Liquidity book

1Steve Tripp

LIQUIDITYBOOKLIQUIDITYBOOK

BRAND BOOKSTANDARDS AND GUIDELINES

2Steve Tripp

Cover Page 1Table of Contents 2Introduction 3Logo Usage 4Clear Space Requirements 5Incorrect Logo Usage 6Colors 7Typography 8Stationary (Letterhead) 9Stationary (Business Cards) 10Stationary (Envelopes) 11Product Brochure 12PowerPoint Template 13Apparel 14Web Site 15Trade Show Booth 16

Table of Contents

3Steve Tripp

INTRODUCTION

LiquidityBook is a full suite financial technology company with customized solutions for ALL securities firms and market participants who understand that innovativetrading and messaging solutions will increase profitability while reducingunnecessary expense and risk.

Our branding is essential to the LiquidityBook experience. The focus of our identity is to add speed, breadth, and accuracy to all capital market communications and is the industry’s most innovative messaging system whether dealing with brokers,clients, exchanges or traders - across the room, or across the world - in Equities,Options, and Futures.

We created this document to help communicate our branding guidelines topartners seeking to feature LiquidityBook. We need to ensure that our brandmaintains a consistent look and feel no matter where in the world it is seen. Thisrequires strict dedication to standards. This guide is provided to keep the brandfocused and unique.

4Steve Tripp

Logo Usage

Our logo is the touchstone ofour brand and is one of ourmost valuable assets. We mustensure proper usage.

The preferred way to use theLiquidityBook logo is over a white/light back-ground.

There are two approved color options.

Color:Use the company color palette

Black & White:Use the black and white color palette

LIQUIDITYBOOK

LIQUIDITYBOOK

Hex: #333333RGB: 51, 51, 51CMYK: 0, 0, 0, 0.8HSV: 0, 0, 20

Hex: #FF9900RGB: 255, 153, 0CMYK: 0, 0.4, 1, 0HSV: 36, 100, 100

Hex: #FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0HSV: 0, 0, 100

Hex: #666666RGB: 102, 102, 102CMYK: 0, 0, 0, 0.6HSV: 0, 0, 40

Full Color Logo

Black & White LogoHex: #000000RGB: 0,0,0CMYK: 0,0,0,1HSV: 358,o,o

Hex: #FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0HSV: 0, 0, 100

Hex: #666666RGB: 102, 102, 102CMYK: 0, 0, 0, 0.6HSV: 0, 0, 40

5Steve Tripp

Clear SpaceRequirements

The x-height is based on the rectanglethat surrounds the company name“LiquidityBook”.

No design elements, type or photos should encroach this area.

The actual distance of “x” will changedepending on how large the logo is scaled.

LIQUIDITYBOOK X

X

X

X

6Steve Tripp

Don’t tilt or rotate the LiquidityBook Logo

Don’t condense or expand the shape of the LiquidityBook Logo

Don’t separate the design features from the logotype

Don’t change colors of any of the elements

Don’t change the LiquidityBook Logo Color

Don’t slant or lean the LiquidityBook Logo Type

Incorrect Logo Usage

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7Steve Tripp

Colors

Our colors are what gives us our personality.

The LiquidityBook logo has been created as a 4-color logo. Although it is best to use the CMYK numbers to reproduce the certification logo, on screen (RGB) values are listed for use as well. These colors should not be altered or substituted in any way.

When color (spot or CMYK) is not available, use the single color version (black on white

preferred) version.

Supporting Color Palette:

These make up our core color palette.

