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Linking Local Learners Assessment Workshop
March 22nd to 24th 2006.
Oasis Hotel, Morogoro, Tanzania Proceedings prepared by: Clive Lightfoot, Anne Dennig and Ueli Scheuermeier Internat ional Support Group (ISG) ht tp: / /www.isgl ink.org
with Agricultural Marketing Systems Development Programme. (AMSDP). Tanzania
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 1 of 60
The Assessment Workshop Objectives
The objectives of the workshop were to assess how Linking Local Learners face-to-face action learning and peer-to-peer internet exchanges implemented in the First Mile Project improved market linkages and access to market information. The assessment focussed on the extent to which LLL activities opened up new opportunities, reduced transaction costs in marketing; and increased use of modern ICT’s for business. The workshop also identified innovations, or best practices, in marketing generated action plans on how innovation in marketing services can be sustained. The Workshop Outputs
The outputs of the assessment workshop were as follows. 1) Assessment by each district on:
• The establishment of a network of peer exchange between learning groups • Increased production of commodities marketed by farmer groups • Higher incomes of farmer group members • Changes in smallholder farmer access to markets and develop market chains • Increased use and access to the internet
2) Identified and documented innovations in:
• How to open up new market opportunities and producer-to-consumer chains, • How to reduce transaction costs and exploitation of small producers, • How to increase producers access to market information
3) Action plans for ways forward on:
• Setting up commercially viable market brokering services • Sustaining and scaling up peer-to-peer learning and innovation
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 2 of 60
The Workshop Process First Day, Wednesday 22nd March. Morning: The process for the assessment workshop was explained as follows:
• Firstly, to look at what has been achieved by the district core groups; • Secondly to identify and document the innovations or best practices that are of interest; • Thirdly, to start working on what district core groups still need to learn to develop a successful rural business; and • Finally to develop action plans to make sure that core groups gain the capacities they need to operate as commercial businesses before 2009.
District groups prepared posters of their achievements since the beginning of the first mile project in June 2005 on: • the development of the district learning networks, • the development of market chains, • the changes in volume of commodities marketed and incomes of producer groups resulting from this, and • the changes in access to the internet.
Afternoon: The district group posters were displayed to enable exchange between groups in a ‘trade fair’ exchange session. Each district agreed to have one member man their stall while the others visited all the other stalls to gather information. After the ‘fair’ each district decided on the two topics they would like to learn about most from the district stalls they had visited. Their requests should indicate the topic and the district experienced in that area. Their two requests went into a ‘drop box’. Second Day, Thursday 23rd March. Morning: The ‘drop box’ contributions provided the focus for mixed discussion groups including those interested and those with experience to document best practices on the following topics:
1. How to form and strengthen core groups and networks from Babati (districts interested: Mbeya Ludewa) 2. How to Establish and Operate a Market Centres Network from Babati (districts interested: Mbozi, Songea, Mufindi) 3. How to organize or start warehouse receipt system and SACCOS from Mbarali and Hai (districts interested: Nkasi, Songea, Mufindi, Arumeru, Sumbawanga,
Mpinga, Monduli, Mbozi) 4. How to negotiate deals with big traders/processors from Muheza and Songea (districts interested: Mufindi, Nkasi, Hai, Muheza, Lushoto, Same, Hanang) 5. How to Operate a system with Mkulima Shushushu from Mufindi (districts interested: Babati, Mbarali) 6. How to start marketing new commodities from Arumeru and Hai (districts interested:Hanang, Rungwe, Lushoto, Mbarali, Ludewa)
Posters prepared by the mixed groups on each of these best practices were displayed for everyone to examine and discuss with each other.
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 3 of 60
The Workshop Process (continued) Second Day, Thursday 23rd March. Afternoon: The workshop participants returned to their district groups and discussed what they needed to learn to operate a commercial service in marketing in their district. The groups were reminded that they must learn by doing. Each district group wrote a list of what they needed to learn ready for sharing with the other districts. In plenary each district in turn read out their list of learning needs. Each need was recorded on flip charts developing a matrix of learning needs by districts. Third Day, Thursday 24th March. Morning: The matrix of learning needs by districts was used to structure the development of action plans. Each participant wrote their name on a slip of paper and fixed it to the relevant cell in the learning needs matrix following the district they worked in and their top priority learning need. Teams for the preparation of action plans on top priority learning needs were then formed using the names on the matrix. The mixed district groups then developed action plans to meet the learning need they had been assigned to. Action plans were prepared recognizing that others not in the group would also want to learn the same topic. Participants developed a ‘learning contract’ between themselves to ensure they shared their experiences through the internet. Afternoon: The last session of the assessment workshop led by the AMSDP staff reviewed what steps would be necessary to set up private commercial Rural Service Companies in the Districts. AMSDP made clear that there are a number of options on the type of company that could be set up. These options could include: Sole proprietor, Partnerships, Limited Company or commercial arm of an NGO. Some of the important steps that district core groups would have to go through were identified as follows:
1. Explore options for structure of the RSC with AMSDP and District Trade/Commercial officers 2. Seek technical assistance on preparation of business enterprise 3. Seek legal advice on registration process requirements (like office location, etc). 4. Promote and raise awareness of your business idea.
The workshop closed with speeches from the observers from Uganda, Peru and IFAD.
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 4 of 60
The Assessment Workshop Outputs
Outputs of the group work undertaken during the assessment workshop are presented as follows: • Development of core groups and networks in each district. • Current access and ideas to improve access to the internet in each district. • Development of market chains in each district. • Impact on marketed production and producer group incomes in each district. • Best practices developed by experienced districts.
How to negotiate deals with big traders or processors by Muheza and Songea districts How to form and strengthen core groups and networks by Babati district How to organize or start a warehouse receipt system and SACCOS by Mbarali and Hai districts How to establish and operate a market centres network by Babati district How to start marketing new commodities by Arumeru and Hai districts How to operate a system with mkulima shushushu by Mufindi district
• Learning needs identified by members of each district team. • Action plans developed by the cross district teams for meeting their learning needs
How to prepare market information, documenting and sharing using mobile phones and internet How to prepare a business plan for a rural services company and key players in the chain How to get loans from microfinance institutions for developing market chains How to organise and run effective warehouse receipt systems and SACCOS How to set up business platform to sustain and grow chains How to extend the network in the district How to organise and run a rural service company
• Next steps to follow up on the action plans for learning developed by the cross district teams. • Closing speeches from workshop observers. • Participants’ evaluation of the workshop.
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 5 of 60
Arumeru Core Group DFP, PA, Market Monitor, TCCIA
Representative of: traders, producers, processors.
