Profile Optimization Checklist

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The 8-step profile optimization checklist that will put you on the fast-track to acquiring clients through LinkedIn.

“Your LinkedIn profile isn’t a resume… It’s a sales letter.”

The first thing you should understand is:

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Convert more visitors into leads and customers. This checklist will help you craft your profile into a very effective sales letter through expert positioning and basic sales techniques. Your LinkedIn profile is a means to communicating a very specific message to a very specific audience. Your number one goal is to get your viewers to take action. Every aspect of your profile can effect what your visitors do next…

WHAT WILL THIS CHECKLIST DO?

Use your banner to send a message and grab immediate attention. This is often overlooked and can be very effective.

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STEP 1

Change your banner image

If you expect business owners to give your large amounts of money every month you need to be professional. The first step is a high quality head shot with good lighting in business attire.

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STEP 2

Use a professional profile picture

Your name is the biggest, boldest text on the page so take advantage of that. Adding your expertise to your name field will immediately communicate what you do and what you are good at to your audience the second they first view your profile.

Also, this new addition to your name will now show up in all search results and snippets: making you really stand out on the page.

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STEP 3

Add your expertise to the name field

Ask a question in your headline section

This is your first call to action. Pull your audience in with a compelling question that goes right to the heart of their pain point and then tell them how you have a solution.

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STEP 4

People will place more trust in you if others are already connected to you and by extension have also placed their trust in you.

This is expert positioning and social proof rolled into one.

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STEP 5

Hit the 500+ connections mark

This is where you really make the big pitch. What is your value proposition and why should they do business with you?

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STEP 6

Write a sales letter in your summary section

The LinkedIn projects section lets you link directly to an outside url so its the perfect way to send them to a squeeze page of some sort to convert them into a lead.

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STEP 7

Create a call to action in the projects section

Future clients want to see your track record and that other people trust you. Getting past clients, coworkers, or friends to recommend you for relevant work will go a long way in beefing up your profile.

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STEP 8

Highlight past experience that matches your expertise

BONUS!

Get tons of new connections in 5 minutes or less.

Click this icon in the top right of your window

Choose your email provider and follow the steps to importing your email contacts to LinkedIn.

This will let you send individual connection requests to everyone in your address book. About 50% of them will accept within 24hrs. This can increase your connection count by hundreds within minutes of implementation.

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