HEX:RGB:CMYK:HSV:

#33333351, 51, 510, 0, 0, 0.80, 0, 20

HEX:RGB:CMYK:HSV:

#FF9900255, 153, 00, 0.4, 1, 036, 100, 100

HEX:RGB:CMYK:HSV:

#FFFFFF255, 255, 2550, 0, 0, 00, 0, 100

HEX:RGB:CMYK:HSV:

#666666102, 102, 1020, 0, 0, 0.60, 0, 40

HEX:RGB:CMYK:HSV:

#9C9284156, 146, 1320, 0.064, 0.154, 0.3880, 35, 15, 61

HEX:RGB:CMYK:HSV:

#CCCC99204, 204, 1530, 0, 0.25, 0.260, 25, 80

HEX:RGB:CMYK:HSV:

#E6E6CC230, 230, 2040, 0, 0.113, 0.09860, 11, 90

HEX:RGB:CMYK:HSV:

#6699CC102, 153, 2040.5, 0.25, 0, 0.2210, 50, 80

Logo Colors Supporting Colors

8Steve Tripp

Typography

Print:

Typography is a key element tocommunicate a unified personality for LiquidityBook and is a vital element of all writ-ten and visual communications and there-fore needs to be applied in a uniform and consistent manner. Typeface is important in maintaining a consistent andrecognizable brand identity.

We have selected Century Gothic as our font

Century Gothic is strong, yet it is not over-bearing. When writing headlines use Century Gothic Bold and Century Gothic Regular for body text.

Web:

Use Helvetica Bold and Regular on web and in mobile apps.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0




Century Gothic Regular (Body Copy)

Century Gothic Bold (Headlines)

Helvetica Regular

Helvetica Bold

9Steve Tripp

Stationary (Letterhead)


LiquidityBook, LLC450 Seventh Avenue, Suite 2509

New York, NY 10123Office: 866.359.4541

Fax: 201.526.8390

Messaging For The Market

DIMENSIONSUS letterhead: 8.5" x 11"A4 letterhead: 210 mm x 297 mm

TEXTLiquidityBook letterheads use Century Gothic Regular for the address information and body text.

REPRODUCTIONAll letterheads should be produced using offset lithography to ensure consistent color and quality. Letterheads must be printed on a bright white, uncoated text weight paper stock.

SettingsThe top, left and right margins should be 1/4” and align with the LiquidityBook logo. The bottom margin should be 1”.

Legal CopyPlease ensure that all necessary country legal requirements, such as registration offices and directors, are included in the document.

+organization

[Street Address] [City], [State] [Postal Code] Phone: [Your Phone] Fax: [Your Fax] E-‐Mail: [email protected] Web: [Web Address]

[Insert Date]

[Recipient] [Title] [Company] [Address 1] [Address 2] [Address 3]

Dear [Recipient]:

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim.

Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor.

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci.

Sincerely,

Steve Tripp [Your Title]

10Steve Tripp

LiquidityBook, LLC450 Seventh Avenue, Suite 2509New York, NY 10123


Steve Tripp123 Tun Tavern Way

Manchester, NH 03103


Stationary (Envelope)

Envelope (Back)

Envelope (Front)In compliance with postal regulations, the return address and graphic does not exceed more than 50 percent of the horizontal envelope length.

Recipient addresses should not be hand-written, but typed (10-12 point Century Gothic-Regular), in no more than 4 lines. Address blocks should not intrude into the bottom ½” of the envelope.

11Steve Tripp

LiquidityBook, LLC450 Seventh Avenue

Suite 2509New York, NY 10123

866.359.4541 (phone)201.526.8390 (fax)

www.liquiditybook.com


Rick GoldenbergStrategic Development and Analytics


facebook.com/rickgoldenburg

twitter.com/rickgoldenburg

linkedin/in/rickgoldenburg

Scan the QR code above with a smart phone to visit our website

Stationary (Business Cards)

Front Back

Front:

The front of the business card is divided into three sections of content.

Section 1 - Consist of the Full Color Li-quidityBook logo and tag line.

Section 2 - Consist of the employees name followed by his/her title.

Section 3 - Consist of the LiquidityBook name, address and employees contact information.

Back:

The back of the business card is divided into two sections of content.

Section 1 - Consist of the employees social media contact information.

Section 2 - Contains a QR code thatwill easily direct customers to theLiquidityBook website.