Maize Producers
Cabbage Producers
Uwam
SACCOS Uwam Aranga
Eng’arunoto
Milk Processors & Traders Uwam Idafaso
Baby Corn Producers Uwano
Eng’arunoto Uvinko
Kimnyaki Ovegro
KEY 1 = Meetings, Notes, Runners, Buses 2 = Mobiles
1 2
1 2
1 21 2
Artimisa Producers Endavukai Kiwandolu
Processor and Trader
Kenmillers
1 2
1 2
1 2
Pamama Huduma Rha Leo Amka Masakwa Muwakakale
District Network Development Arumeru District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 6 of 60
Hai Core Group DFP, PA, Market Monitor
TCCIA, Producer
Maize/Bean Producers all 40 groups
Tomato Producers Kiwanyani Kahawa Maziwa Biashara
Sunflower Producers Mungushi
Longoi Ngusero Kawaya
Flower Seed Producers Tupendana Jembenimali Nguuukazi Shiri women group
SACCOS Jikwamue
Umoja
KEY 1 = Meetings and notes 2 = Mobiles
1 2
1 2
1 2
Mushroom Growers Muungano
Upendo Uwazi
Mkombozi Jikomboe
Shiriwomen group Wandri group
Warehouse
1 2 1 2
1 2
1 2
Safflower Producers Upendo Uwazi
Illaramak Muungano
Kawaya Longoi
Ngosero
1 2
District Network Development Hai District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 7 of 60
Mbarali Core Group DFP, PA,
Market Monitor Crops and Livestock
Bean Producer Groups
SACCOS /Warehouse
Group
Rice Producer Groups
Groundnut Producer Groups
Nuru group Kapunga s/holders
Isitu group Igumbilo group
Lyambogo group
Itamboleo Umoja Tuinuane Muwale
Ubaruku AMCOS Nuru group Chimala
Umoja ni Nguvu Kapunga Small Holders Gwiri Ruiwa Muungono
KEY 1 = Mobiles and Regular meetings 2 = Notes or letters 3 = Internet
1
3
2 3
Mkombozi Mengele Maramba group
Mahango
Livestock Groups
Imalilo Songwe
Matebete
1
11
1
District Network Development Mbarali District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 8 of 60
Mbinga Core Group DFP, PA, Market monitor Representative of: trader,
processor
Sunflower Producer groups
Wheat Producer Groups
Jaribio-Mahilo Wawata- Litembu Pangrasi- Myau
Kingerimaki-Lithuru
KEY 1 = meetings / workshops 2 = mobiles 3 = notes/ buses/ runners
1 2 3
1 3 2
1 3
1 3
Paddy/Rice Producer Group
Fishing Groups
Mimbua Farmer Field School CAG- Chimate
ATF- Mbinga mjini
Vijan a Koyogo group- Ngindo Mdhikamano water users – Lundo
Jumaini womens group- Mkali Upendo- Kwambe
MIFA - Chiulu Friends of Fisheries- Chimate
Mungi Fishing Group Umoja Group
District Network Development Mbinga District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 9 of 60
Babati Core Group DFP, PA, Market Monitor
TCCIA, Representatives of: traders, processors, producers 2,
Magugu Market Center
Babati Market Center
Dareda Market Center
Gallapo Market Center
Mshikamano SACCOS
/Warehouse Group for Rice
Meqibam SACCOS
/Warehouse Group for Maize
Sunflower Producers
Group
Mawematu Mshikamano
Kigima Kifumangashi
Mapea
Manyara Mamire
Mapambano Upendo
Meqibam Mapambano
Majengo
KEY 1 = Mobiles and Visits 2 = Meetings and Notes
11
11
2
2
2
District Network Development Babati District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 10 of 60
Nkasi Core Group DFP, PA, DTO
Representative of transporter trader, processor
Sardines and Fish
Maize 11 groups
KEY 1 = Meetings and bus notes 2 = Mobiles
1
1
1
1 2
Paddy Rice
8 groups
Sunflower 4 groups
Dagaa wa Kigoma
NA Rukwa
District Network Development Nkasi District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 11 of 60
Songea Core Group DFP, PA, PLO, CDO, TCCIA, Representative of processor
Simsim Producers Matumaini Farmers group Limag- Muh.Lilahi Maungana Farmers group
Nakahuga Irrigation Scheme
Sweet Potato Producers Jiendeleze Farmers group Likara Ngiro
Traders Uwanmaviru- Songea Nalipa-Namtummmbo
Rice Producers
Processors Peramiho B Proc Upenda-lishe Proc-Matimira
Warehouse Receipt System Jiterigro NFA – Namatuhi Litapwasi farmer group Mpitimbi farmer group Lyangweni farmer group
Nakahuga Irr Scheme Namecha Farmers group Namatuhi Farmers Assoc Jiterigro- Mpitimbi Mwangaza Farmers group NAFA- Naikesi KIFA-Kitanda Jinau Farmers Assoc Kiulu-Muungana Farmers group Utwango Farmers group Mkombamia Farmers group Nakatuta Farmers Group
KEY 1 = Meetings and Notes 2 = Mobiles 3 = Internet
Maize Producers
Soyabean Producers Amka Farmers group Lida- Liula Mpandangindo Farmers group
Litapwasi FG –Litapwasi Twemde Pamoja FG Lipaya Utusango FG- Utwango Mgazini F Ass –Mgazini Shule Yatanga FG Tanga Kiwama FG Madaba Njamidea- Njalamatata Mkongo- Nakawale FG NFA Namatuh Tuimtike- Mlete FG Lidea- Limamu
Irish Potato Producers Nguvuuazi Farmers group Mkulo Farmers group
Rice Millers Nakahuga Irr Scheme Moyo Millers Zimanimoto Millers
Pigeon Peas
Producers
Sunflower Factory AMSDP groups
1
1
1
1 2
1 2
1 2
1 2
1
1
3 1 2
1 2
1 2
District Network Development Songea District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 12 of 60
Ludewa Core Group DFP, PA, Market Info Broker
Sunflower Processors
Potato Producer Groups
Maize Producer Groups
Artimesia Producer Groups
KEY 1 = Meetings and Mobiles
1
1
1
Sunflower Producer Groups
Paprika Producer Groups
1
1
1
District Network Development Ludewa District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 13 of 60
Mbeya Core Group DFP, PA, Market Monitor
Market Info Broker Representative of: traders,
processors, producers
SACCOS Warehouse
Coffee Processors
Coffee Producers Group Idugumbi group
Maize Produce Group Iwindi Group
Garlic Producer Groups Ilembo Usafwa Upendo
KEY 1 = Meetings and Billboard Notes 2 = Mobiles
1 2
1 2
2
Traders Mbonzo AMCOS
Potato Producers Umoja ni nguvu Ngoha group
2 2
2
1 2
District Network Development Mbeya District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 14 of 60
Mbozi Core Group DFP, PA, Market Info Broker Representative of: traders,
producers
Bean Producers
Group
Coffee Processors
SimSim Producers
Group
Paprika Producer Groups Upendo
Coffee Produce Groups
Rice Millers Rice Warehouse
Rice Producer Groups
Hiari ya Moyo Tumaini
Vwawa fine coffee Tusungane
Upendo Harazya
Omekika Katukani Kiwamki
KEY 1 = Meetings and Notes 2 = Mobiles
1 2
1
1 2
12
SACCOS
Milk Producers Uwahasa
1
1
2
1 2
District Network Development Mbozi District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 15 of 60
Muheza Core Group DFP, PA, Trader Officer
TCCIA, Representatives of: traders, processors, producers
Blackpepper Producers Nkumba
Pineapple Producer Group Jikwamue Jere
Orange Traders Ngei
Musimbe
Juice Processors Muwamu Marafopa
SACCOS Milk Producers
Groups
Maize Producers
Group
BOFACOS Kwabada
Amani tea growers Nkumba
Potwe Ndondondo Lugongo Women Group
Kitisa Women Group Kwabada Coop Society
Madafco Wwamli
Uwawakadu Chawamu
KEY 1 = Meetings and Notes 2 = Mobiles
1 2
1
1
12
New SACCOS
Muwamu Lugongo
Jikwamue Jere
Orange Producer groups
BOFACOS MOFACOS
1 2
1 2
1 2
1 2
District Network Development Muheza District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 16 of 60
Rungwe Core Group DFP, PA, Information broker
Representative of traders and producers
Beans Producer Groups
Chicken Group Hiari S.
Processor/Trader Group Agape
SACCOS Kiwira
Kandete
Banana Producer Groups
Milk Processing Group
Umoja Wafugaji
Juhudi Wema Ufuraji
Upendo
KEY 1 = Mobiles 2 = Meetings 3 = Notes, Runners, Buses
11
31
3
2
2
Pineapple Producer Groups
Nufaika Mkombozi
Visana nsitu Kandolwa Hamasa
Banana Processor Msigwan Investment
Peas Producer Group Wamn
Potato Producer Groups
Nkalisi Samuki Jipeni Moyo
Neema Jitihada Mianzi
2
3
23
2
11
1
1
1
31
District Network Development Rungwe District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 17 of 60
Sumbawanga Core Group DFP, PA, Market Monitor DTO, Representatives of
producers 2,
Sunflower Producer Groups
Soyabean Producer Groups
Warehouse Group
Paddy Rice Producer Groups
SACCOS
SimSim Producer Groups
Sunflower Producers
Group
KEY 1 = Mobiles and Visits 2 = Meetings and Notes
12
1
2
22
2
Maize Producer Groups
2
District Network Development Sumbawanga District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 18 of 60
Mufindi Core Group DFP, PA –Broker, Trader, Producer, Market Monitor
producers 2,
Paprika 1 Mwawama 2 Kwaheri Umaskini 3 Ushirika Na Masko 4 Kimaki
Beans 1Mwawama 2 Tegemeo
Milk Processing (Curd milk and Cheese)
1 Uwama 3Kiwakisa
SACCOS Mwawama
Fruit Processing (Banana wine, Jam Mango Pickle) 1 Muungano Sawala 2 Tegemeo 3 Kwaheri Umaskini 4 Ushirika Na Masoko 5 Juhudi
Potatoes 1 Mwawama 2 Kiwazima 3 Muungano Sawala 4 Pambazulko
Information boards
Mtambula Uyeza
Kitelewasi
KEY 1 = Mobiles 2 = Meetings and Notes 3= Visits
2&31 2 & 3
2 &3
3
1
2 &3
Honey Processing 1 Tusogwe 2 Juhudi 3. Tegemeo
3
Sunflower 1 Green Shop 2 Pambazuko 3 Tusogwe 4 Tegemeo 5 Kwaneri Umaskini 6 Ushirika Na Masoko
1&3
Warehouse Pambazuko
Green Peas Ikimu
2 & 3
District Network Development Mufindi District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 19 of 60
Current Access and Ideas to Improve Access to the Internet
District Current Access Ideas for Improving Access Babati District council internet access only works during the week, it is busy and often fails, PA
internet access is too busy, Internet cafés are expensive 2000/= per hour, Operator has time constraints, Very few can manage to operate computers and internet,
Establish a community information center, Support establishment of more private internet services, Training on operating computers and internet
Sumbawanga Internet access for district team works but not for villages. Villages lack power, trained personnel and computers. Village is long distance to district center.
