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Project: Project: Lipton teaLipton teaProject: Project: Lipton teaLipton tea
TEA CAN DO TEA CAN DO THATTHAT
TEA CAN DO TEA CAN DO THATTHAT
Presented By:Presented By:•NADEEM SHEHZAD (955)NADEEM SHEHZAD (955)•MUDASSAR NAZIR (936)MUDASSAR NAZIR (936)•MOHAMMAD ZEESHAN (920)MOHAMMAD ZEESHAN (920)•MUNAF YOUNAS (934)MUNAF YOUNAS (934)
REMEMBER REMEMBER THETHE LIPTON LIPTON
YELLOW LABEL YELLOW LABEL SHOWSHOW
TEA HISTORYTEA HISTORY
Chinese Emperor Shen-Nung around 2737 B.C.
Chinese inventor invented the tea shredder
small device that shredded tea leaves in preparation for drinking
sharp wheel in the center of a ceramic or wooden pot that would slice the leaves into thin strips
Chinese Emperor Shen-Nung around 2737 B.C.
Chinese inventor invented the tea shredder
small device that shredded tea leaves in preparation for drinking
sharp wheel in the center of a ceramic or wooden pot that would slice the leaves into thin strips
TEA HISTORYTEA HISTORY
sharp wheel in the center of a ceramic or wooden pot that would slice the leaves
The first tea bags were made from hand-sewn silk muslin bags
tea bags were successfully marketed by tea and coffee shop merchant Thomas Sullivan of New York
sharp wheel in the center of a ceramic or wooden pot that would slice the leaves
The first tea bags were made from hand-sewn silk muslin bags
tea bags were successfully marketed by tea and coffee shop merchant Thomas Sullivan of New York
TEA TEA HISTORY HISTORY
A machine was soon invented to replace the hand sewing
in 1904, iced tea was first reported to be served by Englishmen Richard Blechynden
there is evidence that the beverage was invented prior to that date
A machine was soon invented to replace the hand sewing
in 1904, iced tea was first reported to be served by Englishmen Richard Blechynden
there is evidence that the beverage was invented prior to that date
TEA TEA HISTORY HISTORY
LIPTON TEA LIPTON TEA HISTORY HISTORY
Lipton was created at the end of the 19th century
Sir Thomas Lipton
His enterprise soon flourished and he established a chain of grocers
until finally he had stores throughout Britain
Lipton was created at the end of the 19th century
Sir Thomas Lipton
His enterprise soon flourished and he established a chain of grocers
until finally he had stores throughout Britain
LIPTONLIPTON TEA TEA HISTORY HISTORY
slogan "direct from the tea gardens to the tea pot"
businessman wanted to make tea a popular and approachable
high quality but reasonably priced product
slogan "direct from the tea gardens to the tea pot"
businessman wanted to make tea a popular and approachable
high quality but reasonably priced product
LIPTON TEA LIPTON TEA HISTORY HISTORY
Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores
food group with over 3,000 stores
group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores
Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores
food group with over 3,000 stores
group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores
LIPTON TEA LIPTON TEA HISTORY HISTORY
the Lipton tea business was acquired by consumer goods company Unilever
starting with the purchase of the US and Canadian Lipton business in 1938
completed in 1972 when Unilever bought the remainder of the global Lipton business
the Lipton tea business was acquired by consumer goods company Unilever
starting with the purchase of the US and Canadian Lipton business in 1938
completed in 1972 when Unilever bought the remainder of the global Lipton business
LIPTON TEA LIPTON TEA HISTORY HISTORY
In 1991, Unilever created a first joint venture with PepsiCo
for the marketing of ready to drink (bottled and canned) teas in North America
PepsiCo and Unilever each control 50% of the shares of these joint ventures.
In 1991, Unilever created a first joint venture with PepsiCo
for the marketing of ready to drink (bottled and canned) teas in North America
PepsiCo and Unilever each control 50% of the shares of these joint ventures.
