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Kevin Marks, VP of Global Marketing & Product Management at Pitney Bowes, was a featured speaker at Graph Expo 2012. His presentation focused on the fundamental benefits of linking print and mail, along with the new print and software strategies that can help mailers successfully transition to a White Paper Factory™ workflow.
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1October 8, 2012 Xplor at Graph Expo
LINKING PRINT AND MAIL: TRANSITIONING TO A WHITE PAPER FACTORY
Kevin MarksPitney Bowes
• Enhance communications to deliver higher customer engagement and response
• Leverage the transactional communications as part of a multi-channel strategy to drives revenue
• Create a lean manufacturing environment that will help you eliminate waste and lower costs
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I GOT SOMEONE ELSES STATEMENT IN MY MAIL
October 8, 2012 Xplor at Graph Expo 3
I WONDER WHO GOT MINE
4October 8, 2012 Xplor at Graph Expo 4
I AM FINE WITH IMPORTANT OFFERS
October 8, 2012 Xplor at Graph Expo 5
AS LONG AS THEY ARE IMPORTANTTO ME
October 8, 2012 Xplor at Graph Expo 6
How will I make my print and mail operations more valuable?
Which tasks or steps within my operation don’t create value?
How can I reduce FTEs?How can I drive more results and improve SLAs?
Offer more capabilities?Communicate more clearly?Add relevant messages?
Aggressive cost management and control
Operational productivity
Offer enhanced services
October 8, 2012 Xplor at Graph Expo 7
Customer Communications Management
Web
Channel Optimization
Campaign Effectiveness
Physical
Digital
Understand Customers Manage Communications Improve Customer Experience
Mail Finishing
Hybrid Mail -Office documents
Data Integration& Composition
Digital Mailbox
Mobile
Document ArchiveOutput
Management
Mail Sortation
Automated Response
Postal Service
Profiling & Segmentation
Data Prep & Document Composition
Multichannel Output
Customer Response Management
Customer Interaction & Response Analysis
Make messages personal
Communicate with customers the way they prefer
Retail
Call Center
Predictive Analytics
Customer Segmentation
Enterprise Database
Location Intelligence
e-presentment/email
Build relations based on experiences
October 8, 2012 Xplor at Graph Expo 8
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When you integrate print and mail processes and workflow, you gain high level synergies to:
• reduce costs• create efficiencies • improve the quality• add greater value to your customer communications
October 8, 2012 Xplor at Graph Expo
Seamless application migration and enhancements add significant value to your business
Eliminatepre-printed shells
transitioning to a white paper environment
Migrate to full color without
compromise
Capitalize on relationship-building
TransPromo and personalized inserts
Print checks with MICR
Add color variable print to the outside
ofenvelope
Total process optimization
October 8, 2012 Xplor at Graph Expo 10
White Paper Factory™ SolutionIntegrate print and mail to cost effectively produce personalized, full color
statements and envelopes to drive results for your business
Print comingled statements and envelopes in full color
Assemble envelope wraps and print inline during mail finishing
Add relevant messages on the statement and envelope
October 8, 2012 Xplor at Graph Expo 11
Recipe for linking print and mail• Upstream in
composition• Downstream in output
management print Stream engineering
• Upstream at postal prep (CASS, PAVE, Manifest…)
• Downstream in output management- Call postal application
• Upstream at the time of file creation
• Downstream in output management integrity solution
• Upstream document composition process
• Downstream • Add or configure
additional inserter input for merging
Apply form stock overlay
Presort co-mingled
jobs together
October 8, 2012 Xplor at Graph Expo 12
Produce color, personalized statements that drive business results
Aflac can now add relevant benefit information as well as targeted offers for other types of policies directly to their customer communications. Multiply this by 400,000 statements per month and it's a potent cross-sell channel.
– Produce variable data, high-quality colorful, communications using IntelliJet™ 20 Printing System
– End-to-end system integrity using Production Intelligence® Output Management software
Before: Monochrome form After: Personalized color
October 8, 2012 Xplor at Graph Expo 13
Increase response rates and build stronger customer loyalty
Fenske Media Corporation produces colorful marketing communications that break through the noise and deliver real results for their clients.
• Print colorful, high quality messages directly on envelopes using Print+ Messenger™
• Eliminate pre-printed envelopes to drive down cost per mailpiece
• Ability to leveraging more personalized messages and graphics in the future
October 8, 2012 Xplor at Graph Expo 14
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• Lower material costs and inventory management• Lower production overhead• Increase productivity merging jobs and streamlining workflow • Leverage lean manufacturing/workcell optimization and
expertise• Gain greater postal densities and work share discounts• Enhance the services you provide your clients• Produce targeted, relevant statements in full color• Deliver greater value with every customer communication
Linking print and mail can help you…
A brilliant statement for your bottom line
Questions?
17October 8, 2012 Xplor at Graph Expo
LINKING PRINT AN AND MAIL: TRANSITIONING TO A WHITE PAPER FACTORY
Kevin MarksPitney Bowes Document Messaging Technologies
203 976 6771
www.pb.com