Use of solar power in villages, Training on internet and computers for group members, Procurement of computers for producer groups
Mbarali Farmers are accessible to email or internet through traveling from their respective villages to Mbeya town or to Rujewa town. 185 farmers have access to email and internet through groups. They have set the plan to attend internet café twice per month although they are at the beginning stage.
PA and District will make share internet service to be obtained within Mbarali District
Mufindi We have two private internet cafes in nearby Mafinga town. Using internet café is costly at 1000/= per hour. Café operators have low skills and there are many power stopages. Members of the producer groups have low knowledge of computers and internet,
Training of producer group members and core group on internet use.
Mbozi Internet is installed in the District Executive Directors office and difficult to access. Private café in town is costly at 2000/= per hour
Connect LAN cable between DED office and PA’s computer about 200metres away
Muheza Internet connected computers in the district office are difficult to access because they are used for secretarial services. The nearest internet café is 30 minutes in nearby Tanga.
Negotiate better access to District office, Encourage establishment of private internet café in Muheza
Mbeya Producer started the access to market through e-mail traveling about 16 – 45 km from respected village to Mbeya City where internet service is available.
Mbeya District Council will be communicating through internet service
Ludewa No internet facilities in the district nearest internet café is in Njombe 165 kms away. No electric power in the district and low level of skills to use internet.
Install internet service in the district
Songea Internet is available and accessible to core team. There are two internet cafes in Songea and one in Namtumbo but producer groups are scattered in large distances (up to 190kms) from them.
Training of District Council members in internet and using LLLservice.
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 20 of 60
Current Situation and Ideas to Improve Access to Internet (continued)
District Current Situation Ideas for Improving Access Nkasi No mobile phone coverage and no internet in district so access involves travelling to
Sumbawanga 100miles away. As there is only one bus per day involves overnight stay cost of 6000/= travel and 20,000/= lodging. Internet access cost of 1500/= to get emails only.
Requested DED to install internet café in district. Celtel has started building tower in Namangere town. Twenty nine groups collecting funds to get mobile phones.
Arumeru Access to internet possible for most district core group. No internet connection in office so use private internet café. Connections are slow and electricity is rationed. Producers and traders have low knowledge of computers and internet
Training of producers and traders in computer and internet use.
Mbinga Access through internet café that has slow dialup connection and no power during working hours so using generators.
Lottikaa internet café as information broker will assist farmers access emails and internet.
Hai No internet service in the district and there is power rationing. Computer and internet knowledge in farmers and facilitators is low
Establish internet service in the district
Rungwe Farmers travel from their respective sub location i.e Nkalisi village in Isange sub location to Tukuyu town about 30 km, where they find an internet cafe. There are three more groups which have already opened yahoo email accounts for internet communications.
Groups intend to sustain their access to email and internet by every member contributing some cash to cover the internet café costs.
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 21 of 60
Maize Producer Groups Panama Huduma
Raha Leo Amka
Muwakakale Maasakwa
Processor Kenmillers
Traders Kikatiti Tengaru Kenmillers
Baby Corn Producers Uwana
Eng’arunoto Uvinko
Kimnyaki Ovegro
Traders Gomba Estate Ltd
Artimesia Producers Endavukai Kiwnyyaki
Traders Technoserv
Milk and Milk Products Groups Uwam Idafaso
Consumers Masobe supermarkets
Patrick snacks Ikhwan
Rice Producers Uwamale
Traders Tengeri
Usa River
Coffee Producers Aranga
Traders Rafiki Company
Market Chain Development Arumeru District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 22 of 60
Mushroom Producers Magadini 4 groups Mungushi 5 groups
Shirimimgungani 1 group Shirinjoro 1 group
Retailer Shoprite Arusha
Consumers in Arusha consumers
Hotels in Hai
Tomato Producers Kiwanyamo
Kahawa Maziwa
Uzalishaji, Biashara
Retailers in Moshi DSM Mombasa
Processors DASH Industries
Kwa Sadala
Flower Seeds Producers Shirimgangani 4 groups
Exporter Maua Arusha
Consumers in Europe
Sunflower Producers Mumgushi 5 groups Kawaya 4 groups Longoi 2 groups
Processors Kwa Nkya
Kiboroloni Millers
Consumers in Boma Moshi Himo
Trader Export to Comoro
Market Chain Development Hai District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 23 of 60
Maize Producers Mkombozi Jikomboe Amkeni
Kwa Nkya Jiendeleze
Wholesalers Market Centres
Processors Lyimo
Nyila Millers KWA and
Sadala stores Boma stores
Retail Shops
Consumers in Hai
Moshi Himo
Safflower Producers Upendo
Muungano Uwazi
Larmataki
Market Chain Development Hai District (continued)
Warehouse Receipt system
Kawaya 4 groups Nsusero 5 groups Lonsoi 2 groups
Processor/Exporter Quality Food Products LTD
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 24 of 60
Rice Producer Groups Ubaruku AMCOS
Nuru Group Umoja na Nguvu
Small holder Kapunga Gwiry Muungano
ProcessorStore, Warehouse
Trader Paddy
Rice Trader
Beans Producer Groups Mkombuzi Mengele
Maramba group Mahango
Wholesale Trader Kariakoo market Tandale market
NK market Store
Warehouse
Groundnut Producer Groups Itamboleo group Tuinuane group
Wholesale Traders Pugu Livestock Market
Butchers
Consumer
Wholesale Trader Kariakoo market Tandale market
NK market Store
Warehouse
Livestock Producer Groups Imalibo Songwe
Matebete
Market Chain Development Mbarali District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 25 of 60
Wheat Producers Jaribio
Wawata-Litembo Pangrasi-Myso
Kingerimaki-Lituro
Processor Mbinga Diocese Wheat Millers
Trader Green House Investments
Retailer Said B Sanga Shop Smidon Shop
Store/Warehouse Green House Inv
Consumer Mbinga diocese bakery
Mpemba Bakery Kusile
restaurant
Paddy Rice Producers Mshikaman water users
