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LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships
Presented by:
Oliver Yarbrough, M.S., PMPSpeaker | Trainer | Coach
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Learning Objectives
Fundamentals of LinkedIn
Build Your LinkedIn Brand
Become a Center of Influence
LinkedIn Action Plan
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Fundamentals of LinkedIn
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Partners
I. Why Are You on LinkedIn?
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Why Am I Here?
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II. Define Your Why
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Why Am I On LinkedIn?
Increase Revenue
Increase Brand Recognition
Make Strategic Connections
Conduct Research
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III. LinkedIn is a Professional Business Ecosystem
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
ec·o·sys·tem
A system formed by the interaction of a community of organisms with their environment.
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Growth
Partners
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
LinkedIn is more than a numbers game
…it’s about QUALITY over quantity.
Build Your LinkedIn Brand
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Partners
I. Merge Your Offline and Online Interactions
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OFFLINE ONLINE
Dossier LinkedIn Profile
Seminars Webinars
Websites Company Pages
Meetup Groups
LinkedIn Groups
References Recommendations
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Partners
II. Be Sociable
Where Do I Engage?
Groups
Applications
Messaging
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III. Engage Your Network
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How Do I Engage?
Share Updates
Leave Comments Provide Recommendations
Give Endorsements
Become a Center of Influence
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Growth
Partners
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
LinkedIn is to sales…as a cocktail party is to networking.
~Focus on BUILDING RELATIONSHIPS 1st
rather than selling.
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I. Offer Valuable Content
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Engage your connections and followers with valuable content
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II. Join Targeted Groups
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Engage your connections and followers in targeted groups
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III. Add Relevant Skills
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Engage your connections and followers with relevant skills
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IV. Post Timely Updates
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Engage your connections and followers with timely updates
LinkedIn Action Plan
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Growth
Partners
I. LinkedIn Action Plan
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Unlock the Power of LinkedIn…
CONNECT Strategically ADD Descriptive
Keywords
POST Status Updates
LINK Blog Posts REQUEST Recommendations
JOIN Targeted Groups PERSONALIZE
Messages
ANSWER Questions CREATE Company Page
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Growth
Partners
II. LinkedIn Action Plan – cont.
www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
Get $TARTED Today!
3 Steps to Success
Step I – Define Your Why
Step II – Build Your Brand
Step III – Become a Center of
Influence
Connect with me on LinkedIn!
www.linkedin.com/in/oliveryarbrough
Need help? Call me ~ 404.300.9832