LIPTON TEA LIPTON TEA HISTORY HISTORY
Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008
Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008
LIPTON TEA LIPTON TEA HISTORY HISTORY
LIPTON TODAYLIPTON TODAY Lipton has become a dominant tea brand in many markets
The brand is well-represented in many countries across the globe
Products target the mass market and are generally positioned in the middle of the price spectrum for tea
Lipton has become a dominant tea brand in many markets
The brand is well-represented in many countries across the globe
Products target the mass market and are generally positioned in the middle of the price spectrum for tea
Lipton Institute of Tea researches tea's various health and mental benefits, as well as tea growing, processing and tasting
Lipton owns tea estates in Kenya and Tanzania
Lipton teas are a blend selected from many different plantations around the world
Lipton Institute of Tea researches tea's various health and mental benefits, as well as tea growing, processing and tasting
Lipton owns tea estates in Kenya and Tanzania
Lipton teas are a blend selected from many different plantations around the world
LIPTON LIPTON TODAY TODAY
Lipton is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world
Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties
Lipton is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world
Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties
LIPTON LIPTON TODAYTODAY
LIPTON LIPTON YELLOW LABELYELLOW LABEL
Sir Thomas Lipton created the first version of the Yellow pack with a red Lipton shield
It is sold in 150 countries worldwide
Sir Thomas Lipton created the first version of the Yellow pack with a red Lipton shield
It is sold in 150 countries worldwide
Available both in tea bags, the preferred format in Western Europe, North America and Australia, as well as loose packaged tea, the preferred format in much of the Middle East and throughout Asia
In 2008 Lipton Yellow Label became the first tea globally to bear the Rainforest Alliance Certified Seal on pack
Available both in tea bags, the preferred format in Western Europe, North America and Australia, as well as loose packaged tea, the preferred format in much of the Middle East and throughout Asia
In 2008 Lipton Yellow Label became the first tea globally to bear the Rainforest Alliance Certified Seal on pack
LIPTON LIPTON YELLOW LABELYELLOW LABEL
Lipton is the world's leading brand of tea by far
It's the global market leader in both leaf and ready-to-drink tea
giving a global share of all tea-based beverages that's nearly three times larger than its nearest rival
Lipton is the world's leading brand of tea by far
It's the global market leader in both leaf and ready-to-drink tea
giving a global share of all tea-based beverages that's nearly three times larger than its nearest rival
PAINTING THE PAINTING THE WORLD YELLOWWORLD YELLOW
1649 cups of Lipton Tea are enjoyed 1649 cups of Lipton Tea are enjoyed every secondevery second8245 cups of Lipton Tea are enjoyed 8245 cups of Lipton Tea are enjoyed every time you blinkevery time you blink1252 cups of Lipton Tea are drunk 1252 cups of Lipton Tea are drunk every time your heart beatsevery time your heart beats52 billion cups of Lipton Tea are 52 billion cups of Lipton Tea are drunk each yeardrunk each year45.75 billionTea Bags are produced 45.75 billionTea Bags are produced by Lipton Tea each year by Lipton Tea each year
1649 cups of Lipton Tea are enjoyed 1649 cups of Lipton Tea are enjoyed every secondevery second8245 cups of Lipton Tea are enjoyed 8245 cups of Lipton Tea are enjoyed every time you blinkevery time you blink1252 cups of Lipton Tea are drunk 1252 cups of Lipton Tea are drunk every time your heart beatsevery time your heart beats52 billion cups of Lipton Tea are 52 billion cups of Lipton Tea are drunk each yeardrunk each year45.75 billionTea Bags are produced 45.75 billionTea Bags are produced by Lipton Tea each year by Lipton Tea each year
Did you know Did you know that globallythat globally
Drinking four cups of tea is dehydrating Tea as it's packed with fluoride, helps to protect your teeth against decay It's also thought that the tannins in tea can inhibit the growth of the bacteria that cause plaque Tea without milk and sugar has no calories In hot weather, tea refreshes you by raising your body temperature and momentarily causing perspiration, which cools the skin
