LinkedIn: Marketing and Connecting for Utah Coaches

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Outcomes Networking is all Social Creating a Consistent Brand across all platforms

LinkedIn FaceBook Resume Bio

Key Elements of the profile Headline, Summary, Picture, Endorsements Recommendations, Publishing, Groups

Summary

Lane Change

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AssumptionsYou have a LinkedIn profileYou have basic understanding of how to use

the search functionsConnect with people telling people in a note

why you are interested in connectingHave an app on your smart phone so you can

send an invitation immediately to someone you meet

Introductions

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Expertise + Find-ability + StrategicAlliance = Pipeline of Clients

Expert or in the process of becoming one – takes 10 yrs to

become+

A viable structure of processes+

You can be found

Business Success

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NetworkingIt’s all Social

Your Network

What is it?

Why bother?

Who is in yours?

Strategy

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How do you network now?Affinity Groups

Neighborhood

School – Alumni AssociationU of Utah

Strategy

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Weak Ties + Strong TiesTotal Network

Weak Ties – provide access to information and resources beyond those available in first degree network

Strong Ties – Motivation to assist and more easily available

Source: Connected: The surprising power of our social network. Pg. 157

Strategy

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Be SeenIf you’re not there – get there

Utilize apps to add depth and breadth

Create an on-line presencesharing documents, blogs

Join Groups

Answer Questions

Strategy

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Be FoundUnderstanding Key Words in your Industry

Web Sites

SEO – Search engines

What do you do?

Strategy

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Optimize Your Online PresencePotential Clients must believe in your expertise.

Use the right language in LinkedIn and everywhere else you can be found online.

Personality counts – Authentic VoiceStand out in your industry as yourself.

Don’t be who “they” want you to be; be who you ARE.

Strategy

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The HeadlineAKA

Unique selling proposition

Personal branding statement

Elevator pitch

What is yours?Interviews and chance meetings

Online presentation

LinkedIn

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I AMDescriptor

Intention

Outcome

Career Strategies Coach

Assisting individuals in clarifying their purpose, skills, abilities

Creating Work that works.

LinkedIn-Profile

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LinkedIn Success Strategies: How Will You Get Found?

Your profile tagline or headline:The first thing seen

and the easiest to tweak

LinkedIn - Profile

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Search Engine OptimizationSEO – key words.

What would someone search on?

Explore other profiles with similar job titles, industry.

Experiment – search yourself – do you show up?

LinkedIn - Profile

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Authentic

Story-Telling

Describe your passion.

High-Performer

Background - SummaryLinkedIn - Profile

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Summary If you have changed your name or it's

commonly misspelled; list all your “aka”s in your summary

Be Personable – lay out your values and passions.

Repurpose content. Remember your brand – stay on message.

Drop the job tasks you no longer wish to do.

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Endorsements & Recommendations

Endorsements – New in 2012 – Lists your skills allowing others to easily

endorse you. Recommendations – Tied to a specific job

You can request them. Others can write them for you without a

request. You will approve them before they show

online. You can hide them. You can ask the author to edit these if you

want to polish them up.

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Complete ProfileWhere you worked, Education, Competencies.

Picture – Is it easier to connect with a name and face.

A network – Have at least 50 - 100 connections.

Details - Evidence of your high performance.

Status line – shows your passion and engagement.

Recommendations and Endorsements

LinkedIn - Profile

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Public ProfileCustomize what other’s see.

Do you have a personalized URL?

Add Link to your email signature, cards, web site, blog.

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Updates At least once a week refresh your profile.

Updates. Jobs. Posts – repurpose blogs.

Comment on a connections profile. Help someone in a group.

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How to Connect – w/out InMail A friend, done business together, or

shared group. InMails available if you upgrade your

account to premium. Do this on a monthly basis and remember to turn it off when you are done.

Accepting connection requests. It depends. If you want to be found - accept requests. How you show up in searches related to

1st, 2nd level connections.

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Keeping Track of Your Connections

LinkedIn is helpful. Suggestions, reminders

Show how to link with your email. Touch base with your network – 3 people

a week. Face-to-face. Phone. Email. LinkedIn.

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On-Line Networking Facebook. Twitter - http://twitter.com/

Twitter can be linked to your LinkedIn feed so your posts appear both places.

Instagram. Pinterest. Newsle - https://newsle.com/

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RememberTurn off your activity broadcasts - click on

privacy controls.

Search on Groups that will let you connect with people who are in your target audience.

Identify top five strengths and use them in your profile – repeatedly.

Describe top skill and passion in summary. and have multiple experience descriptions listed under job titles.

Linked-In Profile

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Has anyone used the connector?Invitations

Attract your perfect clientFind your Tribe!