LiquidityBook Full Color Logo Employee’s

Social MediaInformation

Employee’sName & Title

LiquidityBook CompanyAddress

and Employee Contact Info

LiquidityBookCompanyWebsite

QR Code

12Steve Tripp

Product Brochure

LIQUIDITYBOOK

LiquidityBook, LLC

450 Seventh AvenueSuite 2509

New York, NY 10123866.359.4541 (phone)

201.526.8390 (fax)www.liquiditybook.com


Everythig you need, Nothing you don’t

Our Solutions

If you’re a trader – either buy-side or sell-side – you can appreciate the benefit of having your trade related Instant Messaging converted into an auditable trail linked to your OMS. Today, Wall Street regards IM as the perfect communication tool to complement the desktop. But all IM trading solutions aren’t created equal. Some systems have a lot of bells and whistles, but will you ever use them? If you’re looking for an IM solution that is simple, intuitive, and puts all the tools you need for trading at your fingertips, look no further than LiquidityBook.

Beyond IM trading solutions, we also offer order management systems/execution management systems in two distinct flavors – one for buy side and one for sell side traders. Why? Because we understand that the requirements of each type of trading professional are different. Our technical experts have practical experience in the financial trading arena and they build every LiquidityBook system with the reality of Wall Street in mind. That’s the LiquidityBook difference: Technology expertise with a trader’s mindset.

Our OMS and EMS solutions give robust support to Direct Market Access (DMA) while helping trading professionals become more efficient at executing orders for domestic and international equities, options and futures. Moreover, beyond DMA, we provide our clients access to any destination in the market – while maintaining our neutral platform – to gain access to liquidity and optimize the execution process. Real-time risk management tools are built-in to ensure compliance with the complex realm of industry regulations. Plus, LiquidityBook is more than messaging – we also offer FIX connectivity and FIX routing and FIX management services to further streamline the trading process and provide a comprehensive end-to-end solution. And any functionality our software does not have, we can build it with our tailored solutions. And because we speak your language and know the capital markets, the technology solutions we provide will always meet your requirements.

Learn more about LiquidityBook solutions:• Order Management Systems (Buy side)• Order Management Systems (Sell side)• FIX Management Services

The LiquidityBook Product Brochure is a tri-fold brochure.

The cover is the first thing a customer will see and for this reason, it must convey a message of interest.

The content should be clear and concise while also informing the audience of all the services provided by LiquidityBook.

Front Cover Inside Fold

13Steve Tripp

PowerPoint Template

Sample Cover Slide Sample Content Slide

Sample Chart Slide Sample Closing Slide

Sample Full Copy & Image SlideSample Full Copy Slide

When developed well, presentations can make a great impact.

It is important to consider the amount of text on each slide (short bullet points), visuals (simple and strong), and length of the full presentation.

The LiquidityBook presentation template leverates our brand and personality throughout.

The template is formatted with custom-ized slide layouts, fonts, and theme. See sample slides from the template.

14Steve Tripp

Apparel

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T-Shirt Sample

Polo Shirt Sample

Dress Shirt Sample

LiquidityBook apparel is anotherExtension of our brand that allowsUniformity among our employees.

As shown in the samples, our shirts come in a variety of styles and colors that are consistent with our primary company brand colors.

The full color logos are utilized on the black and white shirts, while the black and white version is applied to theorange.

The logo is embroidered on the leftchest only. No other variations shouldbe used.

15Steve Tripp

Website

Just like our printed communications, the information we post online should be quickly accessible and visually consistent with the LiquidityBook brand.

The more intuitive and simple theorganization, the more likely the user willInteract with and return to the site.

Web sites should be able to stand alone and give visitors a sense of the brand with every click.

From type to photography to tone, all the design elements can be used here to help advance the brandthrough this powerful medium.

16Steve Tripp

Trade Show Booth

Trade Show Items

The LiquidityBook Trade Show Booth will contain the items listed below:

(1) Large back drop screen(1) Mounted monitor(2) Podiums 1-Discussion Podium 1-Equipment Podium(1) Wind Screen(1) Shelf - to display Product Brochures

Booth Layout

A typical booth is to be set up as shown in the image provided.

EquipmentPodium Discussion

Podium

ProductBrochures

Large Back Drop Screen

MountedMonitor

Wind Screen

Documents

Liquidity book