Drinking four cups of tea is dehydrating Tea as it's packed with fluoride, helps to protect your teeth against decay It's also thought that the tannins in tea can inhibit the growth of the bacteria that cause plaque Tea without milk and sugar has no calories In hot weather, tea refreshes you by raising your body temperature and momentarily causing perspiration, which cools the skin
Drink to your Drink to your healthhealth
It’s target market includes all age groups accept children
operating in more than 110 countries therefore the target market is a global village
people with different cultures, habits & food
In Pakistan they focus more on urban areas (offices, hotels, restaurants, café, banks)
It’s target market includes all age groups accept children
operating in more than 110 countries therefore the target market is a global village
people with different cultures, habits & food
In Pakistan they focus more on urban areas (offices, hotels, restaurants, café, banks)
MARKET MARKET ANALYSISANALYSIS
Package Price (Rs)
Tea Bags 150 Sachets 165
Tea Bags 100 Sachets 111.61Tea Bags 50 Sachets 58.04
Flavored 10 Sachets 54.46
Yellow label 200gm 60
Yellow label 500gm 116
Yellow label 1kg
A-1 500gm 100
PRICE PRICE ANALYSISANALYSIS
AvailabilityAvailabilityIt is available in all convenience, independent, Departmental discount stores & supermarkets.
Distribution channelsDistribution channels Head quarter in KarachiIt has 650 distribution offices all over Pakistan. 3 manufacturing Units in Khi, Khaniwal & Raheem Yaar Khan. 7 distribution channels in Lahore alone. 25 outlets in various places of Lahore.
AvailabilityAvailabilityIt is available in all convenience, independent, Departmental discount stores & supermarkets.
Distribution channelsDistribution channels Head quarter in KarachiIt has 650 distribution offices all over Pakistan. 3 manufacturing Units in Khi, Khaniwal & Raheem Yaar Khan. 7 distribution channels in Lahore alone. 25 outlets in various places of Lahore.
PLACEMEPLACEMENTNT
Caps
Tea bags
Cups
Basant festival
Vans
Printed Helmet
Discounts
Caps
Tea bags
Cups
Basant festival
Vans
Printed Helmet
Discounts
PROMOTIONPROMOTION
Print Media
TV Satellite
Billboards
Banners
Print Media
TV Satellite
Billboards
Banners
ADVERTISINADVERTISINGG
POSITIONINGPOSITIONINGThe company has positioned its product in the minds of the consumer as:
Health caring.Adventurous. Alert.Active.Young.Vibrant
The company has positioned its product in the minds of the consumer as:
Health caring.Adventurous. Alert.Active.Young.Vibrant
COMPETITIVE COMPETITIVE ANALYSISANALYSIS
Internal Competitor
Brooke Bond SupremeExternal Competitors
Tapal Dane DaarAlokozayVitalTetley
Internal Competitor
Brooke Bond SupremeExternal Competitors
Tapal Dane DaarAlokozayVitalTetley
SubstituteSubstituteNestle CoffeeNestle Coffee
The only close substitute that can reduce the sales. The brand name nestle is very strong. Moreover in major cities coffee is getting popular with huge advertisements from nestle.
Nestle CoffeeNestle Coffee The only
close substitute that can reduce the sales. The brand name nestle is very strong. Moreover in major cities coffee is getting popular with huge advertisements from nestle.
Our sample size was 100 persons from the population who consume tea in Lahore.
We have gathered the data by using questionnaire.
We analyzed our data by using percentage method.
Our sample size was 100 persons from the population who consume tea in Lahore.
We have gathered the data by using questionnaire.
We analyzed our data by using percentage method.
ABOUT OUR ABOUT OUR RESAERCHRESAERCH
Our findings shows that mostly people like tea because of its taste and they think that it make them active and fresh. Who consume tea mostly agreed on that it’s not harmful for health. Mostly people prefer Lipton to its competitors.Mostly people like Lipton because of its taste and its color.People like the packaging and packaging color of Lipton as well.According to our research price has no influence on tea taking habit instead of this, taste and quality can influence this habit.
