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Lisa Hold, MSAC 571.599.8018
www.allergear.com
Highly-innovative and motivated professional with experience in addiction counseling, sales, and
entrepreneuial start-ups. High-energy personality with a passion to help people and children in
particular. Primary strenghts are: empathy, creativity, motivation, and fearlessness. Able to adapt
to rapidly-shifting priorities while maintaining a positive attitude. Excellent oral and written skills
and able to work effectively with diverse personalities to drive consensus and overcome obstacles.
Pursuing a career path that can leverage my experience and strenghths and allow me to stretch into
new challenges.
PROFESSIONAL EXPERIENCE
AllerGear May 2014 - Present
Founder
Founded AllerGear to promote food allergy awareness and safety for children while away from home.
Invented the EpiPen® BackPack, which was designed to resemble the EpiPen injector itself, thus
creating a strong awareness factor for small children while at school.
Contacted Mylan Pharma senior management with concept and obtained a license agreement to
market the EpiPen® BackPack.
Established agreements with Walmart.com, Walgreens, CVS, and JC Penney to sell backpack in their
retail and online sales channels.
Sold-out entire first run of product in nine months and nearing break-even point overall.
Partnering with The National Alliance for Public Charter Schools, authored the AllerAware program
to establish standards, guidelines, and best practices for charter schools throughout the nation.
As part of AllerAware program, developed smartphone application that helps manage food allergy
emergency events.
Identified and articulated two industry-recognized food allergy-related anxiety conditions -- Food
Allergy Anxiety Disorder and Food Allergy Related Anorexia Disorder which have been published in
MedCrave On-line Publishing Journal.
Homemaker and Graduate Student September 2008 – May 2014
Took time off from working to be a mom and then attended graduate school, earning a Master of Science
Addiction Counseling degree. Pursued this education as my son was diagnosed at a very young age with
severe food allergies and this track gave me a chance to pursue my passion as an advocate in the area of food
allergies in children and the related and often intense levels of anxieties.
Halo Mortgage July 2006 – September 2008
Marketing Director
Joined this mortgage banking start-up and supported in multiple ways but primarily responsible for all
marketing and sales-related efforts.
Lead all marketing and branding initiatives, co-developing company’s logo, website design, and
marketing materials.
Responsible for advertising campaign that included development of movie theater ads as well as
billboard ads in the Tucson, AZ area.
Authored all brochures and print media as well as co-development of all website content.
Managed an overall spend of $100k in advertising over three years and helped company to generate
significant growth in five states up until financial crash.
First Magnus Financial Corporation December 2002 – July 2006
Loan Originator
After relocating back to Arizona, joined what would become the nation’s largest privately-held wholesale
mortgage originator.
As a Regional Account Executive representing the Midwest region, was responsible for establishing
and maintaining broker relationships, as well as ensuring that all originated loan volume was
processed efficiently.
Originated over $100 million in residential wholesale loans while in the role and consistently
performed in the top 20% of peer group.
Promoted in 2004 to work as a Loan Originator in the newly-established Lending Tree retail sales
channel, working directly with Lending Tree customers to originate and process loans.
Consistently a top loan volume originator with over $40 million in residential loans funded in less
than two years.
Equix Financial Corporation December 1998 – December 2002
Loan Processor and Funder
Performed all loan processing and funding activities to support the company’s third-party wholesale
mortgage fulfillment business.
Resolved loan issues, working with both the consumer and third-party vendors and internal
underwriters to ensure loan quality for our customers, which included GMAC, Temple Inland and
other top twenty national mortgage originators.
Consistently performed in the top 10% of peer group and was recognized on several occasions for my
commitment to quality and accuracy.
Health PCS June 1995 – October 1998
Customer Service Representative & Team Lead
Performed all CSR-related activities to support retail pharmacy customers via call center.
Resolved order and billing-related issues for the Federal Employee Program.
Consistent high performer and was promoted to Team Lead where I continued to both act as CSR and
mentored/supported fellow CSR’s.
EDUCATION
Bachelor of Science in Business Administration – University of Phoenix
Master of Science in Addiction Counseling – Grand Canyon University
Graduated Summa Cum Laude with a 3.98 GPA
PUBLICATIONS MedCrave On-line Publishing Journal (Peer reviewed)
Allergies & Asthma, allow me to introduce you to Nanoparticles
http://medcraveonline.com/MOJI/MOJI-03-00101.php
Food Allergy Anxiety Disorder (FAAD) and Food Allergy Related Anorexia Disorder
(FARAD)
http://medcraveonline.com/MOJI/MOJI-04-00131.php
HPA Axis is related to Childhood Asthma and Allergy Risk
http://medcraveonline.com/MOJI/MOJI-03-00102.php
Co-Occurring Disorder Assessment Steps
http://medcraveonline.com/MOJI/MOJI-04-00124.php