Lippincott Library @ Wharton

Online Business Research

Cynthia L. Cronin-KardonReference Librarian, Lippincott Library

January 2005

Online Business Research

Commercial Business Databases

Available through the Lippincott Library

Mostly, but not exclusively, WEB based

HOW CAN THEY HELP ME?

Coursework Preparation

Job Searching and Interview Preparation

Tools of the Trade

Public WEB Free Immense Range of Data/Information

. . . BUT

Little Quality Control Incomplete Coverage Unstable Difficult to Search Efficiently

Commercial WEB Exclusive Content Controlled Content and Coverage Stable Interface Efficient Search Engines

. . . BUT Expensive Learning Curve Embargoes

Types of Resources Business Literature Journals, Newspapers, Market Research Numeric Data Financial, Marketing, Economic Data Directories Companies, Affiliations, Associations Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

BUSINESS LITERATURE

FACTIVA Covers news, company research and stocks

prices Joint venture of Dow Jones and Reuters 8,000 Full text Newspapers, Journals Deep archive of articles Exclusive Wall Street Journal Coverage Search & Retrieve in 20+ Languages Designed for the Corporate Desktop

LexisNexis Academic

Thousands of full text business sources Premier Legal Database Academic Interface is Clumsy

Business Source Premier Full text PDF Files for Academic

Business Journals – Exclusives (e.g. HBR)

Good Indexing Extensive Journal Archives Citation Searching

ABI-INFORM Covers Management, Finance, HR Journals only; no newspapers User friendly redirect Full text PDF files

DIRECTORIES, AFFILIATIONS

Hoovers: access to premium content D&B Million Dollar Directory Corporate Affiliations CorpTech: large directory of small private tech companies. Cd-rom only in the Library

Directories

NUMERIC DATA FINANCIAL, ECONOMIC DATA

Financial and Economic Databases

Bloomberg Thomson One Analytics LIVEDGAR Internation Financial Statistics Online:

IMF Datastream WRDS

BloombergAvailable in Lippincott Library and Huntsman HallTraining sessions given every Wednesday in Lippincott at 3:30pm

Wharton Research Data Service (WRDS) Easy to Use Interface to Numeric

Data Sets

Mostly Finance – COMPUSTAT, CRSP

Gateway to Forrester

INVESTMENT ANALYST RESOURCES

Investment Analyst Sources Thomson Analytics

Multex

Investext

MARKET RESEARCH

Market Research Sources Euromonitor's

Global Market Information Database TableBase / Business & Industry Business Insights : International Business Monitor International Mintel: U.S. Consumer Reports MRI+: Consumer Demographics: U.S.

Beyond the WEB Stand Alone Systems Bloomberg, DataStream, SDC

CD-ROMs – Legacy Systems

Printed books & journals

Library Staff

Finding Books FRANKLIN – Name of Online Catalog

Catalog of books and journals both in all formats (paper, microfilm, electronic)

If book not available at Penn, often can be borrowed through “Borrow Direct”

Access Issues Free to All Current Students On Campus IP Recognition – Except in Library Off Campus Requires Proxy Logon PennKey Authentication

Firewall Problems Wireless

Available on the ground, 1st and 2nd floors of the Library. Authenticate with PennKey

Finding Aids E-Resource Locator Database Wizard FAQ Online Guides / Tutorials PennText – Link to Full Text

Journals

Need Help? Phone: 215-898-5924 E-Mail:

lippinco@wharton.upenn.educroninkc@wharton.upenn.edu

Come in:3420 Walnut St. 2nd Floor West

Sample Searches