Vitana Koyogo group Tumaini Womens Group
Upendo Group
Processor ISSA Shaban Rice
Millers Trader
Tumaini Rice Traders Group
Warehouse Tumaini Rice
Traders Consumer Mbinga community
Kusile Rest Stand Hotel
Sunflower Producers
Mimbua CAG Chimate ATF Mbinga
Processor Mbinga Diocese Sunflower oil
processors
Retailer Wawata Htembo
Mbinga Diocese s’oil processors
Andoya Traders
Consumer Mbinga community
Restaurants Bakeries in -Mpenba -Diocese
Fish MIFA Chiulu Friends of fisheries, Chimate Mungi Fishing Group Umoja Fisheries
Traders Mbambabay women Dev Group Samaki Group Faraja Fish Traders Chipukizi Trust
Consumers Mbinga community Songea community
Market Chain Development Mbinga District
PROCEEDINGS: LLL Assessment Workshop
AMSDP Key Players Assessment Workshop, 22-24 March 2006 ht tp: / /www.l inkinglearners.net Page 26 of 60
Bean Producer Groups Mwawama Tegemeo
Wholesale Retailer Tandale DSM
Markets Mabibo DSM
Sunflower Producer Groups Green shop Pambazuko Tegemeo
Processor Mapanda Mill
Consumers In village
Greenpeas Producer Groups Ikimu
Retailers Mabibo Market
Wholesale Retailer Kariako Market DSM
Export
Paprika Producer Groups Mwawama
Kumaskini na Masoko Kimaki
Processor Tanzania Spices Iringa
Tusogwe Kumaskini na Masoko
Potato Producer Groups M Sawala
Pambazuko
Whole sale Retailer Kariakoo Market Mafinga Market
Consumers In village
Mwawama Kiwavima
Market Chain Development Mufindi District
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Maize Producer Upendo
Muungano Azimio
Processors Mipata
Mvimwa Mutani Traders
Beatus BIG
Mipata
Retailers Mama Frank Mama Mase Jeny Chazye
Store/Warehouse Beatus village
Godowns Ally Keisy
Consumers Nursing College
Secondary school
Hospital and health centres
Community
Paddy Rice Producers
Mkapa Mwongozo Nguvukazi
Processors LAU
Richard Mohammed Traders
Al Jabri LAU
Warehouse Shibibi Al Jabli
Retailers Richard
Lau
Consumers Nursing College
Secondary school
Hospital and health centres
Community
Market Chain Development Nkasi District
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Rice Producer Groups Nakahuga Irr Scheme
Namecha Namatuhi Jiterigro
Mwangaza Naga Kifa
Jinay Kiulu
Utwango
Processor Moyo Millers
Zimanimoto Miller Retailers Uwamaviru Peramihu mission Nalipa
Store/Warehouse Mpitmbi A w/house
Maize Producers
Tuimairiue Mlete Shule Ya Tanga
Traders Mohammed Enterprises
Export trade
Pigeon Peas Producers 37 AMSDP groups
Traders Dodoma Transport Agency
Market Chain Development Songea District
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Rice Producer Groups
Mshikamano Mawematu
Kigima
Processor
Magugu Group
Store, Warehouse
Mskikamano
SACCOS
Market retailer
Mwkahande Rahisi Shop
J.J. Enterprises
Trader
Mohamed Enterprises
Dodoma Transport
TPDF
Consumer
Sunflower Producer Groups
Mamire
Manyara Mapambano
Trader/ Processor
Kiboroloni oil seed
Hai oil seed Mt Meru oil mill
Individual Store
Retailer
Manza Urassa
Consumer
Maize Producer Groups
Meqabim
Mapambano Majengo
Store, Warehouse
Babati
Warehouse Receipt System
Market retailer Traders
Dodoma Transport
Consumer
Market Chain Development Babati District
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Maize Producer Groups Itundu
Ligumbiro Milo
Mavala Mapogoro
Traders from Makambako
Sunflower Producer Groups Lusala
Masimbwe Processors
Lusala Ludewa Mlangali
Potato Producer Groups Luvuyo group Upendo group
Traders from DSM markets
Paprika Producer Groups Itundu
Masimbwe Mapogoro
Mavala Luvvyo
Traders from Iringa
Artimesa Producer Groups Itundu
Masimbwe Lupanga Lusala Luvvyo
Traders from Arusha
Market Chain Development Ludewa District
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Maize Producer Groups Iwindi Ward
Warehouse Iwindi
warehouse
Trader
Potato Producer Groups Umoja ni nguvu Ngoha
Traders from Kariakoo market DSM
Tunduma
Coffee Producer Groups Idugumbi AMCOS
Buyers Uyole DSM
Wholesalers from Tunduma boarder Kasumulu boarder
DSM
Processor City Coffee Curing Co.
Trader TCB Moshi
Garlic Producer Groups Upendo
Maize/Beans Producer Groups Warehouse
Combine Store Trader
Idugumbi AMCOS
Market Chain Development Mbeya District
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Coffee Producer Groups Hiariya Moyo
Tumaini Vwawa
Tusungane Upendo Harazya
Trader
Processors
Rice Producer Groups Omekika Katukani Kiwamki
Traders
Paprika Producer Groups Upendo
Traders
Milk Producer Groups Uhahasa
Retail / Consumers
Store Warehouse
Market Chain Development Mbozi District
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Milk Producer Groups Chawamu Madafco Uwamil
Uwawakadu
Traders TDCU IFPL
Mberesero
Processors Tanga Fresh
IFPL Royal Dairy
Pineapple Producer Groups Jikwamue Jere
Traders Ngei
Musimbe
Traders Darsh Inter
Tanga, Moshi, Arusha
Black Pepper Producer Groups Nkumba Coop Society
Traders Tanzop Zanjem
Darsh Inter Mohamed Enterprise
Orange Producer Groups BOFACOS MOFACOS
Processors Muwamu
Processors Maratopa
Retailer Muheza traders
Maize Producer Groups Potwe Ndondondo
Kitisa Womens Group Lugongo Womens Group Kwabada Maiize Groups
Traders Mayaudi & Boti Entp.
Processors Pemba Flour Tanga Muheza Maise Miller
Retailer Muheza Maize Miller
Market Retailers DSM
Mbeya Arusha
Market Retailers DSM
Tanga Arusha
Processors Muwamu
Market Chain Development Muheza District
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Potato Producer Groups Nkalisi Samaki
Jipeni Moyo Neema Jitihada Mianzi
Traders
Markets Kariakoo DSM
Tunduma boarder Kasumulo boarder
Mbeya Uyole Chunya
Pineapple Producer Groups Nufaika
Mkombozi
Traders
Traders
Maize Producer Groups Shamba Darasa Umoja Wafugaji
Hiari
Traders
Beans Producer Groups Vijana Nsitu
Hamasa Kandolwa Traders
Banana Producer Groups Juhudi
Wema Ufugaji Upendo
Peas Producer Groups Uwamn
Traders
Markets Kariakoo DSM
Iringa Mbeya
Dodoma
Markets Iringa Mbeya
Tunduma Markets
Kariakoo DSM Tunduma boarder Malawi - Lilongwe
Mbeya Zambia - Lusaka
Markets Kariakoo DSM
Malawi - Lilongwe
Markets Kariakoo DSM
Tunduma boarder Mbeya Tukuyo
Milk Producer Groups Umoja Wafugji
Traders Kyela Iringa
Processors Asas Iringa Market
Tukuyo - Kandete
Market Chain Development Rungwe District
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Simsim Producer Groups
Kipeta Kaoze Market retailer
Trader
Mohamed Enterprises
Soyabean Producer Groups
Nautipa
Kiwasoka
Trader
Farm Com,T,Ltd Export Trading
Retailer
Maize Producer Groups
Kalambo
Jijegemee
Store, Warehouse
Sumbawanga Warehouse
Receipt System
Traders
Retailers
Market Chain Development Sumbawanga District