Our findings shows that mostly people like tea because of its taste and they think that it make them active and fresh. Who consume tea mostly agreed on that it’s not harmful for health. Mostly people prefer Lipton to its competitors.Mostly people like Lipton because of its taste and its color.People like the packaging and packaging color of Lipton as well.According to our research price has no influence on tea taking habit instead of this, taste and quality can influence this habit.
OUR FINDINGSOUR FINDINGS
They can reduce their price further.They must emphasis on the quality of product.They can improve their sales promotional activities.Lipton can gain more market by introducing sachets.They can attain a large number of people by making their product hygienically assured.
They can reduce their price further.They must emphasis on the quality of product.They can improve their sales promotional activities.Lipton can gain more market by introducing sachets.They can attain a large number of people by making their product hygienically assured.
RECOMMENDATIRECOMMENDATIONSONS
What do you prefer to take?
COFFEE GREEN TEA BLACK TEA
3 6 16
12% 24% 64%
0%
20%
40%
60%
80%
COFFEE GREEN TEA BLACK TEA
In which condition you like the most to
take a cup of tea?LOAD OF WORK
READING IN OFFICEAFTER MEAL
ROUTINE ON MOOD
5 4 2 2 3 9
20% 16% 8% 8% 12% 36%
0%
10%
20%
30%
40%
LOAD OFWORK
READING IN OFFICE AFTER MEAL ROUTINE ON MOOD
Which of the following type of tea you use the
most? SEPARATE TEA MIX TEA
11 14
44% 56%
0%
20%
40%
60%
SEPARATE TEA MIX TEA
How much cup of tea you take per day?
1CUP1CUP 2CUPS2CUPS 3CUPS3CUPS 4CUPS4CUPS 5CUPS5CUPS
55 77 1010 22 11
20%20% 28%28% 40%40% 8%8% 4%4%
0%
10%
20%
30%
40%
1CUP 2CUPS 3CUPS 4CUPS 5CUPS
What kind of tea you use?
LIGHTLIGHT REGULARREGULAR STRONGSTRONG DOODH DOODH PATIPATI
22 1515 55 33
8%8% 60%60% 20%20% 12%12%
0%
10%
20%
30%
40%
50%
60%
LIGHT REGULAR STRONG DOODH PATI
Are you using tea as a habit?
YESYES NONO
1111 1414
44%44% 56%56%
0%
10%
20%
30%
40%
50%
60%
YES NO
You take a cup of tea for what?
REFRESH-MENTREFRESH-MENT ENERGY BOOSTENERGY BOOST HABITUALHABITUAL
1717 33 55
68%68% 12%12% 20%20%
0%
20%
40%
60%
80%
REFRESH-MENT ENERGY BOOST HABITUAL
In which season you take tea most?
SUMMERSUMMER WINTERWINTER SPRINGSPRING AUTUMNAUTUMN RAINY RAINY SEASONSEASON
SAME SAME IN ALLIN ALL
00 1313 11 00 00 1111
0%0% 52%52% 4%4% 0%0% 0%0% 44%44%
0%
10%
20%
30%
40%
50%
60%
SUMMER WINTER SPRING AUTUMN RAINYSEASON
SAME INALL
Which tea brand is traditionally used in
your family?BROOKE BROOKE BONDBOND TAPALTAPAL LIPTONLIPTON TETLEYTETLEY ALOKOZALOKOZ
AYAYOTHEROTHER
88 44 1313 00 00 00
32%32% 16%16% 52%52% 0%0% 0%0% 0%0%
0%10%20%
30%40%50%60%
BROOKEBOND
TAPAL LIPTON TETLEY ALOKOZAY OTHER
Please rank the brands in order of favour (1=most
6=least)
