEMBERS EARNING > $100K
0%
5%
10%
15%
20%
25%
30%
35%
40%
Facebook LinkedIn
Series 1
SOURCE: NIELSEN CLARITAS STUDY AS REPORTED BY CNN, OCT. 2009
BUT ISN’T A
PROFILE JUST
A GLORIFIED
RESUME?
YOUR PROFILE
IS ONLY
THE BEGINNING
FIVE WAYS TO GET
MORE OUT OF
1. GET CONNECTED
SEND PERSONALIZED
CONNECTION REQUESTS!
IT’S ABOUT
CONNECTING,
NOT COLLECTING
2. UPDATE YOUR
STATUS FREQUENTLY
WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE READ/RESOURCES
INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS
GOOD STATUS CONTENT: EXAMPLES
DON’T SELL
EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK
3. CLEAN UP YOUR
NEWS FEED
4. USE ADVANCED
SEARCH
Recommendations
5. REQUEST—
AND GIVE—
RECOMMENDATIONS
HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)
LINKEDIN FOR
PROFESSIONAL
DEVELOPMENT
JUNE 15, 1 - 4 PM
OR
JUNE 20, 6 - 9 PM
WHAT WE’LL COVER
• MORE DETAILS ON LINKEDIN’S FEATURES
• novations & cidentals
(ADVANCED TIPS AND TRICKS)
• GETTING STARTED ON LINKEDIN
• ONE-ON-ONE TRAINING
“STEPS TO FITTING
SOCIAL MEDIA INTO
THE MARKETING MIX”
KEVIN MULLETT, CIRRUS ABS
JULY 12, 11:30 AM - 1:00
"THE SOCIAL MEDIA SOUNDTRACK:
TEN GREAT SONGS THAT REMIND
US WHAT'S MOST IMPORTANT“
ME AGAIN
AUGUST 16, 11:30 AM - 1:00
YOUR ASSIGNMENT - TODAY
1. STATUS: UPDATE
2. ADVANCED SEARCH: CONDUCT ONE ON
YOUR PRIMARY PROSPECT
3. RECOMMENDATIONS: GIVE AND
REQUEST ONE
IF YOU HAVE PROBLEMS, CALL ME
5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
7. FLICKR/REID HOFFMAN/JOI ITO
11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP
15. FLICKR/REID HOFFMAN/JOI ITO
26. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
46. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY
47. BECKY JOHNS/BECKY-JOHNS.COM