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Impact on Marketed Production and Producer Group Incomes Each district team presented the data they had on the volume of marketed crops and the incomes the producer groups had made over the last season starting around July August 2005. Mbozi
COMMODITY PRODUCER MEMBER MARKET VOLUME tons INCOME million Tsh GROUP NOS BEFORE AFTER DIFF + % BEFORE AFTER DIFF + %
Rice Omekika 25 15 35 20 133% 2.3 7.0 4.7 204% Rice Katukani 23 7 15 8 114% 1.1 3.0 1.9 172% Rice Kiwamki 55 22 50 28 127% 3.3 10.0 6.7 203%
Subtotal Rice 44 100 56 127% 6.7 20.0 13.3 198% Coffee Hiariyamoyo 21 21 32 11 52% 35.0 53.0 18.0 51% Coffee Tumaini 23 19 26 7 37% 32.5 44.0 11.5 35% Coffee Vwana 35 47 70 23 49% 80.0 119.0 39.0 49% Coffee Tusungane 37 50 80 30 60% 85.0 144.0 59.0 69% Coffee Upendo 25 22 35 13 59% 37.0 63.0 26.0 70% Coffee Harazya 20 17 24 7 41% 28.0 41.0 13.0 46%
Subtotal Coffee 176 267 91 51% 297.5 464.0 166.5 56% Paprika Upendo 35 0.9 2.8 2 211% 0.9 2.8 1.9 211% Milk Uwahasa 22 na na 4.6 9.2 4.6 100% TOTALS 321 310 496 186 60%
Mbinga COMMODITY PRODUCER MEMBER MARKET VOLUME tons INCOME million Tsh
GROUP NOS BEFORE AFTER DIFF + % BEFORE AFTER DIFF + % Rice Vijana Koyogo 13 na 3.8 3.8 3.83 5.74 1.91 50% Wheat Mbuji Masoko 21 30 35 5 17% 4.50 6.30 1.80 40% Wheat Wawata Litembo 23 23 30 7 30% 3.45 5.40 1.95 57% Wheat Pangarasi Myau 29 29 40 11 38% 4.35 7.20 2.85 66%
Subtotal Wheat 82 105 23 28% 12.30 18.90 6.60 54% TOTALS 73 16.13 24.64 8.51 53%
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Impact on Marketed Production and Producer Group Incomes (continued) Hai
COMMODITY PRODUCER MEMBER MARKET VOLUME tons INCOME million Tsh GROUP NOS BEFORE AFTER DIFF + % BEFORE AFTER DIFF + %
Mushroom Umui 36 0.002 0.006 0.004 200% 0 0.25 0.25 Mushroom Shiri Women group 37 0.000 0.001 0.001 0 0.04 0.04 Mushroom Mungushi 35 0.000 0.001 0.001 0 0.02 0.02
Subtotal Mushrooms 0.002 0.008 0.006 300% 0 0.31 0.31 Safflower Umui 60 0.0 9.6 9.6 0 19.2 19.2 Safflower Kawaya, Ngusero, Langoi 96 0.0 9.6 9.6 0 19.2 19.2
Subtotal Safflower 0.0 19.2 19.2 0 38.4 38.4 Sunflower Mungushi 100 2.8 8.4 5.6 200% 5.6 16.8 11.2 200% Sunflower Kawaya, Ngusero, Langoi 46 0.0 2.8 2.8 0.0 5.6 5.6
Subtotal Sunflower 2.8 11.2 8.4 300% 5.6 22.4 16.8 300% Flower seed Shirimgungari 19 0.0 1.6 1.6 0.0 4.8 4.8 Maize Umui 69 110.8 110.8 0 0% 13.4 28.4 15.0 112% Tomato 4 groups 120 na na 2.5 7.5 5.0 200% TOTALS 582 21.5 101.8 80.3 373%
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Impact on Marketed Production and Producer Group Incomes (continued) Songea
COMMODITY PRODUCER MEMBER MARKET VOLUME tons INCOME million Tsh GROUP NOS BEFORE AFTER DIFF + % BEFORE AFTER DIFF + %
Rice Nakahuga irri. Scheme 442 347 1519 1172 238% 249.8 749.5 499.7 200%
Rice Kifa Kitanda 375 726 928 202 28% 544.5 1089.0 544.5 100% Rice Jiterigro 95 365 532 167 46% 120.1 202.1 82.0 68%
Subtotal Rice 1438 2979 1541 107% 914.4 2040.6 1126.2 123% Maize Shule ya Tanga 75 225 318 93 41% 27.0 54.0 27.0 100% Maize Tuimarike Mlete 44 132 176 44 33% 15.8 31.7 15.9 101%
Subtotal Maize 357 494 137 38% 42.8 85.7 42.9 100% TOTALS 1031 957.2 2126.3 1169.1 122%
Mbeya
COMMODITY PRODUCER MEMBER MARKET VOLUME tons INCOME million Tsh GROUP NOS BEFORE AFTER DIFF % BEFORE AFTER DIFF %
Maize Mbonzo Amcos 54 2000 3450 1450 73% 700.0 1326.5 626.5 90% Maize Iwindi 13 na (22554?) (22554?) 2.4 5.2 2.8 117%
Subtotal Maize 2000 3450 1450 72% 702.4 1331.7 629.3 90% Potato IRP 45 65 270 205 315% 3.7 49.5 45.8 1238% Garlic Upendo 40 1 3 2 200% 0.4 2.4 2.0 500% Coffee Idugumbi Amcos 27 15 35 20 133% 6.0 63.0 57.0 950% TOTALS 179 80% 712.5 1446.6 734.1 103%
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Impact on Marketed Production and Producer Group Incomes (continued) Arumeru
COMMODITY PRODUCER MEMBER MARKET VOLUME tons INCOME million Tsh GROUP NOS BEFORE AFTER DIFF BEFORE AFTER DIFF %
Baby corn Uwano, Ovegro, Ovinko, Kimnyaki, Emg'arunoto 150 0 180 180 0.000 0.27 0.27
Artimisia Endavukai, Kiwandoly 60 0 0.2 0.2 0.000 0.15 0.15 Milk Idafaso 30 200lt/da 80lt/da -120 0.052 0.020 -0.032 -62% Milk Uwam 30 800lt/da 1600lt/dy 800 0.160 0.320 0.160 100% Cult.Milk Idafaso 30 33packs 80packs 47 0.003 0.012 0.009 300% Butter Idafaso 30 5piece 8piece 3 0.008 0.016 0.008 100%
Subtotal Milk products 0.223 0.368 0.145 65% TOTALS 330 0.223 0.788 0.565 253%
Nkasi COMMODITY PRODUCER MEMBER INCOME million Tsh
GROUP NOS BEFORE AFTER DIFF % Maize Upendo, Muungano, Azimo 75 0.18 0.45 0.27 150% Rice Mkapa, Mwongozo, Nguvukazi 67 0.45 1.20 0.75 167% TOTALS 142 0.63 1.65 1.02 262%
Mufindi COMMODITY PRODUCER MEMBER MARKET VOLUME tons
GROUP NOS BEFORE AFTER DIFF Beans Bean producer group 30 0 15.6 15.6 Paprika Paprika producer group 30 0 2.2 2.2 TOTALS 60 17.8
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Impact on Marketed Production and Producer Group Incomes (continued) Rungwe
COMMODITY PRODUCER MEMBER MARKET VOLUME tons GROUPS NOS BEFORE AFTER DIFF %
Potato Nkalisi 38 9.7 30.0 20.3 209% Potato Jipenimoyo 33 8.4 25.0 16.6 198% Potato Neema 40 10.2 30.7 20.5 201% Potato Mianzi 30 7.7 23.0 15.3 199% Potato Jitihada 24 6.1 18.4 12.3 202% Subtotal Potatoes 165 42.1 127.1 85.0 201%
Bananas Juhudi 23 37.0 216.0 179 484% Bananas Wema Ufurasi 27 22.0 119.0 97 441% Bananas Upendo 29 20.0 118.0 98 490%
Subtotal Bananas 79 79.0 453.0 374.0 473% Pineapple Nufaika 40 31.0 78.0 47 152% Pineapple Mkombozi 40 32.0 82.0 50 156% Subtotal Pineapple 80 63.0 160.0 97 153% Beans Hamasa 34 6.0 13.0 7 117% Beans Vijana nsitu 24 7.0 16.0 9 129% Beans Kandolwa 26 6.0 14.0 8 133%
Subtotal Beans 84 19.0 43.0 24 126% Maize Shamba Darasa 30 4.0 23.0 19 475% Peas Uwamn 23 4.0 13.0 9 225% TOTAL 514 287%
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Impact on Marketed Production and Producer Group Incomes (continued) Muheza
COMMODITY PRODUCER MEMBER PRICES Tsh UNIT GROUP NOS BEFORE AFTER % DIFF PRICES
Milk Madafco 207 245.0 350.0 43% 105.0 Per litre Pineapple Jikwamue 40 150.0 350.0 133% 200.0 Per piece Oranges BOFACOS 100 9.0 35.0 289% 26.0 Per piece Black pepper Nkumba 60 900.0 1200.0 33% 300.0 Per kilo Maize Kitisa Women 29 60.0 250.0 317% 190.0 Per kilo TOTALS 436
It is important to acknowledge here the role of other factors that contributed to the increase in crop prices and hence incomes. These included the shortage in supply of many commodities due to drought conditions during the previous year and the introduction of ware house receipt system in some of the districts.
