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Laura Orfanedes Jamie Lalos
Lion’s Lair Session
AESP Na7onal Conference Orlando, Florida February 12, 2015
7
Marketing Softwarefor the Energy Sector Marketing Softwarefor the Energy Sector
Fiveworx Marke7ng SoHware Email campaigns
Segment-‐based messaging and
predic7ve analy7cs
Fiveworx ESP DATA ANALYTICS
Landing pages/ microsites/online portal
Segmenta7on survey
Automated, ongoing, personalized
communica7ons Adap7ve Learning Engine
SURVEY PERSONALIZED CONTENT AUTOMATED MARKETING
Energy Segmentation Profiles
RESULTS
Opt-‐in Enrollment Rate 18%
Survey Comple7on Rate 94%
Email Open Rates 35-‐70%
Email Click-‐Through Rates 7-‐36%
Conversion Rate 3.5%
Customer Sa7sfac7on Increase 8%
An experienced, passionate team Patrick Hunt, CEO 25 years experience VarsityBooks, EW Scripps Product/UX background
Laura Orfanedes, VP Customer Success 20 years experience Cadmus, MassSave, ENERGY STAR Strategic marke7ng focus
Jamie Lalos, Director of Customer Engagement 12 years industry experience Cadmus, NYSERDA Excellent project manager
Madhan Sundaram, Director of Technology 12 years experience ORNL, MBA/MSEE
DIRECTORS/ADVISORS
Suzanne Shelton CEO Shelton Group Na7onally recognized expert in energy marke7ng
Lee Ann Head VP Research Shelton Group Author of na7on’s leading consumer energy polls
Save The Dates
For more informa6on -‐ www.aesp.org
AESP’s Spring Conference Portland, OR
AESP’s Summer Conference Niagara Falls, ON AESP’s Na7onal Conference Phoenix, AZ
May 19-‐21, 2015
August 25-‐27, 2015
February 1-‐4, 2016