BROOKE BROOKE BONDBOND TAPALTAPAL LIPTONLIPTON TETLEYTETLEY VITALVITAL ALOKOZAALOKOZA
YY
1=91=9 1=51=5 1=121=12 1=01=0 1=01=0 1=01=0
36%36% 20%20% 48%48% 0%0% 0%0% 0%0%
2=52=5 2=82=8 2=72=7 2=42=4 2=02=0 2=12=1
20%20% 32%32% 28%28% 16%16% 0%0% 4%4%
3=83=8 3=93=9 3=43=4 3=03=0 3=13=1 3=23=2
32%32% 36%36% 16%16% 0%0% 4%4% 8%8%
4=24=2 4=04=0 4=14=1 4=114=11 4=74=7 4=34=3
8%8% 0%0% 4%4% 44%44% 28%28% 12%12%
5=15=1 5=25=2 5=15=1 5=75=7 5=95=9 5=75=7
4%4% 8%8% 4%4% 28%28% 36%36% 28%28%
6=06=0 6=16=1 6=06=0 6=36=3 6=86=8 6=126=12
0%0% 4%4% 0%0% 12%12% 32%32% 48%48%
0%5%
10%15%20%25%30%35%40%45%50%
1st 2nd 3rd 4th 5th 6th
Brooke Bond
Tapal
Lipton
Tetley
Vital
Alokozay
What attract you for buying a product?Cost Cost
effectivenesseffectiveness QualityQuality Status QuoStatus Quo
00 2525 00
0%0% 100%100% 0%0%
0%
20%
40%
60%
80%
100%
Costeffectiveness
Quality Status Quo
Now which brand do you usually buy?
BROOKE BROOKE BONDBOND TAPALTAPAL LIPTONLIPTON TETLEYTETLEY VITALVITAL ALOKOZAALOKOZA
YY
1111 22 1212 00 00 00
44%44% 8%8% 48%48% 0%0% 0%0% 0%0%
0%
10%
20%
30%
40%
50%
BROOKEBOND
TAPAL LIPTON TETLEY VITAL ALOKOZAY
Are you familiar with Lipton Yellow label
tea?YESYES NONO LITTLE-BITLITTLE-BIT
2222 00 33
88%88% 0%0% 12%12%
0%
20%
40%
60%
80%
100%
YES NO LITTLE-BIT
How is Lipton Yellow label tea
packaging?VERY VERY
ATTRACTIVEATTRACTIVE ATTRACTIVEATTRACTIVE AVERAGE AVERAGE BAD BAD VERY BADVERY BAD
11 1616 88 00 00
4%4% 64%64% 32%32% 32%32% 32%32%
0%
10%
20%
30%
40%
50%
60%
70%
VERYATTRACTIVE
ATTRACTIVE AVERAGE BAD VERY BAD
Did you taste Lipton Yellow Label Tea?
YESYES NONO
2424 11
96%96% 4%4%
0%
20%
40%
60%
80%
100%
YES NO
How is the taste of Lipton Yellow label
tea?
MIND BLOWING MIND BLOWING AVERAGEAVERAGE NOT-GOODNOT-GOOD
44 2020 11
16%16% 80%80% 4%4%
0%
20%
40%
60%
80%
MIND BLOWING AVERAGE NOT-GOOD
Lipton Yellow Label tea has status
symbol? YESYES NONO MODERATEMODERATE
77 77 1111
28%28% 28%28% 44%44%
0%
10%
20%
30%
40%
50%
YES NO MODERATE
Do you think Lipton Yellow label having all qualities that you
seek in any other brand?
YESYES NONO DON’T KNOWDON’T KNOW
88 77 1010
32%32% 28%28% 40%40%
0%
10%
20%
30%
40%
YES NO DON’T KNOW
Is Lipton Yellow Label good for
health?YESYES NONO DON’T KNOWDON’T KNOW
66 66 1313
24%24% 24%24% 52%52%
0%
10%
20%
30%
40%
50%
60%
YES NO DON’T KNOW
Which is the best alternative of the Lipton
Yellow Label tea? BROOKE BROOKE BONDBOND TAPALTAPAL TETLEYTETLEY VITALVITAL ALOKOZAYALOKOZAY
1212 1010 00 00 33
48%48% 40%40% 0%0% 0%0% 12%12%
0%
10%
20%
30%
40%
50%
BROOKE BOND TAPAL TETLEY VITAL ALOKOZAY
You are using Lipton Yellow Label tea
because, TASTES GOODTASTES GOOD GOOD ADVERTISING GOOD ADVERTISING ATTRACTIVE ATTRACTIVE
PACKINGPACKING
2424 11 00
96%96% 4%4% 0%0%
0%
20%
40%
60%
80%
100%
TASTES GOOD GOODADVERTISING
ATTRACTIVEPACKING
Which Lipton product you use
most?