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Best Practices Developed by Experienced Districts How to Negotiate Deals with Big Traders or Processors by Muheza and Songea District Core Groups Songea experience with Maize Step 1: The idea started from the stakeholders meeting which involved big traders and producers of maize. The questions the traders had were:
a) How much could be produced, and b) Where the products could be found?
Step 2: The Partner Agency made a visit to big traders offices in Songea accompanied by farmers’ representatives for verifying the office localities and to reach
consensus as to how crops will be collected. The agreement was that farmers were to bring the crops to Songea and the average price was set at 82/= per kg for maize. The decision to bring maize to Songea town was due to traders scared of the risk of not having the big amount of produce in villages.
Step 3: The farmers’ representatives went back to their groups to tell what happened. Not all members brought their maize in the first instance because of the previous
experience of not being paid fairly. For farmers groups who were able to store their maize up to mid Feb or early March they sold their maize to Mohammed Enterprises for 80/= to 275/= per kg due to high demand related to food shortage in Malawi, Zambia and Kenya.
Muheza practice with Milk producers. Step 1: District Core group conducted Milk stakeholders meeting with involved Milk Producers, processor, livestock specialist and representatives of milk producers.
The main agenda in this meeting was to discuss the production costs of milk per litre and to get agreement on a reasonable price for producers, which was set at Tsh 290/ per litre. The meeting went on to form a market committee which involved the PA, DFP and representatives from all producer groups and district council advocate.
Step 2: The committee helped the three processors find a buyer for their milk. During negotiation one of the processors offered 350/= per litre but the producers
decided to sell all their milk to another trader who offered 320/= per litre. They chose the lower price because this trader is: • the one who promotes milk cows in the district • more stable and thus reliable • the producers’ trust in terms of payments
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Best Practices Developed by Experienced Districts (continued) How to Form and Strengthen Core Groups and Networks by Babati District Core Group Step 1: Establish the members of the District Core Group. This should involve representatives from stakeholders in the market chain and comprise of the following members:
• District Focal Person who has the role of chairperson • Partner Agency staff member who has the role of group secretary • District market monitor who has the role of group member • Representative from TCCIA who has the role of group member • Two representatives from producer groups who have the role of group member • Two representatives from processor/traders who have the role of group member
Step 2: Decide on the functions and operations of the Core Group. The main functions of the group are as follows:
• organize stakeholders meeting and workshops • communicate between producers and market key players (act as information broker) • facilitate market networking with market information centres by using cell phones, bill board and internet.
The core group meets once a month. Step 3: Identify important market centres within the district. Babati district is divided into four market zones with a market centre in each zone. Zone areas were decided by considering type of crops grown and stakeholders involved (producers, traders and processors). The main functions of Market Centres are to:
• collect and disseminate market information • conduct market research • liaise with the District core group
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Best Practices Developed by Experienced Districts (continued) How to Organize or Start a Warehouse Receipt System and SACCOS by Mbarali and Hai District core groups. Before you start first check on criteria necessary to start warehouse receipt system and SACCOS as follows:
• High production of the selected crops • Availability of storage facilities • Strong SACCOS /bank • Collateral manager who is qualified
Take the following steps to establish the warehouse receipts system and SACCOS Step One: Conduct sensitization exercise including the following:
• Calculation of Gross margin analysis with or without warehouse receipt system • Identify how the client benefits from the system ie obtaining 65%-75% of the Crop Value at the current Market price. • Awareness raising on the importance of joining SACCOS
Step Two: Conduct capacity building exercises for stakeholder involved in the warehouse receipt system (ie for the collateral manager) and in the SACCOS (ie for personal and producer members). In our case the Warehouse Receipt System was established with the following support:
• AMSDP conducted training on group strengthening • AMSDP organised a stakeholders meeting in which all the NGOs, CBOs and other organisation operating in Hai district explained their roles towards
development. From the meeting the RFSP volunteered to conduct training on establishment of SACCOS • PADEP volunteered to build a warehouse • FERT donated the funds for the initial start of the system
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Best Practices Developed by Experienced Districts (continued) How to Establish and Operate a Market Centres Network by Babati District core group.
Step One: Conduct a program orientation at District level
Step Two: Conduct a PRA to aid on the selection of villages, producers, traders and processor groups and decision at divisional level where to establish the market centres to easy communications. In Babati we established four centres in the following divisions: Daredi, Babati, Magugu and Gallepo. Three of these centres have warehouses stores and SACCOS which are important to their success.
Step Three: Form a market research committee in each center comprising of 5 members from producers, traders, and processor groups. The committee volunteers to facilitate the work of information sharing uses of bill boards, etc.
Step Four: Train the committee members on market research of prices, new crops that yield more income, etc.
Step Five: Establish the market center and provide for its operational requirements like mobile phones, billboards, marker pens and flip charts.
Step Six: Assist the market research committee to make sure market information is placed on the board weekly and that it collects information and sends it to the District core group for internet sharing. Assist the committee communicate with identified markets through mobile phones and SMS. In the case of Babati these markets are: Kibaiggu, Dodoma, Kilobero, Arusha and Kariakoo. Each member of the groups in the centre communicate on the volume (quantity) of the crop they have which needs to be sold.
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Best Practices Developed by Experienced Districts (continued) How to Start Marketing New Commodities by Arumeru and Hai District Core Groups Step 1: Establish a market research committee that includes 7 to 9 members drawn from the District core group and representatives of producers and other key players
making sure of gender balance in the committee; some new commodities maybe gender specific. Step 2: The market research committee then undertakes the necessary participatory market research within and outside the district to identify potential new
commodities including a Gross Margin Analysis for the new crop. Step 3: Presentation and discussion of the results of the market research committee with producers and other key players along the market chain in a business
platform workshop. Step 4: The District core team then convenes a meeting between farmers and buyer, processor and/or other key players to discuss terms of contract for the new
commodity. Step 5: The District core team arranges for the necessary training of farmers on the production technology for the new crop. Step 6: The District core team then follows up on the implementation of the contract done by the producers and buyers.
How to Operate a System with Mkulima Shushushu by Mufindi District Core Group Step 1: Before selecting a Mkulima Shushushu producer groups need to have had adequate training in group formation and in marketing skills. Step 2: The PA helps the producer group choose an intelligent man to make research on market activities. The person selected should be transparent about market
prices and opportunities to all the group members. Step 3: The roles of the Mkulima Shushushu are as follows:
• collect all market information in different markets within and outside the district. • disseminate information to all groups by using the mobile phone and face to face meetings • arrange for the transportation of crops/produce within the groups to the market.
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Learning Needs Identified by Members of Each District Team 1. How to prepare a business plans for people in the market chain and rural services company? 2. How to organise a warehouse receipt system and SACCOS effectively? 3. How to get loans from micro finance for the development of chains? 4. How to prepare market information and practices for sharing using mobile phones and the internet using Swahili? 5. How to organise a Rural Services Company? 6. How to set up a business platform to support, sustain and grow producer to consumer market chains? 7. How to extend networking within the district? 8. How can the core team improve their entrepreneurial skills? 9. How to establish a business development fund? 10. How to develop contracts between producers/traders? 11. How to make customers of Rural Services Company pay for services? 12. How to share experiences with other districts and other countries?
