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Product Name: Listerine
Target Group: For special oral hygiene needs of well-to-do
families in Urban and
Semi Urban areas.
Brief History: Listerines parent company is Johnson &
Johnson, which was incor-
porated in the State of New Jersey in 1887. Out of the many
consumer segments, the Oral Care franchise sales grew by 6.4% to
$1.6 billion in 2011, primarily due to increased sales of LISTERINE
products.
Redesign Idea: Since this company makes pretty good money from
this product, we
dont want to make the production process of the container, but
their target market is geared towards the lower middle class and
up. !ere are tons of o" products at the store that people get
because they are cheaper. So the idea for this new packaging system
to create something is still geared toward their market, but make
it more eye catching. To increase sales for this product, it needs
to look like the price it is selling for. By making it more
appealing on the store shelf, and in your bath-room, customers will
be more willing to purchase it.!e shape of the bottle will be
altered and have a more appealing lay-
out to their labels and information.
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Title Calibri Bold (64pt)
BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12345678910
RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12345678910
Body Minion Pro(18pt)
BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz12345678910
RegularABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz12345678910
CMYK (77, 0, 27, 0)RGB (12, 185, 192)Pantone (319 C)HEX
(#0bc9c0)
Light Blue Ultra Light Blue
CMYK (34, 0, 7, 0)RGB (149, 231, 243)Pantone (318 C)HEX
(#95e7f3)
Black
CMYK (66, 65, 72, 77)RGB (26, 23, 18)Pantone (Black 3 C)HEX
(#1a1712)
Yello
CMYK (0, 9, 84, 0)RGB (255, 219, 34)Pantone (114 C)HEX
(#"db22)
STYLE GUIDE
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LOGO:!e orginal logo is pure text, however to create
more brand recognition, a more unique typeface and shape where
added to it. Also considering the target audience and price
position of prodcut, the logo is re#nded to deliver a more elegant
and high-class feel. !e black and white nature of this logo allow
for $exbility across the product line. !is will allow use on every
forms of print. !e minimum margin between the outer points of
the shape to the edges of the window should be no less then 10%
of the width of the logo shape.
STYLE GUIDE
Logo Redesign
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LOGO:1) Front Label for the
tranditional plastic bottle.
2) Back Label, with all the required information, for the
traditional plastic bottle.
3) Glass Bottle label. Purposefully minimulistic, and will wrap
around the entire container.
PACKAGE DESIGN
COOL MINT A N T I S E P T I C
KILLS GERMS THAT CAUSE BAD BREATH, PLAQUE, & GINGIVITIS
CLENICALLY PROVEN!USE TWICE DAILY TO HELP
Prevent & reduce plaque | Prevent and Reduce Gingivitis |
Freshen Breath | Kill germs between teeth
Dist: Johnson & Johnson Healthcare Products
Division of McNEIL-PPC, Inc.Skillman, NJ 08558-9418 USA
www.listerine.com
THIS FORMULA IS NOT SOLD TO ANY RETAILER
AS A STORE BRAND.
!is listerine bottle design is a registered trademark of
Johnson & Johnson.
DRUG FACTSACTIVE INGREDIENTSEucalyptol 0.092% Menthol 0.042%
Methyl salicylate 0.060% !ymol 0.064%
USEShelps prevent and reduce: plaque & gingivitis
WARNINGSDO NOT USE in children under 12 years of ageKEEP OUT OF
REACH OF CHILDREN. If more than used for rinsing is accidentally
swallowed, get medical help or contact a Poison Control Center
right away.
DIRECTIONSrinse full strength for 30 seconds with 20 ml (2/3
"uid ounce or 4 teaspoonfuls) morning and night | do not
swallow
OTHER INFORMATION store at room temperature | cold weather may
cloud this product. Its antiseptic properties are not a#ected.
INACTIVE INGREDIENTSwater, alcohol (21.6%), sorbitol solution,
"avoring, poloxamer 407, benzoic acid, sodium saccharin, sodium
benzoate, FD&C green no. 3
QUESTIONS?1.888.222.0182 | 215.237.8755
PURPOSESAntiplaque/Antigingivitis
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