YELLOW YELLOW LABELLABEL
YELLOW LABEL YELLOW LABEL GREEN TEAGREEN TEA
YELLOW LABEL YELLOW LABEL TEABAGTEABAG OTHEROTHER
1111 55 99 00
44%44% 20%20% 36%36% 0%0%
0%
10%
20%
30%
40%
50%
YELLOW LABELYELLOW LABELGREEN TEA
YELLOW LABELTEABAG
OTHER
If Lipton raises their product price then are
you willing to buy Lipton tea?
YESYES NONO Don’t knowDon’t know
77 1414 44
28%28% 56%56% 16%16%
0%
10%
20%
30%
40%
50%
60%
YES NO Don’t know
Lipton has innovation?
YESYES NONO DON’T KNOWDON’T KNOW
88 55 1212
32%32% 20%20% 48%48%
0%
10%
20%
30%
40%
50%
YES NO DON’T KNOW
Which pack do you buy the most?1KG1KG 400GRMS400GRMS 200GRMS200GRMS
11 88 1616
4%4% 32%32% 64%64%
0%
20%
40%
60%
80%
1KG 400GRMS 200GRMS
Any suggestion for Lipton Yellow Label
tea…NO NO
SuggestionSuggestionSINGLE BAG SINGLE BAG
SALESALEINCREASE INCREASE QUALITYQUALITY
CHANGE CHANGE PACKAGINGPACKAGING
LOW THE LOW THE PRICEPRICE
77 22 1414 11 11
28%28% 8%8% 56%56% 4%4% 4%4%
0%
10%
20%
30%
40%
50%
60%
NOSUGGESTION
SINGLE BAGSALE
INCREASEQUALITY
CHANGEPACKAGING
LOW THEPRICE
Can people procure advantage as compare to its competitor’s product?
YESYES NONO DON’T KNOWDON’T KNOW
2121 11 33
84%84% 4%4% 12%12%
0%
20%
40%
60%
80%
100%
YES NO DON’T KNOW
Either its price is affordable,
YESYES NONO DON’T KNOWDON’T KNOW
2222 22 11
88%88% 8%8% 4%4%
0%
20%
40%
60%
80%
100%
YES NO DON’T KNOW
Is this related to consumer utility?
YESYES NONO DON’T KNOWDON’T KNOW
2121 11 33
84%84% 4%4% 12%12%
0%
20%
40%
60%
80%
100%
YES NO DON’T KNOW
Is this a price winning product?YESYES NONO DON’T KNOWDON’T KNOW
1111 77 77
44%44% 28%28% 28%28%
0%
10%
20%
30%
40%
50%
YES NO DON’T KNOW
How much it covers the market share?
25%---40%25%---40% 40%---70%40%---70% 70%---90%70%---90%
22 1818 55
8%8% 72%72% 20%20%
0%
20%
40%
60%
80%
25%---40% 40%---70% 70%---90%
Can we obtain relative price to its Varity of
packagesYESYES NONO DON’T KNOWDON’T KNOW
1616 33 66
64%64% 12%12% 24%24%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
How people will react against the response
of this price HIGH PRICEHIGH PRICE LOW PRICELOW PRICE DON’T KNOWDON’T KNOW
88 88 99
32%32% 32%32% 36%36%
30%
31%
32%
33%
34%
35%
36%
HIGH PRICE LOW PRICE DON’T KNOW
Is its satisfaction level is equal in
comparison to its price?