Learning Needs
New Districts
Babati
Hai Sumbawanga Nkasi Mbeya Mbarali Mufindi Songea Mbinga Ludewa Rungwe Arumeru Mbozi Muheza
1 X X X x X X X X x X x X x X 2 X X X X X X X X X X 3 X X X X X X X X X X X X 4 X X X X X X X X X X X X X X X 5 X X X X X X X X X X X X 6 X X X X X X X X X 7 X X X X X X X x x 8 X X X X X X x 9 X 10 X 11 X 12 X X x X X X
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Action Plans Developed by the Cross District Teams for Meeting their Learning Needs (4) How to Prepare Market Information, Documenting and Sharing Using Mobile Phones and Internet
Activity Steps Responsible Time Table Identify sources of information through meetings
Core members, Market chain key players, TCCIA April
Identify information types Market Chain key players and core group members May June Document key information Market information broker, Mkulima shushushu, Market committees July August Sharing, dissemination of information Core member groups, Producer groups members, Processor group members, Trader group members. September (5) How to Prepare a Business Plan for a Rural Services Company and Key Players in the Chain
Activity Steps Responsible Time Table Search for information on how to prepare business plans Core group members April Prepare business plan format ready for trying out PA and DFP May Prepare a business plan for interested key players in a market chain. Core Group May Sharing of business plan experiences and results with other districts September (3) How to Get Loans from Microfinance Institutions for Developing Market Chains
Activity Steps Responsible Time Table Identify microfinance bodies and existing market chains The core group April Establish contacts with microfinance bodies to know their working procedures and policies The core group April Organize workshop for all stakeholders working on microfinance and market chains All the stakeholders, the core group May Exchange information, knowledge, experience among the districts concerning microfinance assistance to market chains
Core groups May- September
(2) How to Organise and Run Effective Warehouse Receipt Systems and SACCOS
Activity Steps Responsible Time Table Gather information from areas which have experienced and achieved the warehouse system PA April - June Find out conditions for running strong and sustainable SACCOS including consultation with ACE and AMSDP PA May - June Study tour to places which have successful warehouse receipt systems and SACCOS PA July-Sept
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Action Plans for Learning Developed by the Cross District Teams (continued) (6) How to Set up Business Platform to Sustain and Grow Chains
Activity Steps Responsible Time Table Undertake rapid market analysis to identify key market chain actors Core Group April To convene one business platform meeting involving all concerned stakeholders All Stakeholders April – June Follow up and monitoring Core Group April- June Evaluation of performance of business platforms Core group and stakeholders Every two months (7) How to Extend the Network in the District
Activity Steps Responsible Time Table 1 Identify stakeholder in the district through questionnaire, face to face and stakeholders meetings PA, DFP April Identify means of communication between network members through face to face meetings, cell phones, billboard, and letters
District Core group May
Documenting experiences and sharing information between network members using cell phone, bill board, and internet
Core group June
4 Monitoring and evaluation of network performance Core group July (5) How to Organise and Run a Rural Service Company
Activity Steps Responsible Time Table Conduct survey on ICT providers/existing ICT business Core group April Identify viable businesses in the district Core group April Identify interested people/individuals to start up a services company Core group April May Convene stakeholders meeting in the district Core group June Discuss the possibility of partnership or other form for the company Core group June Form a common board working group to establish a rural services company Working Group July Consult on registration requirements and procedures Board Members July Register the business and acquisition of a TIN number, tax clearance, licence, etc Board Members August
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Next Steps to follow up on the Action Plans for Learning Developed by the Cross District Teams The members of the cross district teams developing these action plans decide to recognize a LEARNING CONTRACT between themselves. This contract included the following commitments:
• Aim for monthly and weekly exchange over the internet • Share any information that you find useful for other districts • Share your plans for making trials • Start with the best practice that you have already developed • Respond to the questions from other groups • Sharing information on achievements of each activity step • Make sure that you make real experience in the learning area on a small scale at first • Make “wake up” call to Districts who are not responding on the exchange schedules • Organise a reflection process by the end of September 2006.
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Closing Speeches from Workshop Observers Charles Aben, NAADS, Soroti District, Uganda Mr Aben explained that NAADS was the new national extension system with a vision to operate a decentralized farmer owned private sector service. The mission was to give farmers access to information knowledge and technology. He pointed out a number of similarities with what we are doing:
1. We are all interested in commercialization of service provision 2. Information is key to ensuring that the system works well 3. Private/ public partnerships are important ways of working
He also pointed out some of differences between NAADS and AMSDP. Firstly, unlike AMSDP, NAADS has mass distribution of documentation and it has funds going directly to farmer forums. On the other hand NAADS has not developed market chain in such an explicit way as AMSDP. He explained that his action plan when he returns to Uganda was first to sensitize the NAADS secretariat to improve on information and communication between districts. He also wants to form the core group members in his district and give service providers training in developing market chains and expand a LLL learning group that already exists in Soroti. IFAD “Corridor” Project Team, Peru The team explained about the ‘corridor’ project in Peru. The aim of the project is to increase income by developing capacities in rural markets and financial services. Within the marketing component they have technical assistance so project members can contact the technical professions that they need. This is on a cost sharing basis. Assistance is mainly requested to improve the quality of the product and on marketing. They have also an information service component which is a private enterprise. They operate a question and answer service to individual producers. The company gets information from the ministry of agriculture or from the Internet. The producer is paying a limited amount of money for this service to make it sustainable. In this workshop the team has learned that through using core groups they can disseminate information more widely. They have learned that it is better to work with all the players in a marketing chain and not just producers. They will integrate their meetings with all the components of the marketing chains. They have a business platform but these do not meet regularly or work with the same product. They use internet to facilitate project staff. Through the workshop they have learned what they have to take into account for running the internet points for producers and market chain players. They have also noticed the important use of mobile phones. The team wants to implement what they have learned in this workshop. The farmer from Peru also spoke. He raises Alpacas far away from the main cities, where Alpaca produce meat or wool. Thanks to the ‘corridor’ project he is able to export his products and his income has gone up. He was pleased that he had learned a lot at the workshop and will spread what he saw here with other producers in his region. He had not realized that there was poverty outside Peru and thinks that it is a good thing to exchange experiences as he has seen that there is poverty in Tanzania.
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Ed Heinemann IFAD Regional Economist for East Africa Mr Heinemann opened his comments by stressing that knowledge sharing can be between districts and countries but also between continents. He praised the workshop facilitators for breaking down the work into simple and understandable tasks. He felt that it had been very productive and a real partnership involving facilitation not experts teaching. He stated that the first lesson in marketing to come out of a recent IFAD review was not just to work with producers but with everyone along that value chain as he saw in this workshop. He emphasized that we are all learning together on this project. He continued that learning to start up rural service companies is not just something you learn once and then do. Rather it is necessary to learn all the time and stay ahead of the game. He observed that no one has the answers here and that we must stay flexible and must accommodate new ideas when they come. He noticed a change in culture among the programme participants with this move towards a commercial business. He urged the participants to move from being beneficiaries to being partners with AMSDP and then to move on beyond the programme. Finally he acknowledged that trying to develop private sector attitudes while being part of the government is difficult; you need to develop a support system for these businesses and then say goodbye when they are able to be independent. This is happening at a good time for the programme as the mid term review is soon to start. Now is the time to drop things that are not working and to expand the things that are. The assessment workshop was closed by the AMSDP coordinator, Mr. Nathaniel Katinila, who among other remarks, emphasized the importance of the efficient flow of information in improving market access by the smallholders.
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Participant’s Evaluation of the Workshop
The Learning Objectives (Did you feel the learning objectives of the workshop were reached?)
No!
A little
Yes
Very much To see how market linkages and access to market information have improved 6% 74% 19% To learn which activities opened up new opportunities or reduced transaction costs 21% 61% 16% To identify necessary innovations in marketing and ICT access 1% 29% 50% 18% To generate action plans on how new marketing services can be sustained 13% 54% 32% The facilitators, teaching methods and materials
Did the facilitators help you to learn? 5% 42% 50% Were the presentations clear and easy to follow? 5% 50% 44% Was the workshop facilitated in an interesting way? 5% 41% 52% Were the instructions for group work clear and easy to follow? 1% 5% 54% 38% All 58 participants filled out the evaluation questionnaire
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What in your opinion were the three main strengths of the workshop? The start and finish time (3); good and capable systematic facilitation of issues (12); each days recap to process next day; winding up on what the objectives and the main outputs of the workshop; sharing of experiences among districts and other colleagues from other countries; time keeping (2); good discussions among participants; clear presentation and well organised (5); methodology group works rather than the domination of the facilitation; participation was well organised (7); facilitation excellent (2); sharing experiences; group discussions; enough time to share experiences; almost ¾ of the workshop was participatory; instructions were very good and understandable; presentation style constructed to fit adult learning; learning materials; facilitators listened; well planned; target aim of the workshop involved the main players; experience from Peru; relevant facilitation; sharing of best practices; facilitators competent and know how to structure different experiences; how to use CD; unity; freedom of expression; venue; environment and logistic were the best; timetable; good organisation from topic to topic; presentation understandable; clarification by facilitators; fairness opportunity in contribution; group discussion; participation of both participants and facilitators was active; learning material good. Prepare business plans (3); business platform (2);formation and organisation of Rural Services Company (6); what we need to learn to be ready for 2009; preparation of group action plans (5); warehouse receipt system (3); formation of SACCOS (2); how to organise and facilitate shushushu; market chain improvements (3), learning how the districts have done to improve market linkages and market information access (5); how to prepare market inform and documentation; experience in different ways of market information programme (4); interco-ordination of information between districts (2); linkages between producers; evaluation of last six months; encouraged more to join lll, What in your opinion were the three main weaknesses of the workshop? Group work needed more time for notes and exchange between districts; less time to recap yesterdays tasks; finishing time to early, too long presentations but good; time schedule (3); learning time too short; timetable too short (4); last day should finish up early (2); time factor. Poor Swahili translation to some participants; language barrier (10), language a block for farmers; language barrier if farmers invited use Kiswahili; translate language; Some PA’s did not attend; next time consider all PA’s attend rather than one only because it involves a lot of activities to do after; producers should have been added, poor representation by district. No socialisation; workshop proceedings not provided; report of workshop at closing date; large number of participants; facilitators not reacting directly to the comments- much was left to participants whether good or bad; misunderstanding of ICTs, changes of sitting position disturbed; low education of some participants;
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Do you have any other comments you would like to share? Workshop should be conducted in the regional where the project works eg Arusha rather than Morogoro- it will be easier to see the achievements; I congratulate the organisers but should stick on time especially in the end session; limited time for so many new ideas given; need an evaluation for the assignments given; need to get all workshop reports; good planning especially convey information on the dates and venues of workshop two months ago great; excellent, this gave us room to plan; more time to find out more information about how to make a strong network and linkage with farmers outside of the country Such workshops should be convened quarterly; better to have his workshop again, need for follow up workshops; more time for workshop; the workshop to be conducted often; these kinds of workshops with experience sharing should be organised again and again; AMSDP must ensure the PAs communicate well with the DFP and other members; AMSDP and IFAD must be in touch always; Commercial officer could help core group do work. we have more knowledge on how to form company; New districts should be given all the first packages to initiate their programme in their districts; new districts need to be capacitated on first mile as done with other districts implementing the same programme; more training on internet course if possible; much more core group training; study visits important and sharing of experiences.
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Participants Contacts Details Name Districts ADDRESS Telephone Email
Samwel Mbise Arumeru Box 181 Duluti Arusha 0748-522281 [email protected] Asha Muya Arumeru Box 8909 Moshi 0741-433693 [email protected] Joseph Lyimo Arumeru Box 205 Arusha 0744-569410 Rebeca Mongi Arumeru Box 3083 Arusha 0744-588478 [email protected] Violet Cheti Muheza Box 20 Muheza 0741-688041 [email protected] Lucy Chomba Muheza Lugongo Estate Tanga 0787-418358 [email protected] Steve Steven Muheza Box 176 muheza 0741-277160 steve_71@@yahoo.com Selvester Mziray Muheza Box 20 Muheza 0744-863080 [email protected] Kain Mvanda Hai Box 13869 Arusha 744262346 [email protected] Matilda Mfoi Hai Box 27 Hai 0744-497648 [email protected] Rabson Ndosa Hai Box 144 Hai 0745-782805 Twaha Abdalla Hai Box 78 Hai 0741-710735 William Swai Babati Box 675 Babati 0787-414161 [email protected], Mussa Singisha Babati Box 400 Babati 0748-413311 [email protected] Athuman Karunde Babati Box 224 Babati 0748-397456 Stanley Mchome Babati Box 218 Babati 0748-291353 [email protected] John Mdoe Lushoto Box 22 Lushoto 0748-617303 [email protected] Enirisha Magohe Same Box 138 Same 0744-835276 [email protected] Chikira Mcharo Rombo Box 287 Mkuu Rombo 0744-942673 [email protected] Paul Lukumay Hanang Box 66 Katesh 0748-605229 M W Massay Mbulu Box 62 Mbulu 0748-725108 R Kombo Monduli Box 1 Monduli 0744-753643 [email protected] Bernard Semwaiko Mbinga Box 194 Mbinga 0748-729567 [email protected] Felix Nkondo Mbinga Box 418 Mbinga 0744-830907 [email protected] Salvatory Mayoka Nkasi Box 188 Namanyere 0746-007969 025-2802939 [email protected] Pirmin Matumizi Nkasi Box 15 Namanyere 252581 Beatus Kasisilwa Nkasi Box 27 Namanyere 0744-085317 025-2802283 Desderius J Mipata Nkasi Box 3 Namanyere 0748-236321 A M Chacha Ludewa Box 19 Ludewa 026-2790100 0743012664 M R Chatto Ludewa Box 19 Ludewa 026-2790097 0744839902 [email protected] Angetile Nocha Rungwe Box 23 Tukuyu 0748-341737 [email protected] Noel Rutagarama Rungwe Box 529 Tukuyu 0744-635904 [email protected]
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Participants Contacts Details Name Districts ADDRESS Telephone Email
Hezekia Mwakasungula Rungwe Box 6306 Mbeya 0744-479243 [email protected] Mwaisaka H N Sumbawanga Box 709 S/wanga 025-2800613 0744-776841 [email protected] Alfan Mohammed Sumbawanga Box 229 S/wanga 025-2802133 745771335 [email protected] Festo Chadema Sumbawanga Box 229 S/wanga 025-2802133 Wilbrod Kansapa Sumbawanga Box 229 S/wanga 025-2802133 746255372 [email protected] Michael Matambi Mbeya Box 253 Mbeya 0748-623280 [email protected] Gabriel Nkenzi Mbeya Box 6306 Mbeya 0748-354381 [email protected] Ima N Kazumba Mbeya Box 4677 Mbeya 0745-654892 [email protected] Nicolous Malema Mbeya Box 4530 Mbeya 0745-063028 [email protected] Frida Mhanze Mbeya Box 194 Mbeya 0744-829665 [email protected] Nuswe Nyanzali Mufindi Box 67 Mafinga 748-665353 [email protected] Joha Kamballa Mufindi Box 373 Mafinga 748-683076 [email protected] Henry Mang'enya Mufindi Box 315 Mafinga 744-410103 Bahati Tweve Mufindi Box 289 Mafinga 744-829751 Anyubatile Seme Mbalali Box 237 Rujewa 0744-081847 [email protected] Eliud Simfukwe Mbalali Box 232 Rujewa 0787-919896 [email protected] Kifike S C Mbalali Box 78 Chimala 0744-553364 [email protected] Rose Konga Mbalali Box 237 Rujewa 0744-656477 [email protected] Pius Mwashikumbulu Mbozi Box 94 mbozi 0745-816722 [email protected] Mwang'ombola Mwaikambo Mbozi box 190 mbozi 0787-189826 [email protected] Deogratius Rwechungura Mbozi box 190 mbozi 0744-641607 [email protected] Daniel Sikumbili Mbozi box 190 mbozi Mohamed Waziri Songea Box 995 Songea 025-2602047 [email protected] Eliushi Mushi Job Songea Box 1150 Songea 025-2600877 [email protected] Nathaniel Katinila PC- AMSDP [email protected] Vincon Nyimbo AMS-AMSDP [email protected] Zipporah Mwakajwanga ZCO-S-AMSDP [email protected] Marwa Moses ZCO-N-AMSDP Box 50 USA RIVER 748305860 [email protected] Mussa Msakamali ZA-N-AMSDP [email protected]
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Acknowledgements We wish to acknowledge the hard work and effort of Nathaniel Katilina, Programme coordinator, Vincon Nyimbo, Agricultural Marketing Specialist, Zipphora Mwakajwanga and Marwa Moses, Zonal Commercial Officers of the AMSDP programme in preparing for, organizing and managing this assessment workshop. We also thank Mwatima Juma, IFAD liaison officer in Dar es Salaam for her support to our work in Tanzania. The Agriculture Marketing Systems Development Programme (AMSDP) is supported by the UN International Fund for Agricultural Development (IFAD), Rome, Italy. The First Mile Project is supported by the Swiss Development Cooperation (SDC), Bern, Switzerland. The facilitators: Clive Lightfoot, Ueli Scheuermeier and Anne Dennig.
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Photo Record of the Workshop