YESYES NONO DON’T KNOWDON’T KNOW
1717 55 44
68%68% 20%20% 16%16%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
Whether its quality is equal to its price?
YESYESNONO DON’T KNOWDON’T KNOW
2020 55 00
80%80% 20%20% 0%0%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
May its price affect its purchasing power?YESYES NONO DON’T KNOWDON’T KNOW
1515 88 22
60%60% 32%32% 8%8%
0%
10%
20%
30%
40%
50%
60%
YES NO DON’T KNOW
How is its price as compare to its competitors?
HIGH PRICEHIGH PRICELOW PRICELOW PRICE EQUALEQUAL
99 44 1212
36%36% 16%16% 48%48%
0%
10%
20%
30%
40%
50%
HIGH PRICE LOW PRICE EQUAL
How is the behavior of its rivals against its
price?DECREASE PRICEDECREASE PRICE INCREASE QUALITYINCREASE QUALITY DON’T KNOWDON’T KNOW
88 1111 66
32%32% 44%44% 24%24%
0%
10%
20%
30%
40%
50%
DECREASE PRICE INCREASEQUALITY
DON’T KNOW
May its sale be expanded reducing
its price?
YESYES NONO DON’T KNOWDON’T KNOW
1919 22 44
76%76% 8%8% 16%16%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
Are you thinking Lipton Yellow label
have negative point?
YESYES NONO DON’T KNOWDON’T KNOW
44 1111 1010
16%16% 44%44% 40%40%
0%
10%
20%
30%
40%
50%
YES NO DON’T KNOW
If yes than the negative point is?
HIGH PRICEHIGH PRICE LOW QUALITYLOW QUALITY PACKAGING PACKAGING NOT GOODNOT GOOD
NILNIL
55 44 22 1414
20%20% 16%16% 8%8% 56%56%
0%10%20%30%40%50%60%
HIGH PRICE LOW QUALITY PACKAGINGNOT GOOD
NIL
Where you take tea most?
IN YOUR WORK IN YOUR WORK PLACEPLACE
AT HOMEAT HOME PARTYPARTY
77 1818 00
28%28% 72%72% 0%0%
0%
20%
40%
60%
80%
IN YOURWORK PLACE
AT HOME PARTY
Price of yellow label as compare their Competitors?
HIGHHIGH AVERAGE AVERAGE LOWLOW
66 1919 00
24%24% 76%76% 0%0%
0%
20%
40%
60%
80%
HIGH AVERAGE LOW
You feel Lipton should offer gift with
product?YESYES NONO DON’T KNOWDON’T KNOW
1414 66 55
56%56% 24%24% 20%20%
0%
10%
20%
30%
40%
50%
60%
YES NO DON’T KNOW
Did price based on competitor?
YESYES NONO DON’T KNOWDON’T KNOW
1919 33 33
76%76% 12%12% 12%12%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
Which innovation attracts you
most?YESYES NONO DON’T KNOWDON’T KNOW
99 1313 33
36%36% 52%52% 12%12%
0%
10%
20%
30%
40%
50%
60%
YES NO DON’T KNOW
Are you visiting Lipton yellow label website?
YESYES NONO DON’T KNOWDON’T KNOW
55 1818 22
20%20% 72%72% 8%8%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
If you know the website of Lipton
please write?
KNOWNKNOWN UNKNOWNUNKNOWN
88 1717
32%32% 68%68%
0%
20%
40%
60%
80%
KNOWN UNKNOWN
Easy to afford able,
BAG TEABAG TEA MIX TEAMIX TEA
1010 1515
40%40% 60%60%
0%
10%
20%
30%
40%
50%
60%
BAG TEA MIX TEA
Is the price of Lipton Yellow Label according to
performance?YESYES NONO DON’T KNOWDON’T KNOW
2020 22 33
80%80% 8%8% 12%12%
0%
20%
40%
60%
80%
YES NO DON’T KNOW
Product fulfills your need,
YESYES NONO
2525 00
100%100% 0%0%
0%
20%
40%
60%
80%
100%
YES NO